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Dewi Kurniati
Magister Of Agribusiness, Faculty Of Agriculture, University Of Tanjungpura, West Kalimantan, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak) Kurniati, Dewi; Kurniawan, Renaldi; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.144-153

Abstract

The study aims to determine the right method for the development of  “Erma” powder herbal drink business in Pontianak City. Methods of the variables by analyzing using SWOT and SWOT matrix analysis. The results of study shows that alternative strategy for business development is to maintain product quality to improve marketing, expand product marketing innovation through social media sales, increase the quality and of production. Based on the SWOT analysis of the business position in quadrant I. The strategies that need to be implemented are; support an aggressive strategy, the strength possesses by taking advantage of existing opportunities leads to profit.  
Co-Authors . Lolita A Hamid A. Yusra Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Adi Suyatno Adi Suyatno Aditya Nugraha ADITYA NUGRAHA Adriyansyah, Muhammad Afi, Nur Diyanah Aga Sugara agum gumilang Agustinus Bertolomeus Eko Dony Prayudi Aisyiah, Nur Alfonsius Dedeo Raden Mas Anas Nikoyan Andriani Andriani Anggreani, Wulandari Diva Anita Suharyani Anita Suharyani Apriliani, Cindy Arpandi, Julian Artiandi, Muhammad BELLA BELLINDA Burga, Adrianus Edil Chaerul Aziz Fatoni Desmi Pranoto Dwi Septiyarini Eggi Anugriansyah Eggi Anugriansyah Ela Sriwana Eligia Paginian Ella Putriana Emeliani, Monika Enny Irdiana Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Esidorus, Esidorus Eva Dolorosa Eva Dolorosa Eva Dolorosa FAIZAL HADI Fajar, Muhamad Iqbal Febrian, Ryan Firman Firman Gabriella Dale Apriyani Gimin Gusvita Chandra Dewi Haryo Putro Hasnah Faizah AR Hengki Hengki Heny Marini Herlina Herlina Hidayah Hidayah Imelda Imelda Indrawati, Urai Suci Yulies Vitri Irba’ Muhlas Sambodo Irman Irman Jay Hendrayana Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Ketut Sukiyono Komariyati Komariyati Kumala Sari Kurniawan, Renaldi Lestari, Yuti Lusiana Lusiana Lusiana Lusiana Mahrani Fiansyah Marisi Aritonang Marisi Aritonang Marisi Aritonang Aritonang Maswadi Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Mayang Putri Melisarah, Endah Miswati Miswati Mochammad Imron Awalludin Muftia, Dika Nia Permatasari, Nia nojin, Vinsensius Novira Kusrini Novira Kusrini Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Olivia Syafa Husna Pamela Paulina, Yohana Permasi, Defi Pranoto, Desmi Putra, Yudistira Aditya Putri Destiani R Yulia Pratiwi Rahimin - Rahimin Raja Nammy Petrus Purba Rara Aurelia Ricardo, Aldo Riyansah, Riki Ronaldo, Ronaldo Rossie Wiedya Nusantara Sahbudin Sahbudin Sahbudin Sahbudin saipudin udin Septiyarini, Dwi Setiani, Wulan Severianus Bito Palar Shenny Oktoriana Siti Jaeni Siti Maulidia Siti Sawerah Sopiana, Mika Suharyani, Anita SUKIRNO Sulastri, Nerlih Suriadi Suriadi Suriana Suriana TARYO RIZKIANSAH Ulfika, Ulfika Ummi Khairul Fitri Veronika, Yohana Wanti Fitrianti Widi Astuti Wulan Setiani Yulies Vitri Indrawati, Urai Suci YUSTINA TENTI YVI, Urai Suci Zulfikri