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All Journal Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Asia-Pacific Management and Business Application The Management Journal of Binaniaga JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis JURNAL SYARIKAH : JURNAL EKONOMI ISLAM QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL VISIONIDA JURNAL AKUNIDA IKRA-ITH EKONOMIKA Jurnal Administrasi dan Manajemen Jurnal Abdi Masyarakat (JAM) International Journal of Economics Development Research (IJEDR) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science DEVOSI Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) IIJSE Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management International Journal of Integrated Science and Technology Golden Ratio of Taxation Studies J-CEKI
Dwi Gemina
Universitas Djuanda
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OPTIMALISASI DIGITALISASI PADA UMKM SANGHUI, PARAS FURNITURE DAN DI & DIN COLLECTION Agtariza Wulanda Suci Padi; Tini Kartini; Endang Silaningsih; Erni Yuningsih; Sudarijati Sudarijati; Dwi Gemina; M. Rachmat Jailani; Ikhwan Zaenudin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1907-1913

Abstract

Optimalisasi digitalisasi pada UMKM Sanghui, Paras Furniture dan Di & Din Collection. Penerapan digitalisasi pada UMKM sangatlah diperlukan dimasa pandemi seperti ini. Digitalisasi ini berguna untuk mempersiapkan UMKM untuk mampu bertahan menghadapi persaingan usaha baik dari segi pemasaran dan keuangan. Oleh karena itu perlunya pendampingan kepada UMKM dalam memasarkan produknya melalui e-commerce dan mendata keuangan secara digital, sehingga diharapkan mampu membantu UMKM agar lebih efektif dan efisian dalam usahanya. Pelaksanaan kegiatan pendampingan ini meliputi wawancara secara langsung dengan UMKM perihal masalah-masalah yang dihadapi, berdiskusi tentang penyelesaian masalah dengan pemberian sosialisasi materi tentang digitalisasi pemasaran dan keuangan serta pelatihan dan pendampingan dalam pembuatan e-commerce pada masing-masing UMKM dan pencatatan keuangan secara digital. Hasil evaluasi kegiatan pendampingan ini adalah penerapan digitalisasi pada UMKM diterima dengan sangat baik dan diterapkan oleh para UMKM.
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Teh Botol Sosro Mutiah Husnul Huluk; Dwi Gemina; Titiek Tjahja Andari
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4312

Abstract

Perekonomian Indonesia sebagian besar didorong oleh peningkatan konsumsi rumah tangga dan salah satu industri berkembang pesat adalah industri minuman. Produk minuman teh dalam kemasan botol yang paling dikenal oleh kalangan masyarakat adalah Teh Botol Sosro. Penelitian ini bertujuan untuk mengetahui dan menganalisis citra merek dan harga baik secara simultan maupun secara parsial terhadap keputusan pembelian Teh Botol Sosro.  Pengambilan sampel berjumlah 100 responden menggunakan teknik non probability sampling dengan pendekatan purposive sampling dengan kriteria; 1) konsumen yang telah melakukan pembelian produk Teh Botol Sosro, 2) konsumen yang berdomisili di Kota Sukabumi dan Bogor. Konsumen minimal berusia 17 tahun dengan alasan telah mampu dalam menentukan pilihan produk secara rasional. Kuesioner teruji dengan uji validitas, reliabilitas, dan juga uji asumsi klasik. Hasil dari pengujian tersebut valid, reliabel, dan dapat dipakai untuk data regresi linier berganda. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif.
Hubungan Partisipasi Anggota Dengan Keberhasilan Usaha Koperasi KOPRIMPU BINA MARGA Kementerian Pekerjaan Umum Dan Perumahan Rakyat Jakarta Sarji; Dwi Gemina; Tini Kartini
KARIMAH TAUHID Vol. 1 No. 6 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i6.7127

Abstract

This study aims to analyze the relationship between member participation and the business success of the KOPRIMPU BINA MARGA Cooperative, Ministry of Public Works and Public Housing, Jakarta. The object of this research is the members of the cooperative and the questionnaires were distributed to 100 respondent members. The research method used is descriptive and associative methods. The test carried out is the validity test and reliability test with the results showing valid and reliable. The results of the test with SPSS 2, the correlation between member participation and business success showed that the relationship between member participation and business success at KOPRIMPU Bina Marga showed an R value of 0.763 which was included in the strong and positive category.
EMPLOYEE PERFORMANCE BASED ON MOTIVATION AND WORK ENVIRONMENT Dwi Gemina; Samsuri Samsuri; Livia Amertiana Khoirunisa; Sri Harini; Palahudin Palahudin
International Journal of Social Science Vol. 3 No. 3: October 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i3.6375

Abstract

Performance is an important factor to measure the results of employee work so that the achievement of company goals in productivity is also measured. This study aims to determine and analyze the effect of motivation and work environment on the performance of employees of PT Honoris Industry Bogor. This research design uses descriptive and verification methods. The sampling technique in this study used a type of probability sampling with simple random sampling technique. The number of respondents was 100 people. The subjects of this research are employees of PT Honoris Industry Bogor, and the objects of this research are motivation, work environment and employee performance. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing with the F test and T test. The results showed that employee responses to motivation variables were in the high category, the work environment was in the very good category and employee performance was in the high category. Motivation and work environment have a direct and positive effect on the performance of employees of PT Honoris Industry Bogor. Motivation has a direct and positive effect on the performance of employees of PT. Honoris Industry Bogor. The work environment has a direct and positive effect on the performance of employees of PT. Honoris Industry Bogor
CUSTOMER SATISFACTION MEDIATES PRODUCT QUALITY AND PROMOTION TO CUSTOMER LOYALTY Dwi Gemina; Ervika Arfelina Iskandar; Tini Kartini
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT In the current era of globalization, the industrial business world is experiencing very rapid growth, this is due to creative and innovative ideas created by a company. This study aims to determine the direct effect, indirect effect and the total effect of product quality and promotion on consumer loyalty through customer satisfaction. The sample in this study amounted to 100 respondents carried out by proportional random sampling. The data used in this study is ordinal data which is converted into interval scale metric data using the Method of Successive Interval (MSI). Data analysis using path analysis and Sobel Test analysis through IBM SPSS Version 25.00. The results of the study show that there is a direct and positive effect of product quality and promotion on consumer satisfaction. There is a direct and positive effect of product quality and promotion on consumer loyalty. There is a direct and positive effect of consumer satisfaction on consumer loyalty. There is an indirect and positive influence on product quality and promotion, which has an indirect and positive effect on consumer loyalty through consumer satisfaction.
Kepuasan Pelanggan Memediasi Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Dwi Gemina; Siti Robiatul Adawiyah; Yulianingsih Yulianingsih
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6860

Abstract

This research aims to determine the direct influence, indirect influence and total influence of service quality and price on customer loyalty through customer satisfaction. The data analysis method uses path analysis and Sobel Test analysis via IBM SPPS Version 25.00. The results of the t test research show that the calculated t value for the service quality and price variables and the calculated t value for the variables are smaller than the sensitivity level (Sig.) < 0.05, meaning the model is significant. The F test shows that the calculated f value is smaller than the sensitivity level (Sig.) < 0.05. These two variables, namely service quality, price and customer satisfaction, have a sensitivity level value (Sig.) < 0.05, meaning the model is significant. In conclusion, customer satisfaction is able to mediate service quality and price partially or simultaneously on customer loyalty at the AHASS 1753 PT Workshop company. Kusuma Sejati Inti Prima. Keywords: Price, Customer Satisfaction, Service Quality, Customer Loyalty
PENGUATAN UMKM BERBASIS DIGITAL DAN KEARIFAN LOKAL DESA KANEKES LEUWIDAMAR LEBAK BANTEN Endang Silaningsih; Dwi Gemina; Ade Budi Setiawan; Tun Susdiyanti; Wawi Wawi; M. Zainil Muhsin; Andika Haikal Fikri; Rafly Damar Sandi; Jihad Fikri; M. Prima Jaya
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i1.%p

Abstract

Penguatan dan pendampingan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kanekes Baduy memiliki nilai signifikan dalam menjaga warisan budaya dan meningkatkan ekonomi lokal. Penguatan UMKM diarahkan untuk mengembangkan aspek produksi, manajemen, dan pemasaran dengan mempertimbangkan nilai-nilai budaya lokal. Sementara itu, pendampingan dengan membuatkan logo usaha serta pembuatan Nomor Induk Berusaha (NIB). Pelaksanaan kegiatan pendampingan ini meliputi wawancara dan berdiskusi langsung dengan UMKM perihal masalah-masalah yang dihadapi dan cara penyelesaiannya. Dengan demikian, upaya penguatan dan pendampingan UMKM di Desa Kanekes Baduy menghasilkan dampak positif dalam mencapai kesejahteraan lokal dan pelestarian tradisi.
The Influence of Work Motivation, Organizational Climate and Leadership Style on Employee Job Satisfaction at PT. XYZ Tini Kartini; M. Rachmat Jailani; Dwi Gemina
West Science Interdisciplinary Studies Vol. 1 No. 11 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i11.400

Abstract

This study aims to analyze the direct and positive influence of work motivation, organizational climate, and leadership style on employee job satisfaction, both partially and simultaneously. The research design used was descriptive and verificative. The sampling method used is a saturated sampling method, with a total of 40 respondents. The subject of this study was an employee of PT XYZ. The object of this study is work motivation, organizational climate, leadership style, and employee job satisfaction. The tools used are path analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing with F test and t test. The results showed that work motivation, organizational climate, and leadership style on employee job satisfaction had a direct and positive influence both partially and simultaneously. If the company wants to have a high level of job satisfaction, employees must be given a boost in the form of motivation, a comfortable, supportive, and fulfilling organizational climate and have leaders who have an effective leadership style in accordance with employee needs. This research can be useful as advice and more understanding, to apply an effective leadership style it will play a good role for work motivation, organizational climate and employee job satisfaction.
The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor Dwi Gemina; Nur Muhammad Rizqi; Rachmat Gunawan
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.878

Abstract

This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT ANEKA TAMBANG TERHADAP PENINGKATAN TARAF HIDUP MASYARAKAT KECAMATAN NANGGUNG KABUPATEN BOGOR Dwi Gemina
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.579 KB) | DOI: 10.30997/jvs.v1i1.147

Abstract

The purpose of the research is to determine the effect of corporate social responsibility program of PT Aneka Tambang to upgrade on community improvement Kecamatan Nanggung. Questioner distributed to 100 respondents. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions.  The results of the study of corporate social responsibility program of PT Aneka Tambang in the fields of education, health, the environment, the increase in the basic human desires and needs as well as security simultaneously have an influence on the socio-economic communities. Partially, education, environment and safety effect on improving standards of living. While health, desires and basic needs no effect on improving standards of living.Keywords: Corporate Social Responsibility Program, Community Living Standard Improvement.
Co-Authors -, Ismartaya -, Istiyanah Abdul Hakim ABDUL ROHMAN Abian Nurdiansyah, Muhammad Ade Budi Setiawan Ade Rosadi Agtariza Wulanda Suci Padi Ahmad Ginanjar Ajeng Widia Pitaloka Allan William Sebastian Alnima Shakiya Ambarwati Rahayu Amelia Kartini5 Amriani Asmin, Erny Anak Agung Gede Sugianthara Andika Haikal Fikri Andriyan Anne Effane Apendi Arsyad Apriliasari, Ajeng Arifin, MA Asmi, Erni Amriani Asmin , E. A. Awa, Awa Aziz, Ayi Jamaludin Bria, Donatus Klau Chailis, Irwan Chandra Ayu Pramestidewi Chintia Chintia, Chintia Damar Sandi, Rafly Dedy Supriyadi Deliana Deliana Deliana, Deliana DEWI RAHMAWATI Dinda Ivana Rismawati Donatus Klau Bria Dwi Noven Nugroho Eko Wurdianto Emela, Satia Endang Silaningsih Erni Yuningsih Erni Yunningsih Erny Amriani Asmin Ervika Arfelina Iskandar Evi Tri Anjani Fadly, Januar Nur Mohamad Fadly, Mohammad Rizky Faujiah, Siti Nabila Fe, Didi FERDIANSYAH, M Fikri, Jihad Fitri Catur Andreani Gemini, Pra Gilang Pratama Mulya5 Gunawan, Rachmat Gunawan, Rachmat Haikal Fikri, Andika Hakiki, Muhaimin Puji Hamdan Hamdan Hanifi, Widia Alma Hardiana, Hardiana Hutajulu, Immanoel Gunawan Hutajului, Richard Surungan Hutomo, Yoyok Priyo Ikhwan Zaenudin Ilham, Saepul Indra Cahya Kusuma Irawan, Muhammad Hari Irwan Chailis ISMARTAYA Ismartaya Ismartaya, Ismartaya Istiyanah, Istiyanah Jailani, M. Rachmat Jaya, M. Prima Jihad Fikri Karimatun Nisa Kartika ., Kartika Kartini, Tini Latipah, Ipat Livia Amertiana Khoirunisa Luki Adiyanto M. Prima Jaya M. Rachmat Jailani M. Rachmat Jailani M. Zainil Muhsin MA Arifin Malik, Aqsal Maulana Mardiah Mardiah Maria Magdalena Melani Mashadi, M. Maulana, Iman Maulana, Lucky Hikmat Maulana, Lucky Himat Maulida, Wildan Uyunina Mia Maulani Agustin Mohamad Irfan Maulana Muhaimin Puji Hakiki Muhammad Faza Aditya Muhammad Ikbal Riyadi Muhsin, M. Zainil Mustika, Siti Juwita Nurastri Mutiah Husnul Huluk NOERMANSYAH, REZA Nor Komalasari Nur Muhammad Rizqi Nurpratomo, Ari Palahudin Palahudin Palahudin Palahudin, Palahudin Pra Gemini Pra Gemini Putri, Adistiasari Kencana Rachmat Gunawan Rafly Damar Sandi Rahma Nuryawati Ramdani, Shifa Aulia Restiana Febrianti Rizal Habibi Rizkon, Muhamad Agus Rizqi, Nur Muhammad Rosadi, Ade Rully Zulkiply Rusi Rusmiati Aliyyah Rusmawan, Regita Saiful Ilham Samsuri Samsuri . Samsuri Samsuri Sarji Selvia, Dina Septiani, Imas Noer Siti Julaiha SITI MARYAM Siti Mutiara Salma Siti Robiatul Adawiyah Sri Devi, Sri Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sukamto, Muhamad Fadel Sukarno, Jurhandono Sumantri, Ujang Suryani, Danu Sya’banniah, Nispi Yani Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Tun Susdiyanti Ujang Heri Rahmatullah Ujang Sumantri Wawi Wawi Wawi, Wawi Winda Apriani Wulanda Suci Padi, Agtariza Wurdianto, Eko Yulianingsih, Yulianingsih Zaenudin, Ikhwan Zhafna Nurachma Septanti