Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan dengan Variabel Kepuasan Konsumen sebagai Variabel Intervening pada J&T Express (Studi pada J&T Express di Kota Sidoarjo) Ayu Ranjani, Herturasya; Prabowo, Budi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.882

Abstract

J&T is a goods delivery company that is experiencing development along with market growth. This research to analyze the relationship between quality and price on loyalty with satisfaction as an interverning variable. The theory used in this research is marketing theory. The method in this research is quantitative with the population being J&T Sidoarjo consumers, while the sample is 100 J&T consumers using the Slovin method and random sampling. Data processing analysis was carried out using path analysis. Data collection was carried out through a form distributed by the author to J&T consumers. The research results show that satisfaction mediates J&T Express service quality on loyalty. Satisfaction mediates J&T Express Prices on Loyalty. Satisfaction mediates Price on Customer Loyalty. Satisfaction has an effect on loyalty, in contrast to price it has no effect on consumer loyalty.
Pengaruh Store Atmosphere, Product Quality, dan Price Discount terhadap Impulse Buying pada Gerai Miniso: Studi pada Konsumen Gerai Miniso Royal Plaza Surabaya Fanza Shofaun Nafsi; Prabowo, Budi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1226

Abstract

Impulse buying often occurs solely based on the emotions that consumers feel at the time of purchase. Impulse buying is one of the factors that retailers or manufacturers pay attention to increase revenue. Factors that can influence impulse buying towards a retail store include store atmosphere, product quality and price discounts. Miniso creates impulse buying in each of its outlets with an attractive store appearance, provides quality products, and always runs promotional programs that encourage consumers to impulse buy. The aim of this research is to analyze and find out more about the influence of store atmosphere, product quality and price discount simultaneously and partially on impulse buying among Miniso consumers at Royal Plaza Surabaya. The type of research used is associative research with a quantitative approach. The population of this research is consumers of Miniso outlets at Royal Plaza Surabaya. The sample in this study used 100 respondents. With a purposive sampling technique. The research data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of this research show that store atmosphere, product quality and price discount simultaneously influence impulse buying. However, partially there is no significant influence between store atmosphere on impulse buying. Meanwhile, product quality and price discount partially influence impulse buying.
Co-Authors A, Alfisyah Valentino Abyansah, Muhammad Iskandar Acep Acep Samsudin Adani, Jovita Rahma Afandy, Andy Afrianti, Athika Dewi Al Haris, Firdhaus Hari Saputra Al-Madani, Bintaniya Zakka Alawi, A. Muammar Alexandre, Gerald Alichia, Wanda Noer Alifia, Reisha Diandra Amalia, Syifani Nur Amelia S, Maria Cristin Andini, Bunga Putri Andini, Kevira Eris Andreska, Devaya Eurel Angelyta, Dosma Anggreani, Silvia Angreini, Mitha Anggisna Ardi, Oktaviana Nawang Ariq, Arsalan Anjab Ariyanti, Dian Ayu Asfadela, Devi Meisa Putri Asy’ari, Surya Putra Atharyan, Moh. Faiq Auliyah, Firdya Fahmiatul Ayu Ranjani, Herturasya Bahri, Ahmad Yanuar Bahri, Muhammad Fajrul Yusuf Bany, Maulyna Nur Br Ginting, Rahella Ripatiana br Regar, Joy Verna Detta Br Tarigan, Krisna Melida Br. Sembiring, Elsa Evipania Budiman, Mokhamad Asyief Khasan Capah, Dhinda Vesta Lasmarya Br. Ceicillia, Stephanie Chandra, Haura Rizqi Dzakiyyah Christian, Yoppie Dahlan Susilo Denita, Sabrina Putri Desmiwati , Desmiwati Dibba, Farah Dwijayanti, Isna Masmira Dwitama, Irfan Kurniawan Eko Priyanto El Fajar, M. Adrian Fanza Shofaun Nafsi Fatmawati, Dyah Ayu Faumara, Bebyzanna Bella Febriyanti, Tasya Fitri, Amelia Cahya Syah Frastistyandarum, Fhaya Gunawan, Ath Thariq Athrizqullah Gunawan, Mohammad Syafri H, Rachel Ayu Soffi Hakim, Yusuf Handayani, Sri Linda Haque, Annisa Mutiara Salma Hidayah, Ida Nur Hidayat, Rusdi Hidayat, Tegar Samudera Huda, M. Zidhan Nurul Hudzaifah, M. Akmal Ikhsanti, Lailatul Iwan Kurniawan Josilina, Grecila Naftali Juniartha, Denny Kartikasari, Hanifah Maulydia Khalisa, Amelia Kansa Khoirunnisa, Maulidya Khumaira, Made Ayu Alivy KIRANA, RARA PUSPA Kiswaluyo . Kurniawan, Bima Wahyu Kusumasari, Indah Respati Lubis, Silvia Anisah Lutfiyah, Nadia Dinda Maharanie, Putri Mahrus, MOH. Ferdinan Makatita, Tegar Fajar Ramadhan Mareta, Neli Afia Margareta, Dwi Marpaung, Siti Amalia Mashkulin, Putri Imalya Azzahra Maulidiah, Farah Mitayani, Intan Muhammad, Rachman Bin Mupeningtias, Ronaa Belvana N, Ahmad Zaky Nabila Nabilah, Rr. Aurora Evvatun Nadya Naenara, Sabhina Agni Narwanda, Alodia Diva Ningrum, Marcella Putri Widya Norestu, Az Zahra Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktavia, Adisa Lupita P., Nasywa Salsabila Pascha, Aldo Nahason Permana, Berlian Dewa Prawisuda Prastika, Risa Bonani Pratama, Devi Putri Pratama, Rifqi Agata Geovani Pratiwi, Visi Ari Putra, Muhammad Apriyo Putra, Victor Pramudita Putri, Adinda Natasya Putri, Melinda Wahyuning Putri, Ossa Yuansah R, Arina Ihda Ayatillah Rahim, Muhammad Auliya Rahmawati, Dwi Syerli Inda RASDIYAH, RESA Rasyidah, Resa Renardi, Asyam Rafi Revalina, RR. Viola Reza Ardiansyah Risqiansyah, Irza Putri Rizkyah, Rosa Ainun Rosianti, Dewi Azizah Rusdi Hidayat Nugroho Sabiila, Hadaana Safina, Layla Azaria Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Efvana Ayu Salma, Fatiha Salsabila, Huwaida Amartha Salshabila, Jasmine Sandhy, Bella Karunia Sandiyudha, Dawam Sahrin Najah Sari, Dwi Retno Anom Sari, Fatimah Salsa Biela Sari, Nela Octavia Sartika H, Rahel Selvina, Putry Meysa Sembiring, Inestasya Br. Setyawan, Wahyu Puspitasari Shoimah, Nafa Sijabat, Reza Syahputra Sinaga, Dilan Serviako Siregar, Faliha Nayza Syafhan Siregar, Muhammad Rafi Sitanggang, Della Anzelia Skepy, Saffa Nazira Auryke Sukaryorini, Pancadewi Susanti, Bene Dicta Ary Syahputra, Rizky Tri Sya’diyah, Dewi Khalimatus Tandiayuk, Jurycha Ayu Tanzaga, Daivan Putra Tarigan, Nina Esikelta Umara, Almas Dhafin Wahyuningtyas, Amalia Wati, Dwi Indra Werda, Putri Amadah Ayu Widiyanti, Rikah Nur Widyaningrum, Meisha Farah wijaya Yanotama, Syafiril Ajmal Yasmin Widyana Damayanti, Nabila Yuanesya, Zhellin Lintang Yulianti, Dewi Rahmania Zahara Meilawaty Zahrah, Alya Nadia Zakaria, Maulana