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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL ADMINISTRASI BISNIS Wacana, Jurnal Sosial dan Humaniora JURNAL LPPM BIDANG EKOSOSBUDKUM Journal of Asean Studies on Maritime Issues IJHCM (International Journal of Human Capital Management) Jurnal Ilmiah Al-Syir'ah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Vivabio : Jurnal Pengabdian Multidisiplin International Journal of Applied Business and International Management Journal of International Conference Proceedings IJEFSD
Paulus Kindangen
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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SOCIAL MEDIA MARKETING AND SALES PERFORMANCE OF CULINARY BUSINESSES IN KAWANGKOAN Twice Seisy Oumuro Pinontoan; Paulus Kindangen; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

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Abstract

This study discusses about the roles of social media marketing in increasing sales performance in culinary businesses in Kawangkoan. Culinary businesses utilize social media as an online marketing tool to gain a satisfying market share. Currently social media is very easily accessed by anyone around the world, including culinary businessmen who use social media as a means of giving and sharing information about products offered to consumers online so that they are better known. The purpose of this research is to find out whether the roles of social media marketing can increase sales performance on culinary business. This research method is a qualitative methodology using a descriptive approach by utilizing secondary data originating from various literature such as books, journals/articles and homepages to access the latest information data and the sample used in this study is 15 respondents who run a culinary business and use social media. The results of this study indicate that Social Media Marketing provides good prospects for increasing sales performance in Culinary Businesses in Kawangkoan. Keywords: Social Media Marketing, Sales Performance, Culinary Business  
Pengaruh Information Sharing dan Trust terhadap Kinerja Operasional pada Transportasi Online Maxim Cabang Manado Atalya Friska Makapia; Paulus Kindangen; Indrie D. Palandeng
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Information Sharing dan Trust mempengatuhi Kinerja Operasional pada Transportasi Online Maxim Cabang Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan model analisis regresi linier berganda. Populasi penelitian ini adalah pengemudi dan pengguna Maxim di Kota Manado. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling, dengan jumlah sampel sebanyak 75 responden. Data yang dikumpulkan adalah data primer, yang diperoleh melalui metode survei menggunakan kuesioner. Hasil penelitian menunjukkan bahwa baik Information Sharing maupun Trust secara parsial maupun simultan memberikan pengaruh positif dan sangat signifikan terhadap Kinerja Operasional pada transportasi online Maxim cabang Manado.   Kata Kunci: Information Sharing, Trust, Kinerja Operasional
The Impact of Influencer Marketing on Brand Image, Brand Awareness, and Brand Trust toward Purchase Decisions for Skincare Products Diandra Gratia Sumanti; Paulus Kindangen; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53727

Abstract

Influencers are changing the way brands interact with the public, consumers, and other brands, it is a new phenomenon that is having a major impact on everyone’s lifestyle. In view of this situation, it is very important for a brand to have an in-depth understanding of how significant the impact of influencer marketing is on brand development, causing consumers to buy a skincare product. This research mainly explores the impact of influencer marketing on purchasing decisions for skincare products through brand image, brand awareness, and brand trust in Generation Z at the Faculty of Economics and Business, Sam Ratulangi University. This study has used a quantitative approach with SEM-PLS as method analysis, the sampling technique used cluster sampling with the number of samples obtained as many as 100  respondents. The analysis technique used in this study is the path analysis method. The results find that influencer marketing through TikTok positively impacted brand image, awareness, and trust. Brand image and brand awareness positively impact purchase decisions for skincare products while brand trust negatively impacts purchase decisions for skincare products. Brand image, brand awareness, and brand trust also significantly mediate the impact of influencer marketing on purchase decisions.   Keywords: Influencer Marketing, Brand Image, Brand Awareness, Brand Trust, Purchase Decisions
Pengaruh Pelatihan, Pengembangan Karir dan Motivasi terhadap Efektivitas Kerja Pegawai di Badan Penanggulangan Bencana Daerah (BPBD) Provinsi Sulawesi Utara: The Influence of Training, Career Development and Motivation on the Effectiveness of Employee Work at the Regional Disaster Management Agency (BPBD) of North Sulawesi Province Damo, Tiara Theresia; Kindangen, Paulus; Uhing, Yantje
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol. 8 No. 2 (2024): Jurnal LPPM Bidang EkoSosBudKum (Ekonomi, Sosial, Budaya, dan Hukum)
Publisher : Universitas Sam Ratulangi

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Abstract

Pada dasarnya setiap pegawai memerlukan pelatihan, pengembangan karir, dan motivasi untuk meningkatkan kualitas kerjanya. Pelatihan dan pengembangan karir bagi suatu organisasi sangat penting dilakukan, bertujuan dapat mempengaruhi efektivitas kerja pegawai. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh pelatihan, pengembangan karir, dan motivasi terhadap efektivitas kerja pegawai di BPBD Provinsi Sulawesi Utara. Populasi dalam penelitian ini adalah seluruh ASN di BPBD Provinsi Sulawesi Utara. Besarnya sampel meliputi seluruh populasi yaitu 51 responden yang adalah sampel jenuh. Analisis digunakan dengan metode regresi linier berganda. Dengan analisis ini dapat dilihatbagaimana variabel-variabel independen berpengaruh terhadap variabel dependen. Hasil penelitian menunjukkan bahwa pelatihan, pengembangan karir dan motivasi masing masing secara parsial berpengaruh positif dan signifikan terhadap efektivitas kerja pegawai.
THE EFFECT OF EMPLOYEES KNOWLEDGE MANAGEMENT, TIME MANAGEMENT AND WORK MOTIVATION ON ORGANIZATIONAL EFFECTIVENESS AT PT BANK SULUTGO KAWANGKOAN BRANCH Torongkang, Andre Marsel; Kindangen, Paulus; Rogi, Mira Helen
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57686

Abstract

The primary objectives of this research are fourfold: firstly, to know the Effect of Employees Knowledge Management on Organizational Effectiveness at PT Bank SulutGo Kawangkoan Branch; secondly, to know the Effect of Time Management on Organizational Effectiveness at PT Bank SulutGo Kawangkoan Branch; thirdly to know the Effect of Work Motivation on Organizational Effectiveness at PT Bank SulutGo Kawangkoan Branch; and fourthly, to know the Effect of Employees Knowledge Management, Time Management, and Work Motivation on Organizational Effectiveness at PT Bank SulutGo Kawangkoan Branch. The research adopts a quantitative approach, involving whole population or saturation sample of 33 respondents consisting all of employees. Multiple linear regression analysis, utilizing IBM SPSS Version 27 as the analytical tool, demonstrates that Knowledge Management, Time Management, and work motivation significantly effect Organizational Effectiveness.    Keyword: Knowledge Management, Time Management, Work Motivation, Organizational Effectiveness.
THE EFFECT OF PERCEIVED BENEFITS, PERCEIVED RISK, AND PERCEIVED SECURITY ON THE INTENTION TO USE DANA AS THE E-MONEY APPLICATION AMONG STUDENTS OF SAM RATULANGI UNIVERSITY Sasiang, Bryan Jonathan Kevin; Kindangen, Paulus; Rogi, Mira H
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59033

Abstract

This study investigates the impact of perceived benefits, perceived risk, and perceived security on students' intention to use DANA, an e-money application, among students of Sam Ratulangi University. With the increasing shift towards digital transactions, it is essential to understand the factors influencing the adoption of e-money services. Using a quantitative method, data was collected from 100 students via an online survey. The results indicated that perceived benefits and perceived security positively affect the intention to use DANA, while perceived risk negatively affects it. These findings provide insights for service providers to improve their offerings and address user concerns, particularly regarding security   Keyword: Perceived Benefits, Perceived Risk, Perceived Security, E-Money, Intention To Use
Pelatihan dan Pendampingan Tentang Keamanan Produk Pangan Industri Rumah Tangga Usaha Mikro di Desa Kalawat Kecamatan Kalawat.: Training and Mentoring regarding Food Product Safety for Home Industry and Micro Small in Kalawat Village, Kalawat District Rotinsulu, Tri Oldy; Kindangen, Paulus; Kumenaung, Anderson
Vivabio: Jurnal Pengabdian Multidisiplin Vol. 7 No. 1 (2025): VIVABIO: Jurnal Pengabdian Multidisiplin
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35799/vivabio.v7i1.60287

Abstract

This service activity aims to provide training and assistance to Micro and Small Enterprises on the Safety of Household Industrial Food Products in Kalawat Village, Kalawat District. The purpose of this service is to provide an introduction to the importance of having knowledge and information about food safety for household industry players who are just starting a business or who are already running their businesses. The community service methods used are counseling, training and mentoring. The results obtained from this activity are that the Kalawat MSME industry business actors gain understanding, skills in processing food properly and safely. The increase in knowledge from the evaluation of knowledge and information about food safety for micro and small business actors in the household industry increased by 90%. Around 90 percent of the trainees have understood the purpose and purpose of this service activity. The results of the posttest for the training 89 percent of the trainees have understood food safety, the mechanism for managing food household industry permits. ABSTRAK Kegiatan pengabdian ini bertujuan memberikan pelatihan dan pendampingan kepada Usaha Mikro Kecil tentang Keamanan Produk Pangan Industri Rumah Tangga di Desa Kalawat Kecamatan Kalawat. Tujuan pengabdian ini memberikan pengenalan tentang pentingnya memiliki pengetahuan dan informasi tentang  keamanan pangan  bagi pelaku industri rumah tangga  yang  baru  memulai usaha  ataupun yang sudah menjalankan usahanya. Metode pengabdian kepada masyarakat yang digunakan adalah penyuluhan, pelatihan dan pendampingan. Hasil yang diperoleh dari kegiatan ini para pelaku usaha industri UMKM Kalawat mendapatkan pemahaman, ketrampilan dalam mengolah pangan dengan baik dan aman. Peningkatan pengetahuan hasil evaluasi terhadap pengetahuan dan informasi tentang  keamanan pangan  bagi pelaku  usaha mikro dan kecil di Industri rumah tangga meningkat 90%. Sekitar 90 persen peserta pelatihan  telah memahami  maksud dan tujuan  kegiatan pengabdian ini. Hasil postest untuk pelatihan  89 persen  para peserta pelatihan  telah memahami  mengenai keamanan pangan, mekanisme  pengurusn ijin industri rumah tangga pangan.
WHAT SPARKS RURAL INTENTION TO USE MOBILE BANKING SERVICES? Tiwa, Angel Syerina; Kindangen, Paulus; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61031

Abstract

In recent years, financial inclusion has gained attention for its role in driving economic growth, social equality and financial system stability. As digital technologies evolve, expanding access to financial services, especially in rural areas, has become essential for reducing poverty and bridging socio-economic gaps. This study explores how mobile banking advances financial inclusion, focusing on factors that influence adoption in rural areas. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, the research employs a quantitative approach, utilizing structured questionnaires to gather data from 50 respondents who hold Bank Rakyat Indonesia (BRI) accounts in Motoling Village. The results reveal that when considered simultaneously, Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions all significantly influence the intention to use BRI mobile banking (BRImo). Effort Expectancy and Social Influence have a positive and significant impact on the intention to use BRImo. While Performance Expectancy and Facilitating Conditions do not have a significant impact individually, they still exhibit a positive effect on adoption intentions. This highlights the complex, interconnected factors that influence mobile banking adoption in rural areas.   Keyword: Financial Inclusion, Mobile Banking, UTAUT, Intention to Use
THE INFLUENCE OF PROMOTION, M-PAYMENT METHOD, AND PERCEIVED VALUE ON CUSTOMER PURCHASE DECISION IN KOPI KENANGAN MOBILE APP Rotinsulu, Eve Abrillia Samanta; Kindangen, Paulus; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61116

Abstract

: This study objective is to measure the influence of Promotion, M-Payment Method, and Perceived Value on customer Purchase Decision. For the purpose of this study, the researcher selected participants from the population of Kopi Kenangan mobile application users in Manado which are classified as Generation Z. This study use quantitative approach to analyze the data of 100 respondents as the research sample. Multiple Linear Regression Analysis is conducted using the SPSS statistics version 30. The result of hypothesis testing shows that promotion, m-payment method, and perceived value simultaneously have positive and significant influence on customer purchase decision; promotion has positive and significant influence on customer purchase decision; m-payment method has positive and significant influence on customer purchase decision; perceived value has positive and significant influence on customer purchase decision.     Keyword: Promotion, M-Payment Method, Perceived Value, Purchase Decision
THE EFFECT OF E-SERVQUAL AND E-TRUST TOWARDS CUSTOMER SATISFACTION ON TIKTOK SHOP IN MANADO Kotambunan, Tabita Olivia; Kindangen, Paulus; Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61178

Abstract

The rapid growth of E-Commerce makes customer satisfaction a crucial factor in the increasingly fierce market competition.  In the world of e-commerce, customer satisfaction should be a major concern because it is influenced by various factors. To assess the level of customer satisfaction, two important aspects that need to be considered are service quality and E-Trust, which play a major role in building loyalty and improving the online shopping experience. The purpose of this study was to determine the effect of E-Service Quality, and E-Trust on Customer Satisfaction at TikTok Shop in Manado. The research method used in this study is quantitative. The data analysis techniques used in this research is multiple linear regression analysis, using the IBM SPSS 30 statistical program. The result of this study stated that E-Service Quality (X1), and E-Trust (X2) have a positive and significant effect on Customer Satisfaction (Y) partially, and then simultaneously E-Service Quality (X1), and E-Trust (X2) have a positive significant effect on Customer Satisfaction (Y).   Keywords: E-Service Quality, E-Trust, Customer Satisfaction
Co-Authors Adelina Agnes Lapian, Adelina Agnes Adolf, Nanlohy Jay Agus Suman Alfa Ryan Oroh Anderson Kumenaung Andrea Kalesaran Andro Tumbelaka, Andro Angela Nirmala Maria Lumi Arie, Fitty V. Arrazi Bin Hasan Jan Arrazi Hasan Jan, Arrazi Hasan Asnawi, Ratnajati Atalya Friska Makapia Billy Firman Manope Bode Lumanouw Brigitta Febiola Saniska Magdalena Atotoy Caecilia, Pijoh Meliani Carolus Paulus Paruntu Catherine Christiani Pandeiroot Christmas T. Nauli Siregar Daisy S.M. Engka, Daisy S.M. Damo, Tiara Theresia Dareho, Maykel P. David Peter Rotinsulu Dewi Susita Diandra Gratia Sumanti Djamali, Radjab Djamaluddin, Reza . Durian, Rivicky P. Een N. Walewangko, Een N. Een Novritha Walewangko, Een Novritha Elce Yuliana Sumangkut, Elce Yuliana Emilia Gunawan Emilia M Gunawan Emilia M. Gunawan Emilia M. Gunawan Emilia Margareth Gunawan Emor, Desinta Ephifania Sartje Louisa Bagau Erdiansyah Wuniarto Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand J. Tumewu Ferdinand Tumewu Ferdinand Tumewu Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Frederik Worang Gaghana, Ramona L. Gaghana, Ramona Leny George M.V. Kawung, George M.V. Ghiffari, Muhammad Fadhlan Gosal, Elsie Hanna Elisabeth Grace Sumbung Greis Sendouw Greydi Normala Sari Gultom, Helvine Gunawan, Emilia M. Hendra Tawas Hermawan, Tulus Hosea, Sheila S. Indrie D. Palandeng Indrie Debbie Palandeng Inri Hana Menajang Irvan Trang Ita Pingkan Rorong J.F. Alfa Tumbuan Jacky S. B. Sumarauw Jacobus, Elvira Handayani Jeify Lioni Agustin Suwuh Jessy J. Pondaag Jessy J. Pondaag Jessy jousina Pondaag Johan Tumiwa Jolyanis Lainawa Joubert B. Maramis Julio Lawren Rumokoy Kaat, Marsye H Kaban, Zakariya U. Kalangi, Johnny A. F Karuntu, Merlin M. Katili, Kristian KAWUNG, GEORGE M.V Keles Dikna Maria, Keles Dikna Kesya Waha Kezia T. I Tumundo Kimberly Virgin Langie Kliwon Hidayat Kojo, Abrian Imanuel Kojo, Christoffel . Koleangan, Rosalina A.M Kotambunan, Tabita Olivia KOYONGIAN, CHRISTIAN LENDY Kurnala, Kevin . Lainawa, Jolyanis Lalamentik, Agnes Adelvin Lapong, Peggy R. Lengkong, Victor Limpong, Estela Isabelita Evita Liow, Meilany S.D Liow, Meilany S.D. Lonteng, Ekaristi Lucky Dotulong Lumanouw, Bode Lumy, Denny G. Lumy, Denny George Madjegu, Mahdalena S. Magdalena Wullur Makanoneng, Sherly Grace Mandagi, Trully Syanne Welmina Mandey, Verel R Mangundap, Hizkia Toar Manoppo, Elvieta Mantiri, Ekklesia A. Manuel, Angelia J. Maria Tielung Maria V. J. Tielung Maringka, Marko Luis Flein Masikome, Melkiur Johanis Masinambow, Vecky A. J. Masinambow, Vecky A.J Masinambow, Vecky A.J. Mawati, Maria K. Mawei, Priskila Firsty Mawu, Fitri Valentine Melmambessy, Thiopillo . Merinda H. Ch. Pandowo Merlyn Karuntu Michael Yehudavid Jabbar Miracle Bernadus Mirah, Meyvi Rine Morissa Wongkar Mumek, Archiko R Natalia V. P. Wurarah Nikolas Fajar Wuryaningrat Nurhayati, Laily Nurul Winarno Oktaviani, Lilis Oley, Octavio P. Y Omega, Gabriel Priskilla Oroh, Cliff R. Pangemanan, Renny Hermina Pangow, Laurel F. E. Pantas, Oldri O. Pelengkahu, Syaloom Syenny Pio, Tirsa Petra Pogaga, Stella Grace Ira Pojoh, Lourina S.A. Pondaag, Jessy J Pongoh, Andreas D. Pradipta Mandasari Parasan PRATAMA, RISKY Pricilia Sumarmo Putra, Ferdinan Eka Putra Eka Rarun, Kanisius Rattu, Cristian Naftaly Rauan, Celina M. T. C Regina Trifena Saerang Regina Trifena Saerang Revydo Takasihaeng Rita Taroreh Rogi, Mira H Rogi, Mira Helen Rorong, Ita Pingkan Fasnie Rosalina A.M. Koleangan, Rosalina A.M. Rotinsulu, Bill G. Rotinsulu, Debby Ch. Rotinsulu, Eve Abrillia Samanta Rotinsulu, Tri Oldi Rudy Wenas Rumengan, Natasya S. Rungkat, Jeine Silvane Saerang, Ivonne Stanley Saerang, Regina T. Sambuaga, Resa . Sampit, Maria M.I Sasiang, Bryan Jonathan Kevin Sendouw, Greis Sengkey, Clara J. Shinta J. C. Wangke Shinta J.C. Wangke Shinta Wangke, Shinta Siahaan, Karina . SONDAKH, CHRISTIAAN VICTOR Sumayow, Prenal Jason Filemon Talangamin, Olvy Beatriks Tamburian, Aprilia Tampatty, Reivita E. Taroreh, Claudia T. Tasik, Hizika H.D. Tasik, Hizkia . Tielung, Maria . Tika Silvana Tintingon, Glorya p. Tirajoh, Watson J. Tiwa, Angel Syerina Togas, Pricella T. Tombokan, Pingkan Enggelina Torar, Fanny Torongkang, Andre Marsel Tri Oldi Rotinsulu Tri Oldy Rotinsulu Triska Prisilia Rawung Trivena, Koroh Lavenia Tumatar, Carenina A. Tumbuan, J.F. Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.A. Tumewu, Ferdinand . Tumiwa, Johan . Tumiwa, Johan . Twice Seisy Oumuro Pinontoan Umboh, Chandra C. Vanya Monica Debora Frans Venesia Rasuh Vistasusiyanti, Vistasusiyanti Walintukan, Veybe Watulingas, Christofel A.S. Watulingas, Christofel Alvonsus Supit Wehantouw, Denny Valentino Wilar, Ariance Willem J.F.A Tumbuan Wiwin Anggriani Salawali Woran, Hani Jodi Wowor, Bomantara M. E. Wowor, Lingkan Theofhani Yantje Uhing Yesonnia Gabriella Mamelas Yessica Dian Oktriyani Kalesaran Zainudin Hilimi