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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi JITK (Jurnal Ilmu Pengetahuan dan Komputer) EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal Of Management Science (JMAS) Mudir : Jurnal Manajemen Pendidikan Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Journal of Research in Business, Economics, and Education Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Journal of Applied Science, Engineering, Technology, and Education Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Kewarganegaraan INTELEKTIVA AKSELERASI: Jurnal Ilmiah Nasional Jurnal Sosial dan Teknologi International Journal of Multidisciplinary: Applied Business and Education Research Journal of Economics and Business Letters Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal Sosial dan Sains Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Education: Jurnal Sosial Humaniora dan Pendidikan Jurnal Multidisiplin Sahombu Detector: Jurnal Inovasi Riset Ilmu Kesehatan Jurmas Azam Insan Cendikia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Kesehatan dan Kedokteran Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Observasi: Jurnal Publikasi Ilmu Psikologi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan
Devy Sofyanty
Universitas Bina Sarana Informatika
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PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU BATA DI DKI JAKARTA Kurniawan, Andrie; Sofyanty, Devy; Yusuf, Faif; Syarief, Faroman
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3143

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji dan menganalis pengaruh promosi dan kualitas produk terhadap keputusan pembelian sepatu Bata melalui citra merek sebagai variabel intervening. Penelitian ini menggunakan data primer yang diperoleh dari hasil penyebaran kuesioner melalui google form kepada 100 konsumen sepatu Bata, yang berbelanja di Toko Sepatu Bata dalam satu tahun terakhir, penelitian dilakukan selama bulan Desember 2021 dengan menggunakan metode penelitian yang digunakan adalah purposive sampling. Data yang terkumpul dianalisis menggunakan Structural Equation Modeling dengan software SmartPLS versi 3. Hasil penelitian menunjukkan promosi berpengaruh positif dan signifikan terhadap citra merek, kualitas produk berpengaruh positif dan signifikan terhadap citra merek, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap terhadap keputusan pembelian, kualitas produk berpengaruh positif, namun tidak signifikan terhadap terhadap keputusan pembelian.
Application of Valance Framework and D&M IS Success Model to Analyze Determinant Factors of Intention to Use E-Commerce Services for Sellers Sudirjo, Frans; Misrofingah; Sofyanty, Devy; Fikri Maulana, Muhammad; Widia Nurdiani, Tanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i3.403

Abstract

Finding out what influences’ MSMEs' (small and medium-sized enterprises) desire to use e-commerce is the goal of this research. This study employed a quantitative methodology. A survey and the indirect distribution of questionnaires served as the data collection methods. MSMEs who currently use e-commerce as a sales channel received questionnaire data. The MSMEs in large cities that have used e-commerce as a sales channel make up the population of this study. Purposive sampling is a non-probability sampling technique that was employed by the researcher. The investigator made the decision to employ a 200-sample maximum. In this study, the PLS-SEM program SmartPLS was used for data analysis. An outer model analysis and an inner model analysis were performed. Several conclusions can be drawn from this research, including the fact that perceived benefit is the factor that influences MSMEs' intentions the most. As a result, sellers who have experienced the benefits will be more inclined to use e-commerce. Two of the hypotheses are not accepted. This is due to the fact that MSME actors must engage in e-commerce, meaning that quality and service have no bearing on their goals. The theory that has the biggest impact is that trust is influenced by system quality. Thus, it can be said that MSME participants have more faith in the system the higher its quality.
Pengaruh Kecemasan dan Depresi Terhadap Kualitas Hidup Pasien Kanker Serviks di Rumah Sakit Dr. Cipto Mangkunkusomo Robertus Surjoseto; Devy Sofyanty
JURNAL RISET RUMPUN ILMU KESEHATAN Vol. 1 No. 1 (2022): April : Jurnal Riset Rumpun Ilmu Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1037.473 KB) | DOI: 10.55606/jurrikes.v1i1.154

Abstract

Penyakit kanker serviks merupakan penyakit kronis yang mempunyai dampak negatif terhadap fisik maupun psikologis. Dampak psikologis yang terjadi yaitu kecemasan dan depresi. Biasanya respon terhadap kenyataan, ancaman kehilangan dan kesakitan dalam bentuk manifestasi suasana cemas berkepanjangan yang menetap atau timbul sewaktu waktu, timbul pula gambaran diri yang buruk dan merasa kehilangan harapan. Kualitas hidup pasien kanker dipengaruhi oleh berbagai faktor seperti fisik, sosial dan psikologis. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kecemasan dan depresi terhadap kualitas hidup pasien kanker serviks di Rumah Sakit dr.Cipto Mangunkusumo Jakarta. Metode penelitian menggunakan metode kuantitatif dengan pendekatan cross sectional. Responden dalam penelitian ini adalah 58 orang pasien di Rumah Sakit dr.Cipto Mangunkusumo Jakarta, pengumpulan data dilakukan melalui wawancara dan kuesioner. Analisis data menggunakan regresi linier berganda. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa kecemasan dan depresi mempengaruhi kualitas hidup pasien kanker serviks. Dari hasil penelitian ini peneliti mencoba merancang intervensi konseling kelompok dan support group agar pasien memiliki sarana berbagi dan mendapatkan dukungan social
Gambaran Post Traumatic Growth Pada Pasien Kanker Serviks Paska Histerektomi Robertus Surjoseto; Devy Sofyanty
Observasi : Jurnal Publikasi Ilmu Psikologi Vol. 2 No. 2 (2024): May : Observasi: Jurnal Publikasi Ilmu Psikologi
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/observasi.v2i3.385

Abstract

Cervical cancer is a gynecology disease and primarily cause of woman death, hysterectomy is a surgical procedure to remove partially or totally the uterus. Hysterectomy is one of the surgical actions that causes anatomical changes. This research aims to examine the dynamics on overview of post traumatic growth emergence women with servical cancer post hysterectomy. This study used a qualitative approach three participants who were joined this study were gained by purposive sampling method. Data obtained through observation and interview with subject and significant others. The data collection technique is interview with general guidelines. The study subjects were three early adult woman 30-45 years old, who have hysterectomy between 1-2 years in the Obstetrics and Gynecology Clinic Cipto Mangunkusumo Hospital, Jakarta. Results showed in the process of post traumatic growth, all subjects demonstrated positive change toward higher level of change in perception, relation with others and change in philosophy of life. Change in philosophy of life was found to be the most dominant dimension. Subjects can develop themselves toward psychological growth which is better than ever. This process is also influenced by the presence of presence of social support and believe in God
Pengaruh Harga Diri dan Kepercayaan Diri terhadap Psychological Well Being Pasien Kanker Serviks Post Histerektomi di RS Dr. Cipto Mangunkusumo Jakarta Robertus Surjoseto; Devy Sofyanty
Detector: Jurnal Inovasi Riset Ilmu Kesehatan Vol. 2 No. 4 (2024): November : Jurnal Inovasi Riset Ilmu Kesehatan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/detector.v2i4.4530

Abstract

This study aims to examine and analyze empirically the influence of self esteem and self confidence on psychological well being cervical cancer patient post hysterectomy at RS Dr. Cipto Mangunkusumo Jakarta. The method used in this research is quantitative research while the data collection technique is done through observation, interview and questionnaires. The research design method was cross sectional and the sample size was 100 respondents using accidental sampling technique. The data of this study were collected with self esteem scale, self confidence scale and psychological well being scale with a Likert scale model. Self report technique is used in collecting instrumen data. The data collected was analyzed with a multiple regression test with the help of the Statistical Package for Social Sciences (SPSS) program 20.0 for Windows. The results of the research showed the influence of self esteem and self confidence on psychological well being is very significant, so that the level of psychological well being patient can be seen from level self esteem and self confidence. The recomendation from this study is that respondents can maintain and increase self esteem and self confidence to improve psychological well being.
Sustainable Sales: Five Legs Resto's Green Marketing Mix and Social Media Impact – A Mataram City Case Study Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Sofyanty, Devy; Hakim, Lukman
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3484

Abstract

This research investigates the application of Green Marketing strategies in the Five Legs Resto, Mataram City, Lombok, and assesses their impact on both traditional product sales and social media influence. Drawing on a comprehensive green marketing mix, including green product, price, place, and promotion, the study employs regression analyses to unravel the intricate relationships among these variables. The findings reveal that eco-friendly product offerings and transparent pricing positively influence product sales and social media influence. Conversely, the physical location (Green Place) does not significantly impact the outcomes, suggesting the growing importance of online channels. Notably, effective green promotion emerges as a powerful driver of both product sales and social media influence. These results contribute to the existing literature on green marketing and offer actionable insights for businesses seeking a balance between environmental responsibility and commercial success. The implications extend to both academic research and practical considerations, guiding future explorations in the dynamic landscape of sustainability-oriented marketing.
Pelatihan Digital Marketing serta Optimalisasi TikTok Shop untuk Pelaku UMKM Taman Cibinong Asri Bogor Rosmita Rosmita; Sismadi Sismadi; Indah Purwandani; Devy Sofyanty
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1755

Abstract

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers can post and save product details and listings to promote to TikTok users.The purpose of carrying out this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.
THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

Abstract

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.
Design of Archive Web Information System Electronic Documents in the Office Kotabaru District Ong, Danny; Yanti, Vera Agustina; Sofyanty, Devy; Kusumandari, Suwantica
Jurnal sosial dan sains Vol. 5 No. 4 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i4.32148

Abstract

This study examines the challenges faced by the Kotabaru District Office in managing its document archives manually and proposes a web-based electronic archive information system (E-Arsip) as a solution. The research identifies inefficiencies in the current system, such as slow document retrieval, potential document degradation, and organizational issues. A web-based system offers a digital solution that improves access to and the preservation of archives while maintaining document authenticity. This study uses qualitative research methods, including observations, interviews, and document analysis, to design a comprehensive E-Archive system that ensures secure, efficient, and organized document management. The findings show that the system can significantly improve the office’s document handling and support the digital transformation of government administrative processes.
Strategic Decision Analysis for Investment Portfolios: Computational Risk Assessment in Transportation Asset Management Sofyanty, Devy; Romadhoni, Romadhoni; Handriadi, Handriadi; Makhsudovna, Istamova Shokhida; Anwar, Zakiyah; Mamadiyarov, Zokir
Journal of Applied Science, Engineering, Technology, and Education Vol. 7 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3897

Abstract

This study presents a strategic decision-making framework for portfolio investment by applying computational risk assessment methods to the transportation sector in Indonesia. Focusing on two key players—PT. Adi Sarana Tbk (ASSA) and PT. Blue Bird Tbk (BIRD)—the research evaluates their individual and combined risk-return profiles using daily stock return data from December 2023 to November 2024. A hybrid analytical approach is employed, integrating traditional financial metrics with advanced computational techniques such as Monte Carlo simulation and Value at Risk (VaR) modeling to support managerial decision-making. The analysis reveals contrasting performance patterns: BIRD exhibits marginally positive expected returns (0.04%) but higher downside risk exposure, whereas ASSA shows negative average returns (-0.06%) yet demonstrates lower volatility and reduced extreme loss potential. Portfolio optimization results demonstrate that a diversified allocation of 60% ASSA and 40% BIRD generates improved risk-adjusted returns, achieving a positive expected return while maintaining lower overall risk compared to the individual assets. By incorporating monetary VaR estimates, this study enhances the practical relevance of risk analytics for portfolio managers, particularly in navigating volatile emerging markets. The findings underscore the importance of strategic asset allocation, business model differentiation, and quantitative risk modeling in constructing resilient investment portfolios. This research contributes both methodologically and managerially by offering a robust, replicable framework for strategic decision analysis in transportation asset management and beyond.
Co-Authors Agustina Yanti, Vera Aldi Friyatna Dira Amin Setio Lestiningsih ANDRI KURNIAWAN Andrie Kurniawan Anwar, Zakiyah Aprilia Puspasari Arvel Fausta Raynor Ati Haryati, Raden Ayu Anggreni , Made Bashori , Bashori Daeni, Haerlis Mawar Danny Ong Dede Mustomi Dede Suleman Dede Suleman Dian Berliansyah Putra Dian Mohamad Anwar Dwi Setyaningrum, Etik Dwiyatmoko Puji Widodo Dwiyatmoko Puji Widodo Dwiyatmoko Puji Widodo, Dwiyatmoko Fahmi Kamal Fahmi Kamal Faif Yusuf Fara Ilyas Faroman Syarief Faroman Syarief, Faroman Fathulmila Matiala, Tiara Fauzi Ahmad Muda Fendi saputra Fikri Maulana, Muhammad Frans Sudirjo Haerlis Mawar Daeni Hakim, Sugiyah Handriadi, Handriadi Hendy Tannady heri aryadi, heri Ida Zuniarti, Ida Imam Jayanto Irma M Nawangwulan Joko Ariawan Kurniawan Prambudi Utomo Lestiningsih, Amin Setio Lukman Hakim Lukman Hakim Lukman Hakim Made Ayu Anggreni Makhsudovna, Istamova Shokhida Mamadiyarov, Zokir Misrofingah Moehammad Shadiq Helmy Oemar Mohammad Azharie Hamdany Muhammad Aziz Winardi, Muhammad Nurzalinar Joesah Oemar, Moehammad Shadiq Helmy Purwandani, Indah Puspasari, Aprilia Rachmat Sjarief Raden Ati Haryati Robertus Surjoseto Romadhoni Rosmita Rosmita Rosmita Rosmita Rosmita Rosmita, Rosmita Sabil Sabil Sabil Sabil - sabil sabil, sabil Sahirah Aliffiana Samuel PD Anantadjaya Sandra Lumingkewas , Cindy Sinta Rukiastiandari Sismadi, Sismadi Sofyan Marwansyah Sri Arfani Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Sugiyah Sugiyah, Sugiyah Suhardoyo Supriyadi, Tugimin Suwantica Suwantica Kusumandari Suwantica Suwantica Suwantica Suwantica Syeh Assery Teni Agustina TOPAN SETIAWAN Vera Agustina Y Vera Agustina Yanti Widia Nurdiani, Tanti Widodo, Dwiyatmoko Puji Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yanti, Vera Yulia Nur Hasanah