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Minat Beli Konsumen pada Situs E-commerce Lazada Melalui Kepercayaan E-Service Quality Electronic Word of Mouth dan Promosi Romadhoni, Buyung; Muchtar, Muchtar; Alam, Syamsul Alam
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2385

Abstract

Abstract The purpose of this study is to test the influence of Trust, E-service quality, Electronic Word of Mouth and Promotion on Buying Interest on Lazada Ecommerce Sites in Makassar City. The research method used is to use quantitative research methods to test the hypotheses that have been established. The population in this study is consumers who have used the Lazada application in Makassar City. The type of non-probability sampling method used is judgmental sampling which provides restrictions on respondents who meet the following criteria: 1) People who live in Makassar City and 2) Have shopped at Lazada at least three times. So the total sample of this study is 96 Lazada consumers. This study used multiple linear regression analysis. The results of this study found that trust, e-service quality, and promotion have a positive and significant effect on buying interest, which means that these three factors can actually encourage consumers to have the intention to buy a product. On the other hand, although E-WOM (electronic word of mouth) showed a positive influence, it was not significant, which suggests that online reviews or recommendations have not been the main determining factor in shaping consumer buying interest in the context of this study.Keywords: Trust, E-service quality, Electronic Word of Mouth, Promotion, Buying InterestAbstrak Tujuan penelitian ini adalah untuk menguji pengaruh Kepercayaan, E-service quality, Electronic Word of Mouth dan Promosi terhadap Minat Beli pada Situs Ecommerce Lazada di Kota Makassar. Metode penelitian yang digunakan adalah menggunakan metode penelitian kuantitatif untuk menguji hipotesis yang telah ditetapkan. Populasi pada penelitian ini yaitu konsumen yang pernah menggunakan aplikasi Lazada di Kota Makassar. Jenis metode non-probability sampling yang digunakan adalah judgemental sampling yang memberikan batasan pada responden yang memenuhi kriteria sebagai berikut: 1) Masyarakat yang berdomisili di Kota Makassar dan 2) Pernah berbelanja di Lazada minimal tiga kali. Maka total sampel penelitian ini adalah 96 orang konsumen Lazada. Penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa kepercayaan, e-service quality, dan promosi berpengaruh positif dan signifikan terhadap minat beli, yang berarti ketiga faktor tersebut secara nyata dapat mendorong konsumen untuk memiliki niat membeli suatu produk. Di sisi lain, meskipun E-WOM (electronic word of mouth) menunjukkan pengaruh positif, namun tidak signifikan, yang menunjukkan bahwa ulasan atau rekomendasi secara online belum menjadi faktor penentu utama dalam membentuk minat beli konsumen pada konteks penelitian ini.Kata Kunci: Kepercayaan, E-service quality, Electronic Word of Mouth, Promosi, Minat Beli
PENGARUH DISKON TANGGAL KEMBAR DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA STIE CIPUTRA MAKASSAR Tasrif, Tryan Minarta Nagara; Montolalu, Stefan Josua; Rendy, Rendy; Michael, Andre; Muchtar, Muchtar
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 2 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i2.5160

Abstract

Tingginya penetrasi e‑commerce di kalangan mahasiswa telah mendorong perubahan perilaku belanja yang signifikan, terutama dengan hadirnya promosi agresif seperti diskon tanggal kembar dan gratis ongkir dari Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh kedua strategi promosi tersebut terhadap keputusan pembelian mahasiswa STIE Ciputra Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data primer dikumpulkan melalui kuesioner online kepada 122 responden yang pernah berbelanja di Shopee, kemudian dianalisis menggunakan regresi linear berganda melalui SPSS versi 22. Hasil penelitian menunjukkan bahwa baik diskon tanggal kembar (X₁) maupun gratis ongkir (X₂) berpengaruh positif dan signifikan secara parsial maupun simultan terhadap keputusan pembelian (Y), dibuktikan melalui uji t dan uji F. Temuan ini memperkuat teori Stimulus-Organism-Response (S-O-R) dan teori utilitas, di mana promosi mampu mempengaruhi persepsi serta memicu perilaku pembelian. Kesimpulannya, strategi promosi Shopee efektif dalam mempengaruhi keputusan belanja mahasiswa, sehingga penting bagi pelaku e-commerce untuk mempertahankan bahkan mengembangkan pendekatan ini guna meningkatkan loyalitas dan volume transaksi di segmen generasi muda.
Effects of Green Manure and Clay on the Soil Characteristics, Growth and Yield of Peanut at the Coastal Sandy Soil Muchtar, Muchtar; Soelaeman, Yoyo
JOURNAL OF TROPICAL SOILS Vol. 15 No. 2: May 2010
Publisher : UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5400/jts.2010.v15i2.139-146

Abstract

Effects of Green Manure and Clay on the Soil Characteristics, Growth and Yield of Peanut at the Coastal Sandy Soil (Muchtar and Y Soelaeman): Poor physical properties and limited amount of available nutrients were regarded as two main constraints possessed by coastal sandy soil for agricultural production.  The objective of the study was to identify the effect of green manure and clay soil applications toward soils characteristic, growth and yield of peanut (Arachis hypogeae L.) in  the coastal sand soil.  A  completely randomized design with factorial pattern 4 x 5 was applied in this experiment.  The first factors were the rate of green manure application consisted of four levels, i.e. control, 5 Mg ha-1, 10 Mg ha-1 and 15 Mg ha-1 of green manures. The second factors were the addition of five different levels of clay, i.e. control, Vertisol, Alfisol, Inceptisol and Vertisol + Alfisol + Inceptisol.  Each treatment combinations were replicated three times.  Results of the study showed that the vertisol soil affecting physical characteristics of soil.  The addition of Inceptisol soil affected chemical characteristic of soil, increased growth and yield of peanut.  Application of 15 Mg ha-1 of green manures affected toward the characteristic of soils except of the crop yields.  However, there was no significant interaction effect from both materials to all variables observed.
Pengaruh Live Streaming Tiktok terhadap Keputusan Pembelian Konsumen di Kota Makassar Sentosa, Devina Kusuma; Florisa, Imelsa; Liling, Marsela Jein; Amalia, Putri Sheila; Ridwan, Dita Syandriani; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1799

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming terhadap keputusan pembelian konsumen. Penelitian ini juga ingin melihat perbedaan persepsi berdasarkan jenis kelamin laki-laki dan perempuan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear sederhana. Sampel dalam penelitian ini adalah konsumen yang pernah melihat live streaming di Tiktok, dengan jumlah responden sebanyak 100 orang. Berdasarkan hasil analisis data, diperoleh nilai koefisien regresi sebesar 0,837 dengan nilai signifikansi 0,000, yang menunjukkan bahwa variabel live streaming berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien beta sebesar 0,829 mengindikasikan bahwa live streaming merupakan prediktor yang kuat dalam memengaruhi keputusan pembelian konsumen. Selain itu. Dengan demikian, dapat disimpulkan bahwa live streaming menjadi salah satu strategi pemasaran digital yang efektif dalam mendorong konsumen untuk melakukan pembelian
The Influence of Product Innovation, Green Products, And Promotion on Buying Intention for Electric Cars Gosari, Steven Frendrik; Pranoto, Yeremia Geraldi; Kamasi, Jason Raphael; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1875

Abstract

This research aims to analyze the influence of product innovation, green products, and promotion on consumer purchase decisions, with a particular emphasis on the case of electric cars. This research employs a quantitative approach, collecting data through questionnaires that involve 102 respondents. Data analysis was carried out using SmartPLS 4 software, which is based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis process involves a measurement model to connect indicators with the measured constructs, as well as a structural model to test relationships between constructs. The research results show that green products and promotions have a significant positive influence on purchase decisions. Product innovation does not show a significant influence. This has implications for marketing strategies, particularly in increasing the attractiveness of green products and promotions to encourage the purchase of electric cars. This research also focuses on three main variables and a quantitative approach that delves deeper into consumers' subjective perceptions. Therefore, it is recommended that further research be conducted by incorporating additional variables, such as brand loyalty and price, and employing a mixed-methods approach for more comprehensive insights.
Pengaruh Pengaruh Brand Image, Lokasi, Dan Strategi Marketing Terhadap Keputusan Mahasiswa Dalam Memilih Universitas Ciputra Makassar Liongady, Shane Juan; Alfarezel, Muh. Aiman; Lordianto, Rogerd Philip; Rumkorem, Jhosua Jordan; Laij, Theo Given; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1882

Abstract

Penelitian ini menganalisis pengaruh Brand Image, Lokasi, dan Strategi Marketing terhadap keputusan mahasiswa memilih Universitas Ciputra Makassar. Metode yang digunakan adalah kuantitatif dengan kuesioner skala Likert 5, disebarkan kepada 103 responden, dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4. Hasil menunjukkan Brand Image dan Strategi Marketing berpengaruh positif serta signifikan terhadap keputusan memilih, sedangkan Lokasi tidak signifikan. Temuan ini menekankan pentingnya citra merek dan strategi pemasaran efektif dibandingkan faktor lokasi. Penelitian memberikan implikasi praktis bagi strategi promosi perguruan tinggi serta kontribusi teoretis dalam literatur pemasaran pendidikan digital.
Analisis Pengaruh Openness to Experience dan Dukungan Sosial terhadap Kinerja Pegawai dimediasi Kepuasan Kerja di Kepolisian Daerah Sulawesi Barat Wibowo, Muhammad Nuri; Dahri, Muh. Ilhamuddin; Muchtar, Muchtar; Nursiah, Nursiah; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.92

Abstract

This study was conducted with the aim of analyzing the influence of openness to experience, social support, and job satisfaction on employee performance, as well as to analyze the role of job satisfaction as a mediating variable in the relationship between openness to experience and social support on employee performance in the West Sulawesi Regional Police. This study used a quantitative method, with sampling using a purposive sampling technique with a total of 99 respondents. Data collection was carried out through a closed questionnaire, using a Likert scale of 1–5, limited interviews to validate contextual information, and document analysis to support descriptive data. Testing the quality of the research instrument used a validity test and a reliability test. The analytical tools used were classical assumption test analysis consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test; multiple linear regression analysis; path analysis; Sobel test analysis; then hypothesis testing used a partial test (t-statistic test), simultaneous test (F-statistic test), and coefficient of determination test. The results of the study indicate that: (1) openness to experience has a positive and significant effect on employee performance; (2) social support does not have a significant effect on employee performance; (3) job satisfaction is not able to mediate the relationship between openness to experience and employee performance; (4) job satisfaction is not able to mediate the relationship between social support and employee performance at the West Sulawesi Regional Police; (5) job satisfaction has an influence and is not significant on employee performance at the West Sulawesi Regional Police
Pengukuran dampak ekonomi program CSR PT PLN Indonesia Power PLTP Gunung Salak “Permata Tani Pulosari” menggunakan metode social return on investment (SROI) Apriandana, Vicky; Muchtar, Muchtar; Dewanti, Tabita Titah; Fathoni, Muhammad Sulchan
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 2 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis (In Progress
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v4i2.1707

Abstract

Permasalahan sosial dan ekonomi di wilayah sekitar PLTP Gunung Salak, seperti rendahnya pendapatan petani, pengelolaan limbah yang kurang optimal, dan tingginya angka stunting, mendorong perlunya program Corporate Social Responsibility (CSR) yang berdampak nyata dan berkelanjutan. Penelitian ini bertujuan untuk mengevaluasi efektivitas program CSR “Permata Tani Pulosari” oleh PT PLN Indonesia Power PLTP Gunung Salak dengan menggunakan pendekatan Social Return on Investment (SROI). Program ini berfokus pada pertanian berkelanjutan, pengelolaan limbah peternakan, dan intervensi kesehatan masyarakat dalam upaya penurunan stunting. Penelitian menggunakan pendekatan kuantitatif-deskriptif dengan data primer (wawancara, observasi, dan partisipasi pemangku kepentingan) serta data sekunder dari dokumen program. Hasil menunjukkan setiap Rp1 investasi menghasilkan Rp1,19 manfaat sosial. Dampak positif utama meliputi peningkatan pendapatan kelompok tani, penghematan biaya pupuk kimia, peningkatan produktivitas pertanian, serta kontribusi terhadap penurunan angka stunting. Temuan ini membuktikan bahwa metode SROI efektif untuk menilai nilai sosial dan ekonomi program CSR secara objektif dan berbasis bukti. Kesimpulannya, program CSR “Permata Tani Pulosari” memberikan dampak sosial-ekonomi positif yang signifikan dan direkomendasikan untuk terus dikembangkan dengan pendekatan lintas sektor agar keberlanjutan manfaatnya terjamin. 
Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Pembelian Ulang Grab Bike di STIE Ciputra Makassar yang dimediasi Kepuasan Konsumen Wunarso, Aron Hadinata; NG, Axel; Dharmawan, Dhammika; Chandra, Sheryl Oktaviana Putri; Leonarto, Yehezkiel; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1904

Abstract

Penelitian ini menganalisis pengaruh harga dan kualitas layanan terhadap kepuasan serta keputusan pembelian ulang layanan Grab Bike di STIE Ciputra Makassar. Penelitian menggunakan pendekatan kuantitatif dengan 115 responden dan data dikumpulkan melalui kuesioner dan dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa harga berpengaruh signifikan terhadap kepuasan dan keputusan pembelian ulang, sedangkan kualitas layanan hanya berpengaruh pada kepuasan. Kepuasan konsumen tidak memediasi hubungan antara harga dan keputusan pembelian ulang maupun antara kualitas layanan dan keputusan pembelian ulang. Temuan ini memberikan wawasan baru mengenai faktor-faktor yang memengaruhi keputusan pembelian ulang dalam layanan transportasi online di Indonesia.
BAURAN PEAMSARAN ONLINE DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI KABUPATEN MAMUJU Muchtar, Muchtar; Halim, Agus
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 2 No. 1 (2020): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.598 KB)

Abstract

Increased internet penetration in Indonesia has led to a shift in marketing technology. This makes online sales practices that have many advantages for both companies and consumers a lot to do. Online sales cover the whole process from marketing, selling, shipping, service, and payment to consumers. However, the marketing mix through the internet changes the focus from previously only focusing on the seller's view to a more interactive situation involving consumers, making it easier for consumers to make decisions. The purpose of this study was to determine the effect of online marketing mix on consumer purchasing decisions in Mamuju Regency. The population in this study are consumers who make online purchases in Mamuju Regency whose numbers are unknown or categorized as infinity. To calculate the number of samples, this study uses the Stanley et al. (1997) because population size is unknown or infinite with a certain level of significance (α). The results of this study indicate that the indicator of the marketing mix does not have a meaningful meaning for the purchasing decision of a consumer to make online purchases. Consumer perceptions that make purchases online show that the products offered online lack variety, the quality is still low, the design and packaging are not attractive and well known, the price is less competitive and affordable, the price is not in accordance with the quality and benefits, the vendor does not have a place of existence that is clear and reliable, product catalogs and prices that are less complete and less updated, website design lacks information, lack of discounts offered, less interactive marketing systems, ordering processes and complaints are relatively easy.
Co-Authors Agus Halim, Agus Akmala Hadita Alam, Syamsul Alam Alfarezel, Muh. Aiman Amalia, Ayu Rizki Amalia, Putri Sheila Anggoro, Agung Doni Apriandana, Vicky Ari Pratama Basir, Mustika Kusuma Bin Hasyim, Sartibi Chandra, Sheryl Oktaviana Putri Chelsea Halim, Kimberly Dahri, Muh. Ilhamuddin Dai, Bernard Limanto Dewanti, Tabita Titah Dharmawan, Dhammika Dian Wijayanto Dody Hermana Enung Enung, Enung Ery Radya Juarti, Ery Radya Fadli, Dicky Muhamad Fathoni, Muhammad Sulchan Firjathi, Dwi Nur Firman, Afrizal Florisa, Imelsa Gosari, Steven Frendrik Gusti Yandi, Ricky Haeruddin Hafid Heriyandi, Heriyandi Ikeu Kania Irwan Suluk Padang, Irwan Suluk Kamasi, Jason Raphael Karnisah, Iin khusnul khotimah Kusuma, Yusmiati Laij, Theo Given Leonarto, Yehezkiel Liang, Nadia Della Liling, Marsela Jein Liongady, Shane Juan Lordianto, Rogerd Philip M. Imron Rosyadi, M. Imron Maya Listanti Michael, Andre Montolalu, Stefan Josua Muh Arif, Muh Muh Syulhasbiullah NG, Axel Nursiah Nursiah, Nursiah Pranoto, Yeremia Geraldi Pupung Pundenswari, Pupung Purwanto Purwanto Putri Mahanani, Putri Raesalat, Riksa Rahayu, Heni SP RAHAYU, HENI SP Ramadan, Fitra Ratri, Mutia Agustin Nur Rendy Rendy Ridwan, Dita Syandriani Risna Rismiana Sari, Risna Rismiana Romadhoni, Buyung Rumkorem, Jhosua Jordan S.E., M.M, Dr. Monalisa, Saidah Saidah Sarjito - Sentosa, Devina Kusuma Sholiha, No’is Maro’atus St Salmah Sharon Suwitra, I Ketut Syafruddin Syafruddin Syahrinullah, Syahrinullah T. Nazarullah, T. Nazarullah Tasak, Ferdianty Rosalynda Rante Tasrif, Tryan Minarta Nagara Tejawinata, Kathleen Toheba, Dion Tristan Lie, Miko Ulumudin, Aceng Valeron Chandra, Enrico Wahid, Aji Abdul Wahyu Sulistiadi Wahyuni, Andi Nirma Wibowo, Muhammad Nuri Widyantoro, Frenki Tres Wufron Wufron Wunarso, Aron Hadinata Yoyo Soelaeman Yullianty Noorlaelasari, Yullianty