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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi ANIDA : Aktualisasi Nuansa Ilmu Dakwah Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi PRoMEDIA Jurnal Common Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Warta Ikatan Sarjana Komunikasi Indonesia Besaung : Jurnal Seni Desain dan Budaya Mediakom : Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Social Science Research Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Komunika: Jurnal Dakwah dan Komunikasi Jurnal Social Library Jurnal Signal eProceedings of Management PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Al-Zayn: Jurnal Ilmu Sosial & Hukum Majelis: Jurnal Hukum Indonesia CHANNEL: Jurnal Komunikasi TRJ (Tourism Research Journal) Abdimas, Jurnal Pengabdian Masyarakat Journal of Communication, Business and Social Science (JCOBS)
Martha Tri Lestari
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Roland Barthes' Semiotic Analysis of Meme Content on the @Tokopedia Account on Tiktok Lestari, Martha Tri; Agustian, Muhamad Sabiq
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39437

Abstract

This study aims to analyze meme content on Tokopedia's TikTok account using Roland Barthes' semiotics approach. The background of this research is the use of social media by e-commerce companies to interact with consumers creatively and efficiently. The research problem is how meme content on Tokopedia's TikTok account conveys communication messages. This study employs a descriptive qualitative method focusing on a detailed and systematic depiction of phenomena. The analysis covers two levels of meaning in meme content: denotation and connotation, as well as a third system of signs, myth. The theoretical foundation used is Roland Barthes' semiotics, which explores literal meanings, deeper associations, and myths formed from these signs. The results show that Tokopedia uses visual and narrative symbols to strengthen its brand identity and convey messages related to efficiency and modernity. The myths created from Tokopedia's meme content reflect the brand as part of a dynamic and modern lifestyle, offering smart and enjoyable shopping solutions. The conclusion of this study highlights the importance of semiotic analysis in understanding how signs and symbols can be effectively used in digital marketing communication to build strong narratives and influence audience perceptions.
Building A Sub-Website: Facilitating Accessibility For Inclusive Higher Education Disability-Friendly Universities In Indonesia Arifputri, Aiza Nabilla; Ekaputri, Sarah Derma; Gracia, Amanda Bunga; Lestari, Martha Tri; Aziz, Rifqi Abdul; Dhamayanti, Elfryda Amelia; Putra, Nandita Alya; Mahaputra, Komang Sadhu; Calista, Malika
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i2.4944

Abstract

The Community Service Program (CSM) aims to facilitate information access for students with disabilities aspiring to pursue higher education. In collaboration with internal partners from PUTI and international partners from Lancaster University, the program is developing a sub-website within Telkom University's platform as a Data Integration Hub for disability-friendly universities across Indonesia. This sub-website will serve as a central access point for comprehensive information on universities that support the needs of students with disabilities nationwide. Additionally, it will act as a research hub for disability inclusion studies. By updating the main website https://telkomuniversity.ac.id and introducing a sub-domain, the initiative seeks to make it easier for students with disabilities and their parents/guardians to access information about disability-friendly universities in Indonesia, both public and private. Currently, the working version of the website is hosted on the domain https://ideahub-snowy.vercel.app, pending security approval from the internal PUTI (Information Technology Centre). Disability-friendly universities are institutions that accommodate students with various types of disabilities across their faculties and programs nationwide. Through this development, the program aims to provide more accessible and inclusive information for individuals with disabilities, while also raising awareness about the importance of disability inclusion in educational environments.
Pemanfaatan Instagram Oleh Pos Indonesia Dalam Membangun Brand Recall Kepada Generasi Milenial & Gen Z Ramadhan, Dika Muhammad; Lestari, Martha Tri
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Brand recall merupakan suatu cara agar dapat mengenali bagian dari suatu merek atau mengingat kembali suatu merekyang menjadi bagian dari sebuah kategori produk tertentu. Pos Indonesia menjadikan sosial media sebagai wadahuntuk membangun brand recall. Sosial media dikembangkan untuk menyampaikan pesan ataupun untuk melakakukanpemasaran kembali kepada masyarakat. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi pada posIndonesia dalam membangun brand recall pada sosial media Instagram. Penelitian ini menggunakan metode deskriptifdengan pendekatan kualitatif dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Penelitian inimenggunakan riset ini menggunakan strategi branding, yaitu pencarianm’ fakta (fact finding), membuat perencanaan(planning), tindakan dan komunikasi (action and communication), dan evaluasi kegiatan (evaluation). Temuan dalamriset ini menemukan; 1) Pos Indonesia memposting konten yang sesuai dengan minat dan kebutuhan target konsumen,2) Strategi brand recall yang diterapkan oleh Pos Indonesia melibatkan berbagai langkah dan inisiatif yang bertujuanuntuk memperkuat ingatan dan kesadaran masyarakat terhadap merek mereka, 3) Perusahaan Pos Indonesia secarateratur melakukan evaluasi untuk mengukur pencapaian tujuan operasional dan strategis, 4) Pelestarian kepuasankonsumen mengacu pada upaya yang berkelanjutan untuk mempertahankan tingkat kepuasan tersebut. Dengandemikian, Perusahaan Pos Indonesia tidak hanya meningkatkan efisiensi dalam komunikasi, tetapi juga meningkatkanefektivitasnya dalam mencapai tujuan bisnis dan membangun hubungan yang kuat dengan pelanggan. Kata Kunci-brand recall, digital, Instagram, media sosial
Pengelolaan Instagram @Socialbarn.id Sebagai Media Dalam Membangun Brand Awareness Putri, Annisya Marlita; Lestari, Martha Tri
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Dalam pengelolaan media sosial terdapat tanggung jawab yang cukup besar, tidak hanya merepresentasikan brandtetapi pengelola juga bertanggung jawab dala membangun kesadaran brand di publik. Tujuan penelitian ini yaitu untukmengetahui pengelolaan media sosial instagram @Socialbarn.id sebagai media dalam membangun brand awareness.Metode yang digunakan dalam penelitian ini yaitu pendekatan kualitatif deskriptif dengan pengumpulan data melaluiwawancara, observasi dan dokumentasi dengan informan kunci, informan ahli dan informan pendukung. Hasil daripenelitian ini menunjukan bahwa Social Media Management Social Barn telah melakukan pengelolaan media sosialdi Instagram sebagai media dalam membangun brand awareness. Instagram Social Barn dinilai sudah memenuhiekspektasi terkait penyebaran konten dan informasi produk mengenai Social Barn dengan memanfaatkan fitur-fituryang tersedia di instagram. Dalam penelitian ini penulis mengunakan model penelitian The Circular Model Of SOMEyang memiliki empat aspek yaitu share, optimize, manage, dan engage untuk mengukur pengelolaan media sosialyang dilakukan @Socialbarn.id yang menunjukan hasil bahwa hanya tiga dari empat aspek yang sudah diterapkansecara maksimal. Kata Kunci-media sosial, pengelolaan, brand awareness
Strategi Komunikasi Digital Jabar Digital Service Dalam Upaya Transformasi Layanan Publik Digital Pahlevi, Muhamad Reza; Lestari, Martha Tri
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Transformasi layanan publik digital merupakan salah satu inisiatif strategis pemerintah untuk meningkatkan efisiensi,transparansi, dan aksesibilitas layanan kepada masyarakat. Penelitian ini bertujuan untuk mengeksplorasi danmenganalisis strategi komunikasi digital yang diterapkan oleh Jabar Digital Service (JDS) melalui website PortalJabarprov.go.id. Dengan menggunakan pendekatan kualitatif, penelitian ini mengumpulkan data melalui wawancaramendalam dan observasi terhadap interaksi pengguna dengan portal tersebut. Fokus utama dari penelitian ini adalahuntuk mengidentifikasi langkah-langkah yang diambil oleh JDS dalam menyampaikan informasi dan edukasi kepadamasyarakat mengenai berbagai layanan publik yang tersedia. Hasil penelitian menunjukkan bahwa JDS telahmelakukan berbagai upaya signifikan dalam transformasi digital, termasuk pengembangan konten yang informatif danuser-friendly. Namun, penelitian ini juga menemukan bahwa masih terdapat beberapa kendala dalam penerapanstrategi komunikasi, seperti kurangnya sosialisasi yang efektif dan tantangan dalam menjangkau segmen masyarakattertentu. Hal ini berdampak pada efektivitas penyampaian informasi dan penerimaan masyarakat terhadap layananpublik digital yang disediakan. Oleh karena itu, penelitian ini merekomendasikan pengembangan strategi komunikasiyang lebih terintegrasi dan responsif terhadap kebutuhan masyarakat, serta pentingnya melibatkan masyarakat dalamproses transformasi layanan publik digital. Dengan demikian, diharapkan bahwa upaya ini dapat meningkatkanpartisipasi masyarakat dan memperkuat hubungan antara pemerintah dan warga dalam era digital. Kata Kunci-transformasi layanan publik, komunikasi digital, Jabar Digital Service, strategi komunikasi, partisipasimasyarakat.
INSTAGRAM VS TIKTOK: A COMPARATIVE STUDY OF CONTENT STRATEGIES TO ENHANCE ENGAGEMENT AND BRAND AWARENESS OF TOMORO COFFEE IN MEDAN Muhammad Arief Rachman; Martha Tri Lestari
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1137

Abstract

This study compares the effectiveness of Instagram and TikTok content strategies in enhancing engagement and brand awareness for Tomoro Coffee in Medan, Indonesia. A qualitative case study approach was used, employing the Circular Model of SoMe (Share, Optimize, Manage, Engage) as the analytical framework. Data were gathered through content analysis, interviews with brand representatives, and observations at 10+ outlets. Findings show that Instagram builds consistent brand identity through curated storytelling, while TikTok drives user engagement via viral content. However, centralized content production and lack of local customization reduce emotional resonance in regional markets. The study concludes that Instagram supports long-term branding, while TikTok aids rapid visibility. Recommendations include decentralizing content creation, involving local teams, and aligning strategies with local culture.
Analysis of organizational culture and climate for fast moving consumer goods in company X Bandung branch Effendy, Amalia Syafira; Lestari, Martha Tri
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8165

Abstract

Organizational culture serves as the foundation of shared values and beliefs, significantly influencing the formation of organizational climate. Effective organizational communication contributes to a positive work environment, ultimately impacting employee performance and satisfaction. This study aims to analyze how organizational culture shapes the corporate climate in an FMCG company’s Bandung branch. Using a qualitative approach within an interpretive paradigm, this research explores how the company’s core values integrity, collaboration, innovation, respect, and excellence affect employees' perceptions of their work environment. Data collection techniques include literature review, observation, and in-depth interviews with employees across different organizational levels. The findings reveal that a strong organizational culture, characterized by open communication and a trust-based work system, plays a crucial role in fostering a positive organizational climate. The absence of a formal attendance system in this company demands high levels of responsibility and honesty among employees, reinforcing their sense of ownership towards the company. Additionally, an informal yet professional work relationship enhances collaboration and innovation among employees. With a flexible and creativity-driven work culture, the company successfully establishes a positive organizational climate that boosts employee motivation and productivity. Amidst the intensifying competition in the FMCG industry, these findings offer valuable insights for companies in managing their organizational culture to maintain competitive advantage. This study also provides practical implications for organizations seeking to implement their workplace culture and climate.
Digital Branding of Bank BJB Cibinong in Building BJB DIGI Awareness via Instagram Tri Lestari, Martha; Natadisastra, Adhikara Candraraditya; Aziz, Rifqi Abdul
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35779

Abstract

Bank BJB is the largest Regional Development Bank (BPD) in Indonesia. According to Bisnis.com, in the third quarter of 2023, bank BJB has the largest assets with an asset value of IDR 179.31 trillion, beating 9 national banks. This research discusses Bank BJB Cibinong's Digital Branding strategy which increases BJB DIGI awareness through Instagram. Bank BJB, the largest development bank in Indonesia with 65 branches, has a branch in Cibinong, West Java with a population of 5,643,838 in 2023. The aim is to analyze the use of Instagram @bankbjbcibinong in building awareness of BJB DIGI. Using a qualitative case study, data was collected via interviews and observations, analyzed using Digital Branding and New Media theory. The results show that Bank BJB Cibinong implemented a three-stage digital branding strategy: building credibility, increasing visibility, and creating a unique identity through promotional content, collaboration, mini vlogs, and philanthropic actions, with the support of the creative team. In conclusion, Bank BJB Cibinong is effective in utilizing Digital Branding for promotion and education, strengthening BJB DIGI awareness, but needs to increase the use of Instagram features and customer engagement.
Digital literacy analysis: A case study of Telkom Indonesia in exploring its work environment dynamics Pertiwi, Intan Suci Kasih; Lestari, Martha Tri
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i2.5321

Abstract

Digital literacy is increasingly recognised as a crucial skill in today's work environment, particularly in the context of rapidly advancing technology. This study aims to analyse the level of digital literacy among employees at PT Telkom Indonesia Graha Merah Putih Bandung and its impact on work productivity. Qualitative research methodology was employed with employees of the company serving as the research population. Both primary and secondary data were utilised, gathered through interviews, observation, and documentation. This study used three types of informants with each being represented by one employee. The findings reveal that digital literacy, encompassing proficiency in utilising digital communication tools and platforms, significantly influences the work productivity of PT Telkom Indonesia employees. Moreover, the development of digital literacy has identified that it is playing pivotal role. The study underscores the importance of digital transformation initiatives and enhancing employee digital literacy to drive improvements in work productivity.
Co-Authors Afiifah N., Yaasmiin Afiifah, Yasmin Agustian, Muhamad Sabiq Ainiyah Rahman Hasibuan Aiza Nabilla Arifputri Amalia Djuwita Amanda Bunga Gracia Amanda Diani Anggar Erdhina Adi Anisa Diniati Ardy Aprilian Anwar Asep Saeful Muhtadi, Asep Saeful Ashari, Yolanda Tristania Astuti, Sri Wahyuning Azahhra, Dinda Farah Azizah, Fathiyyah Basalama, Alyzah Rachma Hadi Berlian Primadani Berty Saputri Brendha Qaulani Tsakila Calista, Malika Cassey Adela Tasliman Catur Nugroho Choiria Anggraini Devi, Ni Luh Putu Febriyanti Suntari Dhamayanti, Elfryda Amelia Effendy, Amalia Syafira Encep Dulwahab, Encep Enjang Fauza Setiawan, Ramzy Febrianty Magdalena Siagian Fithrah Ali, Dini Salmiyah Fuadi, Fairuz Zahra Gartina, Roro Gina Gusman, Heisha Hermatiana Hadi Purnama Hanna Wisudawaty Heppy Millanyani I Nengah Suastika Ines Janan Shabira Irawan, Muhamad Fajar Klara Tania Setyawan Lisa Aji Sasmita Lusy Mukhlisiana Made Sugi Hartono Magdalena, Febrianty Mahaputra, Komang Sadhu Meisya, Nabila Mia Damayanti Moh Faidol Juddi Muhammad Arief Rachman Murti, Rara Ayu Mulia Nadhillah Kusindriani Natadisastra, Adhikara Candraraditya Ni Luh Putu Febriyanti Suntari Devi Nicky, Caesaria Chantikan Pahlevi, Muhamad Reza Pertiwi, Intan Suci Kasih Phonna, Intan Dara Prihardana, Marsha Aliffia Purnama Alamsyah Putra, Nandita Alya Putri, Annisya Marlita Putri, Fadhila Oktaviani Putri, Indah Qomariyah, Nora Indah Raditya Pratama Putra Rahayu, Salma Aulia Rahman, Radini Rauf Ramadhan, Dika Muhammad Rara Ayu Mulia Murti Razie Razak Refi Rifaldi Windya Giri Rifqi Abdul Aziz Sabrina, Wilda Aula Safitri, Tiur Rohmah Salma, Aqidah Nuril Salsabila, Diva Salsabila, Sarah Sandi, Kadia Saputra, Anugerah Juel Sarah Derma Ekaputri Sasmita, Lisa Aji Setyawan, Klara Tania Siska Merdekawati Sri Astuti Sri Dewi Setiawati Syarif Maulana Syauqi, Raihan Naufal Sylvie Nurfebiaraning Tasliman, Cassey Adela Vanita Maya Sri Hutami