Article Per Year (5 Year)
p-Index From 2021 - 2026
8.028
P-Index
This Author published in this journals
All Journal Cakrawala Pendidikan Jurnal Pendidikan Humaniora Jurnal Ekonomi Modernisasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Pendidikan Ekonomi Al Ishlah Jurnal Pendidikan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) IJEBD (International Journal Of Entrepreneurship And Business Development) Pendas : Jurnah Ilmiah Pendidikan Dasar Edukasi Islami: Jurnal Pendidikan Islam JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Gulawentah:Jurnal Studi Sosial Jurnal Basicedu Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Eduscience (JES) Jurnal Karinov Sustainable: Jurnal Kajian Mutu Pendidikan Jurnal Infomanpro Jurnal Kalacakra Riset Pendidikan Bahasa dan Sastra Indonesia (Repetisi) International Journal of Social Learning (IJSL) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) International Journal of Community Service International Journal of Humanities Education and Social Sciences Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Jurnal Cakrawala Pendas Jurnal Basicedu Kajian Bahasa dan Sastra (KABASTRA) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Sosial Journal of Innovative and Creativity Indonesian Journal of Education and Learning Jurnal Pendidikan Ilmu Sosial
Hari Wahyono
Universitas Negeri Malang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Digital transformation of ornamental plant businesses in Batu City through TikTok live Adira, Fitra Ayu; Wahyono, Hari; Sumarsono, Hadi
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12082

Abstract

Research on digital transformation in small and medium-sized enterprises generally focuses on the use of social media in general, while studies that specifically examine the adaptation process through live streaming features, especially in the local ornamental plant business, are still limited. In addition, the subjective experiences of business actors in facing the process of learning and adapting to technology have not been widely studied. Based on these gaps, this study aims to analyze the digital adaptation process in the development of ornamental plant businesses in Batu City through the use of TikTok Live as a marketing medium. This study uses a qualitative approach with a phenomenological method. Theoretically, this study uses Everett Rogers' Diffusion of Innovation, Fred Davis' Technology Acceptance Model (TAM), and Herbert A. Simon's Behavioral Economics perspective to explain the process of adoption, acceptance, and decision-making in the use of technology. The informants consisted of five business actors who actively use TikTok Live. Data was collected through in-depth interviews, observation, documentation, and snowball sampling techniques, then analyzed through data organization, thematic coding, and conclusion drawing. The results show that before using TikTok Live, business owners still relied on traditional marketing with limited reach. The digital adaptation process involved increasing digital literacy, content creativity, and direct interaction with consumers. After utilizing this feature, informants experienced an increase in market reach, consumer interaction, and potential income. However, there were obstacles in the form of limited digital literacy, suboptimal technological infrastructure, and a lack of external assistance. This study contributes by providing an empirical description of the digital adaptation strategies of ornamental plant businesses, which can be used as a reference in facing digital transformation.
Co-Authors A.A.Ketut Budiastra Achmad Maulana Adyaksa Adira, Fitra Ayu Aditya Eka Trisnawati Agung Haryono Ahmad Noviyanto ANANDA SETIAWAN Andika Putranta Utama Andreansyah, Vicky Ivan Anisa, Ade Rifka Annisa Istiqomah, Annisa Arif Setyawan Aryani Purwaningrum Astari, Nadia Puti Bagus Shandy Narmaditya Bambang Sugeng Barokah, Ahmad Irfan Bayu Permata Budi Eko Soetjipto Cahyo Yusuf Candra Wahyu Arif Adani Cipto Wardoyo Delfiyan Widiyanto Dewi Widiana Rahayu Dewi, Liana Sinta Dhiah Fitrayati Dihqi Alif Setyanto Djoko Dwi Kusumajanto Dwi Hasmidyani Dwi Wulandari Dwiasa Sambhawa Dharma Dzikrina Dian Cahyani Endang Sri Andayani Endras Try Agustina Erma Septiani Ery Tri Djatmika RWW Farida Rahmawati Hadi Sumarsono Hamdani, Rifki Hardining Estu Murdinar Hasyim Ibnu Abbas, Muhammad Heri Pratikto Herpindo Hety Mustika Ani Imam Mukhlis Januar Kustiandi Karolus Suban Waikelak Khoirunnisa Ayu khoirunnisa ayu Kholidya Khulafaur Rosidah Kustitik Kustitik Laurentius Saptono Liana Shinta Dewi Lisa Rokhmani Listyarini, Sri Ludi Wishnu Wardana Luthfiya Fathi Pusposari M. Thoha Ainun N Manek, Alfridus Mau Manik, Yuni Mariani Mareta Bunga Pratiwi Mareta Bunga Pratiwi Mashud Syahroni Masnurul Hidayat Mazidah, Nur Mimi Mulyani Mit Witjaksono Muhammad Daniel Fahmi Rizal Mujahidin Farid Nabilah, Ayu Ni'matul Istiqomah Novita Erliana Sari, Novita Erliana Novitasari Novitasari Nur Anita Yunikawati Nur Astaman Putra Nurhaliza, Julia Najma Oxana Jayawardani PRASETYO, RIYAN Pratama Dewi, Dian Puji Handayati Putra Hilmi Prayitno Putri Rachmadyanti Ragil Retno Palupi Rahma Sandhi Prahara Ratna Nurmasari Ravinesh Rohit Prasad, Ravinesh Rohit Restya Dwi Amalia Riska Pristiani Rizki Listyono Putro Ro'ufah Inayati Rosita Herawati Rustam AR. Selang Sa'dun Akbar Saputri, Pramita Yun Sari, Vina Budiarti Mustika Satrio, Yogi Dwi Setiyowati, Yani Shalima, Irsyadi Siti Maimunah Purnamasari Siti Rosnita Sakarji Sofiah Nada Fauziah Sri Andayani, Endang Sri Handayani Sri Umi Mintarti Sri Untari Subandiyah Azis Sugeng Hadi Utomo Suhartono SULIYONO Sulthan Syifana Sumarmi Surhayanti, Surhayanti Suyadi Syahrul Munir Syifana, Sulthan Taufik Hana Hidayat Taufiq Hidayat Titin Kartini Tutik Pujiyati Ulfi Andrian Sari Umi Mintarti Widjaja, Sri Vionita Agustyaningtias Wahjoedi Wahjoedi Wahjoedi Winasti Rahma Diani Yohanes Hadi Soesilo Yuda Kristanti Yulita, Fika Tri Zetti Finalli Zhenyu Li