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Journal : IIJSE

Media Competition Strategy in the View of Islamic Economy Samawi, Mohammad Wirmon; Haryono, Slamet
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3538

Abstract

Press freedom at the end of the 20th century (after the 1999 reform) had an impact on increasing the number of mass media in Indonesia. Coupled with the presence of the internet as a new medium, it makes media competition more complex. Media companies need strategies to face competition and to survive. Facing this phenomenon, a number of media are starting to try to unite information, communication, and content technology which is known as media convergence. This research is qualitative research. Research data collection was carried out by means of observation, interviews, and documentation. This research concludes that Kedaulatan Rakyat implements the concept of media convergence. Media convergence is one of the developments in digital technology including mass media which involves many technological factors such as the integration of text, numbers, images, video, and sound. The presence of the internet encourages the mass media to apply the concept of media convergence such as online media, e-papers, e-books, streaming radio, and social media, combined with other media. Meanwhile, this article also uses the view of Islamic Economics which is based on the characteristics of the Prophet Muhammad, namely Shiddiq, Amanah, Fathanah, and Tabligh. It can be concluded that Kedaulatan Rakyat is in accordance with the teachings of Islamic Economics. combined with other media. Meanwhile, this article also uses the view of Islamic Economics which is based on the characteristics of the Prophet Muhammad, namely Shiddiq, Amanah, Fathanah, and Tabligh. It can be concluded that Kedaulatan Rakyat is in accordance with the teachings of Islamic Economics. combined with other media. Meanwhile, this article also uses the view of Islamic Economics which is based on the characteristics of the Prophet Muhammad, namely Shiddiq, Amanah, Fathanah, and Tabligh. And it can be concluded that Kedaulatan Rakyat is in accordance with the teachings of Islamic Economics.
Strategy for Increasing Halal Tourism in the Indonesia Post-Pandemic Covid 19 Arohman, Arohman; Haryono, Slamet
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3708

Abstract

Indonesia has the potential to become a globally popular halal tourist due to its large Muslim population and beautiful and diverse cultural attractions. However, during the COVID-19 pandemic, the country faced several challenges in developing this sector. Halal tourists continue to experience a decline due to foreign and domestic tourists not making visits by considering many factors, including health, the economy, and the attractiveness of tourist attractions. This study seeks to explore strategies for increasing halal tourism in Indonesia by using a SWOT analysis consisting of strengths, weaknesses, opportunities, and threats. After observing and analyzing, we present research results based on the SWOT sub-indicators. The first is strength. Indonesia has a rich cultural heritage, diverse and attractive natural resources, a large Muslim population, and the availability of many places of worship for Muslim tourists which can be utilized to develop halal tourism. The country also has a well-developed tourism infrastructure, with international airports, hotels, and a transportation system in major cities. Second, weakness. Despite its potential, Indonesia faces several challenges in developing halal tourism, such as the ongoing pandemic that endangers the safety of tourism, limited accessibility, problems with halal certification standards, and weak marketing. The third is opportunity. Indonesia can exploit the growing demand for halal tourism by developing targeted marketing using platform media, creating halal-friendly accommodations and services, and streamlining the halal certification process. The country can also take advantage of emerging trends such as ecotourism and adventure tourism to attract more tourists. Fourth, threats. Indonesia faces competition from other countries that are also investing in halal tourism, such as Malaysia and Turkey. The country also faces external threats such as political instability and the COVID-19 pandemic which can disrupt the halal tourism industry. Therefore, to overcome these challenges, Indonesia can develop a comprehensive strategy that focuses on improving halal certification standards, promoting halal-friendly accommodations and services, and creating optimal and targeted marketing to attract Muslim tourists. Governments can also invest in infrastructure development, such as expanding airports and transportation systems, to enhance the tourism experience.
Co-Authors Abdou, Ousmane Salifou Abdul Basit Abdul Rachman Achmad Jufri Addainuri, Muhammad Isbad Afrihana, Johan Rendra Ahmad Junidi Ahmad Saifudin Akasumbawa, Muhammad Dedat Dingkoroci Akmal Ihsan Al Farisi, Muhammad Salman Alhail, Hadi Ana Toni Roby Candra Yudha Andriani, Novia Annisa Annisa Arohman, Arohman Aulia, Suci Syifa Ayu Niza Machfauszia Bagus Susetyo Balqis, Lale Alia Bambang Subali Belinda Dewi Regina Bima Pradipta, Nareswara Chairunnisa Dadang Dwi Septiyan Davi, Izzuna Dingkorici Akasumbawa, Muhammad Dedat Dini Maulana Lestari Djulian Anggara Dzihny, Izzatu ego pasha, aprielle Eko Haryanto Eko Haryanto Eko Sugiarto Ellianawati, Ellianawati Elsya Wynsa Maharani Putri Erika Tri Yeni Fadhilah Hidayatullah Furwanti, Reni Gesang Surya Kusuma Gita Surya Shabrina Hapsari, Maria Magdalena Cita Hassanee, Narong Hidayat, Faisal Humanita, Salwa Nabella Aksi Imamuddin, Imamuddin Indi Purnomo Iqbal Firmani Irfanda Rizki Harmono Sejati Irwan Susanto Jeny Deo Tamonob Joko Wiyoso Joko Wiyoso Junidi, Ahmad Khoiruddin, Akhmad Yusuf Kwidura, Nugroho Langlang Handayani Lestari, Dini Maulana Lingga Nusantara Putra M. Roif Muntaha Maksum Maksum Malarsih Malarsih Maulana Abidin Maulana Resha Vivadi Mayogi Araffi Mohammad, fadhel Muh. Tahir Munawar Rizki Jailani Mushrifah, Mega Nafik Salafiyah Nasution, Qisti Marhamah Nila Saadati Nova Wahyuni Syafnur Novita Ayu Amalikhah Nur Arifah Pamarti Ningrum, Indrianna Dyah Pangayow, Bill J.C Permatalia, Riska Pinta Resty Ayunda Prakosa, Gilang Ryand Pratiwi Dwijananti Prehatin, Dian Purnama, Lili Puspita Sari, Sarni Handayani Putri, Amila Zamzabila Putri, Fitri Anisa Nusa R. Suhaimi R.*, Wardatul Wahidah Rafiuddin, Muhammad raharjo, eko raharjo Raharjo, Eko Raharjo Rahina Nugrahani Rahoetomo, Rooskartiko Bagas Razali Razali Rejeki, Halim Tri Rinda Lorensa Kombong Rizqa, Agitsna Alya Sahora Dina Pangesty Salsabila, Hanifa Samawi, Mohammad Wirmon Samsiar Samsiar Saputra, Bagus Adhie Sembilan, Bunga Thuba Setyaningsih, Natalia Erna Siti Aesijah Siti Maisyarah Sakmah Suci Syifa Aulia Suhaimi, R. Suharto Sunarto Sunarto Sunarto Sunarto Sururi Sururi, Sururi Sutarjo, Johan Syafi'i, Imam Syahrul Suah Sinaga Syahrul Syah Sinaga Syamsul Anwar, Syamsul Tjetjep Rohendi Rohidi, Tjetjep Rohendi Totok Sumaryanto, Totok Udi Utomo Udi Utomo Victorius Ganap Wadiyo Wadiyo Wadiyo Wahid, Hariyaty Ab Wahyu Lestari Wairooy, Fatimah Az-zahra Wairooy, Fatimah Azzahra Widodo Widodo Widodo Widodo Widodo Widodo Widodo Wiharja, Muh. Kurniawan Adikusuma Wijayanti, Dwi Marlina Yahya, Fazri Ivan Yanuarsa, Muhammad Yuan Chen Yudi Sukmayadi Zairin, Achmad Zuhriyanto, Zuhriyanto