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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL ADMINISTRASI BISNIS Wacana, Jurnal Sosial dan Humaniora JURNAL LPPM BIDANG EKOSOSBUDKUM Journal of Asean Studies on Maritime Issues IJHCM (International Journal of Human Capital Management) Jurnal Ilmiah Al-Syir'ah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Vivabio : Jurnal Pengabdian Multidisiplin International Journal of Applied Business and International Management Journal of International Conference Proceedings IJEFSD
Paulus Kindangen
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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THE INFLUENCE OF KOREAN WAVE, BRAND AMBASSADOR, AND BRAND IMAGE ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS IN MANADO Jeify Lioni Agustin Suwuh; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.353 KB) | DOI: 10.35794/emba.v10i4.43669

Abstract

Abstract: The purpose of this research is to analyze the influence of Korean wave, brand ambassador, brand image on purchase intention of Somethinc skincare product in Manado simultaneously or partially. The research variables consist of, X₁ is Korean wave, X₂ is Brand ambassador, X₃ is Brand image and Y is Purchase Intention. Research data is primary data, obtained from the results of the distribution of questionnaires design with the likert scale. The sample of the research was the female and user skincare in Manado. Test instruments using Validity and Reliability Test using SPSS. Technique Analysis, Multiple regression, Classic Assumption Test, Hypothesis Test (F-Test and t-Test). The result showed that Korean wave has negative effect on Purchase Intention, while Brand ambassador and Brand image has positive effect on Purchase Intention.
THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT IBOX MANADO TOWN SQUARE Kimberly Virgin Langie; Paulus Kindangen; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.088 KB) | DOI: 10.35794/emba.v10i4.43689

Abstract

The aim of this research is to analyze the effect of experiential marketing and customer satisfaction towards customer loyalty at IBOX Manado Town Square. The data used in this research is a primary data, collected from over 100 respondents who are the customers of IBOX Manado Town Square. The sampling technique used in this research is purposive sampling. The data was processed by path analysis. The results showed that the experiential marketing have directly positive and significant effect on customer loyalty at IBOX Manado Town Square and customer satisfaction have a positive and significant effect on customer loyalty at IBOX Manado Town Square. Experiential marketing indirectly have a positive and significant influence on customer loyalty through customer satisfaction at IBOX Manado Town Square.Keywords: experiential marketing, customer satisfaction, customer loyalty
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION TO CUSTOMER’S PURCHASE DECISION AT RAGEY 21 POLITEKNIK Natalia V. P. Wurarah; Paulus Kindangen; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.374 KB) | DOI: 10.35794/emba.v10i4.43905

Abstract

Abstract: Nowadays, there are many business competitors that causing many choices for the customers to make a purchase. Therefore, the company must carry out the marketing strategy properly in order to attract customer’s purchase decision. Good product quality and attractive promotions are important factors in customer purchase decision process so that repeat purchases can occur. The aims of this research are to analyze the influence of product quality and promotion to customer purchase decision in Ragey 21 Politeknik. This research uses questionnaires data collection techniques with the respondent data of 100 people. This study uses Multiple Linier Regression with the help of SPSS 25. The result of this study showed that product quality and promotion has a positive influence on customer purchase decision partially. Simultenously, product quality and promotion has a positive influence on customer purchase decision. It is important for Ragey 21 to keep building and maintaining the quality of the product. The promotions have been done well, it needs to be improved in the delivery of information to the customer, so that the customer can easily recognize and comprehend the information provided. Keywords: product quality, promotion, customer purchase decision
Analyzing Customer Loyalty of ShopeePay in Restaurant Industry at Manado Brigitta Febiola Saniska Magdalena Atotoy; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.499 KB) | DOI: 10.35794/emba.v10i4.43906

Abstract

The purpose of this research is to analyzing customer loyalty of shopeepay in restaurant industry at manado,. 100 samples were collected with questionnaire distributed to the respondent who have experience using digital payment platform especially shopeepay. this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The result of this research shows that performance expectation, effort expectation, social influence, facilitating condition, hedonic motivation, price value, and habit have a positive and significant influence to customer loyalty of shopeepay in restaurant industry at Manado and 6 points likert scale was used to help the data analysis in this research for analyzing customer loyalty.
The Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform(Case Study:Sam Ratulangi Manado) Triska Prisilia Rawung; Paulus Kindangen; Ferdinand Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.185 KB) | DOI: 10.35794/emba.v10i4.43907

Abstract

The purpose of this research is to evaluating Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform in Sam Ratulangi Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed to the Sam Ratulangi University Students. The result of this research shows that Web design, Customer Service, Security, Fulfillment have a positive and significant influence on customer satisfaction on online shoppers platform on the customers in Sam Ratulangi University in Manado and 6 points Likert scale was used to help the data analysis in this research for the Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform.
PENGARUH KEPEMILIKAN KAS, PANDEMI COVID-19 DAN STRUKTUR ASET TERHADAP PROFITABILITAS PADA PERUSAHAAN TELEKOMUNIKASI DI BURSA EFEK INDONESIA PERIODE 2014-2021 Tika Silvana; Paulus Kindangen; Julio Lawren Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.118 KB) | DOI: 10.35794/emba.v10i4.44085

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan kas, pandemi covid-19 dan struktur aset baik secara simultan ataupun parsial terhadap profitabilitas. Penelitian ini menggunakan 5 sampel perusahaan subsektor telekomunikasi yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Teknik analisis data yang digunakan yaitu regresi linier berganda. Hasil dari analisis ini menunjukkan bahwa cash holding, pandemi covid-19 dan struktur aset berpengaruh signifikan secara simultan terhadap profitabilitas. Sedangkan, secara parsial kepemilikan kas dan pandemi covid-19 tidak berpengaruh signifikan terhadap profitabilitas. Untuk struktur assets secara parsial berpengaruh signifikan terhadap profitabilitas. Kata Kunci: kepemilikan kas, pandemi covid-19, struktur aset, profitabilitas
Pengaruh Kualitas Pelayanan, Inovasi Produk, dan Store Atmosphere Terhadap Kepuasan Pelanggan Pada Strabucks Drive Thru Kawasan Megamas Manado Kesya Waha; Paulus Kindangen; Rudy Wenas
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.058 KB) | DOI: 10.35794/emba.v11i1.44590

Abstract

Kualitas pelayanan, inovasi produk, dan store atmosphere merupakan faktor penting yang berpengaruh terhadap kepuasan pelanggan karena faktor tersebut dapat menimbulkan rasa nyaman maupun tidak nyaman bagi pelanggan. Konsumen cenderung merasa puas ketika dapat dilayani dengan baik, merasakan kemudahan dalam berbelanja, dan tempat yang nyaman atau gampang dikunjungi. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, inovasi produk, dan store atmosphere terhadap kepuasan pelanggan pada Starbucks drive thru kawasan Megamas Manado baik secara parsial maupun simultan. Jenis penelitian yang dilakukan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah pelanggan drive thru Starbucks kawasan Megamas Manado. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan purposive sampling. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji t dan F, dan koefisien determinasi. Hasil penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, inovasi produk tidak berpengaruh terhadap kepuasan pelanggan, store atmosphere berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan, inovasi produk, dan store atmosphere secara simultan berpengaruh terhadap kepuasan pelanggan pada Starbucks drive thru kawasan Megamas Manado.   Kata Kunci: kualitas pelayanan, inovasi produk, store atmosphere, kepuasan pelanggan
THE EFFECT OF SOCIAL MEDIA MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN TOKOPEDIA Inri Hana Menajang; Paulus Kindangen; Shinta J.C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.492 KB) | DOI: 10.35794/emba.v11i1.46164

Abstract

The purpose of this research is to find out the effect of social media marketing and customer relationship management on customer retention in Tokopedia. This study uses the quantitative method and using multiple linear regression test to determine the effect of social media marketing and customer relationship management on customer retention. The sample size used for this research was 100 users of Tokopedia that lived in Manado. The sampling technique used is a purposive sampling method and the data collection method is in the form of a questionnaire that is run through Google Form. Testing and data analysis in this study using SPSS software. The results shows that Social Media Marketing (X1) partially have a positive and significant influence on Customer Retention (Y). Customer Relationship Management (X2) partially have a positive and significant influence on Customer Retention (Y). Social Media Marketing (X1) and Customer Relationship Management (X2) simultaneously have a positive and significant influence on Customer Retention (Y). Adjusted R Square value obtained from the results of the coefficient of determination (R2) of 0.451 explains that 45.1% of customer retention can be explained by social media marketing and customer relationship management. While the remaining 54.9% is explained by other variables not examined in this study.   Keywords: social media marketing, customer relationship management, customer retention
COMPARATIVE STUDY OF CONSUMER PREFERENCE BETWEEN KOPI KENANGAN AND BLACK CUP COFFEE CUSTOMERS Andrea Kalesaran; Paulus Kindangen; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 02 (2023): JE. Vol 11 No 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i02.48497

Abstract

The presence of coffee house modern or coffee shop has given a change of culture in Indonesia, where it is no longer only a big fan of coffee who wants to go to a coffee shop because nowadays it is not only to fulfill the functional needs, but it leads to emotional needs. It became the part of modern lifestyle where some people need to consume coffee before they do their own activity. Consequently, coffee consumption in Indonesia continues to increase, and it also increase consumer demand for Coffee business. The aim of this research is to analyze consumer preferences of coffee shop between Kopi Kenagan and Black Cup Coffee in Manado measure by brand image, brand loyalty, perveived price and electronic word of mouth. This research is quantitative type of research, which uses primary data obtained through questionnaires and uses independent sample t-test as the analytical tool. The population of this research is peoples in Manado who has experience in Kopi Kenagan and Black Cup Coffee, where the sample size is taken from 130 respondents who also has experience with both stores. The result from this research found that there is no significant difference between Kopi Kenagan and Black Cup Coffee measured by brand image, brand loyalty, perceived price and electronic word of mouth. Kopi Kenagan and Black Cup Coffee should more considering and be more focus on these factors that influence the consumer buying behavior.   Keywords: brand image, brand loyalty, perceived price, e-wom, consumer preferences, coffee shop
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA ( STUDI KASUS PADA PERUSAHAAN YANG MEMILIKI ANAK PERUSAHAAN DAN YANG TIDAK MEMILIKI ANAK PERUSAHAAN ) PERIODE 2016 - 2020 Venesia Rasuh; Paulus Kindangen; Joubert B. Maramis
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49377

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat perbedaan kinerja keuangan antara Perusahaan Food And Beverage Yang Terdaftar Di Bursa Efek Indonesia mengunakan studi kasus pada perusahaan yang Memiliki Anak Perusahaan dan Yang Tidak Memiliki Anak Perusahaan Periode 2016 – 2020. Alat Analisis Uji Independent Sample T-Test pada penelitian ini berfokus pada rasio keuangan Current Ratio, Quick Ratio, Debt To Equity Ratio, Debt To Asset Ratio, Return On Equity Ratio, Return On Asset Ratio, Total Asset Turn Over. Hasil penelitian ini menunjukan bahwa tidak terdapat perbedaan yang signifikan kinerja keuangan antara perusahaan yang memiliki anak perusahaan dan yang tidak memiliki anak perusahaan dilihat dari hasil Uji Independent Sample T-Test pada Debt To Equity Ratio, Debt To Asset Ratio, Return On Equity Ratio, Return On Asset Ratio, Total Asset Turn Over. Sedangkan hasil nilai Current Ratio dan Quick Ratio menunjukkan terdapat perbedaan yang signifikan pada kinerja keuangan.   Kata Kunci : kinerja keuangan, rasio keuangan
Co-Authors Adelina Agnes Lapian, Adelina Agnes Adolf, Nanlohy Jay Agus Suman Alfa Ryan Oroh Anderson Kumenaung Andrea Kalesaran Andro Tumbelaka, Andro Angela Nirmala Maria Lumi Arie, Fitty V. Arrazi Bin Hasan Jan Arrazi Hasan Jan, Arrazi Hasan Asnawi, Ratnajati Atalya Friska Makapia Billy Firman Manope Bode Lumanouw Brigitta Febiola Saniska Magdalena Atotoy Caecilia, Pijoh Meliani Carolus Paulus Paruntu Catherine Christiani Pandeiroot Christmas T. Nauli Siregar Daisy S.M. Engka, Daisy S.M. Damo, Tiara Theresia Dareho, Maykel P. David Peter Rotinsulu Dewi Susita Diandra Gratia Sumanti Djamali, Radjab Djamaluddin, Reza . Durian, Rivicky P. Een N. Walewangko, Een N. Een Novritha Walewangko, Een Novritha Elce Yuliana Sumangkut, Elce Yuliana Emilia Gunawan Emilia M Gunawan Emilia M. Gunawan Emilia M. Gunawan Emilia Margareth Gunawan Emor, Desinta Ephifania Sartje Louisa Bagau Erdiansyah Wuniarto Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand J. Tumewu Ferdinand Tumewu Ferdinand Tumewu Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Frederik Worang Gaghana, Ramona L. Gaghana, Ramona Leny George M.V. Kawung, George M.V. Ghiffari, Muhammad Fadhlan Gosal, Elsie Hanna Elisabeth Grace Sumbung Greis Sendouw Greydi Normala Sari Gultom, Helvine Gunawan, Emilia M. Hendra Tawas Hermawan, Tulus Hosea, Sheila S. Indrie D. Palandeng Indrie Debbie Palandeng Inri Hana Menajang Irvan Trang Ita Pingkan Rorong J.F. Alfa Tumbuan Jacky S. B. Sumarauw Jacobus, Elvira Handayani Jeify Lioni Agustin Suwuh Jessy J. Pondaag Jessy J. Pondaag Jessy jousina Pondaag Johan Tumiwa Jolyanis Lainawa Joubert B. Maramis Julio Lawren Rumokoy Kaat, Marsye H Kaban, Zakariya U. Kalangi, Johnny A. F Karuntu, Merlin M. Katili, Kristian KAWUNG, GEORGE M.V Keles Dikna Maria, Keles Dikna Kesya Waha Kezia T. I Tumundo Kimberly Virgin Langie Kliwon Hidayat Kojo, Abrian Imanuel Kojo, Christoffel . Koleangan, Rosalina A.M Kotambunan, Tabita Olivia KOYONGIAN, CHRISTIAN LENDY Kurnala, Kevin . Lainawa, Jolyanis Lalamentik, Agnes Adelvin Lapong, Peggy R. Lengkong, Victor Limpong, Estela Isabelita Evita Liow, Meilany S.D Liow, Meilany S.D. Lonteng, Ekaristi Lucky Dotulong Lumanouw, Bode Lumy, Denny G. Lumy, Denny George Madjegu, Mahdalena S. Magdalena Wullur Makanoneng, Sherly Grace Mandagi, Trully Syanne Welmina Mandey, Verel R Mangundap, Hizkia Toar Manoppo, Elvieta Mantiri, Ekklesia A. Manuel, Angelia J. Maria Tielung Maria V. J. Tielung Maringka, Marko Luis Flein Masikome, Melkiur Johanis Masinambow, Vecky A. J. Masinambow, Vecky A.J Masinambow, Vecky A.J. Mawati, Maria K. Mawei, Priskila Firsty Mawu, Fitri Valentine Melmambessy, Thiopillo . Merinda H. Ch. Pandowo Merlyn Karuntu Michael Yehudavid Jabbar Miracle Bernadus Mirah, Meyvi Rine Morissa Wongkar Mumek, Archiko R Natalia V. P. Wurarah Nikolas Fajar Wuryaningrat Nurhayati, Laily Nurul Winarno Oktaviani, Lilis Oley, Octavio P. Y Omega, Gabriel Priskilla Oroh, Cliff R. Pangemanan, Renny Hermina Pangow, Laurel F. E. Pantas, Oldri O. Pelengkahu, Syaloom Syenny Pio, Tirsa Petra Pogaga, Stella Grace Ira Pojoh, Lourina S.A. Pondaag, Jessy J Pongoh, Andreas D. Pradipta Mandasari Parasan PRATAMA, RISKY Pricilia Sumarmo Putra, Ferdinan Eka Putra Eka Rarun, Kanisius Rattu, Cristian Naftaly Rauan, Celina M. T. C Regina Trifena Saerang Regina Trifena Saerang Revydo Takasihaeng Rita Taroreh Rogi, Mira H Rogi, Mira Helen Rorong, Ita Pingkan Fasnie Rosalina A.M. Koleangan, Rosalina A.M. Rotinsulu, Bill G. Rotinsulu, Debby Ch. Rotinsulu, Eve Abrillia Samanta Rotinsulu, Tri Oldi Rudy Wenas Rumengan, Natasya S. Rungkat, Jeine Silvane Saerang, Ivonne Stanley Saerang, Regina T. Sambuaga, Resa . Sampit, Maria M.I Sasiang, Bryan Jonathan Kevin Sendouw, Greis Sengkey, Clara J. Shinta J. C. Wangke Shinta J.C. Wangke Shinta Wangke, Shinta Siahaan, Karina . SONDAKH, CHRISTIAAN VICTOR Sumayow, Prenal Jason Filemon Talangamin, Olvy Beatriks Tamburian, Aprilia Tampatty, Reivita E. Taroreh, Claudia T. Tasik, Hizika H.D. Tasik, Hizkia . Tielung, Maria . Tika Silvana Tintingon, Glorya p. Tirajoh, Watson J. Tiwa, Angel Syerina Togas, Pricella T. Tombokan, Pingkan Enggelina Torar, Fanny Torongkang, Andre Marsel Tri Oldi Rotinsulu Tri Oldy Rotinsulu Triska Prisilia Rawung Trivena, Koroh Lavenia Tumatar, Carenina A. Tumbuan, J.F. Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.A. Tumewu, Ferdinand . Tumiwa, Johan . Tumiwa, Johan . Twice Seisy Oumuro Pinontoan Umboh, Chandra C. Vanya Monica Debora Frans Venesia Rasuh Vistasusiyanti, Vistasusiyanti Walintukan, Veybe Watulingas, Christofel A.S. Watulingas, Christofel Alvonsus Supit Wehantouw, Denny Valentino Wilar, Ariance Willem J.F.A Tumbuan Wiwin Anggriani Salawali Woran, Hani Jodi Wowor, Bomantara M. E. Wowor, Lingkan Theofhani Yantje Uhing Yesonnia Gabriella Mamelas Yessica Dian Oktriyani Kalesaran Zainudin Hilimi