Claim Missing Document
Check
Articles

Beach Quality Evaluation as a Strategy for Sustainable Coastal Tourism Management Kenedi Kenedi; April Laksana; Miftahul Huda
Jurnal Penelitian Pendidikan IPA Vol 10 No 10 (2024): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i10.8792

Abstract

This study evaluates the quality and visitor satisfaction across Anyer Beach, Tanjung Lesung Beach, Carita Beach, and Sawarna Beach in Banten, Indonesia, using the Bath Area Registration and Evaluation (BARE) survey and Importance-Performance (I-P) Matrix analysis. Each beach's attributes, including security, water quality, facilities, litter management, and scenery, are assessed to identify strengths and areas for improvement. The findings reveal varying levels of performance and visitor satisfaction, highlighting notable gaps in safety, medical facilities, showers, waste facilities, and changing rooms. Recommendations include enhancing safety measures, upgrading medical and shower facilities, improving waste management practices, and preserving scenic beauty to enhance visitor experiences and support sustainable tourism practices.
PERAN HUMAS BPS KOTA CILEGON DALAM PENGELOLAAN MEDIA SOSIAL DALAM PELAYANAN PUBLIK Mulyana, Bagos Budi; Laksana, April; Handayani, Putri; Priatna, Achmad Nashrudin; Suryasuciramdhan, Arfian
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.7563

Abstract

Perkembangan media sosial telah mengubah cara instansi pemerintah berinteraksi dengan masyarakat, termasuk Badan Pusat Statistik (BPS) Kota Cilegon. Media sosial Instagram sebagai salah satu platform berbasis visual yang digunakan oleh tim Humas BPS Kota Cilegon untuk menyampaikan informasi statistic secara real time, mendukung keterbukaan informasi publik, serta membangun citra positif lembaga. Penelitian ini dilatar belakangi oleh kebutuhan akan pelayanan informasi yang cepat, interaktif, dan mudah diakses, sejalan dengan peran humas pemerintah sebagai penghubung komunikasi dua arah antara instansi dan publik.Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian adalah tim Humas BPS Kota Cilegon yang mengelola akun Instagram resmi @bpscilegon. Analisis data dilakukan melalui tahap pengumpulan data, reduksi data, dan penyajian hasil secara naratif dengan mengacu pada teori 4C Chris Heuer (Context, Communication, Collaboration, Connection) untuk menilai strategi pengelolaan media sosial dalam pelayanan masyarakat. Dalam penelitian ini memiliki 2 poko penelitian yaitu 1)Bagaimana Peran Humas BPS Kota Cilegon Pada Pengelolaan Media Sosial Instagram Dalam Pelayanan Masyarakat? 2)Bagaimana efektivitas penggunaan Instagram oleh Humas BPS Kota Cilegon dalam meningkatkan pelayanan dan interaksi dengan masyarakat?.Hasil penelitian menunjukkan bahwa Humas BPS Kota Cilegon sudah memanfaatkan media sosial Instagram untuk mengemas informasi statistik secara visual, berinteraksi aktif dengan masyarakat melalui komentar dan fitur interaktif lainnya yang ada di Instagram, berkolaborasi dengan unit internal maupun pihak eksternal, serta membangun koneksi dan kepercayaan publik. Strategi ini meningkatkan aksesibilitas dan kecepatan penyebaran informasi, memperkuat citra lembaga, serta mendorong partisipasi publik dalam kegiatan statistik. Temuan ini menegaskan bahwa pengelolaan Instagram yang strategis mampu menjadi jembatan efektif antara institusi publik dan masyarakat di era digital.
Penyuluhan Sadar Kesehatan pada Dampak Anemia dalam Pencegahan Stunting di Usia Remaja di MTSN 5 Pandeglang Winarto, Herry Octa; Laksana, April; Ferdiana, Riska; Lena, Lapina; Muslim, Hafid Maulana; Nuraini, Intan; Chaniyanti, Dwi Regita; Nadasari , Putri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran siswa MTS Negeri 5 Pandeglang mengenai hubungan antara anemia dan stunting serta pentingnya pencegahan sejak usia remaja. Kegiatan dilakukan melalui penyuluhan interaktif dengan pendekatan Health Belief Model (HBM) dan desain penelitian pra-eksperimental one-group pretest–posttest. Sebanyak 70 siswa mengikuti kegiatan, dengan 27 siswa yang mengisi instrumen pre-test dan post-test secara lengkap. Hasil analisis menunjukkan adanya peningkatan rata-rata skor pengetahuan dari 3,74 ± 1,13 menjadi 4,85 ± 0,46 dengan nilai t = 4,73 dan p < 0,0001, yang berarti terdapat peningkatan signifikan setelah penyuluhan. Kegiatan ini terbukti efektif dalam meningkatkan pemahaman remaja tentang pencegahan anemia dan stunting, serta mendorong pembentukan perilaku hidup sehat di lingkungan sekolah. Melalui kolaborasi antara tim pengabdian, pihak sekolah, dan Puskesmas, kegiatan ini berkontribusi terhadap program nasional percepatan penurunan stunting dan peningkatan kualitas kesehatan remaja
Transformasi Digital di Pesantren: Kolaborasi Pengabdian Masyarakat Menuju Pesantren Cerdas Rudianto Rudianto; Munawaroh Munawaroh; April Laksana; Kenedi Kenedi; Ardiyansah Ardiyansah; Anisa Pramitasari; Pretty Failasufa Aziza; Kiki Setyawati; Sari Ningsih; Indri Yani; Imam Rozikin; Denardo Denardo; Anisa Kusumawardani; Abdul Chatim Pramono; Yuwan Ditra Krahara; Harsiti Harsiti; Agus Irawan; Mohamad Hilman; Iqbal Fernando; Ahmad Fatoni
WINDRADI: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): June
Publisher : P3M FIA UNKRIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/windradi.v3i1.323

Abstract

Community service represents one of the fundamental contributions of academics to social development, particularly in the educational sector. This article elaborates on the implementation of a community engagement program entitled Towards Smart Pesantren through Digital Transformation, conducted on May 28, 2025, at SMA Bi’rul Ulum Cisait, Serang, Banten. The initiative emerged from an inter-university collaboration aimed at enhancing the digital capacities of santri (Islamic boarding school students) to better prepare them for the challenges of the digital age. The program focused on training in graphic design, public speaking, an introduction to artificial intelligence (AI), and human resource development (HRD) in the digital context. Methods employed in the program included lectures, interactive discussions, and hands-on practice, allowing participants to gain both theoretical understanding and practical skills. The participatory approach fostered active engagement and created an enriching learning environment. Evaluation results indicated a high level of enthusiasm among the participants and a marked improvement in their grasp of fundamental digital competencies. This program exemplifies the strategic potential of inter-institutional academic collaboration in supporting the digital transformation of pesantren-based education in Indonesia. It is expected that the initiative can serve as a replicable and sustainable model for future community service efforts in similar educational contexts, particularly in promoting 21st-century skills.
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Peran Digital dalam Membentuk Pola Interaksi Komunikasi Interpersonal Generasi Z Muhamad Syarif Hidayatullah; Rini Rusnawati; Gita Belaroza; Bunga Astri Cahya Nabiyina; April Laksana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 1 (2025): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i1.1987

Abstract

Generasi Z, a younger generation in the digital era, uses active social media for effective communication. They use emojis and group chats, but are less formal in formal communication and more informal. Digital communication has both positive and negative effects on their social interactions. Education on media literacy and information literacy is crucial for Genrasi Z to improve critical thinking and interpersonal communication skills.
Pentingnya Human Relations Dalam Membangun Kualitas Komunikasi di Organisasi Kampus Maulana Yusuf; Leo Feni Agustina; Nessya Mayla; Nazlah Azzahra; April Laksana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 1 (2025): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i1.2018

Abstract

Every organization must have problems, problems that often arise in organizations are disharmonious relationships between leaders and their members, or between fellow members. This problem is caused by interference barriers in organizational communication. All organizational activities will run in accordance with their respective duties and functions if communication takes place effectively in all lines of the organization. Conversely, failure to foster effective and harmonious communication will hamper the implementation of tasks in the organization. Without communication there is no coordination, and without coordination there will be overlapping work, confusion of information, and misunderstanding in interpreting and carrying out organizational tasks. Organizational leaders are the spearhead of the organization to create comfort, bring motivation, and foster loyalty to the organization. every organization must apply the principles of public relations and human relations in order to build effective communication quality.
Co-Authors A. Nashrudin P Abdul Chatim Pramono Achmad Nashrudin Ade Idzhar Agus Irawan Agus Sunardi Ahmad Fatoni Ahmad Toni Alfita, Aida Alhane Wahdaliansyah Ali Humadi Amelia Angge Utomo Ani Gusliyani Anisa Kusumawardani anisa pramitasari Anisah, Ayu Ardiyansah Ardiyansah Arfian Suryasuciramdhan Arif Fazarudin Asep Saepulloh Asnawi Asnawi Atomy, Sri Azhar, Intan Nabila Baso, Andi Muhammad Fauzan Bintang Dwi Adiana Bunga Astri Cahya Nabiyina Chaniyanti, Dwi Regita Daniel Happy Putra De Fretes, Safira Britantia Denardo Denardo Dewi Ilma Agustin Dewi, Intan Indria Diah Ayu Pratiwi Dian Siska Pertiwi Diantoro, Eman Dwi Yanti Dwiyanti, Shafira Eka Isnarini Eka Susilawati, Eka Eli Apud Saepudin ENCEP SAEFULLAH, ENCEP Fadilah, Shifa Fajarwati, Noerma Kurnia Fatchurrochman, Agus Faturohman Febriyanti, Galuh Ferdiana , Riska Ferdiana, Riska Fernando Fernando Fikri, Rian Firdaus , Zahrah Mahfudzah Firdaus, Zahrah Mahfudzah Fitrianti, Rizqi Gagah Dwiki Putra Aryono Gatot Hartoko Gita Belaroza Hanafi, Mansur Hanip, Hanip Harsiti Harsiti Hartoko, Gatot Idzatullah, Alif Illahiya, Adrikni Imam Rozikin Indri Yani Intan Indria Dewi Intan Indria Dewi Intan Nuraini Iqbal Fernando Irwan Sukmawan Irwan Sukmawan Irwanto Irwanto Jannah, Fahisatul Japar Riyanto jumiah, jumiah Juwita Sari Kenedi, Kenedi Kiki Setyawati Koid Jalal Sukron Lena, Lapina Leo Feni Agustina Lestari, Dwi Maya Lia, Lapina Masriyadi Masriyadi Masriyadi, Masriyadi Maulana Yusuf Meiby Zulfikar Miftahul Falah Miftahul Huda Miliani, Aminah Mohamad Hilman Mohamad Ikrom Arasid Mubaraq, Banu Sulaeman Muflihah Muflihah Muhamad Syarif Hidayatullah Muhammad Syarif Hidayatullah, Muhammad Syarif Mujahidin, M. Halwin Mulyana, Bagos Budi Munawaroh Muntaz, Rizal Muslim, Hafid Maulana Nadasari , Putri Najat, Kamilatun Nazlah Azzahra Nessya Mayla Nurfaizi, Dandi Aulia Nursalim Nursalim Pramudita, Sindy Pratiwi, Rida Astuti Pretty Failasufa Aziza Putra, Toby Farda Putri Handayani Putri, Sekar Tijani Putri, Vanisa Novianti Rahma, Anasya Maulikha Rahmanda, Ersa Rini Rusnawati Riska Ferdiana Riska Ferdiana Rizkyana, Neng Putri Febbyalika Rosanti RR. Ella Evrita Hestiandari Rudianto Rudianto Saputra, Rizky Esa Sari , Nofalia Juliana Sari Ningsih Sari, Nofalia Juliana Septiyani, Rini Dwi Suherman Arifin Sukmawan, Irwan Sulistiawati Sulistiawati Suminah Suminah, Suminah Suseno, Bambang Dwi Sutisna, Nuril Anwar Uswatun Hasanah Wahyiah, Ita Rosita Winarto, Herry Octa Yena F, Flarines Yulianti, Neng Cahya Yunika Br. Naibaho Yuwan Ditra Krahara Zaenudin Zaenudin