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Analisis Pemasaran Ikan Konsumsi Keramba Jaring Apung Waduk Jatiluhur Zona 1, Kecamatan Purwakarta, Kabupaten Purwakarta Fajrin Audy Husnandina; Atikah Nurhayati; Asep Agus Handaka Suryana; Ine Maulina
Jurnal Galung Tropika Vol 13 No 2 (2024)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v13i2.1230

Abstract

Purwakarta Regency has aquaculture production reaching 94.5 thousand tons only from KJA cultivation, making it the area with the highest aquaculture production in West Java. One that has high potential to produce abundant fish cultivation production is the Jatiluhur Reservoir. However, the abundant production of food fish cultivation in the Jatiluhur Reservoir will suffer losses if it is not accompanied by a fast and precise marketing process. This research was carried out in Jatiluhur Reservoir zone 1, Purwakarta District, Purwakarta Regency with research time from October 2023 to February 2024. The aim of this research is to analyze curiosity channel patterns, marketing costs, profits, margins, farmer's share, benefit cost ratio and marketing efficiency of consumption fish cultivated using the KJA cultivation system in Jatiluhur Reservoir zone 1. Sampling in this research used purposive sampling and snowball sampling methods, meanwhile data was analyzed using qualitative and quantitative descriptive methods. The results of this research are that the marketing channels for consumption fish are divided into three with marketing channel III being the most efficient, marketing for carp is more efficient than tilapia and the marketing business for consumption fish can be said to be feasible because it has an average BCR value of >1.
Social Mapping of Freshwater Fish Cultivating Communities with Floating Net Cages in Cibinong Village, Jatiluhur District, Purwakarta Regency Zur'aida, Naurah Nazhifah; Suryana, Asep Agus Handaka; Nurhayati, Atikah; Maulina, Ine
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 6 No 1 (2024): Edisi April
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v6i1.350

Abstract

This research was carried out in zone 1 or at the same time in Cibinong Village, namely at the Tanggul Usman LLASDP Port. This research began in January 2023 until February 2023. The purpose of this research was to analyze the socio-economic conditions of the KJA cultivating community and the factors that affect the performance of the freshwater fish KJA cultivator business in Cibinong Village, Jatiluhur District, Purwakarta Regency. The method used is descriptive qualitative with a total of 30 KJA cultivators as respondents. Based on the results of the research, it is known that the cultivation pattern developed by the KJA business owners in Cibinong Village is the first pattern of cultivating tilapia with catfish and the second pattern is only gold fish which are cultivated in drawstring nets 2. The first net measuring 7 x 7 m is filled with goldfish, the second net is a kolor 2 measuring 7 x 14 m filled with tilapia, and the bottom net is kolor 4 measuring 14 x 14 m filled with catfish. Some of the social and economic factors studied, which have the most influence on the performance of cultivators in the KJA business in Cibinong Village, are owned capital. The fish seeds that were stocked were 40 fish/kg in one cage, 125 kg were stocked in one cage.
Social Mapping Little Fishermen Fishing Port Of Juntinyuat Village, Juntinyuat District, Indramayu District Juenti, Nelly; Suryana, Asep Agus Handaka; Nurhayati, Atikah; Maulina, Ine
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 6 No 1 (2024): Edisi April
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v6i1.499

Abstract

This research explores an in-depth understanding of the socio mapping of small-scale fishermen in Glayem Harbor, Juntinyuat Village, Juntinyuat District, Indramayu Regency. This research area was chosen due to the dominance of vessels measuring less than 10 GT which indicates the significant presence of small fishermen in Juntinyuat Village. The author's comprehensive understanding of the condition of the port in Juntinyuat Village encouraged the emergence of this research to better understand the characteristics of the social aspects of small fishermen in Juntinyuat Village and their influence on the development of small fishermen. Through this research, itis hoped that it can provide comprehensive insight into the socio dynamics of small-scale fishermen, so that it can become the basis for improving policies and more effective development efforts in the future. In achieving this goal, the method used is a survey method with the data collected in the form of descriptions. It is hoped that the results of this research can provide a positive contribution to stakeholders, local governments and related organizations in designing more sustainable policies, as well as identifying development potentials that can improve the welfare of small fishermen in Glayem Harbor, Juntinyuat Village.
ANALISIS STRATEGI PENGEMBANGAN KAMPUNG PERIKANAN BUDIDAYA RUMPUT LAUT DI DESA LONTAR KABUPATEN SERANG Iwang Gumilar; Haikal Dapa Heryadi; Asep Agus Handaka Suryana; Atikah Nurhayati
Jurnal Perikanan Unram Vol 14 No 2 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i2.828

Abstract

The amount of seaweed production in Lontar Village is decreasing every year so it is necessary to carry out an analysis to increase the amount of seaweed production in Lontar Village. In this research, a SWOT analysis was carried out for the direction of developing the seaweed cultivation business. Based on the results of the IFAS and EFAS analysis of internal and external factors, there are 5 factors. The strengths of the seaweed cultivation business in Lontar Village include community interest in large seaweed cultivation businesses, easy labor to obtain from family and community, seaweed cultivation equipment is simple and easy, large seaweed cultivation areas are available and harvest and maintenance periods can be arranged. Weaknesses in seaweed cultivation include lack of knowledge and skills in cultivation, seaweed is susceptible to pest and disease attacks, unsupportive quality and quantity of seeds, no seaweed processing industry and poor air quality which affects the harvest. Opportunities in the seaweed cultivation business include export market potential, superior products from government programs, the seaweed processing industry, seaweed cultivation technology as well as improving facilities and infrastructure. Threats from seaweed cultivation include the threat of climate change, the absence of training from extension workers, fluctuating seaweed prices, the loss of generations of seaweed cultivators and assistance from the government that is not yet in line with the farmers' needs and is not evenly distributed. The strategy that is suitable to be implemented is the S-O (Progressive) Strategy consisting of optimizing the cultivation area and the amount of seaweed production (S4, S5, O1, O2), the use of technology in seaweed cultivation accompanied by training (S1, S3, O4, O5) and training. and HACCP certification for cultivators (S1, O1, O2).
Analisis Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Ikan Segar Dan Produk Olahan Ikan di Kabupaten Garut Rama Bergawa Raja Dame; Ine Maulina; Asep Agus Handaka Suryana; Atikah Nurhayati
Jurnal Perikanan Unram Vol 14 No 3 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i3.1017

Abstract

This research aims to analyze consumer behavior in making decisions to purchase fresh fish and processed fish products at the Garut Fish Culinary Center. Data collection and processing was carried out in January – June 2024 at Tarogong Kaler District, Garut Regency. The research method used is the case study method and the sampling technique is accidental sampling. Data analysis uses Spearman Rank and descriptive marketing mix. In this research, the variables that influence consumers' decision to purchase fresh fish are found, namely product and service motivation, and income motivation for processed fish products. The results of the marketing mix research (7P) are 1) Fresh fish product mix in the form of carp, tilapia, gourami, nilem and catfish, while processed fish products include fried fish and grilled fish. 2) Price mix for fresh fish, carp and tilapia ranging from IDR 35,000-IDR 38,000/kg, gourami IDR 60,000/kg, nilem fish and catfish IDR 25,000/kg and processed fish products starting from IDR 25,000/portion, 3 ) Place mix in the form of first floor for fresh fish commodities and second floor for processed fish product commodities, 4) Promotion mix in the form of word of mouth and business cards, 5) People mix in the form of sellers and buyers, 6) Process mix, including buying and selling flow to payment methods, and 7) Physical evidence mix in the form of banners and menu cards. Key words: Marketing Mix Test, Purchase Motivation, Word of Mouth (WOM) and Spearman Rank Correlation
Tingkat Kepuasan Konsumen Pada Toko-Toko Ikan Hias di Kecamatan Cileunyi (Studi Kasus Toko-Toko Ikan Hias di Kecamatan Cileunyi) Galih Muhammad Hanuky; Asep Agus Handaka Suryana; Ine Maulina; Atikah Nurhayati
Jurnal Perikanan Unram Vol 14 No 3 (2024): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v14i3.1022

Abstract

This research aims to analyze characteristics of consumers and sellers as well as level of consumer satisfaction in ornamental fish shops in Cileunyi District and analyze main variables that greatly influence level of consumer satisfaction. Data collection and processing was carried out in May – June 2024 at Cileunyi District, Bandung Regency. The research method used is case study method, with a sampling technique namely purposive sampling. The analysis used is Customer Satisfaction Index (CSI) and Descriptive Marketing Mix. The results of this research showed that CSI value was 80.5% in satisfied category. The main variables that most influence consumer satisfaction are variables of medicinal and vitamin products for ornamental fish, ornamental fish in healthy condition, traders providing information that is easy for consumers to understand, ornamental fish traders greeting
Analysis of Consumer Satisfaction of Ornamental Fish in Palembang City (Palembang Bird Market Case Study) Manik, Grace Sondang Rona Tama; Suryana, Asep Agus Handaka; Yustiati, Ayi; Nurhayati, Atikah
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 4, NOMOR 1, MAY 2024
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v4i1.34515

Abstract

This research aims to analyze the level of consumer satisfaction at the Palembang Bird Market and analyze the main variables that greatly influence the level of consumer satisfaction. Data collection and processing will be carried out in September – October 2023 in Palembang City. The research method used is the case study method, with a sampling technique namely purposive sampling. The data analysis used is the Customer Satisfaction Index (CSI). The results of this research showed that the Customer Satisfaction Index (CSI) value was 76.89% in the satisfied category. The variable with the highest level of satisfaction is the product quality variable for ornamental fish health attributes with a Mean Satisfaction Score (MSS) of 4.46. The variable that has the lowest level of satisfaction is the shop atmosphere variable on the shop cleanliness attribute with a Mean Satisfaction Score (MSS) of 2.89. The main variable that most influences satisfaction by looking at the level of importance is the product quality variable on the attributes of variations and types of ornamental fish with a Mean Importance Score (MIS) value of 4.76.
ANALISIS PENDAPATAN PRODUK OLAHAN BAKSO IKAN MARLIN (Istiompax indica) DI UMKM DUHA FOOD Quran, Farhatunnida Hamalatul; Nurhayati, Atikah; Iskandar, Iskandar; Maulina, Ine
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 8 No 2 (2024): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/papalele.2024.8.2.111

Abstract

This research aims to analyze the income of marlin fish meatballs at Duha Food MSMEs. The research was carried out in December 2023-July 2024. This research was carried out at the Duha Food UMKM located in Kp. Talun Kiarapayung RT/RW 04/09, Citepus Village, Palabuhanratu District, Sukabumi Regency, West Java Province. This research was carried out using a survey method and a sampling technique using purposive sampling. The research results were analyzed quantitatively descriptively. The data sources used are primary and secondary data. Primary data was obtained from filling out questionnaires and interviewing business owners. Secondary data was obtained from the Ministry of Maritime Affairs and Fisheries, the Central Statistics Agency, as well as literature studies related to this research. Data was analyzed descriptively quantitatively by analyzing income including fixed costs, variable costs, total costs, revenues. The research results show that the profit generated from processing marlin fish meatballs is IDR. 228,706,000 in one year.
ANALISIS STRATEGI PENGEMBANGAN USAHA MENGGUNAKAN BUSINESS MODEL CANVAS (STUDI KASUS DI KOLAM BENIH DAN KONSUMSI PEMUDA PEMBUDIDAYA IKAN LELE CILEUNYI KABUPATEN BANDUNG) Nababan, Leri; Nurhayati, Atikah; Rochima, Emma; Maulina, Ine
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 8 No 2 (2024): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/papalele.2024.8.2.144

Abstract

The purpose of this research is to analyze the business model of the Cileunyi Catfish Cultivation Youth Seed and Consumption Pool using the Business Model Canvas, and analyze the development strategy of the catfish farming business at the Cileunyi Catfish Cultivation Youth Seed and Consumption Pool. This research was conducted at the Catfish Cultivation Youth Seed and Consumption Pool, on Jalan Cibiru Beet Ds. Cileunyi Wetan Kec. Cileunyi Kab. Bandung, West Java. The research method used is a case study with a quantitative and qualitative approach. Data collection was carried out by observation, questionnaires, interviews, and literature studies. Respondents were taken by purposive sampling method with a total of 31 respondents. The analysis used is business model canvas analysis, and SWOT analysis. The results of the Business Model Canvas analysis, the authors identified key elements utilizing 9 variables, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities and cost structures that contribute to the success of the catfish farming business. The results of the SWOT analysis obtained the position of the X axis (0.17) and the Y axis (0.38) are in quadrant I, which means that the strategy applied is an aggressive strategy (S-O), namely utilizing existing strengths to seize the maximum opportunity.
Concervation Status of Caught Fish on the Coast Pangandaran, Pangandaran District, West Java Kamiswara, Rendika; Herawati, Titin; Nurhayati, Atikah; Yustiati, Ayi
Jurnal Perikanan Universitas Gadjah Mada Vol 26, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jfs.94288

Abstract

Pangandaran has high potential in the tourism and fisheries sectors. Marine resources that are open access and can be used by anyone cause the sustainability of resources to be threatened due to over-exploitation. Traditional fishermen are one of the livelihoods owned by the majority of coastal communities, especially in the Pangandaran Coastal area. However, fishing activities have not been carried out wisely, and become a threat to the sustainability of sustainable marine biota. Small fishermen get by-catch in the form of protected marine life and are included in the IUCN Red List and the CITES Appendix list. This research was conducted to find out the species of marine biota with important conservation status or included in the status of the IUCN red list and the CITES Appendix list caught and traded in the coastal areas of Pangandaran Regency. The research was conducted using field observation method with purposive sampling technique in 2 locations; the east coast and the west coast of Pangandaran. There are 47 fish species found in all research sites with conservation status not evaluated (12.8%), least concern (83.0%), near threatened (2.1%), vulnerable (2.1%), and included in CITES Appendix II (2.1%).
Co-Authors A. H. Purnomo A.A. Ketut Agung Cahyawan W Abduyana - Purwidyo Achmad Rizal Achmad Rizal Achmad Rizal Adiguna, Rido Agus Heri Purnomo Agus Heri Purnomo Agus Heri Purnomo Agus Heri Purnomo, Agus Heri Ahmad Prawira Dhahiyat Alim Dhia Ubaidillah Aliyah Zainur Ruhaimah Anthon Erfani Aprianto, Hendra Arief, Mohamad Candra W. Asep K Supriatna Aulia Andhikawati Aulia Andhikawati Aulia, Renita Aulya, Anggrila Ayi Yustiati Azalea Fathin Hasna Baitulloh, Taqiy Gusdi Bintang Mahardika Fadhlurrahman Budikusuma, R Arief Cheung, William Cholimatus Sa'diah Damayanti, Ami Dewanto - Bismantoro Dewi Ratnasari Dewi, Annisa Permata Dhafin Fadhlur Rahman Dhahiyat, Ahmad Prawira Dian Yuni Pratiwi Donny Juliandri Prihadi Donny Juliandri Prihadi Ella Riskhina Putri Elvira Avianti Emerson Junior Sipahutar Emma Rochima Erfani, Anthon Eri Bachtiar Esa Khoirinnisa Evi Liviawaty Fahri Faturohman Fajrin Audy Husnandina Fakhry Hadiana Fanny Kristiadhi Fanny Kristiandhi Farhan, Andre Chandika Femmylia Dwi Putri Fikri Nashrullah Fuaddin, Taufiq Galih Muhammad Hanuky Gannisa Agustina Paramartha hadi, ihda abdul Haganta, Louise David Haikal Dapa Heryadi Hakim, Amara Rohullah Balqish Handaka, Asep Agus Hanif Habibie Hanuky, Galih Muhammad Heni Eni Fitriani heni heni Herman Hamdani Hermawan, Astridya Syahada Putri Heryadi, Haikal Dapa Hilyaa, Siti HS, Asep Agus Ibnu Dwi Buwono Iis Rostini Ilham Fayyadh Devitra Ilva Viola Indah Kurniasih Indah Riyanti Indah Riyantini Indah Riyantini Indah Riyantini Indah Riyantini Ine Maulina Ine Maulina Ine Maulina Irfan Zidni Isah Aisah Iskandar Iskandar Isni Nurruhwati Iwang Gumilar Izza Mahdiana Apriliani Juenti, Nelly Junianto Junianto . . JUNIANTO JUNIANTO Junianto Junianto Kamiswara, Rendika Kartika, Lintang Kelana, Himalaya Wana Khansa Banafsaj Kristiadhi, Fanny Laily Latifah Wardah Lantun Paradhita Dewanti Lintang Kartika Lintang Permata Sari Yuliadi Manik, Grace Sondang Rona Tama Mariam, Ery Maulana Arif, Risandi Mega Fatimah Rosana Mia Berlia Moh Wildan Lesmana MS, Yuniarti Muhammad Fajar Saputra Muhammad Septian Azhar Siregar Muhammad Wahyudi Lewaru Muhammad Yusuf Mumtaz, Amalia Muthia Nada Safitri Nababan, Leri Nada Yasmin Najib, Maulana Asyrofi Nora Akbarsyah Novitasari Romaito Siregar Nur Sakinah Junirahma Nurmala Pangaribuan Pical, Venda Pringgo Kusuma Dewi Noor Yadi Putra Putri Dian Novita Sari Putri Sahrani Alif Putri, Dinda Lestari Putri, Meli Mahfiroh Karisma Puty Cikitha Quran, Farhatunnida Hamalatul Rahayu, Indriyani Rahayu, Wanda Sri Raja Dame, Rama Bergawa Rama Bergawa Raja Dame Regina Ramda Dewi Rendika Kamiswara Rita Rostika Rival Febriansyah Rivaldi Thio Darmawan Rizky Fauzan Rifaldi Roffi Grandiosa Herman Rufi'i Rusky Intan Pratama Ruzky Intan Pratama Santi Santi Santi Santi Satriawan, Ratu Balqist Priesty Higina Satrijo Saloko Satrijo Saloko Shilva Humairah Siti Hilyaa Siti Nurhasanah Solihah, Rif'atus Soraya Malika Putri Subiyanto Subiyanto Sunarto Sunarto Sunarto Suryana Sutinah Made Sutinah Made, Sutinah Tarigan, Aginta Primana Titi Herawati Titin Herawati Ujang Subhan Venda Jolanda Pical Venda Pical Vira Azhari Yulisa Wahyu Setiawan Wahyuniar Pamungkas Walim Lili Walim Lili Yayat Dhahiyat Yudi Nurul Ihsan Yudi Nurul Ihsan Yuniarti Yuniarti Zidni, Irfan Zur'aida, Naurah Nazhifah Zuzy Anna