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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi JITK (Jurnal Ilmu Pengetahuan dan Komputer) EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal Of Management Science (JMAS) Mudir : Jurnal Manajemen Pendidikan Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Journal of Research in Business, Economics, and Education Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Journal of Applied Science, Engineering, Technology, and Education Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Kewarganegaraan INTELEKTIVA AKSELERASI: Jurnal Ilmiah Nasional Jurnal Sosial dan Teknologi International Journal of Multidisciplinary: Applied Business and Education Research Journal of Economics and Business Letters Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal Sosial dan Sains Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Education: Jurnal Sosial Humaniora dan Pendidikan Jurnal Multidisiplin Sahombu Detector: Jurnal Inovasi Riset Ilmu Kesehatan Jurmas Azam Insan Cendikia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Kesehatan dan Kedokteran Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Observasi: Jurnal Publikasi Ilmu Psikologi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Devy Sofyanty
Universitas Bina Sarana Informatika
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Pelatihan Digital Marketing serta Optimalisasi TikTok Shop untuk Pelaku UMKM Taman Cibinong Asri Bogor Rosmita Rosmita; Sismadi Sismadi; Indah Purwandani; Devy Sofyanty
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1755

Abstract

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers can post and save product details and listings to promote to TikTok users.The purpose of carrying out this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.
THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

Abstract

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.
Design of Archive Web Information System Electronic Documents in the Office Kotabaru District Ong, Danny; Yanti, Vera Agustina; Sofyanty, Devy; Kusumandari, Suwantica
Jurnal sosial dan sains Vol. 5 No. 4 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i4.32148

Abstract

This study examines the challenges faced by the Kotabaru District Office in managing its document archives manually and proposes a web-based electronic archive information system (E-Arsip) as a solution. The research identifies inefficiencies in the current system, such as slow document retrieval, potential document degradation, and organizational issues. A web-based system offers a digital solution that improves access to and the preservation of archives while maintaining document authenticity. This study uses qualitative research methods, including observations, interviews, and document analysis, to design a comprehensive E-Archive system that ensures secure, efficient, and organized document management. The findings show that the system can significantly improve the office’s document handling and support the digital transformation of government administrative processes.
Strategic Decision Analysis for Investment Portfolios: Computational Risk Assessment in Transportation Asset Management Sofyanty, Devy; Romadhoni, Romadhoni; Handriadi, Handriadi; Makhsudovna, Istamova Shokhida; Anwar, Zakiyah; Mamadiyarov, Zokir
Journal of Applied Science, Engineering, Technology, and Education Vol. 7 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3897

Abstract

This study presents a strategic decision-making framework for portfolio investment by applying computational risk assessment methods to the transportation sector in Indonesia. Focusing on two key players—PT. Adi Sarana Tbk (ASSA) and PT. Blue Bird Tbk (BIRD)—the research evaluates their individual and combined risk-return profiles using daily stock return data from December 2023 to November 2024. A hybrid analytical approach is employed, integrating traditional financial metrics with advanced computational techniques such as Monte Carlo simulation and Value at Risk (VaR) modeling to support managerial decision-making. The analysis reveals contrasting performance patterns: BIRD exhibits marginally positive expected returns (0.04%) but higher downside risk exposure, whereas ASSA shows negative average returns (-0.06%) yet demonstrates lower volatility and reduced extreme loss potential. Portfolio optimization results demonstrate that a diversified allocation of 60% ASSA and 40% BIRD generates improved risk-adjusted returns, achieving a positive expected return while maintaining lower overall risk compared to the individual assets. By incorporating monetary VaR estimates, this study enhances the practical relevance of risk analytics for portfolio managers, particularly in navigating volatile emerging markets. The findings underscore the importance of strategic asset allocation, business model differentiation, and quantitative risk modeling in constructing resilient investment portfolios. This research contributes both methodologically and managerially by offering a robust, replicable framework for strategic decision analysis in transportation asset management and beyond.
The Influence of Capital Structure and Asset Efficiency on Profitability and Corporate Income Tax Kurniawan, Andrie; Putra, Dian Berliansyah; Sofyanty, Devy; Aryadi, Heri
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of asset efficiency and capital structure on profitability and corporate income tax in primary consumer goods sector companies listed on the Indonesia Stock Exchange for the 2020–2024 period. Using purposive sampling, 25 companies were selected, and data from audited financial statements were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS. Asset efficiency, measured by Fixed Asset Turnover (FATO), shows no significant effect on profitability or corporate income tax, indicating that asset utilization alone is insufficient to enhance financial outcomes. Capital structure, proxied by the Debt-to-Equity Ratio (DER), significantly reduces profitability but does not significantly influence corporate income tax. Profitability has a positive and significant effect on corporate income tax, aligning with the Trade-Off Theory. These findings highlight the need for optimal leverage management, operational improvements beyond asset utilization, and effective tax strategies to ensure sustainable corporate performance.
Sustainable Innovation, Digitalization, and Economic Resilience: A Systematic Literature Review on SMEs Sabil, Sabil; Hakim, Lukman; Lestiningsih, Amin Setio; Widodo, Dwiyatmoko Puji; Hakim, Sugiyah; Sofyanty, Devy
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5482

Abstract

Digital transformation has become one of the main drivers of sustainable innovation in small and medium-sized enterprises (SMEs), especially in the face of global disruption and the need to adapt to rapid market changes. This study aims to examine the relationship between sustainable innovation, digitalization, and the economic resilience of SMEs, with a focus on how digital transformation strategies can enhance competitiveness while supporting sustainable business practices. Using a systematic literature review approach, this article analyzes relevant scientific publications to identify patterns, trends, and key thematic categories emerging from the current literature. The findings reveal that digital transformation drives new, more adaptive business models, strengthens dynamic capabilities, and enhances SMEs' resilience in facing crises. Additionally, the literature emphasizes that digitalization plays a crucial role in accelerating innovation in products and services oriented toward sustainability, while also opening opportunities for SMEs to access global markets in a more inclusive manner. This research contributes conceptually by offering a synthesis framework on the role of digitalization in sustainable innovation and SME economic resilience, while also providing practical implications for business actors and policymakers in formulating strategies to strengthen SME competitiveness in the digital era. These findings also open up further research opportunities on contextual digital adoption models and mechanisms for implementing sustainable innovation across various industrial sectors.
Pengaruh Digitalisasi Terhadap Gaya Hidup, Kesehatan Mental Dan Interaksi Sosial Gen Z Dan Alpha: Perspektif Generasi Swipe Di Era Digital Dira, Aldi Friyatna; Sofyanty, Devy; Kurniawan, Kurniawan Prambudi Utomo
Jurnal Kajian Ilmiah Vol. 25 No. 3 (2025): September 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z1kh0478

Abstract

This study aims to analyze the impact of digitalization on lifestyle, mental health, and social interaction among Generation Z and Generation Alpha in Bekasi City. Utilizing a quantitative approach with a survey method, data were collected from students and university students using a structured Likert scale questionnaire. The analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) to examine the relationships between latent variables. The results indicate that digitalization significantly influences lifestyle, mental well-being, and social interaction. It shapes daily habits that are increasingly connected to digital technology, influencing consumption patterns and activity management among the youth. However, excessive use of digital media also contributes to psychological strain and a decline in the quality of face-to-face social relationships. These findings suggest that Generation Z and Alpha live in a highly digitalized environment, necessitating guidance, digital literacy education, and supportive social policies to maintain a balance between technology usage and the psychological and social well-being of young people
Pengaruh Work Life Balance Dan Stress Kerja Terhadap Kepuasan Kerja Pegawai Di BPPLOP Kota Semarang Daeni, Haerlis Mawar; Oemar, Moehammad Shadiq Helmy; Sofyanty, Devy
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.235

Abstract

Abstracts - This study aims to analyze the effect of  Work  Life Balance and Job Stress on employee Job Satisfaction at the Center for Student Sports Education and Training, both partially and simultaneously. The research employs a quantitative approach with statistical analysis. The data collected include both primary and secondary sources, using a questionnaire as the main instrument. The sampling technique used is non-probability sampling with a saturated sample approach, in which all 56 employees in the population were selected as respondents. Data analysis techniques include instrument testing, classical assumption testing, and hypothesis testing consisting of multiple linear regression analysis, F-test, t-test, and coefficient of determination. The data were processed using SPSS version 25. The results show that partially, Work Life Balance has a positive and significant effect on employee job satisfaction, while Job Stress has no significant effect. Simultaneously, both Work Life Balance and Job Stress have a positive and significant effect on employee Job Satisfaction at the Center for Student Sports Education and Training.
Penerapan Model Guided Inquiry Learning Berbantuan Website Analisa dan Perancangan Sistem Informasi Pelacakan Dokumen pada PT. Pupuk Kujang Cikampek Ong, Danny; Agustina Yanti, Vera; Sofyanty, Devy; Suwantica Kusumandari
Jurnal Sosial Teknologi Vol. 5 No. 10 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i10.32463

Abstract

Penelitian ini bertujuan untuk menganalisis dan merancang sistem informasi pelacakan dokumen di PT. Pupuk Kujang Cikampek. Saat ini, perusahaan tersebut menghadapi tantangan dalam mengelola dokumen secara efisien karena sistem manual yang digunakan, yang rentan terhadap kesalahan, keterlambatan, dan sulitnya menemukan dokumen yang diperlukan. Dengan begitu penulis ingin merancang sebuah aplikasi yang berbasis website pelacakan dokumen secara online sehingga datayang diterima lebih akurat. Metode yang dipakai dalam merancang aplikasi berbasis website ini menggunakan metode pengembangan sistem model prototyping. Sistem informasi yang dirancang diharapkan dapat mengatasi permasalahan ini dengan menyediakan solusi yang lebih baik dalam manajemen dokumen, mulai dari proses pengarsipan, pencarian, hingga pengelolaan dokumen secara keseluruhan. Dengan sistem ini, perusahaan diharapkan dapat meningkatkan produktivitas, mengurangi biaya operasional, serta meningkatkan layanan kepada pelanggan. Penelitian ini juga memberikan kontribusi ilmiah dalam pengembangan teknologi informasi terkait manajemen dokumen yang dapat diaplikasikan pada berbagai industri.
Kebermaknaan Hidup Dan Kecemasan Terhadap Kematian Pada Pasien Kanker Robertus Surjoseto; Devy Sofyanty
Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran Vol. 1 No. 3 (2023): Juli : Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/termometer.v1i3.1901

Abstract

Someone’s level of death anxiety might elevated if that person is experiencing health problem or chronic disease such as cancer. This study aims to determine the relationshop between those two variables that is the meaning of life and death anxiety in cancer patients. This study used the quantitative method, the sampling technique used was purposive sampling, research subjects are patients with a cancer diagnosis and still undergoing treatment or recovery treatment in the dr Cipto Mangunkusumo Hospital Jakarta, the number of subject obtained was 65 patients. The data was collected using the meaning of life scale (15 aitem, α = 0,854) and death anxiety scale (20 aitem, α = 0,871). The data obtained were analyzed using Person Product Moment.Results of the analysis shows that there is a significant negative relationship between the meaning of life and death anxiety in cancer patients at dr Cipto Mangunkusumo Hospital Jakarta.Negative relationship between the two variable means that the higher the meaning of life , the death anxiety will be lower. Based on the results of this study, there is a need for strategies for cancer patients to increase the meaning of life as an effort to achieve positive adaptation to death anxiety.
Co-Authors Agustina Yanti, Vera Aldi Friyatna Dira Amin Setio Lestiningsih Anantadjaya, Samuel PD ANDRI KURNIAWAN Andrie Kurniawan Anggreni, Made Ayu Anwar, Zakiyah Arvel Fausta Raynor Assery, Syeh Ati Haryati, Raden Ayu Anggreni , Made Bashori , Bashori Daeni, Haerlis Mawar Danny Ong Danny Ong Dede Mustomi Dede Suleman Dian Berliansyah Putra Dian Mohamad Anwar Dwi Setyaningrum, Etik Dwiyatmoko Puji Widodo Dwiyatmoko Puji Widodo, Dwiyatmoko Fahmi Kamal Fahmi Kamal Faif Yusuf Faif Yusuf Faroman Syarief Faroman Syarief, Faroman Fathulmila Matiala, Tiara Fauzi Ahmad Muda Fendi saputra Fikri Maulana, Muhammad Frans Sudirjo Hakim, Sugiyah Hamdany, Mohammad Azharie Handriadi, Handriadi Hendy Tannady heri aryadi, heri Ida Zuniarti, Ida Imam Jayanto Indah Purwandani Irma M Nawangwulan Jayanto, Imam Joko Ariawan Kurniawan Prambudi Utomo Lestiningsih, Amin Setio Lukman Hakim Lukman Hakim Made Ayu Anggreni Maemunah Maemunah Makhsudovna, Istamova Shokhida Mamadiyarov, Zokir Misrofingah Mohammad Azharie Hamdany Muhammad Aziz Winardi, Muhammad Nawangwulan, Irma M Oemar, Moehammad Shadiq Helmy Ong, Danny Purwandani, Indah Puspasari, Aprilia Rachmat Sjarief Raden Ati Haryati Robertus Surjoseto Robertus Surjoseto Romadhoni Romadhoni, Romadhoni Rosmita Rosmita Rosmita Rosmita, Rosmita Sabil Sabil - sabil sabil, sabil Sahirah Aliffiana Samuel PD Anantadjaya Sandra Lumingkewas , Cindy Sinta Rukiastiandari Sismadi Sismadi sismadi, sismadi Sofyan Marwansyah Sri Arfani, Sri Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Suhardoyo Supriyadi, Tugimin Suwantica Suwantica Kusumandari Suwantica Suwantica Suwantica Suwantica Syeh Assery Teni Agustina TOPAN SETIAWAN Vera Agustina Y Vera Agustina Yanti Widia Nurdiani, Tanti Widodo, Dwiyatmoko Puji Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yanti, Vera Yulia Nur Hasanah