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All Journal Tadulako Journal Sport Sciences And Physical Education Journal of Tropical Soils Jurnal Sekolah Dasar Jurnal Natapraja : Kajian Ilmu Administrasi Negara Sosioinforma Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ekonomi & Studi Pembangunan Jurnal Penelitian Pertanian Terapan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi AkMen JURNAL ILMIAH JISIP: Jurnal Ilmu Sosial dan Pendidikan Wahana Sekolah Dasar Asian Journal of Agriculture PENA AKUATIKA : JURNAL ILMIAH PERIKANAN DAN KELAUTAN Forecasting : Jurnal Ilmiah Ilmu Manajemen Jurnal Pembangunan dan Kebijakan Publik Jurnal Komposit : Jurnal Ilmu-Ilmu Teknik Sipil Jurnal Abdimas Kartika Wijayakusuma Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara International Journal of Science and Environment Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Pembangunan dan Kebijakan Publik Journal Of Public Policy (Social Politics) Sciences (Polisci) JER Jurnal ARSI : Administrasi Rumah Sakit Indonesia Journal of Management Branding
Muchtar muchtar
Puslitbang Kesos Kemensos RI
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Brand Image, Price, Product Quality And Their Relationship With Uniqlo Product Purchase Decision Tasak, Ferdianty Rosalynda Rante; Dai, Bernard Limanto; Muchtar, Muchtar
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Study​ This aiming For analyze influence quality product , image brand , and price to decision purchase consumers , with studies case of Uniqlo brand customers . Research This use approach quantitative with collect data through questionnaire involving 102 respondents . Data analysis was carried out use device soft SmartPLS 4, which is based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis process involving measurement models For connect indicator with the constructs being measured , as well as the structural model For test connection between construct . Research results show that image brand and price own influence positive significant to decision purchase , while quality product No show significant influence . This is indicates that consumer more prioritize image brand and price in determine decision purchase they , compared quality product . Research This give implications important for Uniqlo party to Keep going increase image brand and maintain a competitive pricing strategy . Limitations study This covers focus on three variable main and approach quantitative which is not dig more in perception subjective consumers . Therefore that , it is recommended For do study advanced with add variable others , such as loyalty brands and promotions , as well as use approach mixture For produce more insight​ comprehensive
Analisis Kelayakan Budidaya Udang Vaname (Litopenaeus vannamei) Berkelanjutan pada Tambak Plastik di Kabupaten Tegal Purwanto, Purwanto; Amalia, Ayu Rizki; Anggoro, Agung Doni; Muchtar, Muchtar; Sarjito, Sarjito; Wijayanto, Dian
Pena Akuatika : Jurnal Ilmiah Perikanan dan Kelautan Vol. 23 No. 2 (2024): PENA AKUATIKA JURNAL ILMIAH PERIKANAN DAN KELAUTAN
Publisher : Fakultas Perikanan Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/penaakuatika.v23i2.4822

Abstract

AbstrakUsaha budidaya udang vaname di Kabupaten Tegal dimulai pada tahun 2013. Prospek usaha yang besar membuat petambak banyak yang melakukan kegiatan usaha tersebut. Namun dalam tiga tahun terakhir terjadi penurunan produksi dan kualitas lingkungan. Selain itu naiknya biaya produksi setiap tahun dan harga udang yang fluktuatif, sehingga diperlukan studi kelayakan kegiatan usaha budidaya tersebut agar dapat berjalan secara berkelanjutan. Tujuan penelitian mengetahui kelayakan secara finansial jangka pendek dan panjang pada usaha budidaya udang vaname tambak plastik di Kabupaten Tegal. Penelitian ini bersifat deskriptif dengan menggunakan metode survei. Metode pengambilan sampel menggunakan nonprobability sampling dengan teknik purposive sampling. Jumlah responden sebanyak 30 orang Pengambilan data dengan wawancara menggunakan kuesioner, observasi dan dokumentasi. Data yang diperoleh dianalisis secara deskriptif dan analisa usaha. Hasil penelitian menunjukan pada aspek finansial jangka pendek dan panjang dikategorikan layak. Namun pada nilai R/C ratio rata-rata mendekati 1 (satu) dan  rata-rata nilai rentabilitas mendekati suku bunga bank yaitu 14% serta pada analisis sensitivitas rata-rata petambak akan mengalami kerugian pada saat produksi turun 9.6% dan harga udang turun 6%. Hal ini terjadi karena banyak petambak yang panen tidak sesuai dengan waktunya atau panen dini sehingga produktifitas menjadi turun, ditambah harga udang di pasaran yang lagi turun. Kunci : Udang, Tambak Plastik, Finansial, BerkelanjutanWhite shrimp (Litopenaeus vannamei) farming in Tegal Regency begin in 2013. The great prospect of that type of business drive the fish farmer to farm the shrimp. However, there have been decreasing in the production and environment quality in the last three year. A feasibilit study of the shrimp farming is required to evaluate the sustainability of that business since the production cost is increasing continously and unstable shrimp price.The aim of the present study is to evaluate the short and long term financial feasibility, of shrimp farming using plastic pond methods in Tegal regency.In the present study, purposive sampling method is used. Meanwhile the respondents were taken by nonprobability sampling method. Data were collected by interview, questionaire, observation and documentation. The collected data from 30 respondences were then descriptively and financially analyzed. Results indicated that the short and long term financial aspects were categorized as worth it. However, the average R/C value are close to 1 (one) and the average rentability value as close to bank rate at 14%. Based on the sensitivity analysis, shrimp farmers will experience loss when production decrease 9.6% and price of the shrimp decrease 6%. That because the harvest is not at the right time or premature harvest which will decrease the productivity, also the low price of the shrimp. Keywords: shrimp, Plastic Ponds, financial, Sustainable
Mapping Poverty Alleviation in Garut Regency: An Actor-Network Theory Perspective on Collaboration and Actor Interactions Geusan Akbar, Gugun; Muchtar, Muchtar; Pundenswari, Pupung; Ginting, Seriwati
International Journal of Science and Environment (IJSE) Vol. 5 No. 1 (2025): February 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i1.147

Abstract

This study investigates the essential yet frequently ignored function of trust in data governance networks for poverty alleviation programs in Garut Regency, Indonesia, based on Actor-Network Theory (ANT). The research employed a qualitative method which included 35 in-depth interviews with government officials from Social Service, Regional Planning Agency, and Baznas together with beneficiary community members and Focus Group Discussions with Regional Government Organizations and Village Heads. The research demonstrates that poor trust between human actors (government-community) and non-human actors (Poverty Data) creates major obstacles for essential poverty alleviation programs including Non-Cash Food Assistance and the Family Hope Program. The main obstacles that emerged during the study included strong sectoral egos, uncoordinated and non-unified data systems and unclear data management transparency practices. According to ANT "translation" analysis the network faces important challenges at interest and enrollment stages which prevent successful mobilization. The research reveals two potential trust-building approaches through the productive training provided by Baznas and the local Lapad Ruhama initiative, but success depends on better coordination and community participation. The research contributes new understanding through its analysis of poverty alleviation networks using ANT while addressing a major theoretical and empirical gap about data governance in Indonesia. This study proposes three practical recommendations to boost poverty alleviation program effectiveness in Garut Regency: data integration improvement, inter-organizational synergy promotion, continuous community empowerment training and enhanced data  verification transparency through community involvement.
Revitalizing Green Economic Capability to Maintain the Financial Stability of MSMEs in Bira Beach Sharon, ST Salmah; Monalisa, Monalisa; Muchtar, Muchtar; Firman, Afrizal; Basir, Mustika Kusuma; Arif, Muh
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 1: April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

To maintain the financial stability of Micro, Small and Medium Enterprises (MSMEs) is a vital issue which needs a revitalization of green economic capability. This study explores the impact of Green Economy Capability (GEC) on the financial stability of MSMEs in the coastal region of Bira Beach, with a focus on the mediating role of government support. A SmartPLS-SEM used in this study to investigate the survey involving 150 MSMEs. The key variables measured include GEC, financial stability, and government support, with the data analyzed through descriptive and inferential statistical techniques. The findings indicate that GEC significantly influences government support, which in turn has a positive effect on financial stability. However, GEC does not have a direct impact on MSMEs' financial stability. These findings underscore the critical role of government policies in supporting the adoption of sustainable practices among MSMEs, particularly in regions heavily dependent on tourism. This research contributes to the literature by providing empirical evidence of the indirect relationship between GEC and financial stability through government support in the coastal MSME sector. In results, we offered two solutions. First, the policymakers must prioritize initiatives that strengthen MSME’s capacity for sustainable practices. Second, the need for tailored support systems in coastal areas like the adoption of green practices which must be integrated with local economic strategies to yield both environmental and financial benefits.
Pengaruh Pemasaran Afiliasi dan Ulasan Online dalam Keputusan Pembelian Chelsea Halim, Kimberly; Valeron Chandra, Enrico; Tristan Lie, Miko; muchtar, muchtar
AkMen JURNAL ILMIAH Vol. 22 No. 1 (2025): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v22i1.5148

Abstract

This study aims to determine the influence of affiliate marketing and online reviews on consumer purchasing decisions on the Shopee marketplace. A quantitative approach was employed using a survey method, in which data were collected through questionnaires distributed to 100 respondents who are active Shopee users. The data were analyzed using multiple linear regression to examine both the simultaneous and partial effects of the independent variables on the dependent variable. The results show that both affiliate marketing and online reviews have a positive and significant influence on purchasing decisions, both simultaneously and partially. These findings indicate that digital strategies through affiliate programs and online reviews are crucial factors in enhancing consumer purchasing decisions on e-commerce platforms.
Minat Beli Konsumen pada Situs E-commerce Lazada Melalui Kepercayaan E-Service Quality Electronic Word of Mouth dan Promosi Romadhoni, Buyung; Muchtar, Muchtar; Alam, Syamsul Alam
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2385

Abstract

Abstract The purpose of this study is to test the influence of Trust, E-service quality, Electronic Word of Mouth and Promotion on Buying Interest on Lazada Ecommerce Sites in Makassar City. The research method used is to use quantitative research methods to test the hypotheses that have been established. The population in this study is consumers who have used the Lazada application in Makassar City. The type of non-probability sampling method used is judgmental sampling which provides restrictions on respondents who meet the following criteria: 1) People who live in Makassar City and 2) Have shopped at Lazada at least three times. So the total sample of this study is 96 Lazada consumers. This study used multiple linear regression analysis. The results of this study found that trust, e-service quality, and promotion have a positive and significant effect on buying interest, which means that these three factors can actually encourage consumers to have the intention to buy a product. On the other hand, although E-WOM (electronic word of mouth) showed a positive influence, it was not significant, which suggests that online reviews or recommendations have not been the main determining factor in shaping consumer buying interest in the context of this study.Keywords: Trust, E-service quality, Electronic Word of Mouth, Promotion, Buying InterestAbstrak Tujuan penelitian ini adalah untuk menguji pengaruh Kepercayaan, E-service quality, Electronic Word of Mouth dan Promosi terhadap Minat Beli pada Situs Ecommerce Lazada di Kota Makassar. Metode penelitian yang digunakan adalah menggunakan metode penelitian kuantitatif untuk menguji hipotesis yang telah ditetapkan. Populasi pada penelitian ini yaitu konsumen yang pernah menggunakan aplikasi Lazada di Kota Makassar. Jenis metode non-probability sampling yang digunakan adalah judgemental sampling yang memberikan batasan pada responden yang memenuhi kriteria sebagai berikut: 1) Masyarakat yang berdomisili di Kota Makassar dan 2) Pernah berbelanja di Lazada minimal tiga kali. Maka total sampel penelitian ini adalah 96 orang konsumen Lazada. Penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa kepercayaan, e-service quality, dan promosi berpengaruh positif dan signifikan terhadap minat beli, yang berarti ketiga faktor tersebut secara nyata dapat mendorong konsumen untuk memiliki niat membeli suatu produk. Di sisi lain, meskipun E-WOM (electronic word of mouth) menunjukkan pengaruh positif, namun tidak signifikan, yang menunjukkan bahwa ulasan atau rekomendasi secara online belum menjadi faktor penentu utama dalam membentuk minat beli konsumen pada konteks penelitian ini.Kata Kunci: Kepercayaan, E-service quality, Electronic Word of Mouth, Promosi, Minat Beli
PENGARUH DISKON TANGGAL KEMBAR DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA STIE CIPUTRA MAKASSAR Tasrif, Tryan Minarta Nagara; Montolalu, Stefan Josua; Rendy, Rendy; Michael, Andre; Muchtar, Muchtar
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 2 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i2.5160

Abstract

Tingginya penetrasi e‑commerce di kalangan mahasiswa telah mendorong perubahan perilaku belanja yang signifikan, terutama dengan hadirnya promosi agresif seperti diskon tanggal kembar dan gratis ongkir dari Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh kedua strategi promosi tersebut terhadap keputusan pembelian mahasiswa STIE Ciputra Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data primer dikumpulkan melalui kuesioner online kepada 122 responden yang pernah berbelanja di Shopee, kemudian dianalisis menggunakan regresi linear berganda melalui SPSS versi 22. Hasil penelitian menunjukkan bahwa baik diskon tanggal kembar (X₁) maupun gratis ongkir (X₂) berpengaruh positif dan signifikan secara parsial maupun simultan terhadap keputusan pembelian (Y), dibuktikan melalui uji t dan uji F. Temuan ini memperkuat teori Stimulus-Organism-Response (S-O-R) dan teori utilitas, di mana promosi mampu mempengaruhi persepsi serta memicu perilaku pembelian. Kesimpulannya, strategi promosi Shopee efektif dalam mempengaruhi keputusan belanja mahasiswa, sehingga penting bagi pelaku e-commerce untuk mempertahankan bahkan mengembangkan pendekatan ini guna meningkatkan loyalitas dan volume transaksi di segmen generasi muda.
Effects of Green Manure and Clay on the Soil Characteristics, Growth and Yield of Peanut at the Coastal Sandy Soil Muchtar, Muchtar; Soelaeman, Yoyo
JOURNAL OF TROPICAL SOILS Vol. 15 No. 2: May 2010
Publisher : UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5400/jts.2010.v15i2.139-146

Abstract

Effects of Green Manure and Clay on the Soil Characteristics, Growth and Yield of Peanut at the Coastal Sandy Soil (Muchtar and Y Soelaeman): Poor physical properties and limited amount of available nutrients were regarded as two main constraints possessed by coastal sandy soil for agricultural production.  The objective of the study was to identify the effect of green manure and clay soil applications toward soils characteristic, growth and yield of peanut (Arachis hypogeae L.) in  the coastal sand soil.  A  completely randomized design with factorial pattern 4 x 5 was applied in this experiment.  The first factors were the rate of green manure application consisted of four levels, i.e. control, 5 Mg ha-1, 10 Mg ha-1 and 15 Mg ha-1 of green manures. The second factors were the addition of five different levels of clay, i.e. control, Vertisol, Alfisol, Inceptisol and Vertisol + Alfisol + Inceptisol.  Each treatment combinations were replicated three times.  Results of the study showed that the vertisol soil affecting physical characteristics of soil.  The addition of Inceptisol soil affected chemical characteristic of soil, increased growth and yield of peanut.  Application of 15 Mg ha-1 of green manures affected toward the characteristic of soils except of the crop yields.  However, there was no significant interaction effect from both materials to all variables observed.
Pengaruh Live Streaming Tiktok terhadap Keputusan Pembelian Konsumen di Kota Makassar Sentosa, Devina Kusuma; Florisa, Imelsa; Liling, Marsela Jein; Amalia, Putri Sheila; Ridwan, Dita Syandriani; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1799

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming terhadap keputusan pembelian konsumen. Penelitian ini juga ingin melihat perbedaan persepsi berdasarkan jenis kelamin laki-laki dan perempuan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear sederhana. Sampel dalam penelitian ini adalah konsumen yang pernah melihat live streaming di Tiktok, dengan jumlah responden sebanyak 100 orang. Berdasarkan hasil analisis data, diperoleh nilai koefisien regresi sebesar 0,837 dengan nilai signifikansi 0,000, yang menunjukkan bahwa variabel live streaming berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien beta sebesar 0,829 mengindikasikan bahwa live streaming merupakan prediktor yang kuat dalam memengaruhi keputusan pembelian konsumen. Selain itu. Dengan demikian, dapat disimpulkan bahwa live streaming menjadi salah satu strategi pemasaran digital yang efektif dalam mendorong konsumen untuk melakukan pembelian
The Influence of Product Innovation, Green Products, And Promotion on Buying Intention for Electric Cars Gosari, Steven Frendrik; Pranoto, Yeremia Geraldi; Kamasi, Jason Raphael; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1875

Abstract

This research aims to analyze the influence of product innovation, green products, and promotion on consumer purchase decisions, with a particular emphasis on the case of electric cars. This research employs a quantitative approach, collecting data through questionnaires that involve 102 respondents. Data analysis was carried out using SmartPLS 4 software, which is based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis process involves a measurement model to connect indicators with the measured constructs, as well as a structural model to test relationships between constructs. The research results show that green products and promotions have a significant positive influence on purchase decisions. Product innovation does not show a significant influence. This has implications for marketing strategies, particularly in increasing the attractiveness of green products and promotions to encourage the purchase of electric cars. This research also focuses on three main variables and a quantitative approach that delves deeper into consumers' subjective perceptions. Therefore, it is recommended that further research be conducted by incorporating additional variables, such as brand loyalty and price, and employing a mixed-methods approach for more comprehensive insights.
Co-Authors Agus Halim, Agus Akmala Hadita Alam, Syamsul Alam Alfarezel, Muh. Aiman Amalia, Ayu Rizki Amalia, Putri Sheila Anggoro, Agung Doni Anwar, Amwalil Apriandana, Vicky Aqsa, Muhammad Ari Pratama Basir, Mustika Kusuma Bin Hasyim, Sartibi Calvin, Muhammad Azhwan Chandra, Sheryl Oktaviana Putri Chelsea Halim, Kimberly Dahri, Muh. Ilhamuddin Dai, Bernard Limanto Dewanti, Tabita Titah Dharmawan, Dhammika Dian Wijayanto Dody Hermana Enung Enung, Enung Ery Radya Juarti, Ery Radya Fadli, Dicky Muhamad Fathoni, Muhammad Sulchan Firjathi, Dwi Nur Firman, Afrizal Florisa, Imelsa Geusan Akbar, Gugun Gosari, Steven Frendrik Gusti Yandi, Ricky Haeruddin Hafid Hasbi Shiddiq Fauzan Heriyandi, Heriyandi Hudyah Astuti Sudirman Ikeu Kania Irwan Suluk Padang, Irwan Suluk Kamasi, Jason Raphael Karnisah, Iin khusnul khotimah Kusuma, Yusmiati Laij, Theo Given Lengkong, Rachel Cornideva Leonarto, Yehezkiel Liang, Nadia Della Liling, Marsela Jein Liongady, Shane Juan Lordianto, Rogerd Philip M. Imron Rosyadi, M. Imron Maulana, Fachrul Michael, Andre Monalisa Monalisa Montolalu, Stefan Josua Muh Arif, Muh NG, Axel Nursiah Nursiah, Nursiah Pranoto, Yeremia Geraldi Pupung Pundenswari, Pupung Purwanto Purwanto Putri Mahanani, Putri Raesalat, Riksa Rahayu, Heni SP RAHAYU, HENI SP Ramadan, Fitra Ratri, Mutia Agustin Nur Rendy Rendy Ridwan, Dita Syandriani Risna Rismiana Sari, Risna Rismiana Romadhoni, Buyung Rumkorem, Jhosua Jordan Saidah Saidah Sarjito - Sentosa, Devina Kusuma Seriwati Ginting, Seriwati Sharon, St Salmah Sholiha, No’is Maro’atus Suparno, Agus Suwitra, I Ketut Syafruddin Syafruddin Syahrinullah, Syahrinullah Syulhasbiullah, Muh Tasak, Ferdianty Rosalynda Rante Tasrif, Tryan Minarta Nagara Tejawinata, Kathleen Toheba, Dion Tristan Lie, Miko Ulumudin, Aceng Valeron Chandra, Enrico Wahid, Aji Abdul Wahyu Sulistiadi Wahyuni, Andi Nirma Wibowo, Muhammad Nuri Widyantoro, Frenki Tres Wijaya, Yudha Ari Wufron Wufron Wunarso, Aron Hadinata Yoyo Soelaeman Yullianty Noorlaelasari, Yullianty