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Hendra Jaya
STMIK AKBA, Makassar
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Journal : Multidisciplinary Indonesian Center Journal

 1 
GENERATION Z AND SOCIAL MEDIA: COLLABORATING TO ENHANCE COMPETENCIES Yustika, Siska; Jaya, Hendra
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.717

Abstract

Generation Z, as digital natives, possesses a strong attachment to social media, which serves not only as a space for communication and entertainment but also as a medium for developing competencies. This article explores the collaboration between Generation Z and social media in efforts to enhance their skills in the digital era. Using a qualitative approach through in-depth interviews and literature analysis, this study finds that social media plays a crucial role in building competencies such as digital literacy, visual communication, creative marketing, and entrepreneurship. Platforms such as LinkedIn, TikTok, and Instagram have become key channels for self-directed learning, professional networking, and global collaboration. However, this article also identifies significant challenges, including the risk of distraction, consumption of irrelevant content, and the lack of guidance in using social media productively. Based on expert interviews, the study reveals the need for a strategic approach that involves digital literacy education and active supervision from educational institutions and families to optimize the potential of social media. This research contributes to the literature on technology and education by highlighting how Generation Z can effectively utilize social media for personal development and future professionalism.  
Co-Authors - Fakhrurrazi AA Sudharmawan, AA Abd Djawad, Yasser Adhi Nugraha ahmad rizal Ali Ode, Muhammad Amiruddin Amiruddin Angelia, Lusi Anggraini, Adinda Anwar, Badrul Azahra, Fikra Badaruddin Anwar Bahar, Muh. Mahdinul Boy, Ahmad Fitri Budi Kristanto Choironi, Mohammad Afif Dahria, Muhammad Damayanti, Nadia Fadilla Dary Mochamad Rifqie Dewi Safitri Dewi Safitri Dewi, Anita Candra Djawad , Yasser Abd Djawad, Yasser A. Djawat, Yasser Abd Edy Sabara Faika, Siti Faisal Faisal Faisal, Iriani Firman Firman Gamaruddin, Gamaruddin Gavin Gosali, Gavin Gledis H, Adhe Handayani, Sri Gusti Harry Patmadjaja Hendi Fauzi Hutagalung, Juniar Idris, Maruf Indra Sukma, Indra Judi Ichwan Jumadi Mabe Parenreng Karim, Harli A Kasim, Syarifuddin Komaini, Anton Kusnasari, Sri Kustini, Rini Kusumo, Bambang Suwito L Sam, Noer Chadijah Lamasitudju, Chaerunnisa S. Lutfi, Zulfahmi Lu’mu, Lu’mu Mangesa, Riana T Mantasia Mantasia Mantasia Marno Marno Masyuni Hutasuhut Miftahul Hairia Miranda Myora, Grace Moh Sabran Sabran Muhammad Syahril Muhammad Yahya Munthe, Muhammad lemsium Murnianti, Sri Mustakim, Ridwansyah Mustamin Mustamin Mustari Mustari Nur, Dian Ekawati Nur, Hasanah Nurarif, Saiful Paravita Sri Wulandari Parida, Parida Purnamawati Purnamawati Purnamawati Purwadi Qolbi, M Hafid Rahmadiansyah, Dudi Ramadhan, Kevin Ramadhan, Mukhlis Ramadhan, Puji Sari Rezky, Syarifah Fadillah Ridwansyah Ridwansyah Risal, Ahmad Ronge, Saharuddin Rudi Gunawan Saharuddin, S. Sakina Sakina, Sakina Sakka, Saliruddin Saliruddin Saliruddin, Saliruddin Sapitri, Pira Sapto Haryoko Sari, Dessy Ana Laila Sepriadi Sepriadi Sobirin Sobirin Sonata, Fifin - Sri Wahyuni suhaeb, Sutarsi Suhartono Sukartono, Gatot Sunaryathy, Putri Ida Supriadi Supriadi Supriadi, Dewi Sri Mulyana Syahrul Syahrul Tengku Riza Zarzani N Tjandi, Yunus Tumangger, Nova Liana Br Ummiati Rahmah Usman, Dandi Rakimad Wahyudi Wahyudi Wahyuni3, Meri Sri Wasilah, Nur Wiguna, Ade Chandra Winata, Hendryan Yasser Abd Djawad Yummi Meirafoni Yuniarti Hidayah Suyoso Putra Yustika, Siska