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Nur Rohman
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Journal : Asian Journal of Social and Humanities

 1 
Operational Risk Management and User Satisfaction as Drivers of Homestay Loyalty in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta Kiswantoro, Amin; Sugiarto, Sugiarto; Hendratono, Tonny; Rohman, Nur; Maulana, Rizky
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.504

Abstract

This study explores operational risk management in the context of homestays, a rapidly growing segment of the tourism industry. Specifically, the research aims to identify key operational risk management indicators tailored for homestays, focusing on homestay users in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta, Indonesia. A total of 156 respondents, all with prior experience in the area, participated in the study, which employed multi-stage sampling and triangulated data collection methods. The research utilized an explanatory design, with data analyzed through Structural Equation Modeling (SEM). To complement the quantitative findings, in-depth interviews were conducted with homestay managers and participants. The study investigated three primary variables: operational risk management, user satisfaction, and user loyalty. The results show that effective operational risk management has a positive and significant impact on user satisfaction. Furthermore, user satisfaction is a key driver of user loyalty, as satisfied users are more likely to revisit and recommend the homestay to others. This study provides valuable insights into the role of operational risk management in enhancing user experience and fostering long-term customer loyalty in the homestay sector.
Co-Authors A Halim Abdul Hakim Prima Yuniarto Abdul Matin Bin Salman Afreni Hamidah Agustina, Elvinda Bendra Ali Mujahidin Alim, Muhammad Bachrun Amin Kiswantoro Aminuyati Andika, Alek Anisah Anita Dewi Utami Annisa Annisa Ari Indriani Arief Wibowo Asep Syaiful Bahri, Asep Syaiful Ashartono, Rakhmat Asih Asih, Asih Asih Wiranti, Dwiana Ayuningtyas, Dian Cahyo Hasanudin Dar Kasih Day Ramadhani Amir Dian Ratna Puspananda Dwi Erna Novianti Efendi, M Shofriyan Eko Haryanto Faizah, Jihan Billah Fauziah, Zuliani Fhadlilla Fharhah, Syilla Firzatullah, Raden Muhamad Fisa, Triansyah Fresiliasari, Oktavie Hamdi Putra Ahmad Hamidaturrohmah, Hamidaturrohmah Hartono, Agus Budi Hasan, Khairuddin Hayatri, Maria Ana Sila Hendratono, Tonny Herman Herman Hermansyah Hermansyah Heru Ismaya Hidayatusholikah, Ning I, Heru Ihlas, Ihlas Inayatul Inayah Irfana, Tungga Buana Isma, Cut Nelga Istiningsih, Istiningsih Jannah, Roihatul Jehan, Adam Jodion Siburian Joko Setiyono Joko Setyono Jovial Pally Taran Junarti Junarti K, Neneng Rika J. Khotijah, Vina St Lailatunnihayah, Lailatunnihayah Laili, Rizkia Nur Leopoldus Ricky Sasongko Lintang, Ferlanda Maisya, Anis Makiya, Kiki Rizki Manggiasih, Ninda Dwi Matin , Moh. Fuadul Mochammad Imron Awalludin Muhaimin, Muh Muhammad Faisal Muhammad Rinov Cuhanazriansyah Munir, Muhammad Misbahul Murni, Intan Permata mutiah, siti Nahar, Afifatun Nahlidar, Nahlidar Nichla Choirin Attalina, Syailin Nofendri, Yos Novi Irawati Noviati, Fitria Nugroho, Agung Yuliyanto Nur Cahyani, Bela Dwi Parmadi, Mokhamad Puput Suriyah Puspitaningsih, Siska Rhamadani, Ilham Rifky, Rifky Rizky Maulana, Rizky Rizqiyah, Mufidah Rofiqoh, Naili Roni Hidayat Salsabila, Niken Alya Salsabila, Syifa Saparuddin Saparuddin Sari, Desti Yuvita Sari, Eva Dwi Puspita Satria, Teuku Dwirza Sely Ayu Lestari Shimbun, Annisa Fikria Siti Alliyah Solehhudin, Muhamad Sri Sutarni Sugeng Riyanto Sugiarto S Suharman Suharman, Suharman Sujiran sukri Sukri, sukri Sumardi Efendi Sungkar, Amru Supriyanto Supriyanto Susanto, Dwiyono Rudi Susilayati, Muslimah Sutriyani, Wulan Suwardi Suwardi Syaifi, Mat Tentia, Ine Touwe, Yohana S Toyib, Muhamad Tundjung Mahatma Vebrita, Gina Widiatmanta, Jeka Widiyono, Aan Widyakto, Adhi Yaqin, Muhammad Husnul Zahara Zahara Zahra, Mahar Hazzillia Az Zakiatin, Novelia Rizka Zetia Ramadani, Salsabila Zuriah, Fifi