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All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
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Do product quality and perceived suitability influence repurchase intention? Ediansyah, Ediansyah; Iman Kalis, Maria Christiana; Afifah, Nur; Pebrianti, Wenny; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.398

Abstract

This research aims to determine and analyze the direct effect of product quality variables and perceived suitability on repurchase intention and indirect effects through customer satisfaction as a mediator on Indonesian skincare product users. The population in this study are consumers who have purchased and used Indonesian skincare products at least twice in the last 3 months with a minimum age of 17 years and domiciled in Indonesia. The data collection method in this research used a questionnaire, and a sample of 210 respondents was obtained through a purposive sampling technique. The analytical method used in this research is Structural Equation Modeling (SEM) with the AMOS 26 statistical tool. This research shows a significantly positive relationship between product quality, perceived suitability, and consumer satisfaction with the repurchase intention of Indonesian skincare consumers. The perceived suitability felt by consumers is crucial in deciding to continue using a product, so companies need to continue to innovate according to consumer needs.
Apakah Attractiveness of Endorser Berpengaruh terhadap Attitude, Social Media Engagement, dan Purchase Intention? Ridho, Muhammad Rasyid; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1232

Abstract

Rucas's marketing strategy leverages online promotions and creative content to reach a wider audience. The unique approach in advertising, featuring unconventional models, successfully attracted the attention of social media users. By considering customer perceptions of advertisements and brands as mediating variables, the influence of endorser attractiveness on customer purchase intentions is the objective of this research. Purposive sampling was used to select 153 people who are familiar with the Rucas advertisement. The data collected through online questionnaires were analyzed using Structural Equation Modeling (SEM). Menurut hasil penelitian, daya tarik selebriti memiliki dampak signifikan terhadap sikap terhadap iklan dan merek. Except through the mediation of attitudes and engagement on social media, that attractiveness does not directly influence purchase intentions. These results indicate that, to enhance advertising effectiveness and drive purchase decisions, marketing strategies involving endorsers must consider the role of attitude and engagement mediation.
Penerapan Kegiatan Refleksi untuk Meningkatkan Pemahaman Mahasiswa Terhadap Matakuliah Belajar dan Pembelajaran Sakung, Nikki Tri; Fitriana, Ana; Diawanto, Fery; Wahidah, Nina Ikhwati
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13163246

Abstract

Penelitian ini bertujuan untuk menerapkan kegiatan refleksi dalam proses pembelajaran yang bertujuan untuk meningkatkan pemahaman siswa terhadap mata pelajaran belajar dan pembelajaran. Kegiatan refleksi dalam konteks ini merupakan suatu proses dimana siswa diajak untuk merefleksikan pengalaman belajarnya, mengevaluasi pemahaman yang telah diperolehnya, dan mengidentifikasi area-area yang memerlukan perbaikan. Penelitian dilakukan di STKIP Kumala Lampung. Metode yang digunakan dalam penelitian ini adalah metode eksperimen semu dengan desain pre-test dan post-test. Hasil penelitian menunjukkan bahwa kegiatan refleksi secara signifikan meningkatkan pemahaman siswa terhadap mata pelajaran belajar dan pembelajaran. Siswa yang melakukan kegiatan refleksi mampu mengidentifikasi konsep-konsep penting dengan lebih baik, menghubungkan materi dengan kehidupan sehari-hari, dan mengembangkan strategi pembelajaran yang lebih efektif. Dengan demikian, kegiatan refleksi dapat diterapkan dalam pembelajaran yang terbukti mampu meningkatkan pemahaman siswa secara signifikan terhadap mata pelajaran belajar dan pembelajaran di perguruan tinggi.
A Decade of Global and Local Brand Research: A Systematic Literature Review by Using SLR PRISMA Fitriana, Ana
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2081

Abstract

This systematic literature review aims to synthesize the evolving research on global and local brand dynamics over the past decade using the PRISMA methodology. It examines the shift from a simplistic global-local dichotomy to a more nuanced understanding of how these brand types interact with consumer identities, digital platforms, sustainability, and global crises. The study explores the emergence of "glocal" branding strategies and the recognition of simultaneous global and local brand perceptions as significant theoretical advancements. However, it highlights the growing complexity introduced by digital transformation, corporate social responsibility, and the COVID-19 pandemic, necessitating more integrative frameworks. The review identifies persistent gaps and opportunities for future research, including investigating the impact of digital platforms, sustainability initiatives, and post-pandemic consumer behavior shifts on global-local brand dynamics. By consolidating diverse research streams, the study proposes an integrative framework that accounts for the intricate interplay of cultural, digital, and global factors shaping brand perceptions and preferences. Overall, the findings extend existing knowledge and offer valuable insights for academics and practitioners navigating the evolving landscape of global and local branding.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Firm value and its antecedents: testing the interaction effect of dividend policy Phengdrawan, Jonassen; Kalis, Maria Christiana Iman; Wendy, Wendy; Fitriana, Ana; Irdhayanti, Efa
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The firm value represents investors' expectations of management's success in managing the firm, thereby enhancing the prosperity of investors. Firm value is crucial as it can shape perspectives and influence investor decision-making when investing in a firm. This research questions the effect of capital structure, profitability, and firm size on firm value in firms listed on the HIDIV20 index. This research also tests the dividend policy variable as a moderator. The research population includes firms listed on the HIDIV20 index of Bursa Efek Indonesia during 2018-2022. The sampling process is conducted through purposive sampling. Data analysis uses Moderate Regression Analysis (MRA) with panel data. The outcomes of the research reveal that capital structure and profitability have a positive impact on firm value, whereas firm size has a negative impact on firm value. Furthermore, dividend policy can moderate and strengthen the aftermath of profitability on firm value. This interaction effect is not observed in the outcome of capital structure and firm size on firm value.
Pemanfaatan Media Sosial Instagram pada Akun @Leech_Store sebagai Media Promosi Distribution Outlet (Distro) Maharani, Berliana; Fitriana, Ana; Widya, Tri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.650

Abstract

Distribution Outlet (Distro) is currently an attraction for teenagers who like local products through social media promotions to support the growth of Small and Medium Industries (IKM). As time goes by, business people are required to be more innovative, especially when it comes to product promotion via social media. In this case, Leech Store Distro uses social media Instagram as a promotional medium. The formulation of the problem in this research is how to implement aspects Share, Optimize, Manage, and Engage on the use of social media Instagram as promotional media for Distro @leech_store?. The aim of this research is to determine the use of Instagram social media on the @leech_store Instagram account as a promotional medium with four aspects, namely Share, Optimize, Manage, and Engage. This research uses a qualitative method with a descriptive approach. The informants in this study consisted of 2 key informants (Instagram admin @leech_store) and 2 supporting informants (followers @leech_store). The results of this research show that at stage Share, Distro Leech Store has a background in using Instagram to open two-way communication between followers with Distro. On Stage Optimize, Leech Store Distro checks the features mention and tags manually. Level Manage covers media monitoring by checking insight regarding the development of numbers followers manually. At the level of Engage namely building cooperation with brand influencer and Automotive Community.
Pemetaan Bibliometrik terhadap Perkembangan Penelitian E-Learning pada Google Scholar Menggunakan Vosviewer Habibi, Fajri; Fitriana, Ana; Sulityowati, Endar
Attractive : Innovative Education Journal Vol. 4 No. 2 (2022): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v4i2.505

Abstract

This article aims to examine the development of e-learning (electronic learning) in the last 11 years. This research was also carried out to find out trends in e-learning research, identify relationships between scientific concepts, and find out e-learning networks based on keywords (co-occurrence) and author collaboration (co-authorship). The method used in this research is descriptive bibliometric analysis, the data used was taken from 2010-2021. Data collection was carried out based on the Google scholar database with the keyword e-learning with a publication limit of 1,000 journal articles. Data collection was carried out using Publish or Perish (PoP) software as metadata. Data analysis was performed using Vosviewer software as a medium for bibliometric analysis. The results showed that in the last 11 years the number of publications on information architecture research indexed by Google Scholar has fluctuated, but in terms of quantity it has increased significantly. The highest publication growth development occurred in 2020, reaching 102 journal articles (10.2%), while the lowest publication occurred in 2019 with a total of 53 journal articles (5.3%). While mapping the development of information architecture research publications based on keywords (co-occurrence) indicates a relationship between e-learning concepts accompanied by 6 dominant clusters, although this research has not been widely researched, research in the field of e-learning can foster research opportunities with topics unrelated topics. Keywords: E-Learning Google Scholar, Development of E-Learning Research, Bibliometric Mapping
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fasius, Bony Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadhianti, Risa Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Widyaningrum, Belinda Putri Yulyaningsih, Veronika Bella