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The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services Tegar Graha Adiwiguna; Megawati Simanjuntak; Kirbrandoko -
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12159

Abstract

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access
Pengaruh Persepsi Bauran Pemasaran, Penjualan Kendaraan, Dan Program Loyalitas Terhadap Pembelian Ban Di Pasar Replacement Panji Septiaji; Megawati Simanjuntak; Imam Teguh Saptono
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10144

Abstract

Pasar untuk ban mobil terus tumbuh dan berkembang, karena hingga saat ini belum ada kendaraan massal yang bisa berjalan tanpa menggunakan ban, sehingga ban merupakan komponen utama dalam mobilisasi kendaraan. Semakin banyak jumlah mobil yang beredar, maka semakin banyak juga penjualan ban di pasar. Pemilihan strategi pemasaran pada industri ban harus memberikan efek yang cukup signifikan terhadap penjualan karena terkait dengan biaya yang dikeluarkan. Pada suatu kondisi tertentu jumlah biaya yang dikeluarkan untuk mengadakan aktifitas promosi maupun program loyalitas besarnya bisa mencapai 50 persen jika dibandingkan dengan net profit yang didapatkan. Berdasarkan penelitian terdapat perbedaan persepsi bauran pemasaran, penjualan kendaraan, dan program loyalitas yang dilakukan oleh merek ban ABC, XYZ, dan BCD. Pada merek ABC, persepsi produk merupakan variabel yang berpengaruh signifikan terhadap sikap sedangkan untuk merek XYZ dan BCD persepsi produk, harga, dan promosi berpengaruh signifikan terhadap sikap. Hal tersebut sama dengan hasil perhitungan SEM dengan menggabungkan tiga merek tersebut dengan hasil persepsi produk, harga, dan promosi berpengaruh signifikan hanya terhadap sikap. Hasil penelitian juga menunjukkan tidak terdapat pengaruh signifikan antara sikap terhadap pembelian.
Phenomenological Study of Elderly Quality of Life in Pandemic Covid-19: Phenomenological Study of Elderly Quality of Life in Pandemic Covid-19 Zulfa Maulida Nadzir; Khanifa Fajria; Iffa Afia Amin Kitabi; Megawati Simanjuntak
Journal of Family Sciences Vol. 7 No. 1 (2022): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v7i1.36552

Abstract

Changes that occur during the pandemic COVID-19 greatly affect the quality of life of every individual, including the elderly. The elderly are one of the clusters most vulnerable to being exposed to a pandemic, which impacts the lives of the elderly. This study aims to analyze the phenomenon of the life of the elderly during the pandemic COVID-19. This research uses a qualitative approach with the type of phenomenological study that seeks to understand the meaning of events or symptoms as well as interactions with people or groups of people in certain situations. Although the results of this study found that the pandemic COVID-19 forced the elderly to have the ability to adapt to existing conditions, this adjustment affected the lifestyle of the elderly, especially in terms of health. Therefore, great attention to the elderly both from the elderly themselves, family support, and the surrounding environment is needed by the elderly in times of crisis, considering their characteristics are more at risk and to maintain the quality of life of the elderly.
MENYELISIK ISU PERLINDUNGAN KONSUMEN PADA KLAUSULA EKSONERASI DI SEKTOR JASA KEUANGAN DAN RETAIL DENGAN PENDEKATAN MIXED METHODS Rizka Syarifa; Laeli Rahmawati; Putri Fildzah Andini; Megawati Simanjuntak; Anna Maria Tri Anggraini
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 2 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.924 KB) | DOI: 10.24156/jikk.2022.15.2.178

Abstract

Sepanjang tahun 2021, Badan Perlindungan Konsumen Nasional (BPKN) telah menerima 2.113 pengaduan dari sektor jasa keuangan dan 427 dari sektor retail yang mana permasalahan terkait klausula eksonerasi adalah salah satu masalah yang sering diadukan oleh konsumen. Tujuan penelitian ini adalah menganalisis pengaruh pengetahuan dan sikap terhadap perilaku terkait klausula eksonerasi, dan mengeksplorasi peran Badan Penyelesaian Sengketa Konsumen (BPSK) dalam pengawasan klausula eksonerasi. Penelitian ini menggunakan metode campuran sekuensial yang mengombinasikan pendekatan kuantitatif dan kualitatif. Survei dilakukan terhadap 170 responden yang dipilih secara sukarela. Hasil analisis deskriptif menunjukkan bahwa pengetahuan, sikap, dan perilaku terkait klausula eksonerasi masih kurang. Hanya pengetahuan yang berpengaruh signifikan terhadap sikap konsumen. Kemudian, hasil wawancara mendalam menyimpulkan bahwa peran BPSK masih belum efektif dan cenderung pasif dalam mengawasi pencantuman klausula eksonerasi. Hal ini disebabkan belum adanya petunjuk teknis dan petunjuk pelaksanaan yang jelas terkait pelaksanaan pengawasan pencantuman klausula eksonerasi. Oleh karena itu, diperlukan satu lembaga khusus dengan wewenang memeriksa, memvalidasi, dan mensertifikasi klausula baku sebelum diberlakukan kepada konsumen.
PENGARUH INOVASI EDUKASI GIZI MASYARAKAT BERBASIS SOCIAL MEDIA MARKETING TERHADAP PENGETAHUAN, SIKAP, DAN PERILAKU DALAM UPAYA PENCEGAHAN STUNTING Megawati Simanjuntak; Lilik Noor Yuliati; Risda Rizkillah; Avia Maulidina
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 2 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.378 KB) | DOI: 10.24156/jikk.2022.15.2.164

Abstract

Pandemi Covid-19 menghambat program pencegahan dan pengentasan stunting sehingga dibutuhkan sarana yang mempermudah edukasi gizi di masa pandemi. Penelitian ini bertujuan untuk menguji inovasi edukasi gizi masyarakat berbasis social media marketing pada Youtube, Facebook, Instagram, TikTok, dan Twitter serta mengukur pengaruhnya terhadap perubahan kognitif, afektif, dan perilaku. Desain penelitian menggunakan pendekatan kuasi eksperimental dengan desain one group pre-test dan post-test. Penelitian dilaksanakan pada Bulan September hingga Desember 2021. Responden berjumlah 89 orang yang tersebar pada lima media sosial. Data dianalisis dengan uji beda paired t-test. Secara keseluruhan untuk semua media sosial, terjadi peningkatan pengetahuan sebesar 13,88 poin, sikap sebesar 2,30 poin dan perilaku sebesar 5,81 poin. Pada ketiga variabel, dengan menjumlahkan delta perubahan, media sosial paling tinggi kenaikannya adalah TikTok (36,75), diikuti dengan Instagram (22,29), Twitter (20,25), Youtube (16,66) dan Facebook (12,61). Berdasarkan uji beda paired t-test, terdapat perbedaan signifikan pada pengetahuan, sikap, dan perilaku. Media sosial yang paling menghasilkan perubahan pengetahuan sasaran adalah TikTok, sedangkan perubahan sikap dan perilaku sasaran paling efektif melalui media sosial Instagram. Implikasi dari penelitian ini adalah hasil temuan dapat digunakan oleh stakeholder untuk melakukan promosi pencegahan dan pengentasan masalah stunting dengan lebih efektif dan berdampak luas.
Consumer Empowerment Profile in Rural and Urban Area Simanjuntak, Megawati; Amanah, Siti; Puspitawati, Herien; Asngari, Pang S
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher level of education and the more cosmopolite the respondents would increase consumer empowerment both in ruraland urban area. One of the attempts in empowering consumers is by intensifying consumer education involving government, NGOs, and private sector.
The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students Simanjuntak, Megawati; Dewantara, Muhammad Mardi
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religiosity value, and attitude were found affected significantly behavior of reading halal label on food products.
The effect of mother's burden on learning from home, maternal-efficacy, and maternal care practices on emotion and negative behavior of children aged 5-6 years Devi Rahmawati; Dwi Hastuti; Megawati Simanjuntak
Jurnal Cakrawala Pendidikan Vol 41, No 3 (2022): Cakrawala Pendidikan (October 2022)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v41i3.40419

Abstract

Mothers play a big role in every aspect of their children’s lives. During learning from home (LfH) period, children's negative behavior can also change and is influenced by maternal-efficacy, maternal burden, and parenting practices. The purpose of this study was to analyze differences in maternal burden and parenting practices before and during LfH and to analyze the effect of mothers' burden on learning from home, maternal-efficacy, and parenting practices on the negative behavior of children aged 5-6 years. This study used a cross-sectional and retrospective study design. This research was conducted in three kindergartens with an A accreditation status in Jagakarsa Village, Jagakarsa District, South Jakarta City, DKI Jakarta Province. The study involved 100 working mothers who were selected using non-probability sampling with a voluntary sampling technique. The results of the influence test showed that the mother's burden during LfH period had a significant negative effect on the mother's maternal efficacy, while the mother's maternal efficacy had a significant positive effect on negative parenting practices and negative child behavior. Based on the research results, the maternal-efficacy of parents was assumed to be not strong enough to prevent negative parenting practices carried out by parents during the Covid-19 pandemic. Furthermore, negative parenting practices by mothers had a significant positive effect on children's negative behavior.
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
ONLINE SHOPPING: ANALYSIS OF THE INFLUENCE OF ETHNOCENTRISM ON PURCHASE INTENTION IN LOCAL COSMETICS Raden Rara Arifah Mulyo Budiarti; Megawati Simanjuntak; Popong Nurhayati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.276

Abstract

The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online consumers and the effect of ethnocentrism on purchase intention in local cosmetics through online shopping. The sampling technique used was non-probability sampling with a convenience sampling method. This study involved a sample of 210 respondents, dominated by women in the age range of 17-24 years, college graduates, unmarried, and have jobs as employees with an income of IDR 5,000,000 – IDR 10,000,000 per month. The research was using the SEM-LISREL analysis tool. The results showed that the ethnocentrism variable had a positive and significant effect on consumer purchase intention. The variables of cultural openness, patriotism, conservatism, and collectivism have a positive and significant effect on ethnocentrism and have a significant indirect effect on purchase intention in local cosmetics through ethnocentrism as an intervening variable. A strategy that can be applied by the company to increase purchase intention of local cosmetics through ethnocentrism is to educate consumers related to Indonesian cultural heritage which is applied to local cosmetics.
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Alla Asmara Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Azzara, Rana Chyntia Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Bulan Hilaliyah Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Handaru Wulan, Asvianti Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Khanifa Fajria Kirana, Leo Candra Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Mardi Dewantara Mukhamad Najib Mutia Rahmah Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Pranadya Tania Qisthy Nur Fathia Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rana Chyntia Azzara Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ulfa Khairunnisa Hamimi Utami, Sri Pangesti Venti Sanditya Septiana Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina