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All Journal JAM : Jurnal Aplikasi Manajemen I-ECONOMICS: A Research Journal on Islamic Economics International Journal of Artificial Intelligence Research Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of International Conference Proceedings Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Pinisi Journal of Entrepreneurship Review West Science Social and Humanities Studies Journal on Economics, Management and Business Technology Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Adhy Firdaus
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry Sitopu, Joni Wilson; Firdaus, Adhy
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.220

Abstract

This study examines the influence of product packaging on consumer purchasing decisions in the cosmetics industry, aiming to understand how various packaging elements impact consumer behavior. Utilizing a mixed-methods approach, including quantitative surveys, qualitative focus groups, and observational studies, the research provides comprehensive insights into consumer preferences and the role of packaging in shaping purchasing decisions. Key findings indicate that aesthetic appeal, functional design, brand congruence, and sustainability are critical factors influencing consumer choices. Visually attractive and modern packaging designs significantly enhance purchase intent, while functional elements such as ease of use and convenience improve consumer satisfaction and loyalty. Consistent alignment between packaging and brand identity fosters trust and loyalty, and sustainability features appeal to eco-conscious consumers. Emotional engagement through packaging also plays a pivotal role in creating lasting consumer connections. The study's practical implications suggest that cosmetic companies should invest in innovative, functional, and sustainable packaging designs that align with their brand identity to attract and retain consumers.
KEPEMIMPINAN KEPALA SEKOLAH DALAM PENINGKATAN KINERJA PROFESIONAL GURU Rahmawati, Fitri Dwi; firdaus, Adhy; Saksana, Joned Ceilendra; Azzahra, Sitti Aliyah; Sari, Ratna; Saputra, Wisnu
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 1 No. 2 (2023): May 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/h02gp648

Abstract

This research employs a descriptive qualitative approach. Data collection was carried out through observation, interviews, and documentation. The data analysis techniques used are the triangulation of data collection methods and location triangulation. This study discusses the leadership of the principal of SDIT ASSAMAN in enhancing the professional performance of teachers. The issue identified is that teachers, as the driving force of education, have not yet mastered technology, leading to frequent delays and setbacks in the learning process compared to other schools. The research involves 5 informants, consisting of the principal, teachers, and staff. The findings indicate that teachers' lack of technological proficiency is not the sole factor hindering education in the school. The improvement in the quality of education is driven by the collaboration between the principal, teachers, staff, and parents. All elements within the institution are integrated in realizing the school's vision and mission. The principal regularly conducts supervision and coordination, ensuring that the teaching and learning activities run effectively.
Pengaruh Penerapan E-Kinerja Dan Budaya Kerja Terhadap Produktivitas Kerja Aparatur Sipil Negara Di LPP TVRI Stasiun Gorontalo Indradjid Uno , Ali; Upe , Rachman; Firdaus, Adhy
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 2 No. 3 (2024): August 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/cv3q9882

Abstract

E-Kinerja as a web-based innovation (E-Layanan) is very helpful for leaders in objectively assessing ASN or state civil apparatus’ performance, as well as to implement effective, efficient, transparent and accountable performance. This study aims to determine the effect of implementing E-Kinerja and work culture on the work productivity of ASN at the TVRI Gorontalo Station as a Public Broadcasting Institution (LPP). The research method utilized a design of quantitative approach, specifically deploying survey explanatory, which is a study that highlights the influence between the independent variables of the application of E-Kinerja (X1) and work culture (X2) with the dependent variable of work productivity (Y). The number of respondents included were all ASN either civil servants or government employees with employment agreement or PPPK, accumulating 43 people. The main data was collected via questionnaires, documentations, literature and observations. The data analysis technique used is multiple linear regression analysis. Based on the results of analysis, there is a positive and significant relationship, both partially between the E-Kinerja variable (X1) and Work Productivity (Y), Work Culture variable (X2) and Work Productivity (Y), or simultaneously between the E-Kinerja variable ( X1) and Work Culture (X2) with Work Productivity (Y). It is expected that the management of LPP TVRI Gorontalo Station will further intensify the application of E-Kinerja as a work culture that is able to increase organizational work productivity on an ongoing basis, focusing more on other variables that affect ASN work productivity that have not been detected in this study other than the application of E-Kinerja and work culture, and in human resource management (HRM) practices, it would also be able to shape capability and commitment in accordance to the characteristics of company or organization through both a soft and hard approach.
Kepemimpinan Kepala Sekolah Dalam Peningkatan Kinerja Profesional Guru (Studi Pada Sdit As Saman Kecamatan Jati Agung Kabupaten Lampung Selatan) Dwi Rahmawati , Fitri; Firdaus, Adhy; Ceilendra Saksana, Joned
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 2 No. 2 (2024): May 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/wxsgx859

Abstract

This study uses a descriptive qualitative approach. Data collection is carried out by means of observation, interviews and documentation. The data analysis techniques used are triangulation of data collection methods and triangulation of places. This study discusses the leadership of the head of SDIT ASSAMAN in improving teacher professional performance. The problem that occurs is that teachers as the driving force of education still do not master technology so that learning is often hampered and lagging behind other schools. This research involved 5 resource persons consisting of principals, teachers and staff. The results of the study show that teachers who do not master technological developments are not the only factor inhibiting education in school institutions. Because, what is the driving factor for improving the quality of education is the cooperation between principals, teachers, staff and guardians. All elements in the institution are integrated in realizing the school's mission and mission. The principal routinely supervises and coordinates so that teaching and learning activities run effectively
The Effect of Motivation and Entrepreneurial Knowledge on Entrepreneurial Interest with Entrepreneurship Education as an Intervening Variable Firdaus, Adhy; Haddar, Gamar Al; Pujowati, Yenik; Raharimalala, Soussou; Bambang
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review (November 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i3.1074

Abstract

This study aims to determine the effect of motivation and knowledge on entrepreneurial interest in Universitas Negeri Makassar students with entrepreneurship education as an intervening variable. The study will use a quantitative approach with a survey method. The research population is all entrepreneurship students of the Faculty of Economics and Business, Universitas Negeri Makassar which amounted to 427 students. Data collection was carried out using a questionnaire and later calculated using the Slovin dai with a sample size of 85 (eighty-five) respondents or 20% of the total population. The findings of this study indicate that motivation and knowledge have a significant role in shaping entrepreneurial interest through entrepreneurship education. Individual motivation, whether sourced from personal passion, career goals, or the drive to create change, can be a strong driver to develop entrepreneurial interest. Entrepreneurship education provides a foundation of knowledge and practical skills that strengthen this motivation. With the knowledge gained through education, individuals can understand the aspects of entrepreneurship, identify opportunities and overcome business challenges. The combination of high motivation and solid entrepreneurial knowledge creates a favorable environment for the development of entrepreneurial interest.
The Mediating Role of Risk Management in the Relationship Between Financial Technology Adoption and Business Growth in Indonesian MSMEs Judijanto, Loso; Dewi, Yuli; Dewi, Arlinta Prasetian; Barus, Imelda; Firdaus, Adhy
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1667

Abstract

This study examines the mediating role of risk management in the relationship between financial technology (fintech) adoption and business growth in Indonesian Micro, Small, and Medium Enterprises (MSMEs). A quantitative approach was employed with a sample of 125 MSMEs, utilizing a 5-point Likert scale for survey data and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) for analysis. The results indicate a significant positive relationship between fintech adoption and risk management, as well as between risk management and business growth. Moreover, fintech adoption positively impacts business growth both directly and indirectly through the mediating effect of risk management. The findings highlight the importance of integrating fintech solutions with robust risk management frameworks to foster sustainable growth in MSMEs. Policy implications suggest that MSME owners, fintech providers, and policymakers should focus on enhancing risk management practices to maximize the benefits of fintech adoption.
Penyimpangan Etika Bisnis Usaha Mikro dalam Perspektif Fenomenologi Sechler dan Weber (Studi Kualitatif pada Produk Tahu dan Ayam Potong Oleh Usaha Mikro di Pasar Tradisional Harapanjaya, Kota Bekasi, Provinsi Jawa Barat, Indonesia) Firdaus, Adhy
Jurnal Aplikasi Manajemen Vol. 11 No. 1 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Despite of religious and moral values of Indonesian who should have strong influence in ethical value in their day-to-day life, some Indonesian micro scale entrepreneurs seems does not care about businessethics by using dangerous chemical substances such as fomalin to the'tofu'and'chicken meat'industries. The objective of this research is to uncover the phenomenon concerning of un-ethical business behavior on micro-scale businesses and its implications on management. The research was set in the traditional flea-market in the city of Bekasi, West Java area in Indonesia, by using qualitative research and Qualitative- fenomenologi design. The research is focused on why un-ethical business, the use of hazardous chemicals such as formalin, are hapenning on food sector of micro-scale entrepreneurs, specifically on Tofu, and Chicken's Meat Industries. We interviews many informants to obtain information to be analyzed. The research tools including notes, tape recording, photo, deep interviews, etc. The data were studied and processed with coding and theme analysis. Peer debriefing, triangulations, and auditing were used to maintainthe credibility of research. After analyzing data, revisit the site, discussion with colleagues, the conclusions was made. The finding of this research are (1) Misunderstanding, misinformations, economic pressures,job pressures from supervisor/boss/markets made the mid-set of micro scale business do not feel guilty of their unethics business; (2) Business ethics of micro scale business influenced by environment, knowledges,economic pressures, and norms.
The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
The Influence of Cultural Factors, Social Norms, and Social Support on the Spread of Infectious Diseases in Communities in Indonesia Firdaus, Adhy; Anurogo, Dito; Yamtana, Yamtana; Hidayati, Nanda
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.486

Abstract

This research investigates the influence of cultural factors, social norms, and social support on the spread of infectious diseases in communities in Indonesia through a quantitative analysis. The structural equation model (SEM) employed in this study examines the complex interplay between these sociocultural elements and their impact on the transmission of infectious diseases. Results indicate significant positive associations between cultural factors and the spread of infectious diseases, social norms and disease transmission, and unexpectedly, social support and disease spread. These findings challenge conventional assumptions, emphasizing the need for nuanced and culturally sensitive public health interventions. The study contributes valuable insights to the understanding of infectious disease dynamics within diverse communities and informs targeted strategies for effective mitigation.
Sosialisasi Santunan Penjaminan PT. Jasa Raharja Akibat Kecelakaan Lalu Lintas Nurhakim, Rahman; Saefullah, Aep; Fahri, Fahri; Arza, Zubair; Firdaus, Adhy; Noor, , M. Arief; Tjiwidjaja, Halim; Hidayatullah, Syarif
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/80wvva94

Abstract

Driving activities on the highway are inseparable from various risks such as accidents and death. The government as the executor to protect the public makes some rules aimed at ensuring the implementation of accident insurance that occurs while driving. The government established PT Jasa Raharja to implement the rules that have been made, both in the form of Laws, Government Regulations or Minister of Finance Regulations. Information on traffic accident insurance is not known by all levels of society, both in terms of claim procedures, requirements and also types of accidents that can be covered, so that many people end up being burdened by the accidents that occur. STIE Ganesha conducts community service programs in collaboration with related parties to provide socialization about driving safety on the highway, including socialization about guarantees for traffic accident victims carried out by PT Jasa Raharja. The participants who were targeted in this socialization were students, offline motorcycle taxi drivers, surrounding communities and also STIE Ganesha employees. This service went well so that the participants could understand the material given during the event and could become a liaison between the community and information about traffic accident guarantees.
Co-Authors Adam Samsudin Noor Aep Saefullah Akbar, Zulfikri Arda, Devid Putra Arlinta Prasetian Dewi, Arlinta Prasetian Asep Surya Lesmana Bambang Barus, Imelda Cinta Rahmi Darojat, Fahri Ilham Delima Indah Delima Indah Permatasari Delima Indah Permatasari desi kristanti, desi Dewi, Yuli Dianto, Tris Dine Eka Putri Dito Anurogo Dito Anurogo, Dito Dwi Rahmawati , Fitri Dwi Susanti Ekky Noviar Fahri Fahri Fahri Fahri Fajar Sasongko Filda Angellia Firdaus Yuni Dharta Firmansyah Firmansyah Firmansyah Firmansyah Fisy Amalia Fuad Siregar Gamar Al Haddar, Gamar Al Halim Tjiwidjaja Hamboer, Maria Jashinta Elisabet Haria Saputri Hendra Canda Hendra Candra Heni Pujiastuti Hidayati, Nanda Hilda Fariha Hilda Fariha Ibah Misbah Ibah Misbah Idrisi Raliya Putera Idrisi Raliya Putra Ika Agustina Indradjid Uno , Ali Isnaeni Muharrifah Iswahyu Pranawukir Joned C Saksana Joned C. Saksana Joned Ceilandra Saksana Joned Ceilendra Saksana Judijanto, Loso Khairul Anam Khoirul Anam Koesmawan, Koesmawan M. Islah M. Tafsiruddin M.Khairul Umam Makmur, Syafrudin Mathoda Mathoda Melati Puspita Hakim Miftahorrozi, Miftahorrozi Moh. Islah Moh. Tahang Muhammad Ainun Naim Muhammad Arief Noor Muhammad Arief Noor Muhammad Ramdhan Muhammad Ramdhan Nabila Akmas Nanda Hidayati Noor, , M. Arief Noorwindy Zelandiana Nur Aisyah Nurhakim, Rahman Patria Adiguna Pertiwi, Triani Patra Pujowati, Yenik Purbowo, Andre Ramu Andika Putra, Wira Pramana Putri Noor Ramayanti Qona’ah Adiahita Raharimalala, Soussou Rahmawati, Fitri Dwi Rasmawati A. R. Rasmawati AR Ratna Sari Rismayanti Rismayanti RR. Ella Evrita Hestiandari Saksana, Joned C. Santosa, Sonny Siti Mulasih Sitti Aliyah Azzahra Sukardi Sukardi Sunarni Sunarni Sutadisastra, Septha Fifdityajaya Sutariyono Sutariyono Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Syarif Hidayatullah Syarif Hidayatullah Tirta Mulyadi Tohiroh Tohiroh Upe , Rachman Wahid Hasyim Widagdo, Djoko WISNU SAPUTRA Yamtana Yamtana Yamtana Yamtana, Yamtana Yandi Asmana Zubair Arza Zulfikar Hidayat