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All Journal Krisna: Kumpulan Riset Akuntansi JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Accounting and Investment Jurnal MD Jurnal Akuntansi dan Pajak Journal of Economic, Bussines and Accounting (COSTING) AFRE Accounting Financial Review Maneggio: Jurnal Ilmiah Magister Manajemen EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Diklabio: Jurnal Pendidikan dan Pembelajaran Biologi MATEMATIKA DAN PEMBELAJARAN Owner : Riset dan Jurnal Akuntansi Veteran Law Review DIVERSI : Jurnal Hukum Journal of Information System, Applied, Management, Accounting and Research Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Riset Akuntansi Aksioma Organum: Jurnal Saintifik Manajemen dan Akuntansi International Journal of Business Economics (IJBE) Ihsan: Jurnal Pengabdian Masyarakat AKTUAL LEGAL BRIEF International Journal Reglement & Society (IJRS) International Journal Of Science, Technology & Management (IJSTM) Al-Liqo: Jurnal Pendidikan Islam PERAHU (PENERANGAN HUKUM) : JURNAL ILMU HUKUM Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmiah Wahana Pendidikan Jumat Ekonomi: Jurnal Pengabdian Masyarakat Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal Justiciabelen (JJ) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies Jurnal Social Library JSEP (Journal of Science Education and Practice) Al-Iqtishad : Jurnal Ekonomi Journal of International Conference Proceedings AMALA Jurnal Pengabdian Kepada Masyarakat Maqrizi : Journal of Economics and Islamic Economics Medani : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Pada Masyarakat METHABDI J-ENSITEC (Journal of Engineering and Sustainable Technology) Sahmiyya: Jurnal Ekonomi dan Bisnis Pengabdian Jurnal Abdimas Jurnal Pendidikan Sains Indonesia (Indonesian Journal of Science Education) International Journal of Economic, Technology and Social Sciences (Injects) IIJSE BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat SUBSERVE: Community Service and Empowerment Journal Media Hukum Indonesia (MHI) Al-Iqtishad Al-khidmah: Jurnal Pengabdian dan Pendampingan Masyarakat Jatijajar Law Review Journal of Sharia Economics, Banking and Accounting Cahaya Pengabdian Welfare: Jurnal Pengabdian Masyarakat Computer & Science Industrial Engineering Journal SEMINAR TEKNOLOGI MAJALENGKA (STIMA)
Ade Gunawan
Universitas Muhammadiyah Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Al-Iqtishad

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ANALISIS PENGELOLAAN BIAYA DAN LABA PADA UMKM KONVEKSI DI MARKETPLACE: STUDI PADA MM KIDSSTORE OFFICIAL DI SHOPEE Nafisah, Alfi Ilmiyatun; Adinugraha, Hendri Hermawan; Gunawan, Ade
AL-IQTISHAD : Jurnal Perbankan Syariah dan Ekonomi Islam Vol. 3 No. 1 (2025): AL-IQTISHAD : Jurnal Perbankan Syariah dan Ekonomi Islam
Publisher : Program Studi Perbankan Syariah, Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/iqtishad.v5i1.4585

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy, especially in the high-demand convection sector. With the development of digital technology, many MSMEs utilize marketplaces such as Shopee to expand market reach. This study aims to analyze cost and profit management strategies in marketplace-based convection MSMEs, with a case study of MM Kidsstore Official, a children's clothing manufacturer operating on Shopee. The method used is a qualitative approach through observation and interviews with business owners. The results showed that cost management is still done manually and simply, only including recording raw materials and sales. Pricing is done intuitively without clear cost analysis and profit targets, resulting in inconsistent profitability. Utilizing the marketplace does increase sales, but it also increases costs such as advertising, commissions, and postage subsidies. If not managed properly, this can reduce business profits. The study recommends applying the full costing method and cost-volume-profit (CVP) analysis for more systematic financial planning. The findings are expected to serve as a reference for MSMEs in developing adaptive and sustainable financial strategies in the digital era.
Co-Authors Abdul Hamid Abilla, Titania Achyani Adinugraha, Hendry Hermawan Afwan, Bahtiar Agelia, Ela Agil Lepiyanto Aini, Anisa Alfarisi, Muhamad Alvansuri, Maulfi Amalia, Rahma Dwi Amilah, Seffy Anggraeni, Reinita Anindita, Alisya Deviana Anna Permanasari Arif Rahman Aththibby Arliani, Levia Niza Asep Rachmat Asmuni Asmuni Asrun, Nicky Armayfa As’illah, As’illah Audia, Shafa Nissa Az-Zahra, Nova Shella Rida Azzahra, Tiara Bulan bin Mustam, Afian Akhbar Boy Fadly Bun Yamin Bunga Aditi Bunga Paramitha Chairani Chairani Citra Marsa Masithoh Zain Damayanti Dedy Hidayatullah Alarifin, Dedy Hidayatullah Dewi, Suci Kumala Djoko Hananto Dwi Arfilla DWI RAHMAWATI Faadillah Carissa, Ayu Fajariani, Desta Puji Farisa Luvita Simatupang fatimah Fatimah Febri Andani, Tara Fenty Fauziah Fikriana, Fikriana Fikriana, Fikriana Rosa Fitri Kurniawati Handoko Santoso Hanifa Zihan Safira Hasanah, Wardah Amrillah Hawa, Dina Khitrotul Hendri Hermawan Adinugraha Hikmawati, Nely Hilda Dwiyanti Ika Lestari, Ika Joko Susilo Jufrizen Julita Julita Kafabih, Zidan Kahar, Novidhoh Karima, Nok Khawa, Ismatul Khoirina, Lia Koto, Murviana Lailatul Fadhilah Lailatusyifa Habibah Lailla, Nor Leny Heliawati Lorenzo, Courtois M. Aprialdi Lubis M. Barkah Salim Mansur Chadi Mursid Maya Sari Mayang Permata Sari Misidawati, Dwi Novaria Mubarok, M. Sultan Muhammad Arif Muhammad Erwan Syah Muhammad Firza Alpi, Muhammad Firza Muhammad Shareza Hafiz Mukmin Mukmin Mukmin Mukmin Mulyani, Sheila Arisonya Munawir Pasaribu Murviana Koto Mustika Mustika Nabila, Nur Zalfa Rifqo Nadia Ika Purnama Nafia, Nala Ilma Nafisah, Alfi Ilmiyatun Nafisatul Ula, Cahya Ismaura Najwa, Nehayatul Niva, Matteson Nugraha, Aditya Agung Nurfadillah, Mursidah Oktaviana, Alivia Rizka Pasya, Mohammad Rafa’at Permanasari*, Anna Pertiwi, Deni Santi Prameswari, Michelle Prasasti, Adya Rosa Pratama, Dandy Putra Putra, Lutfi Guntur Eka Rachma, Emiliana Radiman Radiman Rafly, Muhammad Rahmad Bustanul Anwar Rahmah, Himah Naely Rahmayati Rahmayati Riswanto Rivani, Giska Natasya Rizki, Nabila Rofilah, Wafik Rosita Rosita Rossida, Kayla Sabilla, Annayya Putri Safarah, Nayla Safitri, Rizki Ananda Sakinah, Nur Shihatus Salfen Hasri, Salfen Salman Farisi Salsabila, Sajaroti Alim Salsabila, Savira Salsadila, Indah Aura Saparuddin Siregar Saputra, Rizki Hermawan Saputra, Sulis Sari, Arum Kumala Sari, Meli Eka Sarimanah, Dinda Ufiq Sarwendah, Titin Sarwendah, Titin Rosa Satria Tirtayasa Savila, Lisna Nisa Setiyaningrum, Sulis Sholiah, Ria Anisatus Sigit Subagja, Sigit Sirait, Ganda Sohiron, Sohiron Sri Fitri Wahyuni Sugiarti, Amrih Syafa'ati, Dini Syafa’ati, Dini Syakira, Elsa Syam, Yulia Ramdinawati Tarmizi, M. Irfan Triyantoro, Davit Bagus Umi Hartati, Umi Utami, Adinda Mulia Wahyu Adi Mudiparwanto Wicha Fradya Widiono, Andi Widyastuti, Tri Ayu Wimpi Siski Pirari Wulandari, Lintang Ayu YUDI SISWADI Yusnandar, Willy Yusuf, Hudi Zacky, Mohammad Zulia Hanum