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All Journal AGRIEKONOMIKA Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan JURNAL AGRONIDA Jurnal Hexagro Journal of Integrated Agribusiness PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Community Development Journal: Jurnal Pengabdian Masyarakat Agrica Ekstensia AgriHumanis: Journal of Agriculture and Human Resource Development Studies MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Penyuluhan Pertanian Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Manajemen dan Bisnis International Journal of Economics (IJEC) Jurnal bintang manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agridev Journal : Agribusiness Digitalization & Community Development Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Teknologi Pangan dan Ilmu Pertanian JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara Botani: Publikasi Ilmu Tanaman dan Agribisnis JURNAL SOSIAL TERAPAN (JSTR)
Manalu, Doni Sahat Tua
1Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB University, Jl. Kumbang, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Azolla Pinnata SEGAR SEBAGAI PAKAN ALTERNATIF UNTUK MENGURANGI BIAYA PRODUKSI AYAM BROILER Tarigan, Desriana Maya Sari; Manalu, Doni Sahat Tua
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 01 2019 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.654 KB) | DOI: 10.31186/jagrisep.18.1.177-186

Abstract

Feeds costs are the largest cost in livestock business, which reaches 60-70% of all production costs. Feed costs can be reduced by using alternative feed ingredients that have high value, relatively cheap prices, easy to obtain and safe for consumption, and ones of its is Azolla pinnata. This study used a Completely Randomized Design (CRD) method with 5 (five) treatments and 4 (four) replications on 100 broilers. Each experimental unit is occupied by 5 (five) starter period broilers. The percentage of fresh Azolla pinnata in the ration of this experiment are; 0%, 5%, 10%, 15% and 20%. Broiler are maintained and retrieved data for 4 weeks. Parameters that observed were chicken weight, feed consumption and feed conversion. The results showed that the percentage of Azolla pinnata significantly affected the chicken weight and feed consumption, but the effect was not significant on feed conversion. The best use of fresh Azolla pinnata is at 10% level in the ration. Using azolla 10% in the ration can reduce the costs for commercial feed use up to  9.9% of total feed consumption. 
Analysis of the Influence of Digital Marketing Content on Customer Satisfaction at PT Godongijo Asri Tua Manalu, Doni Sahat; Wicaksono, Aditya; Nurlaili, Ulil Azmi; Suharno, Suharno; Sari, Melani Permata; Bunda, Asti Permata; Kamila, Farhana Talida
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1179

Abstract

This research aims to analyze the influence of digital marketing content on customer satisfaction at PT Godongijo Asri, a tourist destination consisting of ecotainment education, restaurants and fishing lake. By involving 100 respondents, this research used the SWOT analysis method and Importance Performance Analysis (IPA) to evaluate the quality of digital marketing content and its impact on customer perception and satisfaction. The research results show that interesting and informative content can increase customer satisfaction. In addition, the company's internal analysis shows that PT Godongijo Asri is in Region I (Grow and Build) in the IE Matrix, which recommends growth and development strategies. Priority strategies include using brand awareness to create engaging content and diversifying content across various digital platforms. Even though many attributes are considered good, there are several aspects that need to be improved, such as clarity of information and website loading speed. In conclusion, digital marketing content has a significant influence on customer satisfaction, and companies are advised to continue to improve the quality of content and carry out regular updates to attract more customers.
Peningkatan Minat Peduli Lingkungan Masyarakat Desa Buduan melalui Pelatihan Urban Farming dengan Media Tanam Hidrogel Afifah, Ulil Azmi Nurlaili; Lestari, Fitriani Eka Puji; Manalu, Doni Sahat Tua; Marithasari, Harries; Rusmiyati, Henny
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.2.217-223

Abstract

Buduan Village, located in Suboh District, Situbondo Regency, East Java, is developing by continuously keeping up with the times so that rice fields are turned into buildings and structures. Buduan Village people's awareness of the environment still needs to grow, even though green open land is decreasing. Urban farming is introduced to the community to care for the environment and provide knowledge regarding several ways to grow crops on increasingly narrow land. Hydrogel is a planting medium in urban farming techniques that is easy to introduce to the public to increase interest in planting. The IPB Vocational School Homecoming Lecturer Team provided urban farming training using a planting system using hydrogel to the people of Buduan Suboh Village. This training activity aims to increase people's interest in planting. The training was carried out by providing urban farming material and continued with direct planting practice using hydrogel planting media. The Buduan Village Community attended this training from the Family Empowerment and Welfare (PKK) group and the Azzaidah recitation group; a total of 33 participants took part in the training. The results of this training provide knowledge about urban farming to the people of Buduan Suboh Village and the urban farming system. Planting using hydrogel media is implemented by the community in their respective home areas as an initial initiation into caring for the environment.
PREFERENSI PETANI DALAM PEMANFAATAN DIGITAL MARKETING SEBAGAI SARANA PEMASARAN Sebayang, Veralianta Br; Manalu, Doni Sahat Tua; Wicaksono, Aditya; Suharno, Suharno; Sitepu, Rasidin Karo Karo
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.4749

Abstract

The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Pengembangan Potensi UMKM Sandal & Sepatu: Keterlibatan Produsen, Agen, dan Konsumen di Kelurahan Mulyaharja Kuntari, Wien; Sastrawan, Uding; Manalu, Doni Sahat Tua; Sebayang, Veralianta br; Lidya, Leni; Ristianingrum, Anita; Warcito, Warcito; Nurlela, Nurlela; Dewi, Intani; Rahmasari, Liisa Firhani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.975

Abstract

This community service activity aims to support the development of the potential of Micro, Small, and Medium Enterprises (MSMEs) in the sandal and shoe sector in Mulyaharja Village, Bogor City, through empowering producers, agents, and consumers. Through a participatory approach, this program involves innovative production training, strengthening distribution networks, and increasing consumer understanding of local products. The results of the community service show that the active involvement of producers in improving product quality, agents in expanding market access, and consumers in providing constructive feedback can increase the competitiveness and sustainability of MSMEs. Digital technology support is also implemented to help market and brand products more widely. The collaboration between these three main components shows that the development of MSMEs in Mulyaharja Village not only has an impact on local economic growth, but also on improving the skills and independence of the local community. It is hoped that the results of this activity can continue and become a model for the development of MSMEs in other areas.ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mendukung pengembangan potensi Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor sandal dan sepatu di Kelurahan Mulyaharja, Kota Bogor, melalui pemberdayaan produsen, agen, dan konsumen. Melalui pendekatan partisipatif, program ini melibatkan pelatihan produksi yang inovatif, penguatan jaringan distribusi, dan peningkatan pemahaman konsumen terhadap produk lokal. Hasil pengabdian menunjukkan bahwa keterlibatan aktif produsen dalam peningkatan kualitas produk, agen dalam perluasan akses pasar, serta konsumen dalam memberikan umpan balik yang konstruktif dapat meningkatkan daya saing dan keberlanjutan UMKM. Dukungan teknologi digital juga diimplementasikan untuk membantu pemasaran dan branding produk secara lebih luas. Kolaborasi antara ketiga komponen utama ini menunjukkan bahwa pengembangan UMKM di Kelurahan Mulyaharja tidak hanya berdampak pada pertumbuhan ekonomi lokal, tetapi juga pada peningkatan keterampilan dan kemandirian masyarakat setempat. Diharapkan, hasil dari kegiatan ini dapat terus berlanjut dan menjadi model bagi pengembangan UMKM di wilayah lain.
ANALISIS DAYA SAING SERTA FAKTOR-FAKTOR YANG MEMENGARUHI PANGSA PASAR NEGARA EKSPORTIR UTAMA KOPI DI NEGARA IMPORTIR UTAMA KOPI Manalu, Doni Sahat Tua; Harianto; Suharno; Hartoyo, Sri
Buletin Ilmiah Litbang Perdagangan Vol 16 No 1 (2022): BILP
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Negara eksportir utama kopi dunia dalam kurun waktu 1995-2017 adalah Brazil, Vietnam, Kolombia dan Indonesia. Sementara importir utama dunia adalah Amerika Serikat, Jepang, dan Jerman. Tujuan penelitian ini adalah untuk menganalisis daya saing komparatif negara eksportir utama kopi dunia dan menganalisis faktor-faktor yang memengaruhi pangsa pasar negara eksportir utama kopi di negara importir utama kopi. Data yang digunakan merupakan data sekunder menggunakan jenis data time series periode 1995-2017 dengan kode HS 090111. Metode analisis data yang digunakan adalah metode Revealed Comparative Advantage, Dynamic Revealed Comparative Advantage, dan metode Linear Approximate Almost Ideal Demand System. Hasil penelitian menunjukkan bahwa keempat negara eksportir utama kopi dunia memiliki daya saing yang bervariasi. Faktor-faktor yang memengaruhi pangsa pasar negara eksportir utama kopi di negara importir utama kopi adalah harga dan non harga. Rekomendasi yang diberikan memerlukan keterlibatan dari berbagai pihak (petani, pengusaha, dan pemerintah) mulai dari cara budidaya, pemeliharaan, panen, dan pasca panen yang benar dilakukan dengan memberikan penyuluhan melalui program pemerintah, penerapan sertifikasi mutu kopi serta kebijakan perdagangan dalam bentuk kerja sama bilateral. Kata Kunci: Kopi, Ekspor, Persaingan, Pasar Global Abstract The main exporting countries of world coffee in the period 1995-2017 were Brazil, Vietnam, Colombia, and Indonesia. The world's main importers are the United States, Japan, and Germany. The purpose of this study is to analyze the comparative competitiveness of the world's main coffee exporters and to analyze the factors that influence the market share of the major coffee exporting countries in the major coffee importing countries. The data used in this study is secondary data obtained from various sources using time series data for the period 1995 to 2017 with the HS code 090111. The data analysis method used is the Revealed Comparative Advantage, Dynamic Revealed Comparative Advantage, and Linear Approximate Almost Ideal Demand System. The results showed that the four major coffee exporters in the world had competitiveness. The factors that affect the market share of the main coffee exporting countries in the main coffee importing countries are price and non-price. The recommendations given require the involvement of various parties (farmers, entrepreneurs, and the governments) starting from the correct way of cultivation, harvesting, and post-harvest carried out by providing counseling through government programs, implementing coffee quality certification, and trade policies in the form of bilateral cooperation. Keywords: Coffee, Export, Competition, Global Market JEL Classification: C22, F13, O24, Q17
Co-Authors ., Harianto Aditia, Derry Aditya Wicaksono Aditya, Naufal Agief Julio Pratama Akhdan Hadi Zahran Al Qodariah, Nur Khansa Almalia Pramena Andi Dhiya Khalidah Zaenal Andini Firannisa Andini Wulandari Andya Nabila Arawinda Angelica Nabila Ahdy Anie Puspita Sari Asrisah Nurindra Assaidah Nurul Astri Muliasari, Ade Aulia Mardatila Ayu Dewanti Ayu Gupita Sari Azrina Qisthina Zamila Azryl Gustian Azhar Bilqis Bilqis, Bilqis Bulan Wiranata Septiani Tambunan Bunda, Asti Permata Chintya Eka Putri Chintya Kenisah Gultom Desriana Maya Sari Tarigan Dewi, Intani Dhika Prita Hapsari Dian Fajria Syahwidyanti Diana Indah Ramadhani Dinda Dauty Diva Nurfitrianti Azizah Fauzan Ariq Fauzan, Farhan Fauziah Zumna Aqilah Febrya Sarahsati Ferdisar Adrian Fitriyani Ghandy, Abel Gina Jaudah Gustiya Kevin Nugrahaini Hardini, Sri Y.K Harianto Harianto Harianto Hartoyo Hartoyo Helianthi Dewi Hidayati Fatchur R Hidayati Fatchur R Indah Maulina Utami Irlina Jilani Isma Nurjanah Jelianus Nduru Julia , Dika Kamila, Farhana Talida Kartiman, Roni Khairunnisa Salsabilla Kuntari, Wien Lavyina Br Bangun Lestari, Fitriani Eka Puji Lidya, Leni Listiasari, Faranita Ratih Marithasari, Harries Mentari, Junifer Muhammad Farhan Muhammad Rifa Zainur Ridha Muhammad Rizky Firmansyah Hs Chandra Praja Muhammad Shafwa Nadira Marsandri Ratnakaniya Nadira Salwa Faizaty Netti Tinaprilla Ninda Aulina Nur Amallina, Davina Naswa Nurinda Utami Padoma Nurlela Nurlela Pangihutan S, Josua Crystovel Permata, Femi Aldilla Putri , Amalia Putri Pebrianti Utami Queen Fadilla Melawardani Rahmasari, Liisa Firhani Rahmawati Liswahyuni Dwi Wardhani Rasidin Karo-Karo Sitepu Revian Alif Maulana Rhaka Agung Setiawan Ristianingrum, Anita Riza Muharmayenti Rizky Iswanto Rohimah Rohimah Rusmiyati, Henny Salsabila Shafa Maura Sapti Nurlatifah Sari, Melani Permata Sastrawan, Uding Sebayang, Veralianta Br Silva, Anindya Situmorang, Nengri Sri Hartoyo Suci Hakimah Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Syaharani Talitha Azalia Tambajong, Daisy Tarigan, Desriana Maya Sari Tirtana, Arif Tri Armyanti Ulil Azmi Nurlaili Afifah Vela Rostwentivaivi Warcito Widya Hasian Situmeang Wijaya, Allieccia Tessalonika Yesika Ardi Tiofani Yukabad, Marizka Yunus Al Gaza Zakwan Zaky Bahara Simbolon Zheika Zamelia