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Devy Sofyanty
Universitas Bina Sarana Informatika
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Green Innovation in MSMEs: Adaptive Strategies for Competitiveness and Sustainable Economic Growth Sabil, Sabil; Hakim, Lukman; Lestiningsih, Amin Setio; Widodo, Dwiyatmoko Puji; Sugiyah, Sugiyah; Sofyanty, Devy
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6330

Abstract

This study examines green innovation and adaptive strategies as strategic determinants of MSME competitiveness and sustainability in the context of sustainable economic development. It analyzes how green innovation contributes to sustainable economic growth and identifies key drivers and barriers to its implementation, while also assessing the role of adaptive strategies in responding to globalization, shifting consumer preferences, and rising environmental demands. Using a quantitative survey of 150 MSMEs in Indonesia and data analysis with PLS-SEM, the study tests the relationships among green innovation, adaptive strategies, competitiveness, and sustainable economic growth. The results show that green innovation significantly promotes sustainable economic growth, and adaptive strategies are crucial in enhancing MSME competitiveness as well as mediating the relationship between green innovation and economic growth. Nonetheless, limited resources, constrained technological access, and weak regulatory support remain major obstacles. Theoretically, the study advances the literature on the integration of green innovation and adaptive strategies in MSMEs in developing countries. Practically, it offers implications for policy and managerial strategies to strengthen MSME competitiveness and sustainability through multi-stakeholder collaboration and policy incentives.
Co-Authors Agustina Yanti, Vera Aldi Friyatna Dira Amin Setio Lestiningsih Anantadjaya, Samuel PD ANDRI KURNIAWAN Andrie Kurniawan Anggreni, Made Ayu Anwar, Zakiyah Arvel Fausta Raynor Assery, Syeh Ati Haryati, Raden Ayu Anggreni , Made Bashori , Bashori Daeni, Haerlis Mawar Danny Ong Danny Ong Dede Mustomi Dede Suleman Dian Berliansyah Putra Dian Mohamad Anwar Dwi Setyaningrum, Etik Dwiyatmoko Puji Widodo Dwiyatmoko Puji Widodo, Dwiyatmoko Fahmi Kamal Fahmi Kamal Faif Yusuf Faif Yusuf Faroman Syarief Faroman Syarief, Faroman Fathulmila Matiala, Tiara Fauzi Ahmad Muda Fendi saputra Fikri Maulana, Muhammad Frans Sudirjo Givan, Bryan Hakim, Sugiyah Hamdany, Mohammad Azharie Handriadi, Handriadi Hendy Tannady heri aryadi, heri Ida Zuniarti, Ida Imam Jayanto Indah Purwandani Irma M Nawangwulan Jayanto, Imam Joko Ariawan Kurniawan Prambudi Utomo Lestiningsih, Amin Setio Lukman Hakim Lukman Hakim Made Ayu Anggreni Maemunah Maemunah Makhsudovna, Istamova Shokhida Mamadiyarov, Zokir Misrofingah Mohammad Azharie Hamdany Muhammad Aziz Winardi, Muhammad Nawangwulan, Irma M Oemar, Moehammad Shadiq Helmy Ong, Danny Purwandani, Indah Puspasari, Aprilia Rachmat Sjarief Raden Ati Haryati Robertus Surjoseto Robertus Surjoseto Romadhoni Romadhoni, Romadhoni Rosmita Rosmita Rosmita Rosmita, Rosmita Sabil Sabil - sabil sabil, sabil Sahirah Aliffiana Samuel PD Anantadjaya Sandra Lumingkewas , Cindy Sinta Rukiastiandari Sismadi Sismadi sismadi, sismadi Sofyan Marwansyah Sri Arfani, Sri Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Suhardoyo Supriyadi, Tugimin Suwantica Suwantica Kusumandari Suwantica Suwantica Suwantica Suwantica Syeh Assery Teni Agustina TOPAN SETIAWAN Vera Agustina Y Vera Agustina Yanti Widia Nurdiani, Tanti Widodo, Dwiyatmoko Puji Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yanti, Vera Yulia Nur Hasanah