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PENGARUH E-COMMERCE TERHADAP FLUKTUASI HARGA DAN PENINGKATAN PENDAPATAN PETANI CABAI RAWIT Padapi, Astrini; Mursalat, Aksal; Haryono, Iranita; Fitriyah, Nurul
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.994 KB) | DOI: 10.31186/jagrisep.20.01.129-140

Abstract

This paper is aimed to examine how the influence of e-commerce use on the income of cayenne pepper farmers, but it is related to the price fluctuation of cayenne pepper. The price fluctuation of raw chilli here acts as an intermediate variable so that this research will be analyzed using Path Analysis. This research uses a quantitative design with a case study research technique. This research was conducted in Ongkoe Village, to be precise in the Machero neighborhood, Belawa District, Wajo Regency, South Sulawesi. The results of path analysis illustrate that indirectly the use of e-commerce through fluctuations in chili prices has a significant effect on increasing farmers' income. Even though it is of small value, it is hoped that farmers can find and take advantage of existing e-commerce in carrying out their daily activities. It is hoped that farmers can find and utilize e-commerce in order to bypass long marketing channels so that consumers do not get higher prices and farmers can sell their crops at a satisfactory price.
Analysis of Youth Interest In Agriculture Muh Ardiyansa Baharuddin; Fitriani R; Aksal Mursalat
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2360

Abstract

Indonesia is known as an agricultural country with abundant natural resources, but this condition does not necessarily mean that Indonesians have easy and affordable access to food. Indonesia has been known as a food importer in recent decades. However, serious problems remain in the agricultural workforce. The main problem is the shift in demographic structure that is unfavourable for the agricultural sector, namely the increasing number of older farmers (over 55 years old), while the younger workforce is decreasing. This phenomenon of ageing farmers (ageing farmers) and the decreasing interest of young workers in the agricultural sector. The purpose of this study is to examine how urbanisation, education level, income factors influence youth interest in agriculture. This research was conducted in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency from November to December 2024. The population was 42 young farmers in Bulo Village aged 16-30 years. The data analysis technique used was Multiple Linear Regression Analysis. The results of this study indicate that from the F Test (Simultaneous), all Independent Variables (X) have a significant effect on the Dependent Variable (Y). Meanwhile, the T Test (Partial) Urbanisation Variable (X1), Education Level Variable (X2), and Income Variable (X3) have a significant effect on the Interest (Y) of the young generation in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency.
PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA Bahtiar Herman; Haslindah Haslindah; Muh. Abduh Anwar; Aksal Mursalat; Mutmainnah Mutmainnah
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17584

Abstract

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan BUMDes melalui peningkatan efektivitas pemasaran produk lokal. Pengabdian ini fokus pada BUMDes "KARYA BERSAMA" Desa Lombo, yang mengalami kendala dalam pemasaran produk dan kurangnya pemahaman tentang digital marketing. Metodenya melibatkan sosialisasi, penyuluhan, dan pelatihan digital marketing, melibatkan 15 anggota BUMDes serta tim pengabdian. Evaluasi dilakukan melalui pemantauan, wawancara, analisis penjualan, dan post-test. Hasilnya, terjadi peningkatan pemahaman tentang digital marketing dari 45,75% menjadi 75,43%, sementara kemampuan softskill dan hardskill mengalami peningkatan lebih dari 60%. Peningkatan ekonomi diukur dengan pertumbuhan pendapatan BUMDes melalui penjualan produk yang lebih efektif.Abstract: In an effort to face global competition and expand the market for local products, empowering Village-Owned Enterprises (BUMDes) is important. Thus, the objective of this activity is to improve the understanding of digital marketing, softskill and hardskill capabilities of BUMDes members, as well as revenue growth of BUMDes through increasing the effectiveness of local product marketing. This service focused on BUMDes "KARYA BERSAMA" of Lombo Village, which experienced constraints in product marketing and lack of understanding on digital marketing. The method involved socialisation, counselling, and digital marketing training, involving 15 BUMDes members as well as the service team. Evaluation was conducted through monitoring, interviews, sales analysis, and post-test. As a result, there was an increase in understanding of digital marketing from 45.75% to 75.43%, while soft skills and hard skills improved by more than 60%. Economic improvement is measured by the growth of BUMDes' revenue through more effective product sales.
INOVASI LONG BEAN CHOCO DARI KACANG PANJANG SEBAGAI STRATEGI PEMBERDAYAAN DAN PENINGKATAN EKONOMI LOKAL Inayah, Astrina Nur; Muhpidah, Muhpidah; Padapi, Astrini; Mursalat, Aksal; Thamrin, Nining Triani
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34636

Abstract

Abstrak: Masyarakat Desa Damai memiliki potensi pertanian melimpah, namun pemanfaatannya masih terbatas pada penjualan hasil panen segar dengan nilai ekonomis rendah. Kondisi ini menuntut peningkatan kapasitas petani dalam pengolahan hasil, manajemen pascapanen, dan strategi pemasaran. Program pengabdian ini bertujuan mengembangkan inovasi pengolahan kacang panjang menjadi produk Long Bean Choco sebagai media pembelajaran kewirausahaan. Metode pelaksanaan mencakup sosialisasi, pelatihan, dan pendampingan kepada kelompok tani mitra yang beranggotakan 37 orang di Desa Damai, dengan melibatkan mahasiswa sebagai sarana pembelajaran berbasis praktik. Evaluasi menggunakan instrumen pre-test dan post-test pada aspek pengetahuan, keterampilan, sikap, dan motivasi. Hasil menunjukkan peningkatan keterampilan (43,2%), motivasi (41,8%), pengetahuan (37,3%), dan sikap (33,9%), yang membuktikan efektivitas kegiatan dalam memperkuat pemahaman sekaligus membentuk sikap positif terhadap inovasi dan pemasaran digital. Temuan ini menegaskan bahwa pendekatan integratif efektif dalam meningkatkan soft skills dan hard skills, sekaligus membuka peluang keberlanjutan melalui penguatan branding, sertifikasi produk, dan literasi digital sebagai strategi pemberdayaan masyarakat dan peningkatan ekonomi lokal.Abstract: The community of Damai Village possesses abundant agricultural potential; however, its utilization remains limited to the sale of fresh produce with low economic value. This condition necessitates enhancing farmers’ capacity in product processing, post-harvest management, and marketing strategies. This community service program aimed to develop innovation by processing long beans into a product called Long Bean Choco, serving as an entrepreneurial learning medium. The implementation methods included socialization, training, and mentoring for a partner farmer group consisting of 37 members in Damai Village, with the involvement of university students as a means of practice-based learning. Evaluation employed pre-test and post-test instruments covering knowledge, skills, attitudes, and motivation. The results indicated improvements in skills (43.2%), motivation (41.8%), knowledge (37.3%), and attitudes (33.9%), demonstrating the program’s effectiveness in strengthening understanding while fostering positive attitudes toward innovation and digital marketing. These findings confirm that an integrative approach is effective in enhancing both soft skills and hard skills, while simultaneously opening opportunities for sustainability through the reinforcement of branding, product certification, and digital literacy as strategies for community empowerment and local economic development.
Exploring Muhammadiyah Youth Interest in Agripreneurship Transformation in Sidenreng Rappang Regency: Insights from the Theory of Planned Behavior Aksal Mursalat; Muhammad Ikbal; Akbar; Nining Triani Thamrin; Bahtiar Herman; Reza Asra
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.37-52

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Muhammadiyah youth have an excellent opportunity to be involved transforming of young agropreneurs in the agricultural sector by utilizing land assets. The purpose of this study is to explore the interest of Muhammadiyah youth in transforming into young agropreneurs in Sidenreng Rappang Regency using the Theory of Planned Behavior to analyze the influence of attitudes, subjective norms, and perceived behavioral control on intentions and behavior. Research methods include purposive sampling, observation, interviews, and Structural Equation Model (SEM) analysis with 100 respondents. The results showed that attitude directly and significantly influences behavior, while subjective norms and perceived behavioral control influence behavior through intention. The findings suggest that increasing positive attitudes and strengthening subjective norms are essential for forming solid intentions, increasing participation in agropreneurship. This research provides important insights for designing training programs and policies that support Muhammadiyah youth interest in the agricultural sector, which impacts the economic productivity and welfare of Muhammadiyah cadres in Sidenreng Rappang District.
EFFECT OF ORGANIZATIONAL COMMITMENT AND COMPENSATION ON TURNOVER INTENTION OF PT INFOMEDIA NUSANTARA Bahtiar Herman; Muh Abduh Anwar; Aksal Mursalat
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 1 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.971

Abstract

This study aims to examine and analyze the Effect Of Organizational Commitment And Compensation On Employee Turn Over Intention. This study uses a quantitative approach. The object under study is an employee who works at the office of PT Infomedia Nusantara. The data in this study were obtained by survey methods and research instruments in the form of a questionnaire. The research sample was 120 people who were selected by the census sampling method. Data were analyzed by multiple regression method using SPSS program. The results of this study indicate that organizational commitment and compensation influence the Turnover Intention of PT Infomedia Nusantara.
IDENTIFIKASI POLA KEMITRAAN DALAM PENGEMBANGAN AGRIBISNIS KAKAO Mursalat, Aksal; Padapi, Astrini; Wulandary, Ayu; Asra, Reza
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.56263

Abstract

Cocoa development in East Luwu Regency has prospects based on the potential for production and marketing of cocoa beans. However, there are problems including productivity and low cocoa prices. To overcome these problems, it is necessary to develop cocoa agribusiness through a partnership pattern. The purpose of this study was to identify partnership patterns in cocoa agribusiness development and to determine the level of satisfaction of farmers who partnered with PT. Mars Symbioscience Indonesia. The research method is in the form of direct observation and interviews with the parties involved in the implementation of the partnership pattern, then the data is analyzed using descriptive and analysis of the level of conformity through the level of importance and level of satisfaction. The results showed that the partnership pattern in cocoa agribusiness development in East Luwu Regency was included in the plasma core pattern category, as the nucleus was PT. Mars Symbioscience Indonesia provides capital assistance, training, and training as well as marketing of the harvest, while as a plasma, cocoa farmers produce cocoa commodities. The partnership pattern activities include the upstream sector providing and providing some agricultural equipment assistance, providing seeds and experimental gardens to farmers, the farming sector providing guidance in cocoa cultivation and improving the quality of cocoa beans through harvest and post-harvest counseling and the downstream sector developing direct purchasing patterns to farmers. cocoa farmer. In addition, the level of conformity obtained from the questionnaire on the level of importance and the level of satisfaction of the partnership pattern in cocoa agribusiness development shows an average value of >100%, namely 104.78% in the very satisfied category.
Co-Authors Akbar Aksan, Muhammad alfin, alfin Alus, Yuliana Jurita Amin, Muhtar Andi Ayu Nurnawati Andi Ayu Nurnawati Andi Rizkiyah Hasbi Andreani, Andi Riska Angga Nugraha Angga Nugraha Ario, Ario Asmila Asmila Asra, Reza Asra, Reza Astrina Nur Inayah Astrini Padapi Astrini Padapi Ayu Wulandary B, Sofyan Damis, Damis Doddy Ismunandar Bahari Fadli, Zul Firda Ayu Hasmir Fitriani R Fitriani R Haeruddin Syarifuddin Hakzah Hardianti Hardianti, Hardianti Hardy Ningsi B Hartina, Hartina Harum Haeruddin, Muhammad Haryono, Iranita Hasanuddin, Fenny Hasrianti, Hasrianti Herman, Bahtiar Ifadhila Ifadhila Ifadhila Iranita Haryono Iranita Haryono Iranita Haryono Irwan, Muh. Jasmawati, Jasmawati Junaidi Junaidi Latif, Adam M Irwan M Nurzin M, Armayani Marlina, Lili Masitah Muh Ardiyansa Baharuddin Muh. Abduh Anwar Muh. Irwan Muh. Irwan Muh. Irwan Muhammad Bibin, Muhammad muhammad Faisal MF Muhammad Ikbal Muhammad Rais Rahmat Muhammad Rohady Ramadhan Muhanniah, Muhanniah Muhpidah, Muhpidah Muliani S Mustanir, Ahmad Mutmainnah Mutmainnah Nining Triani Thamrin Nursalam Nursalam Nurul Fitriyah Nurul Fitriyah Nurwidah, Andi Padapi, Astrini Putri, A. Rini Sahni Putri, Neva Yulaela Qayyum, Muhammad Chaerul R, Fitriani Ramlan, Pratiwi Reskianti, Reskianti Reza Asra Safri, Eka Pratiwi Saleh, Wahyuni Salfiana, Salfiana Sellang, Kamaruddin Sunandar Said Sundari Sundari Surianti Surianti Surianti Surianti, Surianti Syam, Syaiful Bahri Syarifuddin, Rifni Nikmat Trisnawaty AR Upri, Ali Wahyudi Sofyan Wahyuni, Syahri wulandary, ayu Yaya, Astrina Nur Inayah Yusrianti, Yusrianti Zahilah, Rizka Nur