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All Journal AGRIEKONOMIKA JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan JURNAL AGRONIDA Jurnal Hexagro Journal of Integrated Agribusiness PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Community Development Journal: Jurnal Pengabdian Masyarakat Agrica Ekstensia AgriHumanis: Journal of Agriculture and Human Resource Development Studies MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Penyuluhan Pertanian Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Manajemen dan Bisnis International Journal of Economics (IJEC) Jurnal bintang manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agridev Journal : Agribusiness Digitalization & Community Development Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Teknologi Pangan dan Ilmu Pertanian JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara Botani: Publikasi Ilmu Tanaman dan Agribisnis JURNAL SOSIAL TERAPAN (JSTR)
Manalu, Doni Sahat Tua
1Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB University, Jl. Kumbang, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Veralianta Br Sebayang; Doni Sahat Tua Manalu; Aditya Wicaksono; Suharno Suharno; Rasidin Karo Karo Sitepu
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Analysis of the Influence of Digital Marketing Content on Customer Satisfaction at PT Godongijo Asri Tua Manalu, Doni Sahat; Wicaksono, Aditya; Nurlaili, Ulil Azmi; Suharno, Suharno; Sari, Melani Permata; Bunda, Asti Permata; Kamila, Farhana Talida
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1179

Abstract

This research aims to analyze the influence of digital marketing content on customer satisfaction at PT Godongijo Asri, a tourist destination consisting of ecotainment education, restaurants and fishing lake. By involving 100 respondents, this research used the SWOT analysis method and Importance Performance Analysis (IPA) to evaluate the quality of digital marketing content and its impact on customer perception and satisfaction. The research results show that interesting and informative content can increase customer satisfaction. In addition, the company's internal analysis shows that PT Godongijo Asri is in Region I (Grow and Build) in the IE Matrix, which recommends growth and development strategies. Priority strategies include using brand awareness to create engaging content and diversifying content across various digital platforms. Even though many attributes are considered good, there are several aspects that need to be improved, such as clarity of information and website loading speed. In conclusion, digital marketing content has a significant influence on customer satisfaction, and companies are advised to continue to improve the quality of content and carry out regular updates to attract more customers.
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK AIR MINERAL FROZEN DI PRIMA FRESHMART SEKOLAH VOKASI IPB Doni Sahat Tua Manalu; Jelianus Nduru; Angelica Nabila Ahdy; Nadira Salwa Faizaty; Rhaka Agung Setiawan; Talitha Azalia
JURNAL ILMIAH NUSANTARA Vol. 1 No. 3 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i3.1496

Abstract

In Indonesia, bottled drinking water is the primary source of daily water consumption. The consumption of bottled drinking water in Bogor City is quite high 43.63%, while in Bogor Regency it is 30.43%. People usually used to like drinking mineral water from popular brands like Aqua and Amidis. Apart from that, sales of mineral water at Prima Freshmart have caught our attention despite selling many popular brands of mineral water. Brand Frozen mineral water is leading in sales at Prima Freshmart, indicating intense competition between the brands. The research aims to identify the attributes that influence consumer purchases of Frozen mineral water at Prima Freshmart. After comparing the attributes of Aqua, Frozen, and Amidis, three of the most popular bottled mineral water brands we determined which brand is superior. Using the Fishbein Multi-Attributes Behavior Methods, we have found that price, taste, and size are the most critical qualities that significantly influence consumer purchases. Our study concludes that Aqua brand mineral water is generally preferred over other brands.
The Analysis of Competitiveness and Export Performance of Indonesia's Frozen Shrimp Commodity (HS 030617) to Sweden Manalu, Doni Sahat Tua; Wijaya, Allieccia Tessalonika; Aditia, Derry
AgriDev Vol. 3 No. 1 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/Agridev.v3i1.9921.2024

Abstract

Udang beku Indonesia, khususnya di pasar Eropa termasuk Swedia, merupakan salah satu komoditas ekspor perikanan unggulan karena memiliki umur simpan yang panjang dan aman dalam transportasi. Meskipun memiliki keunggulan tersebut, kinerja ekspor udang beku Indonesia baru-baru ini menunjukkan penurunan yang memprihatinkan, mencerminkan perlunya penyesuaian strategi. Penelitian ini mengatasi tantangan ini dengan menganalisis daya saing udang beku Indonesia di pasar Uni Eropa serta mengidentifikasi area peningkatan guna menghadapi persaingan global yang semakin ketat. Menggunakan data ekspor dari tahun 2018 hingga 2022, penelitian ini menerapkan metode Revealed Comparative Advantage (RCA) untuk mengevaluasi posisi kompetitif Indonesia di pasar Swedia. Hasil penelitian menunjukkan bahwa meskipun udang beku Indonesia tetap kompetitif, komoditas ini menghadapi persaingan ketat dari negara seperti Ekuador dan India. Oleh karena itu, studi ini merekomendasikan penguatan daya saing melalui diversifikasi produk, inovasi pengolahan, dan peningkatan promosi untuk menjaga stabilitas dan pertumbuhan ekspor udang beku Indonesia di Uni Eropa.
Preferensi Konsumen Mahasiswa Sekolah Vokasi IPB terhadap Keputusan Pembelian Kopi Vokasi dan Prolog Kopi Doni Sahat Tua Manalu; Rahmawati Liswahyuni Dwi Wardhani; Queen Fadilla Melawardani; Suci Hakimah; Bulan Wiranata Septiani Tambunan; Zakwan Zaky Bahara Simbolon
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1443

Abstract

Coffee purchases in Bogor City are not only influenced by product quality and price, but are also influenced by people's needs for coffee products. This research aims to 1) determine consumer preferences in purchasing coffee 2) determine the most dominant attributes based on the highest ranking of consumer attitude values in purchasing decisions for Vocational Coffee and Prolog Coffee. This research was carried out using the questionaire method. The sample in this study was 100 respondents, especially IPB Vocational School students. Fishbein multiattribute analysis is used in this research to calculate the usefulness value and relative importance of each attribute. . The research results show that coffee consists of 7 attributes, namely taste, flavor variants, product packaging, product quality, product price, product facilities and coffee shop service. The attribute that is considered the most important by respondents who buy coffee at Kopi Vokasi and Prolog Kopi is in accordance with the attitude value (Ao) in attribute (1) taste of 20.07 which shows the attribute value results are 'positive'.
Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Telur Ayam Ras Di Pasar Anyar, Kota Bogor Doni Sahat Tua Manalu; Vela Rostwentivaivi; Putri Pebrianti Utami; Nadira Marsandri Ratnakaniya; Azryl Gustian Azhar; Almalia Pramena; Aulia Mardatila
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.43

Abstract

This research aims to analyze the factors that influence the decision to purchase purebred chicken eggs at Pasar Anyar, Bogor City, with a focus on age, distance, income, price of purebred chicken eggs, education and employment. The method used is a survey using a questionnaire as a tool for collecting primary data. The research sample consisted of 80 consumers who bought purebred chicken eggs at Pasar Anyar, Bogor City. The results of multiple linear regression analysis show that only distance, income and price significantly influence consumer behavior in purchasing purebred chicken eggs, where for every 1 unit increase in distance, the purchase of purebred chicken eggs decreases on average by 0.289%, for every increase in income. by 1 unit, the purchase of purebred chicken eggs increases by an average of 0.902%, and for every 1 unit price increase, the purchase of purebred chicken eggs decreases by an average of 13.710%. Other factors such as age, education, and employment did not have a significant impact. This emphasizes the important role of distance, income, price in shaping consumer decisions. This study provides insight for the purebred chicken egg industry to design more effective marketing strategies, by segmenting the market based on distance, income and price.
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI di KOPI VOKASI: Consumer Behavior Analysis in Making Coffee Purchase Decisions at Kopi Vokasi Manalu, Doni Sahat Tua; Andya Nabila Arawinda; Assaidah Nurul; Fitriyani; Khairunnisa Salsabilla; Muhammad Shafwa; Situmorang, Nengri
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 14 No. 2 (2024): Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian, Volume 1
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstsv.14.2.29-39

Abstract

Indonesia menempati posisi ketiga sebagai negara setra kopi terbesar setelah Brazil dan Vietnam. Hal ini terjadi karena konsumsi kopi yang terus mengalami kenaikan setiap tahunnya yang menandakan terjadinya perubahan gaya hidup masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis atribut yang mempengaruhi keputusan pembelian kopi di Kopi Vokasi, menganalisis sikap konsumen terhadap pembelian kopi di Kopi Vokasi, dan menganalisis kinerja Kopi Vokasi dalam memenuhi atribut-atribut yang penting bagi konsumen. Data diperoleh dari 100 responden dengan menggunakan metode purposive sampling (sedang membeli atau pernah mengonsumsi). Analisis data menggunakan metode deskriptif, skala sikap, metode Fishbein, dan metode IPA. Hasil data penelitian menunjukkan bahwa mayoritas responden adalah wanita berusia antara 18-28 tahun yang berprofesi sebagai mahasiswa dengan rerata pendapatan sebesar <Rp1.000.000,00. Indeks kepentingan dan kepercayaan konsumen yang diperoleh berada pada klasifikasi positif dengan skor 94,99. Atribut kepercayaan terhadap Kopi Vokasi yang perlu diperbaiki adalah fasilitas dan atribut kepercayaan yang harus dipertahankan ialah rasa, harga, pelayanan, dan bahan kemasan.
Analisis Saluran Pemasaran Manggis Garcinia Mangosta L. Di Kabupaten Bogor, Jawa Barat Doni Sahat Tua Manalu; Vela Rostwentivaivi; Isma Nurjanah; Diana Indah Ramadhani; Anie Puspita Sari; Diva Nurfitrianti Azizah; Yunus Al Gaza
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3053

Abstract

Indonesia is one of the countries that has very abundant horticultural resources and has the potential for national competitiveness globally. One of the horticultural commodities that has become a superior product in Indonesia is Mangosteen (Garcinia mangostana L.) dubbed as the Queen of Fruits. This study aims to determine the marketing channels of mangosteen commodities, analysis of marketing margin costs, profits, and Farmer's Share in Karacak Village, Leuwiliang District, Bogor Regency, West Java. The determination of the research area is determined intentionally (Purposive Method). The method used for sampling using the Snowball Sampling method is selected based on previous sample information.
Pengaruh intensitas naungan terhadap morfologi dan warna daun Aglaonema commutatum ‘Siam Aurora’ Afifah, Ulil Azmi Nurlaili; Rusmiyati, Henny; Kartiman, Roni; Manalu, Doni Sahat Tua; Tirtana, Arif; Marithasari, Harries
JURNAL AGRONIDA Vol. 11 No. 1 (2025): Jurnal Agronida
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jag.v11i1.18804

Abstract

Aglaonema ‘Siam Aurora’ is a foliage ornamental plant cultivar commonly used indoors, whose leaf coloration is influenced by shade levels. This study aimed to determine the effect of shade intensity on the vegetaitif and morphological changes of Aglaonema ‘Siam Aurora’. The experiment was arranged in a Randomized Complete Block Design (RCBD) with four treatments: control (no shade), and shading using 55% paranet in one, two, and three layers. Observations were made on changes in leaf and stem color using the RHS Colour Chart, as well as on plant morphological growth. The results showed that shading had no significant effect on plant height, leaf length, and leaf width, but significantly affected the number of leaves during weeks 6 to 8. The color of the center and edges of the leaves developed optimally under all treatments, indicating the plant's physiological adaptation to low light conditions. Stem color differed in the early stages but tended to become uniform by week 8. Leaf shape showed initial variation but became uniform after the fifth week. These findings suggest that Aglaonema ‘Siam Aurora’ has high tolerance to low to moderate light intensity, and shading with one to two layers of 55% paranet is effective in maintaining leaf morphology and color. More extreme shading levels and longer planting durations are recommended to further explore morphological responses.
Penerapan Metode Seven Tools Terhadap Pengendalian Kualitas Telur Puyuh Pada UMKM Arkan Quail Farm Bilqis, Bilqis; Nur Amallina, Davina Naswa; Yukabad, Marizka; Permata, Femi Aldilla; Al Qodariah, Nur Khansa; Manalu, Doni Sahat Tua; Wulandari, Andini
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 3 (2025): Edisi Januari 2025 - April 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v3i3.1635

Abstract

The purpose of this study was to determine the types of defects in quail eggs, the level of defects in production, and the factors causing product defects in order to minimize the level of defects in the next production period using the Seven Tools method. This study was conducted on quail egg production by analyzing the types of defects in quail eggs and the factors causing them. In this study, the method used was the Seven Tools method, namely check sheet, histogram, pareto diagram, scatter diagram, fishbone diagram, and flowchart. In one month, 3369 quail eggs were defective. Based on the data obtained, there were four types of quail egg defects, including 674 soft shells, 1684 broken eggs, 337 cracked eggs, and 674 shells without patterns. In the application of quail egg quality control using the Seven Tools method, it was found that the largest type of defect occurred in broken quail eggs (50%). The factors causing the defective product based on the fishbone diagram include humans, methods, raw materials, and the environment
Co-Authors ., Harianto Aditia, Derry Aditya Wicaksono Aditya, Naufal Agief Julio Pratama Akhdan Hadi Zahran Al Qodariah, Nur Khansa Almalia Pramena Andi Dhiya Khalidah Zaenal Andini Firannisa Andini Wulandari Andya Nabila Arawinda Angelica Nabila Ahdy Anie Puspita Sari Asrisah Nurindra Assaidah Nurul Astri Muliasari, Ade Aulia Mardatila Ayu Dewanti Ayu Gupita Sari Azrina Qisthina Zamila Azryl Gustian Azhar Bilqis Bilqis, Bilqis Bulan Wiranata Septiani Tambunan Bunda, Asti Permata Chintya Eka Putri Chintya Kenisah Gultom Desriana Maya Sari Tarigan Dhika Prita Hapsari Dian Fajria Syahwidyanti Diana Indah Ramadhani Dinda Dauty Diva Nurfitrianti Azizah Fauzan Ariq Fauzan, Farhan Fauziah Zumna Aqilah Febrya Sarahsati Ferdisar Adrian Fitriyani Ghandy, Abel Gina Jaudah Gustiya Kevin Nugrahaini Hardini, Sri Y.K Harianto Harianto Harianto Hartoyo Hartoyo Helianthi Dewi Hidayati Fatchur R Hidayati Fatchur R Indah Maulina Utami Irlina Jilani Isma Nurjanah Jelianus Nduru Julia , Dika Kamila, Farhana Talida Kartiman, Roni Khairunnisa Salsabilla Kuntari, Wien Lavyina Br Bangun Listiasari, Faranita Ratih Marithasari, Harries Mentari, Junifer Muhammad Farhan Muhammad Rifa Zainur Ridha Muhammad Rizky Firmansyah Hs Chandra Praja Muhammad Shafwa Nadira Marsandri Ratnakaniya Nadira Salwa Faizaty Netti Tinaprilla Ninda Aulina Nur Amallina, Davina Naswa Nurinda Utami Padoma Pangihutan S, Josua Crystovel Permata, Femi Aldilla Putri , Amalia Putri Pebrianti Utami Queen Fadilla Melawardani Rahmawati Liswahyuni Dwi Wardhani Rasidin Karo-Karo Sitepu Revian Alif Maulana Rhaka Agung Setiawan Riza Muharmayenti Rizky Iswanto Rohimah Rohimah Rusmiyati, Henny Salsabila Shafa Maura Sapti Nurlatifah Sari, Melani Permata Sebayang, Veralianta Br Silva, Anindya Situmorang, Nengri Sri Hartoyo Suci Hakimah Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Syaharani Talitha Azalia Tambajong, Daisy Tirtana, Arif Tri Armyanti Ulil Azmi Nurlaili Afifah Vela Rostwentivaivi Widya Hasian Situmeang Wijaya, Allieccia Tessalonika Yesika Ardi Tiofani Yukabad, Marizka Yunus Al Gaza Zakwan Zaky Bahara Simbolon Zheika Zamelia