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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi ANIDA : Aktualisasi Nuansa Ilmu Dakwah Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi PRoMEDIA Jurnal Common Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Besaung : Jurnal Seni Desain dan Budaya Tourism Reserch Journal Mediakom : Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Social Science Research Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Komunika: Jurnal Dakwah dan Komunikasi Jurnal Social Library Jurnal Signal eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Journal of Communication, Business and Social Science (JCOBS)
Martha Tri Lestari
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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Analisis Wacana kritis Meme ‘Perilaku Mahasiswa di Kampus Bandung’ pada Akun Auto Base Twitter @bdgfess Lestari, Martha Tri; Sabrina, Wilda Aula; Astuti, Sri Wahyuning
PRoMEDIA Vol 9, No 2 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i2.7070

Abstract

ABSTRACT Memes as a form of virtual world communication have become increasingly widespread with a variety of purposes for making them, ranging from mere entertainment to criticizing social phenomena. This study aims to examine the humorous discourse contained in the meme 'Student Behavior on the Bandung Campus' at the macro and micro levels according to the theory of critical discourse analysis according to Teun A. van Dijk. The results of the study show that through text dimensions, the macro structure of the meme "Student behavior on the Bandung Campus has four sub-themes, namely Sultan, Jelata, Edgy and Hijjrah. Next, the microstructure of the Bandung Campus Student Behavior meme can be identified from the syntactic, semantic, and stylistic elements that show causality, implicit meaning, figurative language comparisons and satire. Through the dimension of social cognition, meme creators want to show meme readers that the reality of student life in the city of Bandung is diverse. This diversity is determined by the Classification of Universities and Student Lifestyles. Keywords: Bandung, Meme, Student BehaviorABSTRAKSIMeme sebagai bentuk komunikasi dunia maya penggunaannya sudah semakin luas dengan berbagai macam tujuan pembuatannya mulai dari sekedar hiburan maupun mekritisi fenomena sosial. Penelitian ini bertujuan untuk mengkaji wacana humor yang terdapat pada meme ‘Perilaku Mahasiswa di Kampus Bandung’ pada level makro dan level mikro sesuai dengan teori analisis wacana kritis menurut Teun A. van Dijk. Hasil Penelitian menunjukkan bahwa melalui dimensi teks, struktur makro pada meme “perilaku Mahasiswa di Kampus Bandung, empat subtema, yaitu Sultan, Jelata, Edgy dan Hijjrah. Berikutnya, struktur mikro pada meme Perilaku Mahasiswa di Kampus Bandung dapat diketahui dari elemen sintaksis, semantik, dan stilistik yang memperlihatkan bentuk kalimat kausalitas, makna implisit, gaya bahasa perbandingan dan sindiran. Melalui dimensi kognisi sosial, pembuat meme ingin menunjukkan bagi pembaca meme bahwa realitas kehidupan mahasiswa di Kota Bandung memang beragam. Keberagaman ini ditentukan oleh Klasifikasi Universitas dan Gaya Hidup mahasiswa.Kata kunci: Bandung, Meme, Perilaku Mahasiswa.
Pemberdayaan Adaptasi Digital UMKM Generasi X Dengan Metode Komunikasi Digital Setiawati, Sri Dewi; Lestari, Martha Tri; Mukhlisiana, Lusy
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juli 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i5.554

Abstract

Era 5.0 mendorong para pelaku usaha untuk dapat mengandalkan teknologi dalam membantu aktivitasnya, salah satunya pemasaran. Namun masih banyak kendala yang harus dihadapi para pelaku usaha untuk dapat beradaptasi dengan teknologi, seperti mengelola media sosial. Banyak pelaku UMKM yang belum dapat mengelola media digital dengan baik sebagai media pemasaran. Kendalanya ada pada kurangnya pemahaman dalam mengoperasikan media sosial. Penggunaan media sosial sebagai media pemasaran tak lebih hanya sekedar mengikuti tren yang sedang berkembang. Belum ada pengelolaan yang khusus dalam membangun pola komunikasi dari penjual kepada pembeli di media sosial. Hal ini menjadi penting mengingat media sosial merupakan elemen dalam proses komunikasi. Sebagai solusi dari permasalahan tersebut diperlukan sebuah pelatihan untuk membangun pemahaman terkait media sosial sebagai media komunikasi antara penjual dan pembeli. Untuk itu kami tim pengabdian masyarakat dari Universitas Telkom bermaksud membantu dalam menyelesaikan permasalahan UMKM terutama dalam memahami pengelolaan media digital. Adapun mitra dai kegiatan pengabdian masyarakat ini adalah Dinas Dinas Koperasi, Usaha Kecil, Menengah, Perdagangan dan Perindustrian Kabupaten Sumedang, mengingat Kabupaten Sumedang sebagai Pengelola e-goverment nomor satu di Indonesia. Pelatihan ini akan diberikan kepada para pelaku UMKM untuk dapat meningkatkan pemahaman dan kemampuan dalam beradaptasi dengan media sosial. UMKM yang mendapatkan pelatihan adalah UMKM yang berada pada kelas mikro namun sudah memiliki toko online ataupun gerai di e-commerce. Sehingga ke depannya menggunakan media sosial bukan lagi hanya sebagai tren saja tetapi bentuk betul sebagai sebuah strategi yang terencana untuk membantu meningkatkan kualitas UMKM Indonesia.
Organizational Communication of Village Heads in Providing Anti-Corruption Services to Support Sustainability Development Goals (SDGs) Gartina, Roro Gina; Lestari, Martha Tri
Indonesian Journal of Social Science Research Vol 5 No 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.17

Abstract

Corruption is a big challenge in achieving the Sustainable Development Goals (SDGs). This research aims to determine the role of organizational communication carried out by the Head of Haurgeulis Village in providing anti-corruption services that support SDGs 16, which focuses on peace, justice and strong institutions. The research method is qualitative with a case study approach in Haurgeulis Village, West Java. The results show that effective communication by the Village Head is crucial in increasing transparency, community participation, information accessibility and responsiveness of public services. Transparency is achieved through periodic financial reports, open meetings, and publication of documents that can be accessed by village residents. Community participation is increased by active involvement in decision making through working groups and discussion forums. Accessibility of information increases through notice boards, social media and village apps, enabling residents to better understand their rights and obligations. The responsiveness of public services can be seen from the Village Head's ability to respond quickly to complaints and input. The study also found that information and communication technology, such as village applications, websites and social media, contributed greatly to communication. This technology accelerates the dissemination of information and responses to public input. Dialogue forums between the village government are effective in discussing important issues, formulating policies and solving common problems. In conclusion, Village Head communication is the key to strengthening transparent and accountable village governance and supporting sustainable development. Good communication creates an environment that supports peace, justice and strong institutions in line with SDG target 16.
Motion Graphic Sebagai Media Promosi SMK Telkom 1 Medan Sumatera Utara Erdhina Adi, Anggar; Anwar, Ardy Aprilian; Tri Lestari, Martha; Djuwita, Amalia; Windya Giri, Refi Rifaldi; Millanyani, Heppy
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 2 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i2.4184

Abstract

The development of information and communication technology (ICT) has brought significant changes in various aspects of life, including in the world of education. Telkom 1 Medan Vocational School, as one of the leading vocational schools in the city of Medan, needs to formulate appropriate promotional strategies to attract the interest of prospective students in the digital era. This research aims to identify appropriate social media content visualizations to attract prospective students at Telkom 1 Medan Vocational School, especially in the city of Medan. This research uses qualitative research methods with a descriptive approach. Data was collected through observation of Telkom Medan Vocational School's social media, in-depth interviews with prospective students, visual analysis of social media content at other vocational schools, and focus group discussions with social media and education experts. The data analysis techniques used are content analysis and thematic analysis. The research results show that the right visualization of social media content to attract prospective Telkom Medan Vocational School students in the city of Medan must have several characteristics, namely Informative, Interesting, Interactive, Relevant and Building a positive image. Visualization of social media content made capable effective promotional strategy to attract prospective students at SMK Telkom 1 Medan in the digital era.
Efektifitas Komunikasi Unit Corporate Communication Yakes Telkom Melalui Media Sosial terhadap Kebutuhan Informasi Konsumen Fuadi, Fairuz Zahra; Lestari, Martha Tri
Jurnal Common Vol. 7 No. 1 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i1.9219

Abstract

Conveying information needs digitally, of course, must have effects that can help consumers to get information, especially about health, so this research was conducted to find out the Communication Effectiveness of Yakes Telkom's Corporate Communication Unit through Social Media on Consumer Information Needs. By having a research objective to obtain the level of strength of the relationship between the independent variables, namely the effectiveness of communication and social media on the dependent variable, namely information needs. This research uses quantitative research methods with descriptive analysis research types. For sampling, the non-probability sampling method was used with 357 consumers of Yakes Telkom. The analysis technique used by the researcher is descriptive and multiple linear regression analysis. From the results of hypothesis testing, the effectiveness of communication and social media has a significant influence on consumer information needs. This is evidenced by the partial results of the Hypothesis Test (T-test) and it is found that the effectiveness of communication has a significant effect on information needs besides that social media also influences consumer information needs. The results of the test for the coefficient of determination show that the overall data for the two variables of communication effectiveness and social media have a fairly good influence on the variable consumer information needs. This study concludes that the two variable aspects have a good influence on the information disseminated by the Yakes Telkom Corporate Communications Unit. Keywords: Communication Effectiveness, Social Media, Consumer Information Needs, Yakes Telkom.
Analisis Konten Instagram @beejaybakauresort sebagai Media Komunikasi dalam Meningkatkan Kunjungan Wisatawan Qomariyah, Nora Indah; Lestari, Martha Tri
JURNAL SOCIAL LIBRARY Vol 4, No 3 (2024): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v4i3.358

Abstract

Media sosial Instagram Wisata BJBR memiliki jumlah pengikut tertinggi di Kota dan Kabupaten Probolinggo pada kategori wisata pantai. Kekuatan popularitas Instagram BJBR mencapai jumlah 14.400 pengikut, hal tersebut mencerminkan daya tarik yang kuat dan relevansi informasi terhadap target audiens. Hal ini menunjukkan peran penting Instagram BJBR sebagai media komunikasi yang efektif dalam mengkomunikasikan destinasi wisata sekaligus menarik perhatian masyarakat luas Tujuan penelitian ini untuk mengetahui penerapan jenis konten Instagram @beejaybakauresort sebagai media komunikasi dalam meningkatkan jumlah kunjungan. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulkan data penelitian dengan melakukan wawancara, observasi dan dokumentasi. Hasil temuan diketahui bahwa Instagram BJBR menerapkan four pillars social media content strategy pada konten yang diunggah pada rentang waktu 1 Januari 2023 - 9 November 2024. Berdasarkan keempat pilar jenis konten, Instagram BJBR lebih menggencarkan jenis konten informasi pada unggahannya. Jenis konten yang memiliki keterlibatan tinggi yakni terdapat pada jenis konten kolaborasi yang dilakukan dengan influencer lokal. Jenis konten hiburan dan edukasi menunjang strategi komunikasi untuk dapat meningkatkan keterlibatan dan jumlah kunjungan. Penerapan empat pilar strategi media sosial ini, Instagram BJBR mampu meningkatkan keterlibatan audiens dan mendorong kunjungan wisatawan.
Haurgeulis’ Village Head Communication Strategy to Improve Community Services Gartina, Roro Gina; Tri Lestari, Martha
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.4400

Abstract

This research analyzes the leadership communication strategies implemented by the head of Haurgeulis Village in Indramayu Regency to enhance public services. The research adopts a qualitative approach using Robert K. Yin's single holistic case study method. Data were collected through in-depth interviews with key informants, including the village chief, government staff, experts, village officials, and local community members. These informants were selected due to their direct involvement in Haurgeulis Village, providing valuable insights into decision-making and experiences. The data, along with the interview results, were then analyzed to gain a deeper understanding. The findings reveal that the village chief adopted three key strategies to achieve these objectives. First, planning: replacing all village officials, conducting Monday apel (assemblies), and organizing seminars and workshops. Second, implementation: involving the community in joint activities to drive improvements through tarling, istighosah, dialogue via social media, and the e-desa application. Third, evaluation: ensuring layered monitoring, using complaint boxes, and facilitating online chats through social media to address the community’s needs. These strategies improved public services through initiatives such as one-stop services, Si Kiceup, Ruwat Pajak, and Naruak Pajak, empowering the community, fostering transparency, and ultimately enhancing public services.
Analysis of the Utilization of Social Media Monitoring @Roseallday.Co Instagram to Prevent Cancel Culture Crisis Prihardana, Marsha Aliffia; Lestari, Martha Tri
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2965

Abstract

The cancel culture phenomenon has become a very significant part in the Indonesian society. With the information technology advancement, various of marketing activities nor a reputation rejuvenation are mostly utilizing the social media. One of the activities of the public relations team is social media monitoring especially on Instagram. This paper will do research on one of Indonesian beauty company, Rose All Day, which get cancelled by the online society due to its controversial issue which caused the company being cancelled. This research uses a descriptive method with qualitative approach with Naives Bayes Classifier mechanism to help analyze the sentiment. The results of the research and discussion that has been carried out by the author, a conclusion was obtained that the sentiment analysis reveals that 53.53% of the comments are positive, 25.84% are neutral, and 20.63% are negative. Social Media Listening is essential before Social Media Monitoring, as it helps the company track communication efforts on platforms like Instagram to prevent further cancel culture issues.
Communication Patterns of Sundanese Ulama to Maintaining Religious Tolerance in West Java: Article in Production (PDF available soon) Dulwahab, Encep; Muhtadi, Asep Saeful; Enjang; Lestari, Martha Tri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 1 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i1.10993

Abstract

West Java is a province that is synonymous with a polite, courteous, and friendly society. Still, ironically, West Java is claimed to be a province that is considered intolerant in matters of communication between religious communities. Even though in West Java there are many religious organizations, there are ulama in various regions, but the label as an intolerant province is challenging to get rid of. This research uses qualitative research with phenomenological theory to determine the da'wah communication by Sundanese ulama in maintaining religious tolerance in West Java. The research results show that the ulama is little involved because the ulama is busy coaching the congregation, solving fiqh problems, and improving the practice of ritual worship. Even if there are ulama who are busy with tolerance activities, this is initiated by the government, which holds various ceremonial activities; the ulama themselves do not have the initiative to keep them. The formal activities most often carried out by the government and ulama include the socialization of Governor Regulations, Laws, guidance, and dialogue between religious communities. There are two types of mass organizations and ulama in implementing ummah harmony, namely mass organizations and ulama, which are strict and firm without compromise. There are mass organizations and ulama who are moderate and love pluralism.
Pengelolaan Konten Media Sosial Akun Instagram @soekarnohattaairport Dalam Meningkatkan Customer Engagement Nicky, Caesaria Chantikan; Lestari, Martha Tri
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4089

Abstract

Soekarno-Hatta Airport is a public institution that plays an important role in the transportation sector and the national economy, having been in operation since 1985. The Instagram account @soekarnohattaairport has shown rapid growth with its ability to reach 948,007 accounts and an engagement rate of 3.02%. This research aims to understand how the social media content management of Soekarno-Hatta Airport’s Instagram account enhances customer engagement. The study employs The Circular Model of SoMe and the theory of Social Media and Customer Engagement. The research uses a descriptive qualitative method, with data collection conducted through observation, document studies, and interviews with the Assistant Manager of Public Relations and the Public Relations Officer from the Branch Communication unit of Soekarno-Hatta Airport, experts in Company Branding and Social Media, as well as followers of the @soekarnohattaairport Instagram account. The results of the study indicate that the management of the @soekarnohattaairport Instagram account as a public communication medium consists of four stages: share, optimize, manage, and engage. Enhancing customer engagement is carried out through four stages: consumption, curation, creation, and collaboration. However, there are several areas that need improvement by the account managers, such as the use of social listening tools for media monitoring activities, the use of live streaming features to further increase interaction, and improving consistency in responding to audience comments.
Co-Authors Afiifah N., Yaasmiin Afiifah, Yasmin Agustian, Muhamad Sabiq Ainiyah Rahman Hasibuan Aiza Nabilla Arifputri Amalia Djuwita Amanda Bunga Gracia Amanda Diani Anggar Erdhina Adi Anisa Diniati Ardy Aprilian Anwar Asep Saeful Muhtadi, Asep Saeful Ashari, Yolanda Tristania Astuti, Sri Wahyuning Azahhra, Dinda Farah Azizah, Fathiyyah Basalama, Alyzah Rachma Hadi Berlian Primadani Berty Saputri Brendha Qaulani Tsakila Calista, Malika Cassey Adela Tasliman Catur Nugroho Choiria Anggraini Dhamayanti, Elfryda Amelia Effendy, Amalia Syafira Encep Dulwahab, Encep Enjang Febrianty Magdalena Siagian Fithrah Ali, Dini Salmiyah Fuadi, Fairuz Zahra Gartina, Roro Gina Gusman, Heisha Hermatiana Hadi Purnama Heppy Millanyani Ines Janan Shabira Irawan, Muhamad Fajar Klara Tania Setyawan Lisa Aji Sasmita Lusy Mukhlisiana Magdalena, Febrianty Mahaputra, Komang Sadhu Meisya, Nabila Mia Damayanti Moh Faidol Juddi Muhammad Arief Rachman Murti, Rara Ayu Mulia Nadhillah Kusindriani Natadisastra, Adhikara Candraraditya Ni Luh Putu Febriyanti Suntari Devi Nicky, Caesaria Chantikan Pahlevi, Muhamad Reza Pertiwi, Intan Suci Kasih Prihardana, Marsha Aliffia Purnama Alamsyah Putra, Nandita Alya Putri, Annisya Marlita Putri, Fadhila Oktaviani Putri, Indah Qomariyah, Nora Indah Raditya Pratama Putra Rahayu, Salma Aulia Rahman, Radini Rauf Ramadhan, Dika Muhammad Rara Ayu Mulia Murti Razie Razak Refi Rifaldi Windya Giri Rifqi Abdul Aziz Sabrina, Wilda Aula Safitri, Tiur Rohmah Salma, Aqidah Nuril Salsabila, Diva Salsabila, Sarah Sandi, Kadia Saputra, Anugerah Juel Sarah Derma Ekaputri Siska Merdekawati Sri Astuti Sri Dewi Setiawati Syarif Maulana Syauqi, Raihan Naufal Sylvie Nurfebiaraning Vanita Maya Sri Hutami