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Strategi Komunikasi Pengembangan Wisata Jodipan dan Kampung Topeng Kota Malang Achmad Yanu Alif Fianto; Novan Andrianto
Communicator Sphere Vol. 1 No. 2 (2021): December 2021
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.081 KB) | DOI: 10.55397/cps.v1i2.7

Abstract

Tujuan penelitian ini dilakukan sebagai usaha untuk dapat mengidentifikasi keunggulan-keunggulan wisata di Kampung Wisata Jodipan dan Kampung Topeng Kota Malang. Identifikasi keunggulan tersebut kemudian dapat dijadikan dasar dalam merumuskan strategi komunikasi pengembangan rencana strategis dari Kampung Wisata Jodipan dan Kampung Topeng Kota Malang. Strategi tersebut dirumuskan dengan berbasis pada sektor unggulan lokal dan keunikan yang dimiliki dalam lingkungan sosial masyarakat. Penelitian ini memanfaatkan pendekatan partisipatif dan menggunakan teknik analisis data kualitatif. Dalam kegiatan perumusan strategi komunikasi pengembangan Kampung Wisata Jodipan dan Kampung Topeng Kota Malang digunakan analisis situasi serta analisis deskriptif. Hasil analisis dalam penelitian ini dapat mengungkapkan berbagai potensi yang dimiliki oleh Kampung Jodipan dan Kampung Topeng Kota Malang baik potensi pariwisata secara eksternal ataupun internal yang bisa dikembangkan lebih lanjut. Strategi yang dapat diterapkan ditekankan pada pengembangan tema Kampung Wisata yang berperspektif seni budaya yang unik dengan ciri khas yang kuat serta berbasis pada kekuatan sosial masyarakat.
Analysis and Design of Doctors Credit Points for Functional Position in Paru Hospital Surabaya Andreas Alfred Savero Putra; Januar Wibowo; Achmad Yanu Alif Fianto
Jurnal Sistem Informasi dan Komputerisasi Akuntansi (JSIKA) Vol 7, No 6 (2018)
Publisher : Jurnal Sistem Informasi Universitas Dinamika

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Abstract

In Paru Hospital of Surabaya, every doctor in charge had points that based on any activities carried out by the doctor in the scope of Paru Hospital of Surabaya. Doctors in Paru Hospital of Surabaya ahve a list of activities summarized according to Joint Decree of the Minister of Health and Head of the State Personnel Agency Number 1738 / MENKES / SKB / XII / 2003 Number 52 of 2003 concerning Implementation Guidelines for Doctor's Functional Position and Credit Score. In the permenkes mentioned that  doctor’s activities and kredit figured are outlined which can be used as preference for the functional promotion of doctors in Paru Hospital Surabaya. Until now there are still No. facilitesfor doctors in Paru Hospital of Surabaya to record their kredit nubers for doctor promotion in Paru Hospital of Surabaya. Solution made by the author of this journal is Paru Hospital of Surabaya need a web-based application that make doctor easily to record their activities during certain period of time
Pengaruh marketing mix produk jasa terhadap keputusan berkunjung wisata bahari jawa timur Rudi Santoso; Achmad Yanu Alif Fianto
KINERJA Vol 17, No 1 (2020): Maret
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v17i1.6191

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan berkunjung di wisata Bahari Jawa Timur. Marketing mix dalam penelitian ini menggunakan 7 (tujuh) dimensi yang terdiri atas: produk, harga, promosi, lokasi, orang, proses, bukti fisik. Penelitian ini berfokus kepada pengunjung wisata bahari (pantai dan wisata buatan bertema bahari) khususnya di daerah Pasuruan dan Probolinggo. Penelitian ini menggunakan metode deskriptif kuantitatif. Instrumen penelitian ini menggunakan angket untuk kepentingan survei. Populasi penelitian ini adalah mahasiswa program sarjana manajemen yang berdomisili di Surabaya, Pasuruan dan Probolinggo. Teknik pengambilan sampel dalam penelitian ini menggunakan model CFA. Model ini ini dilengkapi dengan rumus Alpha Cronbach untuk menguji hipotesis yang diajukan. Hasil analisa menunjukkan bahwa marketing mix yang terdiri atas 7 (tujuh) dimensi yang menjadi variabel produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh secara parsial terhadap keputusan berkunjung. Penelitian ini juga menemukan bukti bahwa ketujuh variabel yang digunakan menunjukkan pengaruh simultan dalam pengambilan keputusan berkunjung.
The antecedents of purchase decision for hijab fashion products Achmad Yanu Alif Fianto
JURNAL MANAJEMEN Vol 12, No 1 (2020): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v12i1.7309

Abstract

The aim of this research is examining the effect of product quality, competitive price, brand image and brand consciousness on purchase decisions either partially or simultaneously. The population in this study were all women living in Jakarta, Bandung, and Surabaya who had purchased hijab products from various product lines. While the samples in this study were some women who lived in 3 metropolitan cities who had purchased hijab products from various product lines. The number of samples in this study consisted of 230 respondents. Purposive sampling technique were employed and the results of this study indicate that product quality, competitive price, brand image, and brand consciousness have a positive and significant effect on the purchase decision both partially and simultaneously. The implication of this study is recommend that marketers must be able to improve product quality because it has the biggest influence on purchasing decisions.
STRATEGI KOMUNIKASI PENGEMBANGAN KAMPUNG WISATA JODIPAN DAN KAMPUNG TOPENG KOTA MALANG Novan Andrianto; Achmad Yanu Alif Fianto
Jurnal Komunikasi dan Budaya Vol 3 No 2 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i2.1156

Abstract

The purpose of this study was conducted as an effort to identify the advantages of tourism in Jodipan Tourism Village and Malang City Topeng Village. The identification of these advantages can then be used as a basis in formulating a communication strategy for the development of a strategic plan from“Jodipan Tourism Village and Mask Village” Malang City e. The strategy is formulated based on the local superior sectors and the uniqueness of the community's social environment. This study utilizes a participatory approach and uses qualitative data analysis techniques. In the formulation of a communication strategy for the development of “Jodipan Tourism Village and Mask Village” Malang City, a situation analysis and descriptive analysis were used. The results of the analysis in this study can reveal the various potentials possessed by “Jodipan Tourism Village and Mask Village” Malang City both externally and internally which can be further developed. Strategies that can be applied are emphasized on developing the theme of the Tourism Village which has a unique cultural arts perspective with strong characteristics and is based on the social strength of the community.
ANALISIS PENGARUH KUALITAS LAYANAN DAN KUALITAS INFORMASI WEBSITE TERHADAP KUAITAS WEBSTE E-COMMERCE MENGGUNAKAN METODE WEBQUAL Dimitha Anggraeni Putri Suryani; Januar Wibowo; Achmad Yanu Alif Fianto
Jurnal Sistem Informasi dan Komputerisasi Akuntansi (JSIKA) Vol 5, No 11 (2016)
Publisher : Jurnal Sistem Informasi Universitas Dinamika

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Abstract

E-Commerce is often called an online trading is the process of deployment, purchasing, sales, marketing goods and services via the Internet between the consumer to consumer (C2C), or an agency to consumers (B2C). E-commerce increasingly widespread popular Indonesian society, a variety of emerging e-commerce led to competition between e-commerce becomes very tight. For an e-commerce website can survive in the competition, or in order to become a popular e-commerce websites, each e-commerce website should be able to have a quality website. Quality website will result in the increase of sales transactions of the e-commerce. This research was conducted to determine an e-commerce website that is qualified with the goal to analyze the influencerof thesquality of service and quality of website information on the quality of e-commerce websites. This study uses data collection techniques such as questionnaires and had obtained a sampled of 110 respondents. The process of analysisx usedt in this study is the beginning of the validity and reliability, followed by a multiplez regressiont analysish. The resultsk of thishstudy indicatemthat thed variable Service Quality does not affect the variable Website Quality whereas Information Quality significant and positive impact on the e-commerce Website Quality.
Sustainable tourism development from the perspective of digital communication Fianto, Achmad Yanu Alif; Andrianto, Novan
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.
Strategi pengembangan kawasan wisata green bay beach di kabupaten Banyuwangi Jawa Timur Achmad Yanu Alif Fianto; Raissa Daniswara
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2022): Mei 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.77 KB) | DOI: 10.17509/tmg.v2i1.45270

Abstract

One of the strategies to be able to help the tourism industry players, especially marine tourism which is the main potential of the Indonesian tourism industry, is more emphasized on the ability to identify various development possibilities. Therefore, this community service activity is carried out by implementing a series of processes starting from identifying threats and opportunities from the external side as well as weaknesses and strengths on the internal side to the elaboration of community-based tourism development. The series of processes include observation and problem identification, analysis and formulation of tourism development strategies. This community service activity was carried out in the Green Bay Beach Tourism area in Banyuwangi Regency, East Java. This method of implementing community activities is focused on formulating a tourism development strategy based on a Strength, Weakness, Opportunity and Threat (SWOT) analysis. This community service activity resulted in several recommendations for tourism development in the Green Bay Beach Tourism area. The results of the strategy formulation from this activity can be continued in a more holistic community service activity scheme in order to provide insight and knowledge regarding the development of tourism area strategies.
Strategi komunikasi pemasaran UMKM Kali Jegles berbasis digital Rudi Santoso; Achmad Yanu Alif Fianto; Dhika Yuan Yurisma
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2021): November 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.261 KB) | DOI: 10.17509/tmg.v1i2.39412

Abstract

The application of a digital-based Marketing Communication Strategy is one strategy to help MSMEs rise from the pandemic. This activity takes place in 3 initial stages starting from identification to the initial  introduction of digital marketing tools. The three stages include problem identification and observation,  MSME motivation, and Digital Marketing Strategy. The result of this activity is an initial design or social media-based digital marketing design. The object of the activity is the Kali Jegles Stren MSME group which is domiciled in Kediri and operates in the culinary and craft sectors. The MSME group really feels the  impact of the COVID-19 pandemic, but that does not mean MSMEs must continue to suffer losses even to the point of going out of business. The results of the initial design of this activity can be continued back into a larger activity scheme by providing knowledge and mastery related to Pricing Strategy, Selling Strategy, Retaining Customers, and Profit Taking Strategy.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA BAHARI JAWA TIMUR Rudi Santoso; Rahayu Shinta; Achmad Yanu Alif Fianto
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi (1) pengaruh produk tehadap keputusan berkunjung, (2) pengaruh harga tehadap keputusan berkunjung, (3) pengaruh promosi tehadap keputusan berkunjung, (4) pengaruh lokasi tehadap keputusan berkunjung, (5) pengaruh orang tehadap keputusan berkunjung, (6) pengaruh proses tehadap keputusan berkunjung, (7) pengaruh bukti fisik tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo; serta mengindentifikasi (8) pengaruh produk, harga, promosi, lokasi, orang, proses, serta bukti fisik secara simultan tehadap keputusan berkunjung di objek wisata pantai yang ada di daerah Pasuruan dan Probolinggo. Penelitian ini bersifat deskriptif kuantitatif dimana instrumen yang digunakan berbentuk angket dengan sistem survey. Populasi dalam penelitian ini merupakan mahasiswa program sarjana manajemen di Surabaya, Pasuruan dan Probolinggo dengan teknik pengambilan sampel purposive sampling dan diperoleh sebanyak 174 mahasiswa. Uji validitas dalam penelitian ini menggunakan CFA yang dilengkapi dengan rumus Alpha Cronbach untuk menguji reliabilitas instrumen penelitian; serta menggunakan metode analisis regresi berganda untuk menguji hipotesis dalam penelitian ini. Penelitian ini menemukan bahwa komponen bauran pemasaran jasa yang dalam penelitian ini dirinci menjadi variabel produk, harga, promosi, lokasi, orang, proses dan bukti fisik terbukti secara parsial memengaruhi variabel keputusan berkunjung. Ditemukan juga bahwa variabel independen dalam penelitian ini secara simultan juga memengaruhi variabel keputusan berkunjung.
Co-Authors A Triartomo A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdianto, Ahmad Abdul Aziz Abdul Halik Abdul Halik Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Adam Maulana Agung Harikusuma Nugroho Agung Tri Yunanto Agus Agus Agus Pawitra Agus, Taufiq Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Amelia, Azarine Nahdah Ana Pertiwi Andreas Alfred Savero Putra Angga Dutahatmaja Angga Dutahatmaja Anisah Khoirotun Aprilia, Fina Arif Hartadi Ario Bagus Nugroho Asbari Nurpatria Kristin Asis Riyanto Azel Naufal Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Bayu Abiantoro Bela Septiana Bilad, Dava Imadul Bima Ardiyanto Wibowo Brian Harmanda, Brian Cahyani, Regita Candraningrat, Candraningrat Careen Adhania Kautsar Charles Sidauruk Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dearani, Ninka Dewi Nurhayati Dhika Yuan Yurisma Diana Mukhbitah Sary Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Djumaiyah Djumaiyah Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Duvan Samudra Laisoka Dwi Ayu Rakhmawati Dwi Fitrianti Dwiki Setya Prayoga Edwin Indra Tesno Eka Putri Prinanda Nitte Ervina Ervina Erwan Khanissuma Esti Sumirat Evi Farsiah Utami, Evi Farsiah Faiza, Garwa Fandi Pratama Putra Farhan Ali Febrian Dimas J. Wibowo Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Fina Aprilia Fiorentino, Kevin Firmandi Tasqia Gede Danu Arya Santika Gilbert Billy Rivaldo Matahurila Hamlatul Arsy, Awlya Hardman Budiardjo, Hardman Hardman Budiharjo Hartono, Rakhmad Sugih Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Ida Bagus Cempena Januar Wibowo Jessy Octavia Andrele K. Alfons, Susana KARIMAH, NURUL Karsam Karsam Kautsar, Careen Adhania Kevin Fiorentino Kristin, Asbari Nurpatria Kurniawan, Mateus Andhi Kusumaningrum, Sari Dewi Lau Go’o, Maria Alni Laurentius ST Gomo Tumanggor Layalia, Aghnia Lilik Faiqotul Himmah Lilik Faiqotul Himmah Mahardika Prasetya Mahilda Sofy Islandy Martinus Sony Erstiawan Mateus Andhi Kurniawan Maulaningrum, Pristiya Mochamad Aziz Mochamad Bagus Setiyawan Moh Afrizal Ghozali, Moh Afrizal Moh Argy Hariran H Much. Rahmad Hidayat Muh Bahruddin Muhammad Burhanuddin Thobari Muhammad Nizar Firmansyah Mukhamad Fauzan Aldi Munajah, Siti Nanda Pinandita Ramadhani Naomi Natassia, Naomi Nekky Rahmiyati Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Nitte, Eka Putri Prinanda Norma Amaliah Novan Andrianto Novan Ardianto Nugroho, Ario Bagus Nur Dyanto Riski Ridhani, Nur Dyanto Riski Nur Rahmad Alfin Mustaqim Nuradi Mulya Razaq Nurul Karimah Oksatana, Miga Paramitha, Intan Tirzana Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Phitaloka, Nimas Galuh Pratama, Raditya Yuniar Alfani Primasatria, Valdo Hana Pristiya Maulaningrum Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putri Khusnul Khotimah Rachmat Isa Asera Nempung Rahayu Shinta Rahayu Shinta Rahmawati, Dwi Yana Raissa Daniswara Regita Cahyani Regita Cahyani Regita Octavia Regita Octavia Riandi Fiyelex Selmury Ricky Ardyana Firmansyah Riska Ajeng Anggraini Riyanto, Asis Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Sari Dewi Kusumaningrum Seto Wahyu Prasetyo Shinta, Rahayu Sigit Prayitno Yosep Sinta Dewi Anggraini Siswati, Ayu Siti Asiyah Siti Mujanah Siti Mujanah Siti Mujanah Siti Munajah Sri Suhandiah Stephen Lauwrentius, Stephen Suci Harira Sari Hatuina Sugiharto Adhi Cahyono, Sugiharto Adhi Suhardi Suhardi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thobari, Muhammad Burhanuddin Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries Utomo, Ekwan Setyo Viando, Feterrido Wahyu Wahyuni, Ratna Dwi Wahyuni, Titin Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiwit Lusiana Wiwit Lusiana Yosep F. Maskim Zaenal Arifin Zamzami Sabiq