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Kebijakan Strategis untuk Peningkatan Layanan Telemedicine Berdasarkan Perilaku Konsumen Amelia, Reggina; Simanjuntak, Megawati
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 6 No 3 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0603.987-992

Abstract

Untuk meningkatkan kepuasan konsumen, peran pemerintah sangat diperlukan. Kementerian Komunikasi dan Informatika diperlukan untuk meningkatkan perilaku dan kepuasan konsumen dalam menggunakan telemedicine dengan cara memperkuat regulasi terkait keamanan dan privasi data dalam telemedicine, seperti persyaratan untuk enkripsi data, penyimpanan yang aman, dan prosedur keamanan yang ketat untuk melindungi informasi pribadi pasien. Kementerian Komunikasi dan Informatika juga berperan untuk melakukan peningkatan konektivitas di daerah terpencil agar pengguna telemedicine dapat mengakses layanan dengan mudah. Selanjutnya, Kementerian Kesehatan dapat melakukan evaluasi dan pengawasan terhadap layanan telemedicine dengan cara memantau kualitas layanan dan kepatuhan terhadap regulasi. Lembaga perlindungan konsumen seperti BPKN (Badan Perlindungan Konsumen Nasional) dapat menyediakan informasi kepada konsumen terkait hak-hak konsumen dalam menggunakan telemedicine di antaranya memberikan informasi terkait standar kualitas layanan, hak privasi dan keamanan data, serta prosedur pengaduan jika terjadi masalah dalam penggunaan telemedicine.
Edukasi Konsumsi Berkelanjutan: Analisis Aset Penghidupan dan Kesehatan Finansial Yuliati, Lilik Noor; Simanjuntak, Megawati; Johan, Irni Rahmayani; m, Istiqlaliyah; Sjaf, Sofyan
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 6 No 4 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0604.1064-1068

Abstract

Kesejahteraan berkaitan dengan kemampuan rumah tangga dalam memenuhi kebutuhan hidup dengan tetap memperhatikan aspek konsumsi yang berkelanjutan. Aset penghidupan dan kondisi finansial menjadi pendekatan dalam menilai kesejahteraan rumah tangga yang mendorong perilaku konsumsi berkelanjutan. Aset penghidupan dan perilaku konsumsi berkelanjutan terkategori rendah, sementara kesehatan finansial berada pada kategori sedang. Kesehatan finansial berpengaruh signifikan terhadap aset penghidupan dan perilaku konsumsi berkelanjutan. Akan tetapi, perilaku konsumsi berkelanjutan tidak dipengaruhi oleh aset penghidupan. Selain kolaborasi dengan berbagai pihak, penting bagi pemerintah untuk meningkatkan perilaku konsumsi berkelanjutan melalui penguatan regulasi, peningkatan terhadap informasi, akses, dan infrastruktur yang dapat mendukung konsumsi produk dan layanan yang ramah lingkungan serta dapat dijangkau oleh seluruh lapisan masyarakat.
Kapasitas dan Partisipasi Perempuan Anggota Kelompok Tani dalam Kegiatan Bisnis Simanjuntak, Megawati; Hayati
Jurnal Entrepreneur dan Entrepreneurship Vol. 2 No. 1-2 (2013): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.576 KB) | DOI: 10.37715/jee.v2i1-2.154

Abstract

Tujuan penelitian ini: (1) mendeskripsikan karakteristik internal dan eksternal anggota Kelompok Perempuan/Wanita Tani (KWT) Melati, (2) mendeskripsikan kapasitas dan partisipasi anggota KWT Melati, dan (3) menganalisis variabel-variabel yang memengaruhi kapasitas dan partisipasi anggota KWT Melati. Penelitian ini menggunakan desain survei. Lokasi pengambilan data dilakukan pada KWT Melati di Kampung Carangpulang, Desa Cikarawang, Kecamatan Dramaga, Kabupaten Bogor. Subjek penelitian adalah 30 anggota KWT Melati. Data dikumpulkan melalui wawancara dengan kuesioner sebagai instrumen penelitian. Wawancara mendalam juga dilakukan untuk melengkapi kuesioner. Data dianalisis menggunakan analisis deskriptif dan regresi berganda. Hasil penelitian menunjukkan bahwa anggota KWT Melati mempunyai karakteristik internal dan eksternal yang bervariasi. Terdapat sejumlah variabel yang memengaruhi kapasitas dan partisipasi anggota KWT Melati. Kegiatan bisnis yang dijalankan anggota KWT Melati belum bisa disebut sebagai entrepreneurship karena tidak dilandasi oleh entrepreneurial venture.
SERVICE QUALITY IMPROVEMENT STRATEGY USING AN IMPORTANCE-PERFORMANCE ANALYSIS APPROACH Simanjuntak, Megawati; Pratiwi, Ismayanti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.710

Abstract

Changes in people's lifestyles increase the demand for health services. From a business point of view, competition is now getting tougher, so every hospital must work hard to survive in the health service industry through efforts to increase customer satisfaction with available services. This study used the Importance Performance Analysis and Customer Satisfaction Index methods to measure customer satisfaction at XYZ Mental Hospital Bogor with a sample of 400 respondents. Data collection was carried out through interviews with the help of questionnaires and open questions about complaints. Service quality is measured by the SERVQUAL method, which consists of five dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The results show that four service attributes must be improved because they have low performance but are considered important to customers. In addition, there are four other attributes in quadrant three and the four attributes with the lowest CSI scores, so it is also important to make improvements. The result shows that the CSI value of XYZ Mental Hospital is 81.86, which means that the service is in a good category. However, this value has not reached the value targeted by the hospital.
Predicting Consumer Purchase Intention Through E-Catalogue: A Theory Of Planned Behavior Approach Paramitha Agdina Pusparini; Hartoyo; Megawati Simanjuntak
Jurnal Manajemen Vol. 28 No. 2 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i2.1955

Abstract

Through Presidential Instruction No. 2 of 2022, the government supports, allocates and spends 40 per cent of the budget value to accelerate the use of domestic goods and MSMEs in government procurement. The government has provided an e-catalogue as an online shopping application that provides products from various commodities the government needs. However, this was followed by something other than the realisation of e-purchasing on the e-catalogue. The purpose was to identify the elements that impact the desire to buy via e-catalogue. Using the criterion of commitment-making officers (CMOs) in local Indonesian governments who purchased laptop items, this research used simple random selection to get 135 respondents. An examination of the data obtained from the e-questionnaire was carried out using SEM. It was shown that several factors, including self-efficacy, perceived behavioural control, attitude, and subjective norms, directly and significantly influenced the intention to purchase. The perceived web quality, however, could have been better.
Consumer Empowerment in Transportation Sector Simanjuntak, Megawati; Saniyya, Raisha Ulfa
International Research Journal of Business Studies Vol. 14 No. 1 (2021): April - July 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.1.1-12

Abstract

Awareness of rights and obligations as a consumer became one of the problems faced by consumers. One way to increase consumer awareness is to provide access to consumer education through media used by consumers. This article aimed to identify and analyze the effect of socio-demographic characteristics and consumer education media toward consumer empowerment on public transportation. This research used a cross-sectional study through an online survey of 100 users of public transportation. Data were analyzed using multiple regression analysis. The results showed that the consumer empowerment index is 44.56 and categorized as capable level. Also, female, early-aged adults (18 - 40 years), high education, employee, income range from IDR 2 000 000 to IDR 3 000 000 per capita per month, and an urban area were the most empowered consumers. In addition, employment status and media of consumer education positively and significantly influenced consumer empowerment.
ANALYSIS OF REGIONAL SUPERIOR PRODUCT STUDY OF PENUKAL ABAB LEMATANG ILIR DISTRICT, SOUTH SUMATERA Simanjuntak, Megawati; Aprilia, Nurazizah; Salsabila, Farhah Azizah; Rossalia, Deasy; Rumbiati, Rumbiati
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.24028

Abstract

This study aims to identify and evaluate the superior regional products of Penukal Abab Lematang Ilir (PALI) Regency, South Sumatera, using the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The primary problem addressed is the need for a structured approach to prioritize regional products based on key criteria. The study evaluates five products: Sagarurung, Jengkol Chips, Aluminum Crafts, Bumi Ayu Temple, and Batik PALI, across criteria including economic contribution, price, market potential, socio-cultural value, and product uniqueness. The AHP method was used to determine the weight of each criterion, revealing that economic contribution was the most significant (0.262), followed by price (0.236). The TOPSIS method then ranked Sagarurung as the highest-performing product with a preference value of 0.823, indicating its strong economic impact and market potential. Batik PALI followed with a preference value of 0.551, excelling in uniqueness and socio-cultural value. The results suggest that while Sagarurung and Batik PALI are the leading products, others like Aluminum Crafts, Jengkol Chips, and Bumi Ayu Temple require targeted improvements to enhance their competitiveness. The study concludes by recommending focused strategies to optimize the development of these products, leveraging their strengths and addressing identified weaknesses.
MARKETING AUDIT OF EDUCATIONAL SERVICE COMPANY Surya, Mulyana; Machfud, Machfud; Simanjuntak, Megawati
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.12

Abstract

The Nurul Fikri Study Guidance and Consultation Institute (BKB NF), as a business entity, must periodically conduct marketing audits and business strategies. This research (marketing audit) uses a quantitative approach to the case or object of research in the form of a Tutoring Education Institute. The object of research is the BKB NF Institute, with respondents from all levels of management / structural employees of BKB NF throughout Indonesia. The instrument in the form of Competitive Setting Profile (CSP) and Company Alignment Profile (CAP) questionnaires, distributed via google form. The questionnaire was filled in self-report / assessment using management judgment. Data analysis used the framework of Strategic Marketing Plus 2000. The results of calculations resulted in a CSI of 4.12, interpreted the competitive situation faced by the sophisticated stage BKB NF. CAI NF of 2.93, interpreted the existing marketing type of BKB NF is segmented marketing. CAI<CSI means that the existing marketing type lags 1.19 points compared to its competitive set. BKB NF must change its marketing type to niche marketing, including nine elements of strategy (segmentation, targeting, and positioning), tactics (differentiation, marketing mix, and selling), and value (brand, service, and process).
Midlife-Aged Woman: The Effect of Work-Family Conflict on Life Satisfaction in Dual-Earner Families Zefanya, Harita Julie; Simanjuntak, Megawati; Yuliati, Lilik Noor
Journal of Family Sciences Vol. 10 No. 1 (2025): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v10i1.63379

Abstract

A dual-earner family is a condition where the husband and wife work outside the home and also take care of the children at home simultaneously to fulfill the family's needs. Families in middle age undergo significant transitions, affecting both their external and internal dynamics. This research aims to analyze the impact of work-family conflict on the life satisfaction of working middle-aged families. This research was conducted using a purposive sampling with a questionnaire in Greater Jakarta. This study was conducted from July to August 2024. Data analysis was performed using SMART-PLS 3 to investigate the influence between variables. This research involved 99 women aged 46-50 years (middle age), and worked outside the home with productive working hours (7-8 hours a day). The results show that the majority of wives who work in middle age can handle work-family conflict and have good life satisfaction. The SEM analysis reveals that the higher the work-family conflict, the lower a person's life satisfaction in the family will be. This research strengthens the structural-functional theory which states there must be a homeostasis principal to maintain their respective roles in the family. This study implies that working families need to maintain a balance between work and life to enhance overall family well-being.
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia Perangin-Angin, Fini Anjela; Simanjuntak, Megawati; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.442

Abstract

Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL.Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications.Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
Co-Authors Abdul Hakim Abdullatif Zaky Adam Sugiharto Adam Sugiharto Aditya Nugraha Adriansyah Agil Pratama Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Ali Khomsan Alim Setiawan Slamet Alla Asmara Alneta Maira Farirahma Alsyah, Aurelia Vania Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Aminah, Mimin Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anisya Rahmelia Anisya Rahmelia Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Anton Nugroho Aprilia, Nurazizah Arief Safari Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Aufa Hayya Qurrota A&#039;yuni Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Cep Abdul Baasith Wahpiyudin Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diah Krisnatuti Diah Krisnatuti Diana Hartatin Diana Hartatin, Diana Dini Queentasari Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elsa Averina Averina Buntoro Elsa Averina Buntoro Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farhah Azizah Salsabila Farhah Azizah Salsabila Febrian, Defni Fibria Mustikarini Fini Anjela Perangin-Angin Fitri , Ismaul Fitri Lutfiani Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indi Maretia Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Kevin Michael Arthur Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Marietta Krisnaya Nandika Putri Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamad Fazli Sabri Mohamammad Nasarullah Monika Yuliantin Muhamad Rizal Martua Damanik Muhammad Hafiz Fazli Muhammad Mardi Dewantara Mukhamad Najib Munawaroh Mutia Ainil Qalbi Mutia Ainil Qalbi Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nimmi Zulbainarni Nirmala Eka Chandra Noor Yuliati, Lilik Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurazizah Aprilia Nurazizah Aprilia Nurdewi Azizah Safitri Nurfadillah Nurfadillah Nurfadillah, Mursidah Nurhamidah Ray Nurina Laili Izzati Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Andaru Dwi Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Paramitha Agdina Pusparini Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pranadya Tania Putri Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Purnaningsih Ninuk Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Aisyah Puspita Putri, Pranadya Tania Qisthy Nur Fathia Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rana Chyntia Azzara Rani Andriani Budi Kusumo Reni Annisa Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Rista Junita Nur’aini Ristya Primadi Rita Nurmalina Rizal E. Halim Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rohimatul Janah Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Safira Afwa Lathifah Saleh, Andika Januar Salsabila Azka Pelitaputri Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Sifa Nabila Azzahra Sisca Elfiyani Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surianie Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Triana Agustin Ujang Sumarwan Ulfa Khairunnisa Hamimi Utami, Sri Pangesti Venti Sanditya Septiana Virna Keryn Patricia Hutajulu Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zahro Malihah Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina