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All Journal Teknika: Jurnal Sains dan Teknologi Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL PENDIDIKAN TAMBUSAI Journal on Education Minda Baharu JISIP: Jurnal Ilmu Sosial dan Pendidikan Turast: Jurnal Penelitian dan Pengabdian Community Development Journal: Jurnal Pengabdian Masyarakat LEGAL BRIEF Jurnal Ilmu Komunikasi Network Media Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Indonesian Community Journal Batara Wisnu : Indonesian Journal of Community Services Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research International Research of Multidisciplinary Analysis PANDITA: Interdisciplinary Journal of Public Affairs Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Antasena: Governance and Innovation Journal Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa WINDRADI: Jurnal Pengabdian Masyarakat ETIC (EDUCATION AND SOCIAL SCIENCE JOURNAL)
April Laksana
Universitas Bina Bangsa
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Analysis of tourism carrying capacity at KSPP Tanjung Lesung as part of sustainable marine tourism development Laksana, April; Huda, Miftahul; Kenedi, Kenedi
Jurnal Teknika Vol 19, No 2 (2023): AVAILABLE ONLINE IN NOVEMBER 2023
Publisher : Faculty of Engineering, Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/tjst.v19i2.21941

Abstract

Marine tourism is one of the tourism sectors with significant potential for development in the province of Banten. However, the development of this sector must be carried out with consideration for the principles of sustainable development. In the context of marine tourism, the assessment of tourism carrying capacity becomes crucial as marine tourist attractions are prone to environmental damage and social issues. Tourism carrying capacity assessment (TCCA) is one approach that can be used to evaluate how many tourists visits a destination can handle without harming the environment or reducing the quality of the tourist experience. TCCA analysis is conducted by considering aspects such as economic facilities, socio-cultural, and ecological environment. This research aims to assess the tourism carrying capacity at Tanjung Lesung Tourism Special Economic Zone as part of sustainable marine tourism development, based on which supporting aspects need to be developed and to determine the coupling coordination among these three aspects. The aspect that needs development is the ecological environmental aspect with a performance level of 8.79%. Meanwhile, the lowest degree of coordination relationship among systems that needs improvement is the relationship between socio-cultural and ecological environmental aspects, with a degree value of 0.64899. 
PKM Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal Masyarakat Baduy Dalam Melestarikan Kain Tenun Aros Sebagai Simbol Budaya Baduy Saepudin, Eli Apud; Laksana, April; Wahyiah, Ita Rosita; Pratiwi, Diah Ayu; Asnawi, Asnawi; Fadilah, Shifa; Yulianti, Neng Cahya; Hidayatullah, Muhammad Syarif; Illahiya, Adrikni; Lia, Lapina
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.6270

Abstract

Masyarakat Baduy dikenal dengan kearifan lokalnya yang unik dan tradisi yang masih terjaga. Kearifan lokal ini dapat menjadi potensi besar untuk pengembangan ekonomi kreatif yang berkelanjutan. Tujuan Pengabdian kepada masyarakat ini bertujuan untuk membantu masyarakat Baduy dalam mengembangkan ekonomi kreatif berbasis kearifan lokal. Kegiatan Beberapa kegiatan yang dapat dilakukan dalam pengabdian ini antara lain. Pemetaan potensi Melakukan identifikasi dan pemetaan potensi kearifan lokal yang dapat dikembangkan menjadi produk ekonomi kreatif.Pelatihan dan pendampingan: Memberikan pelatihan dan pendampingan kepada masyarakat Baduy dalam mengembangkan produk ekonomi kreatif, seperti Kain Tenun Baduy Manfaat:Pengabdian kepada masyarakat ini diharapkan dapat memberikan manfaat bagi:Masyarakat Baduy. Meningkatkan pendapatan dan kesejahteraan masyarakat Baduy melalui pengembangan ekonomi kreatif. Kelestarian kearifan lokal: Kearifan lokal masyarakat Baduy dapat terjaga dan dilestarikan melalui pengembangan ekonomi kreatif. Pemberdayaan masyarakat. Masyarakat Baduy menjadi lebih mandiri dan mampu mengelola potensi mereka sendiri.
Penyuluhan Hukum: Dampak Negatif Judi Online dan Pinjaman Online Encep Saefullah; Muflihah Muflihah; Bambang Dwi Suseno; Gatot Hartoko; April Laksana; Alhane Wahdaliansyah
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5178

Abstract

In Indonesia, there has been a lot of news reporting criminal acts carried out by teenagers, one of which is currently popular or becoming a trend is online gambling or slots. Online gambling has also been categorized as a cyber crime or criminal act via internet technology. Apart from online gambling, one of the trends that is currently widespread is pinjol (online loan) services. These two phenomena, which are currently a national problem, have raised concerns from the Government and all levels of society in Pulosari District, Pandeglang Regency, so serious efforts are needed from all parties, both the government, the community and parents. This service activity aims to provide education to the community in the form of legal counseling to increase the community's legal understanding and awareness about the negative impacts of online gambling and online loans in Pulosari District, Pandeglang Regency. The implementation method starts from literature review, field observations and legal counseling. The results of this activity increased knowledge, understanding and awareness of the people of Pulosari District about the negative impacts of online gambling and online loans.
TOURIST REVISIT INTENTION IN POST COVID-19 PANDEMIC: A MODIFIED PERSPECTIVE FROM THE THEORY OF PLANNED BEHAVIOUR (TPB) WITH A FOCUS ON DESTINATION IMAGE Kenedi, Kenedi; Septiyani, Rini Dwi; Laksana, April; Azhar, Intan Nabila
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.227

Abstract

The impact of the Covid-19 pandemic over the past three years has severely affected the tourism industry, particularly in Banten. The substantial decline in tourist visits is attributed to concerns about various risks. In January 2023, the Indonesian government officially lifted the PPKM (social distancing) regulations, allowing most activities, including tourism, to return to normal. Recognizing this opportunity, it is imperative for all stakeholders to implement effective actions and policies to rejuvenate Indonesian tourism, with a particular focus on Banten. The objective of this study is to investigate the interplay between attitude, subjective norm, and perceived behavioural control. This research adopts a modified perspective from the theory of planned behaviour to understand tourist revisit intentions to Umang Island, Banten, with the mediating variable being destination image. A non-probability sampling technique was employed, and questionnaires were distributed using an online application (Google Form) to 165 respondents who had previously visited Umang Island. The findings reveal that the modified perspective of the theory of planned behaviour, encompassing attitudes, subjective norms, and perceptions of behavioural control, significantly influences destination image. Additionally, the perception of risk significantly impacts tourists' intentions and attitudes towards returning, while subjective norms and perceptions of behavioural control play a significant role in the intention to revisit. Furthermore, attitudes, subjective norms, and perceptions of behavioural control exert a direct influence on tourists' return visits, with destination image serving as a mediating variable
Pengaruh Komunikasi Internal Terhadap Kinerja Karyawan Rizkyana, Neng Putri Febbyalika; Oktaria, Rina; Putra, Toby Farda; Muntaz, Rizal; Baso, Andi Muhammad Fauzan; Ilham, Muhamad; Laksana, April
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 5 (2024): December
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14281418

Abstract

Internal communication plays a role in supporting employee performance within an organization. This study aims to analyze the effect of internal communication on employee performance with a focus on how effective information delivery can improve productivity and collaboration. This study uses a qualitative literature study method, by reviewing various secondary sources such as scientific journals, academic articles, and relevant books. The data collected shows that open, clear, and transparent internal communication can strengthen employee understanding of their roles and responsibilities, while building harmonious working relationships. The results of this literature review confirm that good internal communication management is a strategic element in improving operational efficiency and overall organizational success.
PENGARUH KOMUNIKASI ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN DI PERUSAHAAN Mubaraq, Banu Sulaeman; Alfita, Aida; Rahma, Anasya Maulikha; Nurfaizi, Dandi Aulia; Laksana, April
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 9 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i9.7649

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi organisasi terhadap kepuasan kerja karyawan di perusahaan. Komunikasi organisasi yang efektif dianggap sebagai faktor kunci dalam menciptakan lingkungan kerja yang kondusif dan mempengaruhi kepuasan kerja. Kepuasan kerja berisi persepsi karyawan terhadap berbagai aspek pekerjaan mereka, termasuk hubungan antar individu, pengakuan dari manajemen, dan kesempatan pengembangan. Penelitian ini menggunakan metode studi literatur kualitatif, yang mengkaji berbagai referensi terkait komunikasi organisasi dan kepuasan kerja dari berbagai jurnal dan penelitian terdahulu. Data yang dikumpulkan berupa hasil analisis literatur mengenai hubungan antara komunikasi organisasi dan kepuasan kerja, serta faktor-faktor yang mempengaruhi kedua variabel tersebut. Hasil studi literatur menunjukkan bahwa komunikasi organisasi yang transparan, terbuka, dan dua arah dapat meningkatkan kepuasan kerja dengan menciptakan rasa keterlibatan, kepercayaan, dan pengakuan di kalangan karyawan.
GENERASI Z DALAM PEMBENTUKAN PERSONAL BRANDING MELALUI MEDIA SOSIAL TIKTOK Putri, Vanisa Novianti; Yanti, Dwi; Amelia; Lestari, Dwi Maya; Laksana, April
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 11 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i11.7842

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran media sosial TikTok dalam pembentukan personal branding di kalangan generasi Z. Generasi Z, yang terdiri dari individu yang lahir antara 1997 hingga 2012, dikenal sebagai pengguna aktif media sosial, terutama platform video pendek seperti TikTok. Melalui platform ini, mereka dapat membangun citra pribadi yang berfungsi untuk mempengaruhi persepsi publik, baik dalam konteks karier, pendidikan, maupun sosial. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan analisis konten terhadap beberapa akun TikTok yang populer di kalangan generasi Z. Hasil penelitian menunjukkan bahwa TikTok memberikan ruang bagi generasi Z untuk mengekspresikan diri mereka secara autentik, mengembangkan kreativitas, dan membangun koneksi dengan audiens yang lebih luas. Faktor-faktor seperti konsistensi, kreativitas, dan interaksi dengan pengikut memainkan peran penting dalam kesuksesan personal branding di platform ini. Namun, tantangan dalam menjaga keaslian dan menghadapi tekanan sosial juga menjadi isu yang perlu diperhatikan dalam proses pembentukan personal branding. Temuan ini diharapkan dapat memberikan wawasan bagi individu maupun profesional yang ingin memanfaatkan TikTok sebagai alat untuk membangun dan mengelola personal branding mereka di era digital.
Utilization of GIS in the development of marine tourism in the provincial strategic tourism area (KSSP) of Carita Aryono, Gagah Dwiki Putra; Laksana, April; Sukmawan, Irwan; Huda, Miftahul
Jurnal Teknika Vol 20, No 2 (2024): Available Online in November 2024
Publisher : Faculty of Engineering, Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/tjst.v20i2.28789

Abstract

The development of marine tourism is crucial as it holds great potential to boost the economy, particularly in coastal areas and small islands. This is related to the potential for new income sources, economic growth, environmental awareness, cultural heritage preservation, and the promotion of infrastructure development. The purpose of this study is to design a strategy for the development of marine tourism in the Carita Strategic Tourism Area (KSPP) using GIS, in order to produce a well-structured and directed marine tourism development plan. This research uses a mixed-method approach, combining quantitative and qualitative methods, where data were collected through literature reviews, surveys, observations, and in-depth interviews with tourism stakeholders in the Carita KSPP. The research findings show that Matahari Beach has moderate attractiveness with a classification value of 660 and moderate accessibility with a classification value of 300. Karang Sari Beach has moderate attractiveness with a classification value of 540 and moderate accessibility with a classification value of 300. Meanwhile, Pasir Putih Carita Beach has high attractiveness with a classification value of 930 and high accessibility with a classification value of 300
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Bakti Sosial Peduli Pendidikan Sebagai Bentuk Pengabdian Kepada Masyarakat di Desa Ciwarna Mancak Kabupaten Serang Riska Ferdiana; Intan Indria Dewi; Irwan Sukmawan; Kenedi Kenedi; April Laksana
WINDRADI: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): July - December
Publisher : P3M FIA UNKRIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/windradi.v1i1.143

Abstract

The community service programs implemented cover various aspects of community life, such as education, environment, economics and social. Building the capacity and empowerment of the Ciwarna Village community is also the main focus, by providing assistance and providing relevant assistance. In conclusion, SENABUNG's synergy in social activities with Bina Bangsa University KKM students in Ciwarna village has an important role in improving the quality of life of the local community. This collaboration reflects the spirit of cooperation and commitment of universities and students to actively contribute to solving social problems and improving community welfare
Co-Authors A. Nashrudin P Achmad Nashrudin Ade Idzhar Agus Irawan Agus Sunardi Ahmad Fatoni Ahmad Toni Alfita, Aida Alhane Wahdaliansyah Ali Humadi Amelia Angge Utomo Ani Gusliyani Anisa Kusumawardani Anisah, Ayu Ardiyansah, Ardiyansah Arfian Suryasuciramdhan Arif Fazarudin Asep Saepulloh Asnawi Asnawi Atomy, Sri Azhar, Intan Nabila Aziza, Pretty Failasufa Baso, Andi Muhammad Fauzan Bintang Dwi Adiana Chaniyanti, Dwi Regita Daniel Happy Putra De Fretes, Safira Britantia Denardo, Denardo Dewi Ilma Agustin Dewi, Intan Indria Diah Ayu Pratiwi Dian Siska Pertiwi Diantoro, Eman Dwi Yanti Dwiyanti, Shafira Eka Isnarini Eka Susilawati, Eka Eli Apud Saepudin ENCEP SAEFULLAH, ENCEP Fadilah, Shifa Fajarwati, Noerma Kurnia Fatchurrochman, Agus Faturohman Febriyanti, Galuh Ferdiana , Riska Ferdiana, Riska Fernando Fernando Fernando, Iqbal Fikri, Rian Firdaus , Zahrah Mahfudzah Firdaus, Zahrah Mahfudzah Fitrianti, Rizqi Gagah Dwiki Putra Aryono Gatot Hartoko Hanafi, Mansur Hanip, Hanip Harsiti Harsiti, Harsiti Hartoko, Gatot Hilman, Mohamad Idzatullah, Alif Illahiya, Adrikni Indri Yani, Indri Intan Indria Dewi Intan Indria Dewi Intan Nuraini Irwan Sukmawan Irwan Sukmawan Irwanto Irwanto Jannah, Fahisatul Japar Riyanto jumiah, jumiah Juwita Sari Kenedi, Kenedi Koid Jalal Sukron Krahara, Yuwan Ditra Lena, Lapina Lestari, Dwi Maya Lia, Lapina Masriyadi Masriyadi Masriyadi, Masriyadi Meiby Zulfikar Miftahul Falah Miftahul Huda Miliani, Aminah Mohamad Ikrom Arasid Mubaraq, Banu Sulaeman Muflihah Muflihah Muhammad Syarif Hidayatullah, Muhammad Syarif Mujahidin, M. Halwin Mulyana, Bagos Budi Munawaroh Munawaroh Muntaz, Rizal Muslim, Hafid Maulana Nadasari , Putri Najat, Kamilatun Nurfaizi, Dandi Aulia Nursalim Nursalim Pramitasari, Anisa Pramono, Abdul Chatim Pramudita, Sindy Pratiwi, Rida Astuti Putra, Toby Farda Putri Handayani Putri, Sekar Tijani Putri, Vanisa Novianti Rahma, Anasya Maulikha Rahmanda, Ersa Riska Ferdiana Riska Ferdiana Rizkyana, Neng Putri Febbyalika Rosanti Rozikin, Imam RR. Ella Evrita Hestiandari Rudianto Rudianto Saputra, Rizky Esa Sari , Nofalia Juliana Sari Ningsih Sari, Nofalia Juliana Septiyani, Rini Dwi Setyawati, Kiki Suherman Arifin Sukmawan, Irwan Sulistiawati Sulistiawati Suminah Suminah, Suminah Suseno, Bambang Dwi Sutisna, Nuril Anwar Uswatun Hasanah Wahyiah, Ita Rosita Winarto, Herry Octa Yena F, Flarines Yulianti, Neng Cahya Yunika Br. Naibaho Zaenudin Zaenudin