Article Per Year (5 Year)
p-Index From 2021 - 2026
4.822
P-Index
This Author published in this journals
All Journal Journal The Winners CommIT (Communication & Information Technology) Rekayasa Mesin Jurnal Edukasi dan Penelitian Informatika (JEPIN) BANGUN REKAPRIMA Daya Saing : Jurnal Ilmu Manajemen Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat JURIKOM (Jurnal Riset Komputer) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ComTech: Computer, Mathematics and Engineering Applications Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar International Research on Big-data and Computer Technology (IRobot) Tarjih Tropical Livestock Journal Jurnal Paradigma Akuntansi MATHEMATIC EDUCATION AND APLICATION JOURNAL (META) Jurnal Minfo Polgan (JMP) LEBAH Journal of Applied Business and Technology Jurnal Indonesia Sosial Sains Applied Quantitative Analysis (AQA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Luxury: Landscape of Business Administration Jurnal Penggerak Journal of Innovative and Creativity Journal Of Engineering Sciences (Improsci) The International Journal of Medical Science and Health Research Skena Teknologi Currency Jurnal Manajemen Maranatha
Johan Johan
Binus University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Applied Quantitative Analysis (AQA)

 1 
The Service Quality and Marketing Mix Influence to Customer Satisfaction of Pertamina Petrol Station Johan, Johan
Applied Quantitative Analysis Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1745

Abstract

Petrol station company usually is classified as a trading company to sell fuel to customers. The service quality variable is as important as the goods (fuel) trading. The company should serve customer's needs and wants in the petrol station business as a comprehensive trading and service operation. That is why the writer tries to research service quality and marketing mix influence related to customer satisfaction in a Pertamina petrol station but will be viewed by gender perspective, how they are treated and valued by female and male customers.The research area is in Pertamina petrol station in Riau province. This study aims to see the significance level of influence of service quality and marketing mix variables related to customer satisfaction in  Pertamina Petrol Station and different levels of customer satisfaction by gender perspective in Riau province. The sample of this study was petrol station customers at Riau province, with as many as 200 respondents with probability sampling methods.Data were processed using structural equation modeling (SEM) statistic Smart PLS. The findings revealed that there was a positive influence of service quality on customer satisfaction. There was a positive influence of the marketing mix on customer satisfaction. The significance level of customer satisfaction difference by gender showed that the level of satisfaction of male customers (3.89) was higher than female customers (3.77). Therefore, excellent service quality and a better marketing mix are essential in the petrol station business at  Pertamina petrol station for increasing customer satisfaction.
Co-Authors Aan Kunaedi Achmad Tavip Junaedi Adi Cifriadi, Adi Adiya, M. Hasmil ahmad kamal, ahmad Al Juhani, Amani Ahmed Sulaiman Alyauma Hajjah Amirullah, Gufron Angela, Elva Anizar Indriani Annie, Annie Anwar, Azwar Apiani, Desi Indah Nur Apsiswanto, Untoro Ari Yulistianingsih Asep Handaya Saputra Asmaul Husna Basuki, Sucipto Benny Benny Bombongan, Conrad Bunyamin Bunyamin Cahya Kumoro, Dwi Ferdyatmoko Dadi R. Maspanger, Dadi Daryatno, Andreas Bambang Deny Jollyta Dewi Nasien Dwi Oktarina Erick Santoso EVELYN EVELYN Fauzan Azim Fawnia, Pretty Fransiska, Ni Nyoman Goestjahjanti, Francisca Sestri Gusman, Tania Avianda Gusrianty, Gusrianty Gusrio Tendra Gustientiedina Handojo, Winata Harijanto Pangestu, Harijanto Harsono, Axsel Hasna, Shoftwatun Hasna, Shofwatun Hendra Hendra Hernimawati Hernimawati Himmy”™azz, Istajib Kulla Indah Nastiti, Tashia Islami, Farina Istajib Kulla Himmy’azz Ivana, Ivana Jaka Suwita Jessica Jessica Jessy, Jessy Jimmy Jimmy Joe, Yusmin Kadir, Muhammad Jurhadi Karnawi Kamar, Karnawi Kumoro, Dwi Ferdiyatmoko Cahya Lena, Natal Lestari, Trisna Liawatimena, S. Marlim, Yulvia Nora Mia Amalia Muharni, Sita Muslem R, Imam Nastiti, Tashia Indah Nicholas Renaldo Noerlina Noerlina, Noerlina Novi Taufiq Firdaus, Asep Nurasiah Nurasiah Pawangsari, Khometa Prihandoko Prihandoko Putra, Jati Rahmadian Yuliendi, Rangga Ramdhan, William Rasbawati, Rasbawati Ratna Dewi Risky Setiawan Robby, Robby Rousilita Suhendah Santoso, Alexander Halim Selamat, Selamat Selamat, Tanda Setijo Bismo Siddik, Muhammad Sintha Wahjusaputri Sintha Wahjusaputri, Sintha Solihah, Khoridatus Solly Aryza SUDARYANTO SUDARYANTO Sugianto Sugianto Sumardi . Surya Dailiati Susanto, Yokie Sutriawal, Sutriawal Suwandhi, Albert Tarigan, Lisda Wati Br Tiarma Simanihuruk Torkis Nasution Trisolvena, Muhammad Nana Tuti Indah Sari, Tuti Indah Unung Verawardina, Unung Utami, Arie Susetio Wahyu Joni Kurniawan, Wahyu Joni Waisen, Waisen Wati Sukmawati Widi, Rahma Widjaja, Antonius Andri Wijaya, Bryan Anna Wilda Susanti WINANTI, WINANTI Wirawan, Erick Yovan Witanto Yuhdi Fahrimal Yuliana Yoswara, Yuliana Yulina, Indah Karina