p-Index From 2021 - 2026
5.072
P-Index
This Author published in this journals
All Journal Statistika JOURNAL AGRIBUSINESS Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis Journal EVALUASI Journal AL-MUDARRIS EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pengabdian Magister Pendidikan IPA Seminar Nasional Lahan Suboptimal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Riset Akuntansi Aksioma Jurnal Pendidikan Attractive : Innovative Education Journal Among : Jurnal Pengabdian Masyarakat Nusantara Journal of Islamic Studies JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Visi Pengabdian Kepada Masyarakat Asasi: Journal of Islamic Family Law TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Wadiah : Jurnal Perbankan Syariah Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi e_Jurnal Ilmiah Riset Akuntansi Amandemen: Journal of Learning, Teaching and Educational Studies International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Cendikia Pendidikan Jurnal Ilmu Komunikasi AKRAB Pendekar: Jurnal Pendidikan Berkarakter Demagogi: Journal of Social Sciences, Economics and Education Maklumat: Journal of Da'wah and Islamic Studies Edukasi Elita : Jurnal Inovasi Pendidikan ARIMA : Jurnal Sosial Dan Humaniora Jurnal Ilmiah Nusantara INTERDISIPLIN: Journal of Qualitative and Quantitative Research Jurnal Intelek Insan Cendikia El-Madaniyah: Jurnal Pengabdian Masyarakat Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis ATTARBIYAH: Journal of Islamic Culture and Education Living Sufism: Journal of Sufism and Psychotherapy KOMPEN: Komputer dan Pembelajaran Mumtaza: Journal of Community Engagement
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL AGRIBUSINESS

PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN KECAP MANIS ABC DI JABODETABEK Elpawati Elpawati; Rizki Adi Puspita Sari; Halimatus Sa’diyah
AGRIBUSINESS JOURNAL Vol 11, No 2 (2017): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.45 KB) | DOI: 10.15408/aj.v11i2.11839

Abstract

This study aims to analyze effects of marketing mixes on consumer loyalties. A total of 100 respondents drawn from consumers who never consumed or consumed soy sauce ABC at least once during the last year were interviewed. Descriptive analyses and methods Path Analyses were used to analyze the relationship between the independent variables, namely products, prices, places, and promotions on the dependent variable, customer loyalties (Y2) through mediating variables or intermediate variables, consumer behaviors (Y1). Results indicated that the variables of products, prices, places, and promotions jointly had influences on consumer behaviors while partial test showed that variables of product and promotion had direct effects on consumer loyalties, and variables of price and place did not have any influences directly but through intermediary variables namely consumer behaviors.
Co-Authors Ach Syafiq Fahmi Ach. Syafiq Fahmi Achmad Kafil Umam Adhar Putra Setiawan Aeko Fria Utama FR Amelia Fitri Nuraini Amirudin Amirudin Anna Marina Arif Mahya Fanny Atik Nurul Khoiriyah Atika Triana Okta Abidin Azra Batrisia Baharun, Hasan Chilvi Alnura Cut Amanda Fatma Zuhra Dimas Fitra Setiawan Eko Nursalim Elfida Naila Fauziah Nazlie Elpawati, Elpawati Evi Dwi Kartikasari Fadeyanto Prabowo Fadyla Nuraeni Faiqatul Munawarah Faiqatul Munawwarah FARIDATUL JANNAH Fasiatun Fitri Anggitasari Fitri Nur Latifah Ghina Najwa Ilmi Hafifatul Jannah Hamdani . Hardiani Kusuma, Ajeng Pramesthy Hasya Tillah Iik Timamah Imam Buchori Imaratul Ulwiyah Indrawati Indrawati Inge Maretta Intan Dwi Permatasari Irmawanto, Rudi IRWANSYAH Jalis Syarifah Jumantoro, Tegar Raffi Putra Katia Katia Khoirina Badriyah Kusmaharti, Dian Lailatul Nuraini Lanjar Rahayu M. Aria Maulana M. Athar M. Cholid Mawardi M. Yusuf Mahilda Dea Komalasari Maltufah Nuriyanti Marisa Mirzak Maulizar Maulizar Mochklas, Mochamad Moh Anwar Moh Kelvin Mu'alimin Muh Ibnu Faruk Fauzi Muhammad Alfarizi Umri Muhammad Alfin Nur Muhammad Shohibuddin Muhammad Zaki Sofwan Nada Kamila Nafisah Maulidia Chusma Chusma Nazlah Hilda Yanti Ni Made Nike Zeamita Widiyanti Nor Khafizah Nur Aini Sofiah Zanjabila Nur Fitri Hidayah, Nur Fitri Nur Sholfa Adilla Nuridhatus Solehah Nursan, Muhammad Nursyidah Nursyidah Nuzulul Khair Oktaviani, Marista Rachmat Kriyantono Rahmi Raihan Regita Wisnu Amelinda Resmila Abd Rauf Rif’ati Dina Handayani Rika Putri Sholiha Rizki Adi Puspita Sari Rozatun Nufus Rusmini Rusmini Sazkia Noor Anggraini Selvi Febriani Putri Sisca Dwi Febrianti Siti Afiqah Binti Zainuddin Siti Mutholingah Sitti Lailatul Hasanah ST. Romlah Syarif Husni Syarofi, Muhammad Tika Hestiarini Utami Tsurayya Zahirah Umi Salamah Via Yustitia Weni Kurnia Rahmawati Yetty Tri Putri, Yetty Tri Yuna Regita Cahyani Yusmika Indah Zakiyah BZ Zamzami Sabiq