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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Fakultas Ekonomi : OPTIMAL JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi DEVOSI Journal of Economics and Business Letters Jurnal Minfo Polgan (JMP) Jurnal Bakti Bagi Bangsa Asia Pacific Journal of Management and Education Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pajak dan Analisis Ekonomi Syariah
Kurniawati Mulyanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI INDUSTRI OTOMOTIF : STUDI KASUS PADA MOBIL TOYOTA DI KOTA BEKASI Kurniawati Mulyanti; Tristan Adi Astanto; Qois Abdul Hadi; Rizky fadhillah Adrian; Ahmad Salam Alfahrozi; Pranata Acun; Muhamad Backtiar
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i1.4797

Abstract

Industri otomotif di Kota Bekasi, sebagai salah satu pusat otomotif nasional, memiliki peran penting dalam perekonomian Indonesia. Kualitas produk dan harga menjadi faktor penentu utama dalam persaingan industri ini. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap kepuasan konsumen pengguna mobil Toyota di Kota Bekasi.Penelitian ini menggunakan metode survei dengan teknik kuesioner. Data dikumpulkan dari 81 responden pengguna mobil Toyota di Kota Bekasi. Analisis data menggunakan analisis deskriptif berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan harga memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Kualitas produk memiliki pengaruh positif, sedangkan harga memiliki pengaruh negatif. Hal ini berarti semakin tinggi kualitas produk, semakin tinggi pula kepuasan konsumen, dan sebaliknya Berdasarkan temuan tersebut, disimpulkan bahwa kualitas produk dan harga merupakan faktor penting yang memengaruhi kepuasan konsumen pengguna mobil Toyota di Kota Bekasi. Toyota perlu meningkatkan kualitas produk dan strategi penetapan harga agar dapat meningkatkan kepuasan konsumen dan daya saingnya di tengah persaingan industri otomotif yang semakin ketat.Kata Kunci: Kualitas Produk, Harga, Kepuasan Konsumen, Pengguna Mobil Toyota, Kota Bekasi.
PELATIHAN MANAJEMEN PRODUK DENGAN PENDEKATAN KOMUNIKASI BISNIS BAGI UMKM DESA KARANGMULYA UNTUK MENINGKATKAN LABA Nurnaja, Feby; Mulyanti, Kurniawati; Maysaroh Chairunnisa, Nurlaila
An-Nizam Vol 3 No 1 (2024): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i1.9367

Abstract

Business communication is one of the factors that can maintain the continuity of a business, both multinational and micro, small and medium enterprises. MSMEs must continue to struggle to face an increasingly competitive market in one way is to communicate their business to consumers and potential customers. Therefore, business communication must be improved to increase profits and for the business to survive in the long run. Through qualitative approaches such as observation and interviews with business actors. Observations show that there is a lack of business communication carried out by MSMEs. In the community service program to overcome these problems, the author uses the implementation method by providing socialization and training on the importance of communication business and training on delivering communication to consumers and prospective customers with a business communication form approach. With this program, it is expected that business actors can implement good business communication to consumers and potential customers. The results obtained can benefit the local community and MSME players and can add insight into business communication.
UPAYA PEMBERDAYAAN WANITA MELALUI PROGRAM PELATIHAN TATA RIAS WAJAH Rahma Afifah, Desti; Mulyanti, Kurniawati; Maysaroh Chairunnisa, Nurlaila
An-Nizam Vol 3 No 1 (2024): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i1.9430

Abstract

The community service programme aims to improve makeup skills among the people of Bojongmangu Village. The Bojongmangu Village community has beauty potential that can be developed. Therefore, through this community service activity, the author organised makeup training to improve the knowledge and makeup skills of the community, especially women, in caring for and beautifying their faces. The method of activity implementation includes practical demonstrations and participant training. In addition, this activity also provides practical guidance on how to apply good and correct make-up. The results of the community service activities can have a positive impact, in the form of increased self-confidence, job opportunities in the field of cosmetology, and increased community economy. The existence of this community service activity is expected that the field of makeup can provide tangible benefits to the people of Bojongmangu Village, providing real benefits for the community. Bojongmangu Village community, making a positive contribution to the development of local beauty, and open up new job opportunities in the field of cosmetology.
Pengaruh Aplikasi Tiktok Sebagai Media Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Moisturizer The Originote Ilham Fadhilah; Aulia Azzahra; Erina Haniammaria; Difa Ardiyanti; Risma Ayu Ramadina; Jajat Jatnika; Kurniawati Mulyanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.258

Abstract

This study discusses the relationship between Tiktok as a promotional media and product quality on the purchasing decision of Moisturizer The Originote. The objective of this study is to evaluate the impact of Tiktok promotions and product quality on the purchasing decision of Moisturizer The Originote. The research utilized nonprobability sampling with purposive sampling involving 100 respondents. Data collection was conducted through a questionnaire distributed via Google Forms. Findings from the analysis indicate that Tiktok promotions have a significant positive effect on purchasing decisions (β1 = 0.562, t-value = 7.894, sig < 0.05), while product quality also significantly impacts purchasing decisions (β2 = 0.433, t-value = 6.057, sig < 0.05). Simultaneously, Tiktok promotions and product quality significantly influence purchasing decisions (F-value = 93.952, sig < 0.000), with an R-squared value of 0.660, suggesting that 66.0% of the variation in purchasing decisions for Moisturizer The Originote can be explained by Tiktok promotions and product quality, while the remaining 34.0% is influenced by other factors not included in this study's model.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Lazada Indonesia Siti Anisa Oktaviani; Lisa Dwinar; Nurul Fadilah Lola Santika; Siti Hafsiah; Muthi Kamila; Muhammad Nadzim; Indah Nur Aliza; Kurniawati Mulyanti
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 1 No. 3 (2024): Juli : Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v1i3.335

Abstract

This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers who make purchases at Lazada Indonesia using questionnaire distribution techniques. Brand Image has a positive and significant influence on purchasing decisions on Lazada Indonesia e-commerce.      
The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Juliandara, Luthpiyah; Hakiki, Ali Nur; Mulyanti, Kurniawati; Mafriningsianti, Evi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3479

Abstract

Skintific_ID's skincare marketing has utilized viral marketing and influencer marketing strategies through the social media platform TikTok. Despite achieving second place in market share, Skintific_ID continues to face stiff competition from its main competitor, Somethinc. To address this gap, this research focuses on viral marketing and influencer marketing strategies. The purpose of this study is to analyze the effect of viral marketing and influencer marketing on the purchase intention of the @skintific_id TikTok account. The research method used is a quantitative method with a causal associative research design. The sample consisted of 100 respondents selected through purposive sampling. The results showed that viral marketing and influencer marketing together have a significant effect on purchase intention. However, when considered individually, only influencer marketing has a significant effect on purchase intention, while viral marketing has no significant effect. To improve the marketing strategy, Skintific is advised to improve the content on the @skintific_id TikTok account with creative and informative videos and provide updated training to the marketing team on viral and influencer marketing strategies. In addition, they should select influencers that align with the company's vision and expand promotion to other platforms such as Instagram and YouTube.
MENINGKATKAN PENJUALAN UMKM MELALUI STRATEGI PEMASARAN ONLINE YANG EFEKTIF Latifah, Lutfatul; Mulyanti, Kurniawati; Chairunnisa, Nurlalila Maysaroh
An-Nizam Vol 3 No 2 (2024): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i2.9351

Abstract

This service aims to explore the potential of online marketing strategies in increasing sales of Micro, Small and Medium Enterprises (MSMEs) in Indonesia, with a focus on MSMEs that have not yet run online marketing. Although digital technology has developed rapidly, many MSMEs still do not maximize the potential of online marketing. The service method used is the community education method with MSME owners who have not run online marketing which will be carried out on February 19, 2024, precisely in Sukamukti Village, Bojongmangu District, Bekasi Regency to understand their challenges and needs in dealing with online marketing strategies. This service has a positive impact on understanding the barriers faced by MSMEs in starting online marketing, as well as their views on its potential and benefits. However, there is a need for support and mentoring for MSMEs that have not yet embarked on online marketing, as well as the importance of providing appropriate resources and training.
A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking Mulyanti, Kurniawati; Nugroho, Aris Setyanto; Darmansyah, Darmansyah
Journal of Economics and Business Letters Vol. 5 No. 2 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i2.505

Abstract

This study systematically reviews the literature to examine how online religious leaders, digital advertising, and management performance influence consumer decisions to adopt Islamic banking products, with a focus on Bank Syariah Indonesia (BSI). Employing a systematic literature review methodology, 118 studies published between 2005 and 2025 were analyzed using thematic synthesis. The findings reveal that these three antecedents impact consumer behavior through the mediating roles of trust and motivation. Online religious leaders build legitimacy and shape subjective norms, while digital advertising engages consumers through credibility and emotional appeal. Management performance reinforces service quality, innovation, and Sharia governance, enhancing trust. The integration of the Theory of Reasoned Action (TRA) and the Stimulus-Organism-Response (SOR) model provides a robust theoretical lens to understand these dynamics. The study contributes to academic discourse by contextualizing behavioral theories in Islamic banking and offers practical guidance for banks to develop culturally sensitive, ethically compliant, and effective marketing and management strategies.
Pengaruh Gaya Kepemimpinan Trasformasional Terhadap Kinerja Karyawan Pada PT. Alumindo Alloy Abadi Gustion, Irsyad Sefrialdi; Mulyanti, Kurniawati; Junengsih, Junengsih
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15225

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh gaya kepemimpinan transformasional terhadap kinerja karyawan pada PT. Alumindo Alloy Abadi, sebuah perusahaan manufaktur yang beroperasi di bidang produksi aluminium alloy di Karawang. Dalam era globalisasi dan persaingan bisnis yang semakin ketat, efektivitas kinerja karyawan menjadi salah satu faktor penentu utama keberhasilan organisasi. Gaya kepemimpinan transformasional dipandang sebagai pendekatan strategis yang mampu menginspirasi dan memotivasi karyawan untuk bekerja secara optimal, berinovasi, serta mengembangkan potensi diri sehingga berkontribusi signifikan terhadap pencapaian tujuan perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan pengumpulan data melalui kuesioner yang disebar kepada 50 responden dari departemen produksi. Analisis data dilakukan menggunakan uji validitas dan reliabilitas instrumen, uji asumsi klasik, serta analisis regresi linear sederhana dan korelasi. Hasil penelitian merefleksikan adanya hubungan positif dan signifikan antara gaya kepemimpinan transformasional dengan kinerja karyawan, dengan nilai korelasi 0,531 dan kontribusi sebesar 26,7% terhadap variasi kinerja. Temuan ini mengindikasikan bahwa kepemimpinan yang mengedepankan visi jelas, motivasi inspiratif, perhatian individual, dan stimulasi intelektual mampu menciptakan semangat kerja yang tinggi dan memperbaiki kinerja karyawan secara nyata. Selain itu, penelitian ini menunjukkan pentingnya pengembangan kompetensi kepemimpinan sebagai upaya strategis perusahaan dalam mengelola sumber daya manusia secara efektif. Studi ini juga merekomendasikan penerapan evaluasi dan monitoring berkelanjutan terhadap praktik kepemimpinan di lapangan agar dapat menyesuaikan strategi manajerial dengan kondisi nyata di tempat kerja.
Pengaruh Kualitas Pelayanan, Kepercayaan, dan Harga terhadap Kepuasan Pelanggan pada Jasa Layanan Pesan Antar Produk Online Grabfood di Bekasi Mulyanti, Kurniawati
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 2 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i2.11171

Abstract

This research aims to determine the influence of service quality, trust, and price on customer satisfaction with the GrabFood online product delivery service among students at the 45 Islamic University of Bekasi. The method used was quantitative descriptive with probability sampling techniques, involving 150 respondents who had used the GrabFood service more than twice. Data analysis was carried out using multiple linear regression with the help of the SPSS program. The research results show that service quality, trust, and price have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also contribute greatly to explaining the level of customer satisfaction, although there are still other factors outside this research that also influence it. These findings confirm that improving service quality, customer trust, and competitive pricing can increase user satisfaction with delivery services.
Co-Authors A Halim A. Fachrurozi Abdillah Aga Victoria Putra Ahmad Salam Alfahrozi Akhtareza Firdaus Alfito Deanova Andi Sopandi Andira Putri Balkis Anisa Setia Tantri Annisa Safitri Ari Dewi Cahyati Aulia Azzahra Aulya Rachma Damayanti Ayu Oktavia Az Zahra Putri Setyo Wati Berry, Yunike Bujang . Cattelya Putri Maharani Chairunnisa, Nurlalila Maysaroh Chusnul Rahmawati DARMANSYAH . Devi Virgiana Hermansyah Diah Ayu Purwitasari Difa Ardiyanti Dyana Dwi Indira Eka Nadya Zuhrufillah Elfiana Febrianti Erika Nurhayani Erina Haniammaria Esa Cahaya Purnomo Fachrurozi, A Fani Fitra Febrian Aidil Saputra Fikri Radiatus Solihin Futri Amalia Zahara Gustion, Irsyad Sefrialdi Haikal Restu Dirgantara Hakiki, Ali Nur Hasna Khumairoh Hastuti, Isti Puji Hendy Cahya Wiguna Hikmatul Aulia Hilwa Karimah Ika Ajeng Febrianti Ilham Fadhilah Indah Nur Aliza Inestia Rahmawati Insania Putri Amanda Irfan Arifin Irma Elvira Rizki Jajat Jatnika Jihan Nur’aini Tarwadjan Juliandara, Luthpiyah Junengsih, Junengsih Kharisma fajarwati Krishna Yudha Pratama Lisa Dwinar Lutfatul Latifah Lutfi Darmawan Mafriningsianti, Evi Marsha Izzatul Qaeda Maysaroh Chairunnisa, Nurlaila Muhamad Al Fikri Muhamad Backtiar Muhamad Ripqi Muhammad Akmal Rasyid Muhammad Faiz Ferdi Rahman Muhammad Nadzim Muhammad Rizqy Pratama Hardian Muhammad Vito Prasetiyo Muthi Kamila Nabila Arisanti Nabila Nabila Nadya Artha Joecha Mayvea Naurah Azzahra Qurratu’ain Nazwa Abidin Yunus Nidya Fakhirah Nike Fiola Novita Indriyani Nugroho, Aris Setyanto Nurnaja, Feby Nurul Fadilah Lola Santika Oryza Sativa Pranata Acun Puji Astuti Putri Amelia Atika Qois Abdul Hadi Quanita Elisya Arianto Rafi Alfian Hibrizi Rahma Afifah, Desti Raihan Eky Wahyudi Raihan Ramos Hamonangan Rasyad Fiqry Caturitama Reza Hermawan Rianti Setyawasih Risma Ayu Ramadina Rizha Ajitya Rizkia Fakhriana Rizky fadhillah Adrian Rizky Firmansyah Robiatul Adawiyah Rohanah Rohanah Rusham . Rusham Rusham Salsa Dila Putri Salsabila Rahmadini Salsabilla Putri Lunita Sandi Pasha Shabrina Nailussaadah Silvia Aluf Siska Diah Astuti Siti Anisa Oktaviani Siti Hafsiah Sonia Silastia Syakila Az-Zahwa Nurfatiha Syarif Noor Hidayah Taufik Hidyat Tristan Adi Astanto USWATUN HASANAH Vira Septiani Wise Cahyati Sholihat Yayat Suharyat Yayat Suharyat Zahratun Nisa