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All Journal Tunas Geografi AGRISE AGRIMOR Jurnal Dinamika Pengabdian (JDP) JURNAL GALUNG TROPIKA Jurnal SEPA (Social Economic and Agribusiness Journal) JMM (Jurnal Masyarakat Mandiri) Almana : Jurnal Manajemen dan Bisnis GERVASI: Jurnal Pengabdian kepada Masyarakat Musamus Journal of Agribusiness JURNAL MANAJEMEN Kumawula: Jurnal Pengabdian Kepada Masyarakat Studi Kasus Inovasi Ekonomi Jurnal Agriovet Diseminasi : Jurnal Pengabdian kepada Masyarakat Madaniya J-PEN Borneo : Jurnal Ilmu Pertanian SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian UNDIKMA Jurnal Agrisistem: Seri Sosek dan Penyuluhan Abdimas Singkerru Jurnal Sains Agribisnis Fruitset Sains : Jurnal Pertanian Agroteknologi Agribusiness Journal International Journal of Agriculture System Perbal: Jurnal Pertanian Berkelanjutan Wiratani : Jurnal Ilmiah Agribisnis Agrotech Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka JURNAL ILMIAH WAHANA LAUT LESTARI (JIWaLL)
Aksal Mursalat
Universitas Muhammadiyah Sidenreng Rappang
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Good Governance: Patterns of Rice Distribution in Improving Commerce through the Role of the Economic Assembly of Muhammadiyah Association of Sidenreng Rappang Regency Razak, Muhammad Rais Rahmat; Hakzah, Hakzah; Mursalat, Aksal; Thamrin, Nining Triani; AR, Trisnawaty
International Journal of Agriculture System VOLUME 12 ISSUE 1, JUNE 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/ijas.v12i1.5609

Abstract

Rice is the main staple food in Indonesia, and Sidenreng Rappang District contributes significantly to rice production in South Sulawesi Province. However, rice distribution in this area faces significant challenges, including long marketing channels and high marketing margins, which disadvantage farmers. The Muhammadiyah United Economic Assembly plays an important role in optimizing distribution channels, providing access to financing to farmers, and facilitating cooperation between farmers and marketing institutions. This research used observation, interview, and documentation methods, with primary and secondary data. The results showed that the marketing margin of rice in Sidenreng Rappang District reached IDR 23,650/kg, with the largest profits enjoyed by wholesalers and retailers. Improving more efficient distribution channels can reduce marketing margins and improve farmers' welfare. Therefore, the role of the Economic Assembly of Muhammadiyah Association is crucial in creating a more efficient trade system and improving the economic welfare of the people in Sidenreng Rappang District.
Optimization of Digital Marketing in Improving Marketing Performance Herman, Bahtiar; Saleh, Wahyuni; Mursalat, Aksal
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2627

Abstract

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then evaluated using the Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategies. The research findings indicate that the primary strategies Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang should adopt are leveraging community connections to increase internet usage and digital marketing for rice commodities, optimizing community connections to build competitive advantages, and collaborating with local businesses to overcome resource limitations. These findings position the organization in Quadrant 1 of the strategy matrix, supporting the implementation of aggressive strategies to maximize opportunities and address existing challenges. This research provides valuable insights for the organization in designing and implementing effective digital marketing strategies to achieve its economic and social objectives.
PENGARUH E-COMMERCE TERHADAP FLUKTUASI HARGA DAN PENINGKATAN PENDAPATAN PETANI CABAI RAWIT Padapi, Astrini; Mursalat, Aksal; Haryono, Iranita; Fitriyah, Nurul
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.994 KB) | DOI: 10.31186/jagrisep.20.01.129-140

Abstract

This paper is aimed to examine how the influence of e-commerce use on the income of cayenne pepper farmers, but it is related to the price fluctuation of cayenne pepper. The price fluctuation of raw chilli here acts as an intermediate variable so that this research will be analyzed using Path Analysis. This research uses a quantitative design with a case study research technique. This research was conducted in Ongkoe Village, to be precise in the Machero neighborhood, Belawa District, Wajo Regency, South Sulawesi. The results of path analysis illustrate that indirectly the use of e-commerce through fluctuations in chili prices has a significant effect on increasing farmers' income. Even though it is of small value, it is hoped that farmers can find and take advantage of existing e-commerce in carrying out their daily activities. It is hoped that farmers can find and utilize e-commerce in order to bypass long marketing channels so that consumers do not get higher prices and farmers can sell their crops at a satisfactory price.
Analysis of Youth Interest In Agriculture Muh Ardiyansa Baharuddin; Fitriani R; Aksal Mursalat
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2360

Abstract

Indonesia is known as an agricultural country with abundant natural resources, but this condition does not necessarily mean that Indonesians have easy and affordable access to food. Indonesia has been known as a food importer in recent decades. However, serious problems remain in the agricultural workforce. The main problem is the shift in demographic structure that is unfavourable for the agricultural sector, namely the increasing number of older farmers (over 55 years old), while the younger workforce is decreasing. This phenomenon of ageing farmers (ageing farmers) and the decreasing interest of young workers in the agricultural sector. The purpose of this study is to examine how urbanisation, education level, income factors influence youth interest in agriculture. This research was conducted in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency from November to December 2024. The population was 42 young farmers in Bulo Village aged 16-30 years. The data analysis technique used was Multiple Linear Regression Analysis. The results of this study indicate that from the F Test (Simultaneous), all Independent Variables (X) have a significant effect on the Dependent Variable (Y). Meanwhile, the T Test (Partial) Urbanisation Variable (X1), Education Level Variable (X2), and Income Variable (X3) have a significant effect on the Interest (Y) of the young generation in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency.
PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA Bahtiar Herman; Haslindah Haslindah; Muh. Abduh Anwar; Aksal Mursalat; Mutmainnah Mutmainnah
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17584

Abstract

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan BUMDes melalui peningkatan efektivitas pemasaran produk lokal. Pengabdian ini fokus pada BUMDes "KARYA BERSAMA" Desa Lombo, yang mengalami kendala dalam pemasaran produk dan kurangnya pemahaman tentang digital marketing. Metodenya melibatkan sosialisasi, penyuluhan, dan pelatihan digital marketing, melibatkan 15 anggota BUMDes serta tim pengabdian. Evaluasi dilakukan melalui pemantauan, wawancara, analisis penjualan, dan post-test. Hasilnya, terjadi peningkatan pemahaman tentang digital marketing dari 45,75% menjadi 75,43%, sementara kemampuan softskill dan hardskill mengalami peningkatan lebih dari 60%. Peningkatan ekonomi diukur dengan pertumbuhan pendapatan BUMDes melalui penjualan produk yang lebih efektif.Abstract: In an effort to face global competition and expand the market for local products, empowering Village-Owned Enterprises (BUMDes) is important. Thus, the objective of this activity is to improve the understanding of digital marketing, softskill and hardskill capabilities of BUMDes members, as well as revenue growth of BUMDes through increasing the effectiveness of local product marketing. This service focused on BUMDes "KARYA BERSAMA" of Lombo Village, which experienced constraints in product marketing and lack of understanding on digital marketing. The method involved socialisation, counselling, and digital marketing training, involving 15 BUMDes members as well as the service team. Evaluation was conducted through monitoring, interviews, sales analysis, and post-test. As a result, there was an increase in understanding of digital marketing from 45.75% to 75.43%, while soft skills and hard skills improved by more than 60%. Economic improvement is measured by the growth of BUMDes' revenue through more effective product sales.
Co-Authors Akbar Aksan, Muhammad alfin, alfin Alus, Yuliana Jurita Amin, Muhtar Andi Ayu Nurnawati Andi Ayu Nurnawati Andi Rizkiyah Hasbi Andreani, Andi Riska Angga Nugraha Angga Nugraha AR, Trisnawaty Ario, Ario Asmila Asmila Asra, Reza Asra, Reza Astrini Padapi Astrini Padapi Ayu Wulandary Ayu Wulandary B, Sofyan Damis, Damis Doddy Ismunandar Bahari Fadli, Zul Firda Ayu Hasmir Fitriani R Fitriani R Haeruddin Syarifuddin Hakzah Hardianti Hardianti, Hardianti Hardy Ningsi B Hartina, Hartina Harum Haeruddin, Muhammad Haryono, Iranita Hasanuddin, Fenny Hasrianti, Hasrianti Herman, Bahtiar Ifadhila Ifadhila Ifadhila Iranita Haryono Iranita Haryono Iranita Haryono Irwan, Muh. Jasmawati, Jasmawati Junaidi Junaidi Latif, Adam M Irwan M Nurzin M, Armayani Marlina, Lili Masitah Muh Ardiyansa Baharuddin Muh. Abduh Anwar Muh. Irwan Muh. Irwan Muh. Irwan Muhammad Bibin, Muhammad muhammad Faisal MF Muhammad Ikbal Muhammad Rais Rahmat Muhammad Rohady Ramadhan Muhanniah, Muhanniah Muliani S Mustanir, Ahmad Mutmainnah Mutmainnah Nining Triani Thamrin Nursalam Nursalam Nurul Fitriyah Nurul Fitriyah Nurwidah, Andi Padapi, Astrini Putri, A. Rini Sahni Putri, Neva Yulaela Qayyum, Muhammad Chaerul R, Fitriani Ramlan, Pratiwi Reskianti, Reskianti Safri, Eka Pratiwi Saleh, Wahyuni Salfiana, Salfiana Sellang, Kamaruddin Sunandar Said Sundari Sundari Surianti Surianti Surianti Surianti, Surianti Syam, Syaiful Bahri Syarifuddin, Rifni Nikmat Trisnawaty AR Upri, Ali Wahyudi Sofyan Wahyuni, Syahri wulandary, ayu Yaya, Astrina Nur Inayah Yusrianti, Yusrianti Zahilah, Rizka Nur