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All Journal AGRIEKONOMIKA Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan JURNAL AGRONIDA Jurnal Hexagro Agro Bali: Agricultural Journal Journal of Integrated Agribusiness PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Community Development Journal: Jurnal Pengabdian Masyarakat Agrica Ekstensia AgriHumanis: Journal of Agriculture and Human Resource Development Studies Jurnal Teknik Informatika (JUTIF) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Penyuluhan Pertanian Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Manajemen dan Bisnis International Journal of Economics (IJEC) Jurnal bintang manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agridev Journal : Agribusiness Digitalization & Community Development Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Teknologi Pangan dan Ilmu Pertanian JURNAL ILMIAH PENELITIAN MAHASISWA Policy Brief Pertanian, Kelautan, dan Biosains Tropika JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Botani: Publikasi Ilmu Tanaman dan Agribisnis JURNAL SOSIAL TERAPAN (JSTR) Jurnal Ilmiah Bisnis Digital
Manalu, Doni Sahat Tua
1Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB University, Jl. Kumbang, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Azolla Pinnata SEGAR SEBAGAI PAKAN ALTERNATIF UNTUK MENGURANGI BIAYA PRODUKSI AYAM BROILER Tarigan, Desriana Maya Sari; Manalu, Doni Sahat Tua
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 01 2019 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.654 KB) | DOI: 10.31186/jagrisep.18.1.177-186

Abstract

Feeds costs are the largest cost in livestock business, which reaches 60-70% of all production costs. Feed costs can be reduced by using alternative feed ingredients that have high value, relatively cheap prices, easy to obtain and safe for consumption, and ones of its is Azolla pinnata. This study used a Completely Randomized Design (CRD) method with 5 (five) treatments and 4 (four) replications on 100 broilers. Each experimental unit is occupied by 5 (five) starter period broilers. The percentage of fresh Azolla pinnata in the ration of this experiment are; 0%, 5%, 10%, 15% and 20%. Broiler are maintained and retrieved data for 4 weeks. Parameters that observed were chicken weight, feed consumption and feed conversion. The results showed that the percentage of Azolla pinnata significantly affected the chicken weight and feed consumption, but the effect was not significant on feed conversion. The best use of fresh Azolla pinnata is at 10% level in the ration. Using azolla 10% in the ration can reduce the costs for commercial feed use up to  9.9% of total feed consumption. 
Analysis of the Influence of Digital Marketing Content on Customer Satisfaction at PT Godongijo Asri Tua Manalu, Doni Sahat; Wicaksono, Aditya; Nurlaili, Ulil Azmi; Suharno, Suharno; Sari, Melani Permata; Bunda, Asti Permata; Kamila, Farhana Talida
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1179

Abstract

This research aims to analyze the influence of digital marketing content on customer satisfaction at PT Godongijo Asri, a tourist destination consisting of ecotainment education, restaurants and fishing lake. By involving 100 respondents, this research used the SWOT analysis method and Importance Performance Analysis (IPA) to evaluate the quality of digital marketing content and its impact on customer perception and satisfaction. The research results show that interesting and informative content can increase customer satisfaction. In addition, the company's internal analysis shows that PT Godongijo Asri is in Region I (Grow and Build) in the IE Matrix, which recommends growth and development strategies. Priority strategies include using brand awareness to create engaging content and diversifying content across various digital platforms. Even though many attributes are considered good, there are several aspects that need to be improved, such as clarity of information and website loading speed. In conclusion, digital marketing content has a significant influence on customer satisfaction, and companies are advised to continue to improve the quality of content and carry out regular updates to attract more customers.
PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Sebayang, Veralianta Br; Manalu, Doni Sahat Tua; Wicaksono, Aditya; Suharno, Suharno; Sitepu, Rasidin Karo Karo
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Pengembangan Potensi UMKM Sandal & Sepatu: Keterlibatan Produsen, Agen, dan Konsumen di Kelurahan Mulyaharja Kuntari, Wien; Sastrawan, Uding; Manalu, Doni Sahat Tua; Sebayang, Veralianta br; Lidya, Leni; Ristianingrum, Anita; Warcito, Warcito; Nurlela, Nurlela; Dewi, Intani; Rahmasari, Liisa Firhani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.975

Abstract

This community service activity aims to support the development of the potential of Micro, Small, and Medium Enterprises (MSMEs) in the sandal and shoe sector in Mulyaharja Village, Bogor City, through empowering producers, agents, and consumers. Through a participatory approach, this program involves innovative production training, strengthening distribution networks, and increasing consumer understanding of local products. The results of the community service show that the active involvement of producers in improving product quality, agents in expanding market access, and consumers in providing constructive feedback can increase the competitiveness and sustainability of MSMEs. Digital technology support is also implemented to help market and brand products more widely. The collaboration between these three main components shows that the development of MSMEs in Mulyaharja Village not only has an impact on local economic growth, but also on improving the skills and independence of the local community. It is hoped that the results of this activity can continue and become a model for the development of MSMEs in other areas.ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mendukung pengembangan potensi Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor sandal dan sepatu di Kelurahan Mulyaharja, Kota Bogor, melalui pemberdayaan produsen, agen, dan konsumen. Melalui pendekatan partisipatif, program ini melibatkan pelatihan produksi yang inovatif, penguatan jaringan distribusi, dan peningkatan pemahaman konsumen terhadap produk lokal. Hasil pengabdian menunjukkan bahwa keterlibatan aktif produsen dalam peningkatan kualitas produk, agen dalam perluasan akses pasar, serta konsumen dalam memberikan umpan balik yang konstruktif dapat meningkatkan daya saing dan keberlanjutan UMKM. Dukungan teknologi digital juga diimplementasikan untuk membantu pemasaran dan branding produk secara lebih luas. Kolaborasi antara ketiga komponen utama ini menunjukkan bahwa pengembangan UMKM di Kelurahan Mulyaharja tidak hanya berdampak pada pertumbuhan ekonomi lokal, tetapi juga pada peningkatan keterampilan dan kemandirian masyarakat setempat. Diharapkan, hasil dari kegiatan ini dapat terus berlanjut dan menjadi model bagi pengembangan UMKM di wilayah lain.
ANALISIS DAYA SAING SERTA FAKTOR-FAKTOR YANG MEMENGARUHI PANGSA PASAR NEGARA EKSPORTIR UTAMA KOPI DI NEGARA IMPORTIR UTAMA KOPI Manalu, Doni Sahat Tua; Harianto; Suharno; Hartoyo, Sri
Buletin Ilmiah Litbang Perdagangan Vol 16 No 1 (2022): BILP
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Negara eksportir utama kopi dunia dalam kurun waktu 1995-2017 adalah Brazil, Vietnam, Kolombia dan Indonesia. Sementara importir utama dunia adalah Amerika Serikat, Jepang, dan Jerman. Tujuan penelitian ini adalah untuk menganalisis daya saing komparatif negara eksportir utama kopi dunia dan menganalisis faktor-faktor yang memengaruhi pangsa pasar negara eksportir utama kopi di negara importir utama kopi. Data yang digunakan merupakan data sekunder menggunakan jenis data time series periode 1995-2017 dengan kode HS 090111. Metode analisis data yang digunakan adalah metode Revealed Comparative Advantage, Dynamic Revealed Comparative Advantage, dan metode Linear Approximate Almost Ideal Demand System. Hasil penelitian menunjukkan bahwa keempat negara eksportir utama kopi dunia memiliki daya saing yang bervariasi. Faktor-faktor yang memengaruhi pangsa pasar negara eksportir utama kopi di negara importir utama kopi adalah harga dan non harga. Rekomendasi yang diberikan memerlukan keterlibatan dari berbagai pihak (petani, pengusaha, dan pemerintah) mulai dari cara budidaya, pemeliharaan, panen, dan pasca panen yang benar dilakukan dengan memberikan penyuluhan melalui program pemerintah, penerapan sertifikasi mutu kopi serta kebijakan perdagangan dalam bentuk kerja sama bilateral. Kata Kunci: Kopi, Ekspor, Persaingan, Pasar Global Abstract The main exporting countries of world coffee in the period 1995-2017 were Brazil, Vietnam, Colombia, and Indonesia. The world's main importers are the United States, Japan, and Germany. The purpose of this study is to analyze the comparative competitiveness of the world's main coffee exporters and to analyze the factors that influence the market share of the major coffee exporting countries in the major coffee importing countries. The data used in this study is secondary data obtained from various sources using time series data for the period 1995 to 2017 with the HS code 090111. The data analysis method used is the Revealed Comparative Advantage, Dynamic Revealed Comparative Advantage, and Linear Approximate Almost Ideal Demand System. The results showed that the four major coffee exporters in the world had competitiveness. The factors that affect the market share of the main coffee exporting countries in the main coffee importing countries are price and non-price. The recommendations given require the involvement of various parties (farmers, entrepreneurs, and the governments) starting from the correct way of cultivation, harvesting, and post-harvest carried out by providing counseling through government programs, implementing coffee quality certification, and trade policies in the form of bilateral cooperation. Keywords: Coffee, Export, Competition, Global Market JEL Classification: C22, F13, O24, Q17
Preferensi dan Kesiapan Guru dalam Implementasi Kegiatan Bercocok Tanam Menggunakan Media Hidrogel dan Vertikultur di Sekolah Inklusi Sinar Indonesia, Kota Bogor Manalu, Doni Sahat Tua; Rusmiyati, Henny; Afifah, Ulil Azmi Nurlaili; Marithasari, Harries
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2346

Abstract

Indonesia still faces challenges in achieving food self-sufficiency, while the younger generation's interest in agriculture is declining. The Sinar Indonesia Inclusive School in Bogor is one of the inclusive educational institutions that facilitates children with special needs from various economic backgrounds. This activity aims to analyze teacher preferences for farming activities and their implementation strategies in schools after participating in training related to planting with hydrogel and vertical cultivation. This preference analysis method uses a quantitative approach using a questionnaire in the form of a Google Form to teachers, implemented from July to November 2025. The results show that the majority of teachers have a high interest and positive perception of farming activities, and that teacher understanding and readiness have increased after the training on hydrogel and vertical cultivation. Overall, the analysis results support the strengthening of inclusive and environment-based learning approaches at the Sinar Indonesia Inclusive School.ABSTRAKIndonesia masih menghadapi tantangan dalam mencapai swasembada pangan, sementara minat generasi muda terhadap pertanian semakin menurun. Sekolah Inklusi Sinar Indonesia di Bogor menjadi salah satu wadah pendidikan inklusif yang memfasilitasi anak-anak berkebutuhan khusus dari berbagai latar belakang ekonomi. Kegiatan ini bertujuan untuk menganalisis preferensi guru terhadap kegiatan bercocok tanam dan strategi implementasinya di sekolah setelah mengikuti pelatihan terkait menanam dengan hydrogel dan vertikultur. Metode analisis preferensi ini menggunakan pendekatan kuantitatif dengan menggunakan kuesioner yang dalam bentuk google form kepada guru, dilaksanakan dari bulan Juli hingga November 2025. Hasil menunjukkan bahwa mayoritas guru memiliki minat tinggi dan persepsi positif terhadap kegiatan bercocok tanam, serta meningkatnya pemahaman dan kesiapan guru setelah pelatihan tentang hidrogel dan vertikultur. Secara keseluruhan, hasil analisis mendukung penguatan pendekatan pembelajaran inklusif dan berbasis lingkungan di Sekolah Inklusi Sinar Indonesia.
PERSEPSI PETANI MITRA OKIAGARU AGRICOOP TERHADAP PENERAPAN GOOD AGRICULTURAL PRACTICES (GAP) PADA TANAMAN HORTIKULTURA DI KABUPATEN CIANJUR, JAWA BARAT Manalu, Doni Sahat Tua; Wicaksono, Aditya; Pratama, Agief Julio; Sebayang, Veralianta Br; Awaliyyah, Nadia Febrianti Siti; Nailalmuna, Aghitsni; Syahira, Salwa; Putri, Nabilah; Parhusip, Debora K.P
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 10, No 2 (2025): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i2.68912

Abstract

AbstrakSektor hortikultura mengemban andil vital pada sistem ekonomi Nusantara, pada Kabupaten Cianjur yang menunjukkan peningkatan signifikan dalam jumlah petani. Namun, terdapat kesenjangan antara potensi besar sektor hortikultura dengan masih rendahnya penerapan Good Agricultural Practices (GAP), terutama di kalangan petani mitra Okiagaru implementasi Good Agricultural Practices (GAP), khususnya bagi lingkup petani mitra Okiagaru Agricoop. Riset ini bermaksud guna menelaah perspektif petani mitra Okiagaru Agricoop mengenai aplikasi Good Agricultural Practices (GAP) pada budidaya tanaman hortikultura di Kabupaten Cianjur, Jawa Barat. GAP merupakan pedoman standar pertanian yang bertujuan meningkatkan produktivitas dan kualitas produk, menjaga keberlanjutan lingkungan, serta meningkatkan kesejahteraan petani. Penelitian ini memakai tata cara naratif kualitatif serta prosedur kuantitatif. Penghimpunan informasi dilangsungkan lewat instrumen angket, diskusi mendetail, maupun peninjauan situs. Bedah fakta diproses memakai statistika eksplanatif bagi menggambarkan persepsi petani terhadap berbagai aspek penerapan GAP dan dan metode kuantitatif dengan pendekatan analisis konjoin. Simpulan observasi mengindikasikan yakni sebagian besar petani mempunyai impresi baik perihal penerapan GAP, terutama dalam meningkatkan kualitas hasil panen dan keberlanjutan lingkungan. Faktor utama yang memengaruhi persepsi petani meliputi pengalaman petani, ketersediaan sarana, dan keberlanjutan, biaya penerapan GAP, pengetahuan tentang GAP, dan penyuluhan. Studi ini menyimpulkan bahwa peningkatan persepsi positif terhadap GAP dapat dicapai melalui edukasi, pelatihan, dan pemberian insentif untuk produk bersertifikat GAP.Kata kunci: Good Agricultural Practices, Persepsi Petani, Hortikultura, Okiagaru Agricoop.AbstractThe hortikultura domain possesses a pivotal function inside the Indonesian financial system, encompassing Kabupaten Cianjur yang demonstrates a substantial escalation in the quantity of petani. Nonetheless, a disparity exists between the immense possibilities of the hortikultura field and the minimal execution of Good Agricultural Practices (GAP), particularly amidst petani mitra Okiagaru Agricoop. This research endeavors to scrutinize the perspective ofOkiagaru Agricoop's partner farmers towards the application of Good Agricultural Practices (GAP) in horticultural crop cultivation in Cianjur Regency, West Java. GAP is an agricultural standard guideline that aims to increase productivity and product quality, maintain environmental sustainability, and improve farmers' welfare. This research employs narrative-focused analytical techniques and numerical procedures. Information gathering was executed via surveys, intensive consultations, and site inspections. Fact processing was performed utilizing explanatory metrics to depict petani impressions regarding diverse facets of the Good Agricultural Practices adoption and arithmetic systems with an integrated evaluation methodology. The findings of the exploration reveal that the preponderance of farmers have a positive perception of the implementation of GAP, especially in improving crop quality and environmental sustainability. The main factors that affect farmers' perceptions include farmer experience, availability of facilities, and sustainability, cost of implementing GAP, knowledge about GAP, and counseling. The study concludes that increasing positive perceptions of GAP can be achieved through education, training, and incentivization for GAP-certified products.Keywords: Good Agricultural Practices, farmer perception, horticulture, Okiagaru Agricoop.
Analisis Pengaruh Marketing Mix dan Promosi Digital terhadap Kinerja Penjualan UMKM F and B Doni Sahat Tua Manalu; Diana Alifia; Shintia Dwiandini; Izdihar Rana Waluyo; Zahra Nur Afifah; Lembayung Kusuma Diningrum; Dyaska Firaszahran; Wiwik Wiqoyatun Nisa
Jurnal Ilmiah Bisnis Digital Vol. 2 No. 2 (2026): Mei 2026
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/s8ahew51

Abstract

Strategi pemasaran memiliki peran penting dalam meningkatkan penjualan bagi UMKM minuman di tengah persaingan yang tinggi. Penelitian ini tujuannya yaitu menganalisiskan bauran pemasaran, pengaruhnya terhadap penjualan, dan strategi pengembangannya pada UMKM King Es Teler. Metode yang ada yaitu metode kuantitatif dengan survei melalui kuesioner, dianalisiskan menggunakan analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan jika secara simultan semua variabel bauran pemasaran berpengaruh terhadap penjualan, namun secara parsial hanya variabel produk dan promosi yang memberikan pengaruh signifikan. Temuan ini menunjukkan bahwa kualitas produk dan aktivitas promosi menjadi faktor utama dalam meningkatkan penjualan. Aktivitas promosi yang dilakukan mencakup  pendekatan tradisional melalui media visual seperti spanduk, serta pendekatan digital melalui pemanfaatan media sosial yang berpotensi memperluas jangkauan pasar dan meningkatkan interaksi dengan konsumen. Strategi peningkatan penjualan dapat dilakukan melalui penguatan kualitas produk, penambahan variasi toping buah, inovasi penyajian dengan kemasan menarik, serta  melakukan optimalisasi promosi secara terpadu baik secara tradisional maupun digital.
Desain Pengembangan Komoditas Unggulan Kelapa Sawit Kawasan Transmigrasi Kerang, Kabupaten Paser, Kalimantan Timur Rizki Amalia; Lailah Azizah Syukur; Putri Nadira Gustina Gustina; Doni Sahat Tua Manalu; Farhan Fauzul Azhim; Izzuddin Haidar Al Qossam Qossam
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 8 No. 1 (2026): Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0801.1535-1538

Abstract

Kelapa sawit merupakan komoditas strategis utama yang menopang perekonomian Kabupaten Paser. Komoditas ini menyumbang sekitar 92 persen terhadap sektor perkebunan dan menghasilkan nilai tambah sebesar Rp172,7 triliun. Pada tahun 2024, luas areal kelapa sawit di Kabupaten Paser mencapai 201.394 hektare dengan produksi sebesar 1,16 juta ton. Kondisi ini menempatkan kelapa sawit sebagai tulang punggung ekonomi daerah sekaligus sumber pendapatan utama rumah tangga transmigran, terutama di Kawasan Transmigrasi Kerang, Kecamatan Batu Engau. Namun, produktivitas perkebunan rakyat masih belum optimal karena penerapan Good Agricultural Practices (GAP) yang belum konsisten, keterbatasan permodalan pada fase Tanaman Belum Menghasilkan (TBM), serta lemahnya kelembagaan petani. Policy brief ini menawarkan kebijakan berbasis bukti melalui penerapan sistem tumpangsari kelapa sawit dengan tanaman pangan, khususnya padi gogo, jagung, dan kedelai selama periode TBM. Hasil analisis menunjukkan sistem ini layak secara finansial dengan NPV Rp27,9 juta, IRR 12,6 persen, dan BCR 1,3. Selain meningkatkan pendapatan petani, kebijakan ini juga memperkuat ketahanan pangan dan mengoptimalkan pemanfaatan lahan. Untuk itu, direkomendasikan empat strategi utama, yaitu pengembangan tumpangsari berbasis ekosistem, penguatan rantai nilai, revitalisasi kelembagaan petani, dan penyusunan roadmap hilirisasi 10 tahun, didukung investasi Rp365 miliar melalui kemitraan publik-swasta hingga 2035.
Farmer Preferences for Organic Fertilizer Attributes: A Conjoint Analysis of Okiagaru Agricoop Doni Sahat Tua Manalu; Andini Tribuana Tunggadewi; Agief Julio Pratama; Made Gayatri Anggarkasih; Abung Supama Wijaya
Agro Bali : Agricultural Journal Vol 9, No 1 (2026)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v9i1.2583

Abstract

The use of organic fertilizers in horticultural farming remains limited due to farmers’ perceptions regarding effectiveness, practicality, and economic considerations. Understanding farmers’ preferences for organic fertilizer attributes is therefore important to support the adoption of sustainable agricultural practices. This study aims to analyze the preferences of Okiagaru Agricoop partner farmers toward organic fertilizer attributes in horticultural cultivation in Cianjur Regency, West Java. This study employed a descriptive quantitative approach using conjoint analysis to evaluate farmers’ preferences for different combinations of fertilizer attributes. Data were collected through field observations, questionnaires, and direct interviews with 30 partner farmers selected using purposive sampling. The attributes analyzed included price, quality, effectiveness, and ease of use. The results show that ease of use is the most influential attribute, with the highest importance value (30.397%) and utility estimate (0.542), indicating that farmers strongly prefer fertilizers that are easy to apply in farming activities. This was followed by quality (23.580%), effectiveness (23.093%), and price (22.930%). In addition, most farmers (96.67%) expressed their willingness to process organic waste into organic fertilizer. These findings indicate that practical and functional attributes play a crucial role in farmers’ decisions to adopt organic fertilizers. Therefore, the development and dissemination of organic fertilizer technologies should prioritize ease of application, effectiveness, and affordability to encourage wider adoption among horticultural farmers.
Co-Authors ., Harianto Abung Supama Wijaya Aditia, Derry Aditya Wicaksono Aditya Wicaksono Aditya, Naufal Agief Julio Pratama Akhdan Hadi Zahran Al Qodariah, Nur Khansa Almalia Pramena Andi Dhiya Khalidah Zaenal Andini Firannisa Andini Tribuana Tunggadewi Andini Wulandari Andya Nabila Arawinda Andya Nabila Arawinda Angelica Nabila Ahdy Anie Puspita Sari Asrisah Nurindra Assaidah Nurul Assaidah Nurul Astri Muliasari, Ade Aulia Mardatila Awaliyyah, Nadia Febrianti Siti Ayu Dewanti Ayu Gupita Sari Azrina Qisthina Zamila Azryl Gustian Azhar Bilqis Bilqis, Bilqis Bulan Wiranata Septiani Tambunan Bunda, Asti Permata Chintya Eka Putri Chintya Kenisah Gultom Desriana Maya Sari Tarigan Dewi, Intani Dhika Prita Hapsari Dian Fajria Syahwidyanti Diana Alifia Diana Indah Ramadhani Dinda Dauty Diva Nurfitrianti Azizah Dyaska Firaszahran Farhan Fauzul Azhim Fauzan Ariq Fauzan, Farhan Fauziah Zumna Aqilah Febrya Sarahsati Ferdisar Adrian Fharel Az Zihra Adhie Futra Firzana Auliya Rahman Fitriyani Fitriyani Fitriyani Ghandy, Abel Gina Jaudah Gustiya Kevin Nugrahaini Hardini, Sri Y.K Harianto Harianto Harianto Hartoyo Hartoyo Helianthi Dewi Hidayati Fatchur R Hidayati Fatchur R Indah Maulina Utami Irlina Jilani Isma Nurjanah Izdihar Rana Waluyo Izzuddin Haidar Al Qossam Qossam Jelianus Nduru Jihan Azizah Harir Julia , Dika Kamila, Farhana Talida Kartiman, Roni Khairunnisa Salsabilla Khairunnisa Salsabilla Kuntari, Wien Lailah Azizah Syukur Lavyina Br Bangun Lembayung Kusuma Diningrum Lidya, Leni Listiasari, Faranita Ratih Made Gayatri Anggarkasih Marithasari, Harries Mentari, Junifer Muhammad Farhan Muhammad Haekal Muhammad Rifa Zainur Ridha Muhammad Riyadh Afkar Muhammad Rizky Firmansyah Hs Chandra Praja Muhammad Shafwa Muhammad Shafwa Nadira Marsandri Ratnakaniya Nadira Salwa Faizaty Nailalmuna, Aghitsni Nengri Nengri Netti Tinaprilla Ninda Aulina Nur Amallina, Davina Naswa Nurinda Utami Padoma Nurlela Nurlela Pamungkas, Muhammad Aldryansyah Pangihutan S, Josua Crystovel Parhusip, Debora K.P Permata, Femi Aldilla Puspa, Amelia Setya Putri , Amalia Putri Nadira Gustina Gustina Putri Pebrianti Utami PUTRI, NABILAH Queen Fadilla Melawardani Raden Alika Queena Aulia Wijaya Rahmasari, Liisa Firhani Rahmawati Liswahyuni Dwi Wardhani Rasidin Karo-Karo Sitepu Revian Alif Maulana Rhaka Agung Setiawan Ristianingrum, Anita Riza Muharmayenti Rizki Amalia Rizky Iswanto Rohimah Rohimah Rusmiyati, Henny Salsabila Shafa Maura Sapti Nurlatifah Sari, Melani Permata Sastrawan, Uding Sebayang, Veralianta Br Shintia Dwiandini Silva, Anindya Siswahyudianto Situmorang, Nengri Sri Hartoyo Suci Hakimah Suharno Suharno Suharno Suharno Suharno Suharno Syaharani Syahira, Salwa Talitha Azalia Tambajong, Daisy Tarigan, Desriana Maya Sari Tirtana, Arif Tri Armyanti Vela Rostwentivaivi Warcito Widya Hasian Situmeang Wijaya, Allieccia Tessalonika Wiwik Wiqoyatun Nisa Wiwik Wiqoyatun Nisa Yesika Ardi Tiofani Yukabad, Marizka Yunus Al Gaza Zahra Nur Afifah Zakwan Zaky Bahara Simbolon Zheika Zamelia