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Journal : JEBD

Pengenalan Usaha Affiliate Marketing Pada Platform Shoope Terhadap Mahasiswa Universitas Muhammadiyah Palopo Magfirah Indah R; Kiki Fatmawati; Astrid, Astrid; Nanda, Nanda; Suraidah, Suraidah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has brought major changes in e-commerce, including marketing strategies through affiliate marketing. Shopee, one of the leading e-commerce platforms, is the main choice of MSMEs in Indonesia for online transactions. This article discusses the introduction of affiliate marketing through the Shopee platform to students of Universitas Muhammadiyah Palopo. Using the PPDIOO (Prepare, Plan, Design, Implement, Operate, Optimize) method, this research explains the process of preparation to optimization in running effective affiliate marketing. Gen Z generation, as a group familiar with technology and social media, has great potential to manage digital marketing strategies. The Shopee Affiliate program offers additional income opportunities through online product promotion. With a systematic approach, this program not only helps Gen Z understand affiliate marketing, but also encourages their creativity and entrepreneurial opportunities. This article is expected to be a foundation in digital business development for the younger generation in the technological era.
Co-Authors Adha, Howardi Visza Adha, Howardi Viszha Adrianto, Fajri Afrida Afrida Ahmad, Shidq Dhiyaurrahman AIDILA, DINA Aini, Latyfa’ Al Fasyah Juliyus, Faridj Anggraeni, Maya Erliza Angriani, Elda Astari, Silvy Astrid, Astrid Auril, Titania Auzan, Zulfakar Azelia, Cindy Bakry, Mohammad Iqbal Balgis Balgis Bestfy Anitasari Chairunnisa Chairunnisa Chairunnisa, Yusfa Ciseta Yoda, Tilawatil Cumbhadrika, Chitto Damasri, Wulan Darman Darman David Malik Desfita, Mediana Dewi Astriany Elita, Anggun Dian Eriene, Eriene Dheanda Absharina Eva Zulisa Evi Hasnita Fatmawati, Kiki Febriana, Tita Adhaha Firmansyah, Adhitya Fitri Siregar, Irmalia Fitriani, Oriza Sativa Fitriani, Oryza Sativa Fitriansyah, Sani Nurlaela Fuady, Khairul Hadinata Rambe, Indra Hamid Marpaung, Paisal Hamid, Afriadi Hasibuan, Nikmah Sari Hayat, Mustofa Hazlif Nazif Howardi Visza Adha Hutabarat, Anis Pitria Ikhsan, Syarbini Imani, Rafki Indrawati Indrawati Jumriani, Jumriani Keri, Ismail Khairul, Weni Laia, Yuniati Luky Wahyu Sipahutar Magfirah Indah R Mapparessa, Nurlaela MARKUASA SIAGIAN, MUHAMMAD RAJASYAH Marvin Horale Pasaribu MASYURA, ELVIRA ENDAH Maulana, Irfahany Mawati, Mawati Melvariani Syari Batubara Miming Andika MUFIDAH, Andi Ainil Muhammad Din Mukhlis Mukhlis Mya Yuwanita Suhanda Mya Yuwanita Suhanda Nabilla Nabilla Nandiatama, Rio Aditya Nasution, Fery Endang Nelvi, Nelvi Ningsih, Sri Dewi Gusti Nizar Alfi, Muhamad Nova Begawati Nurdin, Jurana Nurliani, Navila Nyoman, I Oktavia, Rahmi Olivia, Sonia Rida Pratiwi, Inggrit Prawiro, Radius Prima Astuti Handayani Pulungan, Husniah Ramadhani Putra, Fajrian Aulia Putri Nilam Sari Putri, Refalina Dwi Sagita Rafiqah Amanda Lubis, Rafiqah Amanda RAHMADANI, SHABRINA Rahmadasmi, Nola Reswita, Yefri Riasari, Hesti Rizqa Hasanah Rosidin Rosidin Sa'dah, Lailatul Safrizal Safrizal Sapriani, Wiwita Saputra, Rahmat Saragi, Esrani Mutiara Br Sari, Kharisma Permata Savitri, Afridha Cita Silvy Astari Simamora, Grace July Arta Siregar, Irmalia Fitri Sufina, Meri Sumiati Sumiati Sunreni, Sunreni Supriyono Supriyono Suraidah Suraidah, Suraidah Surya, Rahmad Syaiful . Syapudra Hsb, Emdra Tanjung, Angga F. Tanra, Andi Ainil Mufidah Tesa Anggraini, Tesa Anggraini Tiarnida Nababan Tista, Vima Putriana Try Winda4, Amisha Vina Sumsari, Vina Sumsari Wahyudi, Angga Wati, Laely Septiya Widowaty, Windy Yudi Saputra Yuliastanty, Susy Zahira, Rizka Zumiarti