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All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Industri Kreatif dan Kewirausahaan Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi DEMAnD Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business Asian Journal of Multidisciplinary Research Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Digital Business and Global Economy Brilliant International Journal of Management and Tourism Jurnal Kesehatan IJEMA
Mohamad Rizan
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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EXPLORING THE OUTCOMES OF INTERNAL MARKETING: A SYSTEMATIC LITERATURE REVIEW Juanna, Andi; Mohamad Rizan; Setyo Ferry Wibowo
Jurnal Industri Kreatif dan Kewirausahaan Vol 9 No 1 (2026): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2026
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v9i1.3539

Abstract

Internal marketing has increasingly attracted scholarly attention as an organizational approach that treats employees as internal customers and seeks to enhance employee-related and organizational outcomes through communication, support, development, empowerment, and alignment with organizational goals. Among these outcomes, job satisfaction has emerged as one of the most frequently examined and strategically important constructs because of its close relationship with employee retention, engagement, performance, and well-being. This study aims to systematically review and synthesize the existing literature on internal marketing and its outcomes, with particular emphasis on job satisfaction and related employee outcomes. A systematic literature review approach was employed using the Publish or Perish application to retrieve records indexed in the Scopus database. The search process used the keywords “job satisfaction” AND “internal marketing,” “job satisfaction” AND “internal market orientation,” and “internal marketing” AND “job satisfaction in service industry.” The initial search identified 124 records. After applying eligibility criteria and PRISMA-based screening procedures, 24 articles published between 2018 and 2024 were selected for in-depth analysis. The findings indicate that internal marketing consistently contributes positively to job satisfaction and is also associated with organizational commitment, work engagement, customer orientation, task performance, employee retention, and broader well-being outcomes. The review further shows that internal marketing is commonly operationalized through dimensions such as empowerment, communication, work environment, development, compensation, vision, and organizational support. Overall, the study confirms that internal marketing should be viewed as a strategic organizational framework with significant implications for both employee satisfaction and wider organizational effectiveness.
Faktor yang Mempengaruhi Purchase Intention terhadap Consumer Purchase Behavior pada Healthy Food Restaurant Varez Widharto Mahdi; Mohamad Rizan; Usep Suhud
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zgytx537

Abstract

This study aims to analyse the influence of Attitude, Perceived Behavioural Control, and Health Consciousness on Purchase Intention, as well as the influence of Purchase Intention on Consumer Purchase Behaviour among consumers of Burgreens healthy food products in Jakarta. The research framework is based on an adapted or extended Theory of Planned Behaviour. Attitude and Perceived Behavioural Control are constructs derived from the Theory of Planned Behaviour (TPB), while Health Consciousness is positioned as an additional variable relevant to the context of healthy food purchases. The model does not include Subjective Norm and therefore does not represent all of the original TPB constructs. Purchase Intention is limited to the intention to buy or consume Burgreens healthy food products, while Consumer Purchase Behaviour describes the purchasing behaviour reported by respondents. The study employs a quantitative approach, an explanatory design, a cross-sectional survey, purposive sampling, a six-point Likert scale, and covariance-based Structural Equation Modelling using AMOS. Respondents must be at least 17 years old, reside in one of the five administrative districts of Jakarta, have purchased or consumed Burgreens products within the past three months, and be willing to complete an online questionnaire. Four hypotheses test the pathways X1→Z, X2→Z, X3→Z, and Z→Y. As this research is still in the proposal stage, it does not yet present empirical results.
Faktor- Faktor yang Mempengaruhi Behavioral Intention Penggunaan Aplikasi Pemesanan Mobile Kopi pada Kalangan Gen Z di DKI Jakarta Mohammed Ameen Sallam Ali; Mohamad Rizan; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5bw0k394

Abstract

The rapid development of digital technology has transformed consumer behavior, including in the coffee industry, which increasingly relies on online ordering applications. This study aims to analyze the influence of Performance Expectancy and Social Influence on Behavioral Intention to use coffee ordering applications among Generation Z in DKI Jakarta, with Attitude Toward Using as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z respondents in DKI Jakarta who have experience using coffee ordering applications and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Performance Expectancy and Social Influence have a positive and significant effect on Attitude Toward Using. Furthermore, Attitude Toward Using has a positive and significant effect on Behavioral Intention, while Social Influence does not have a direct effect on Behavioral Intention. The indirect effect analysis shows that Attitude Toward Using mediates the relationship between Performance Expectancy and Behavioral Intention as well as between Social Influence and Behavioral Intention. Overall, this study concludes that users’ attitudes play a crucial role in shaping the intention to use coffee ordering applications among Generation Z.
Customer Self-Congruity and Brand Image on Purchase Decision: The Role of Gender and Age as Control Variables Endy Gunanto Marsasi; Mohamad Rizan; Sarah Barqiah; Yenni Kurnia Gusti
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4541

Abstract

The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignment with brands, which ultimately influences purchase decisions. The study's gap focuses on brand image, highlighting challenges consumers face in identifying with brands via social media. This study aims to show the impact of social media marketing on customer self-alignment, brand image, and purchase decision. The research data was collected by distributing questionnaires using a purposive sampling method to 217 gen Z participants who use local skincare and analyzed using SEM. The results show that all hypotheses influence each other by applying the self-expansion theory, where consumers will align themselves with brands from local products so that consumers will expand their self-concept and culminate in purchasing decisions. This study will also examine customer characteristics by gender and age as control variables that can be fully predicted. The findings of this study indicate a difference in gender, where women are more easily attracted to try than men. Younger consumers were found to prefer shopping online rather than physically, in contrast to older consumers.
Google's Sustainable Business Strategy: Synthesis of the 5Ps Framework, Creating Shared Value, ESG, and SDGs Fonny Arisandy Jacob; Mohamad Rizan; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.4.01

Abstract

This paper aims to describe Google's sustainable business strategy as a single, document-based case study. This study uses a descriptive qualitative approach with a documentary case study method, analyzing the Google Environmental Report 2026 as the main source of cases, complemented by supporting academic literature. Five analytical lenses are used in an integrated manner to describe the strategy, namely Henry Mintzberg's 5Ps of Strategy, Deliberate Strategy and Emergent Strategy, Porter and Kramer's Creating Shared Value, and ESG and SDGs frameworks. The results show that Google's sustainability strategy includes large-scale clean energy procurement, supply chain transformation, circular product innovation, and structured sustainability governance. In terms of emissions, Google reported a 3% decrease in Scope 2 emissions, while Scope 1 and Scope 3 emissions increased by 20% and 25%, respectively, in the same reporting period. This research contributes to providing an integrated picture of how the five frameworks can be used together to describe the sustainability strategy of a global technology company.
The Effect of Market Attractiveness and Company Capability on Emergent Value Creation Strategy and Sustainable Company Performance (A Study of Digital Industry Service Companies in Jakarta) C. Mirza Taufik; Mohamad Rizan; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.4.02

Abstract

This study examines how market conditions and organizational capability are translated into sustainability-oriented performance, with Emergent Value Creation Strategy (EVCS) considered as a mediating process. The data were obtained from 50 owners and managers of digital creative service firms operating within a telecommunications incubation ecosystem in Jakarta. A quantitative explanatory approach was applied, and the higher-order measurement and mediation model was estimated using partial least squares structural equation modeling. The results show that both Market Attractiveness and Company Capability are positively associated with EVCS. Company Capability also has a significant direct relationship with Sustainability Company Performance, while EVCS records the largest direct coefficient for that outcome. Market Attractiveness, however, does not significantly affect performance through a direct path. Its effect is transmitted through EVCS, whereas the effect of Company Capability is only partly mediated. These findings indicate that an attractive market creates possibilities rather than assured results. Economic, social, and environmental performance becomes more likely when market insight is supported by usable resources and stakeholder-oriented routines involving dialogue, access, risk assessment, and transparency. The study contributes to research on digital service firms by explaining emergent value creation as the process through which external opportunity and internal capability are connected with multidimensional sustainability performance.
Adapting Marketing Communication in the Repositioning of Therapeutic Products Andi Juanna; Usep Suhud; Mohamad Rizan
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 1 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/mn83vq35

Abstract

This study aims to develop a contextual repositioning framework for traditional health products by integrating cultural roots and narrative authenticity into cross-cultural marketing strategies. The study highlights the challenges of aligning the values of traditional products with the dynamic preferences of modern health-conscious consumers, particularly in emerging markets such as Indonesia. A conceptual theory-building approach is employed, based on a comprehensive synthesis of 46 relevant publications from 2016 to 2025. The reviewed studies cover themes such as consumer acculturation, cultural storytelling, product repositioning, and health branding. The research reveals critical gaps in existing repositioning models, notably the lack of cultural context and the limited integration of emotional and narrative approaches in consumer engagement. Through integrative reasoning, this study proposes a conceptual framework that connects cultural roots, narrative authenticity, perceived health value, and consumer acceptance, mediated by cultural storytelling strategies. The proposed framework suggests that the repositioning of traditional health products requires a narrative-driven process, in which cultural roots and authenticity form the foundation of consumer engagement. By embedding local heritage values into brand narratives, companies can enhance consumer perceptions of health value, thereby fostering trust and acceptance. This conceptual contribution addresses theoretical gaps in existing cross-cultural marketing models and offers practical guidance for brand managers operating in culturally rich yet globally competitive health markets. The paper concludes with recommendations for future empirical research to validate the proposed propositions across diverse cultural contexts.
Perubahan Digital dalam Pencitraan Bangsa selama Krisis: Tinjauan Sistematis atas Strategi Komunikasi Ukraina dalam Perang Rusia-Ukraina Reztrianti, Diajeng; Usep Suhud; Mohamad Rizan
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 2 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Juli-Desember 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/xafz3h03

Abstract

Since February 2022, the Russia-Ukraine war has intensified the urgency of nation branding, positioning digital marketing communication as a crucial tool for building and maintaining national brand equity. This study aims to systematically map strategies, key variables, and the outcomes achieved through digital marketing communication in Ukraine’s nation branding during wartime. Employing a PRISMA-based systematic literature review (SLR) of 42 Scopus-indexed articles published between 2022 and 2025, the study finds that the orchestration of digital communication via social media, online campaigns, and multichannel diplomacy is essential in constructing narratives of solidarity, public trust, and Ukraine’s global reputation. The main findings reveal strong collaboration among the state, local governments, diaspora, and global actors who leverage various platforms such as Twitter/X, TikTok, websites, crowdfunding, memes, and cloud services to disseminate national narratives, foster audience engagement, and manage public opinion in real time. The study further highlights a shift in nation branding strategies from conventional diplomacy to a digital-first approach, where success is driven by message consistency, technological adaptation, and multi-actor collaboration. This research contributes a conceptual framework for digital nation branding and offers practical recommendations for governments and digital communication practitioners seeking to build national image in times of conflict.
The Influence of Live streaming, E-Promotions and Content Marketing on Repurchase Intentions with Customer Satisfaction as an Intervening Variable (Case Study on Local Brand Jiniso) Herli Marlina; Mohamad Rizan; Setyo Ferry Wibowo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.90

Abstract

This research aims to determine the effect of live streaming, e-promotions and marketing content on repurchase intention with customer satisfaction as an intervening variable for the local brand Jiniso. This research uses quantitative research using purposive sampling and using a sample of 200 people. The data collection technique uses a questionnaire. Data analysis using the SEM LISREL 8.8 application. The research results show that live streaming have a positive and significant effect on repurchase intention, e-promotions have a positive and significant effect on repurchase intention, marketing content have a positive and significant effect on repurchase intention, customer satisfaction can mediate the influence of live streaming on repurchase intention. Customer satisfaction can mediate the influence of e-promotions on repurchase intention and customer satisfaction can mediate the influence of marketing content on repurchase intention.
Strategi Bisnis Berkelanjutan Perusahaan Pembangkit Listrik Milik Negara menuju Net Zero Emission 2060: Integrasi Bauran Energi 2026 dan RUPTL 2025-2034 Asep Yanyan Herdiyana; Muhammad Awaluddin; Mohamad Rizan
Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2026): Asian Journal of Multidisciplinary Research
Publisher : Jujurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/91j75947

Abstract

Penelitian ini bertujuan untuk merumuskan kerangka strategi bisnis berkelanjutan bagi perusahaan pembangkit tenaga listrik milik negara dalam merespons urgensi transisi energi menuju Net Zero Emission (NZE) 2060. Pada tahun 2026, realitas operasional utilitas nasional masih menghadapi dilema besar, di mana bauran energi (energy mix) didominasi oleh energi fosil: Batu Bara (≈ 64,87%), Energi Baru Terbarukan/EBT (≈ 17,89%), Gas (≈ 13,86%), dan Bahan Bakar Minyak/BBM (≈ 3,38%). Kondisi ini menghadirkan tantangan sosial-ekonomi yang kompleks seiring dengan pengesahan Rencana Usaha Penyediaan Tenaga Listrik (RUPTL) PLN 2025—2034 yang menargetkan 76% dari total tambahan kapasitas pembangkit baru harus berbasis EBT dan sistem penyimpanan energi (storage). Melalui pendekatan mixed-method konseptual dan Systematic Literature Review (SLR) yang berpijak pada teori Dynamic Capabilities, Triple Bottom Line (TBL), serta Energy Trilemma, penelitian ini merumuskan empat pilar strategi yang humanis dan transformatif. Strategi tersebut mencakup: (1) Pensiun dini PLTU melalui pembiayaan blended finance (JETP) yang berlandaskan transisi berkeadilan (Just Transition) bagi pekerja; (2) Dekarbonisasi aset fosil eksisting melalui co-firing dan teknologi Bioenergy with Carbon Capture and Storage (BECCS); (3) Modernisasi Smart Grid dan Battery Energy Storage System (BESS) untuk menjamin keandalan listrik masyarakat; serta (4) Komersialisasi ekonomi karbon berstandar ISO 14064. Melalui pendekatan ini, perusahaan tidak hanya dituntut untuk mengejar efisiensi bisnis, tetapi juga memelihara keadilan ekologis demi masa depan yang lebih baik.
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andi Juanna Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Arif Dilianto Asep Yanyan Herdiyana Ayu Purnamasari Asih Azizi, Muhammad Abid Basrah Saidani Budi Santoso C. Mirza Taufik Choirul Anwar Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Diajeng Reztrianti Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Ferry Wibowo, Setyo Fikka Diaz Azzahra Fonny Arisandy Jacob Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Herli Marlina Hermansyah Hermansyah Hipnu Maulana Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Jihannisa Safitri Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria Laelah Purnamasari M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Meta Bara Berututu Mohammed Ameen Sallam Ali Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Awaluddin Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Ramadhanty, Fitri Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky Insan Pertiwi Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Ryna Parlyna Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sarah Barqiah Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Varez Widharto Mahdi Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar