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Johan Johan
Binus University
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Journal : Journal The Winners

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Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com Liawatimena, S.; Johan, Johan; Selamat, Selamat
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i2.3851

Abstract

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com  company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.
Co-Authors Aan Kunaedi Achmad Tavip Junaedi Adi Cifriadi, Adi Adiya, M. Hasmil ahmad kamal, ahmad Al Juhani, Amani Ahmed Sulaiman Alyauma Hajjah Amirullah, Gufron Angela, Elva Anizar Indriani Annie, Annie Anwar, Azwar Apiani, Desi Indah Nur Apsiswanto, Untoro Ari Yulistianingsih Asep Handaya Saputra Asmaul Husna Basuki, Sucipto Benny Benny Bombongan, Conrad Bunyamin Bunyamin Cahya Kumoro, Dwi Ferdyatmoko Dadi R. Maspanger, Dadi Daryatno, Andreas Bambang Deny Jollyta Dewi Nasien Dwi Oktarina Erick Santoso EVELYN EVELYN Fauzan Azim Fawnia, Pretty Fransiska, Ni Nyoman Goestjahjanti, Francisca Sestri Gusman, Tania Avianda Gusrianty, Gusrianty Gusrio Tendra Gustientiedina Handojo, Winata Harijanto Pangestu, Harijanto Harsono, Axsel Hasna, Shoftwatun Hasna, Shofwatun Hendra Hendra Hernimawati Hernimawati Himmy”™azz, Istajib Kulla Indah Nastiti, Tashia Islami, Farina Istajib Kulla Himmy’azz Ivana, Ivana Jaka Suwita Jessica Jessica Jessy, Jessy Jimmy Jimmy Joe, Yusmin Kadir, Muhammad Jurhadi Karnawi Kamar, Karnawi Kumoro, Dwi Ferdiyatmoko Cahya Lena, Natal Lestari, Trisna Liawatimena, S. Marlim, Yulvia Nora Mia Amalia Muharni, Sita Muslem R, Imam Nastiti, Tashia Indah Nicholas Renaldo Noerlina Noerlina, Noerlina Novi Taufiq Firdaus, Asep Nurasiah Nurasiah Pawangsari, Khometa Prihandoko Prihandoko Putra, Jati Rahmadian Yuliendi, Rangga Ramdhan, William Rasbawati, Rasbawati Ratna Dewi Risky Setiawan Robby, Robby Rousilita Suhendah Santoso, Alexander Halim Selamat, Selamat Selamat, Tanda Setijo Bismo Siddik, Muhammad Sintha Wahjusaputri Sintha Wahjusaputri, Sintha Solihah, Khoridatus Solly Aryza SUDARYANTO SUDARYANTO Sugianto Sugianto Sumardi . Surya Dailiati Susanto, Yokie Sutriawal, Sutriawal Suwandhi, Albert Tarigan, Lisda Wati Br Tiarma Simanihuruk Torkis Nasution Trisolvena, Muhammad Nana Tuti Indah Sari, Tuti Indah Unung Verawardina, Unung Utami, Arie Susetio Wahyu Joni Kurniawan, Wahyu Joni Waisen, Waisen Wati Sukmawati Widi, Rahma Widjaja, Antonius Andri Wijaya, Bryan Anna Wilda Susanti WINANTI, WINANTI Wirawan, Erick Yovan Witanto Yuhdi Fahrimal Yuliana Yoswara, Yuliana Yulina, Indah Karina