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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Dimensi Management Analysis Journal Jurnal Manajemen Indonesia Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS Journal of Multidisciplinary Academic JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Implementasi Manajemen & Kewirausahaan Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Jurnal Manajemen Bisnis dan Organisasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Riwayat: Educational Journal of History and Humanities Pusat Publikasi Ilmu Manajemen
Rojuaniah Rojuaniah
Universitas Esa Unggul
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THE EFFECT OF PROMOTION, SERVICE QUALITY, PRICE AND LIFESTYLE ON FIRSTMEDIA CONSUMER SATISFACTION IN THE WEST JAKARTA AREA Dharaura Aziyasyah; Rojuaniah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine how much influence promotion, service quality, price and lifestyle have on consumer satisfaction. The object of this research is Firstmedia. This study collects data with a questionnaire, the scale used for the questionnaire is the Likert scale. There are 40 statements in the research questionnaire, so the minimum number of samples required is 200 respondents. Samples were selected using purposive sampling method. The measuring instrument used to measure the questionnaire used validity and reliability tests, validity tests were carried out by sampling the product moment correlation and reliability tests using Cronbach alpha. Meanwhile, to see the relationship between variables and the effect of each independent variable on the dependent variable using the t test and the analytical tool used is Multiple Linear Regression. The results of this study are that promotion, service quality, price and lifestyle have a positive and significant effect on consumer satisfaction
The Effect of Motivation and Job Satisfaction on Performance Through Employee Engagement as a Mediating Variable Untung Cristoper Simarmata; Rojuaniah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1362

Abstract

Employee performance an important role in human resource strategy that can determine the success of a company in achieving its vision and mission. The purpose of this study was to measure more specifically the influence of work motivation, job satisfaction on employee engagement and the performance of permanent employees of PT. Federal International Finance. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 170 respondents of permanent employees of PT. Federal International Finance, male and female with a work period of more than 4 years with staff positions. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that work motivation and job satisfaction have a direct effect on employee engagement. Furthermore, work motivation and job satisfaction have a direct effect on employee performance. Next, employee engagement has a direct effect on employee performance. Then employee engagement is proven to be a mediation between the relationship between work motivation and job satisfaction on employee performance. This study contributes to the company in maintaining and improving employee performance to be able to motivate employees to increase their knowledge and maximize their potential in this company. Then the company can prioritize employees who have more skills and contributions to the company in providing compensation. For further research, the researcher suggests expanding the research area and looking for objects in other fields.
Pengaruh Transformasi Budaya Perusahaan dan Pengembangan Karir Terhadap Keterikatan Karyawan Dimediasi Oleh Kepuasan Kerja Widiyanto, Ignatius Nugroho; Rojuaniah, Rojuaniah
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.4152

Abstract

Keberadaan karyawan memiliki peran penting bagi keberlangsungan perusahaan. Pegawai yang terikat dapat mendorong semangat kerja dan komitmen terhadap organisasi. Semakin tinggi keterikatan karyawan, maka semakin tinggi kemungkinan kinerja perusahaan. Berdasarkan kajian atas penelitian-penelitian sebelumnya, terungkap beberapa variabel yang diduga dapat mempengaruhi keterikatan karyawan di antaranya transformasi budaya perusahaan, pengembangan karir, dan kepuasan kerja, tetapi dilakukan pada unit analisis penelitian yang berbeda-beda. Berdasarkan hal itu, tujuan penelitian ini adalah untuk melihat pengaruh Transformasi Budaya Perusahaan dan Pengembangan Karir terhadap Keterikatan karyawan Dimediasi oleh Kepuasan Kerja pada perusahaan manufaktur perkabelan di Indonesia. Pengumpulan data penelitian menggunakan metode survei dengan menyebarkan kuesioner, baik secara langsung maupun kuesioner online, dengan skala penilaian dari 1 sampai 5 poin. Populasi penelitian ini ialah karyawan pabrik di industri perkabelan di Tangerang, yang berjumlah 830 karyawan. Jumlah sampel diambil sesuai dengan alat analisis yang digunakan yaitu Structural Equation Modeling (SEM). SEM (Structural Equation Modeling), yakni sebanyak 200 responden. Hasil penelitian menunjukkan bahwa: 1) transformasi budaya perusahaan berperan dalam menciptakan kepuasan kerja; 2) pengembangan karir berperan dalam menciptakan kepuasan kerja; 3) transformasi budaya perusahaan berperan dalam menciptakan keterikatan karyawan kepada perusahaan; 4) pengembangan karir berperan dalam menciptakan keterikatan karyawan kepada perusahaan; 5) kepuasan kerja berperan penting dalam mendorong keterikatan karyawan; 6) transformasi budaya perusahaan berperan dalam menciptakan keterikatan karyawan kepada perusahaan, melalui perannya dalam menciptakan kepuasan kerja; 7)  pengembangan karir berperan dalam menciptakan keterikatan karyawan kepada perusahaan melalui perannya dalam menciptakan kepuasan kerja. Berdasarkan hasil penelitian ini, maka diperoleh implikasi manajerial di mana manajemen perusahaan perkabelan di Tangerang perlu memprioritaskan upaya peningkatan kepuasan kerja yang dibangun melaluai pengembangan karir dan transformasi budaya perusahaan.
The Effect Of Brand Ambassador, Brand Trust And Brand Image On Purchase Decision On Beauty Product Amelia Rizky; Rojuaniah Rojuaniah; Abdul Haeba Ramli; Zianneil T. Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2966

Abstract

This study aims to determine: the influence of brand ambassador, brand trust and brand image on purchase decision. This study uses a quantitative approach and primary data as a data source obtained from a questionnaire. The population of this study is people who know and have bought beauty products. The sample taken was 130 respondents using purposive sampling technique. The method of collecting data by distributing questionnaires using google form, in this study using a Likert scale with a scale of 1-4. This study uses multiple linear regression analysis with the influence of three independent variables and one dependent variable. Based on the results of the research that has been conducted, it shows that brand ambassador have a positive and significant effect on purchase decision, brand trust has a positive and significant effect on purchase decision, and brand image has a positive and significant effect on purchase decision. Brand ambassador, brand trust and brand image together have an effect on purchase decision. This research is expected to provide important insights for marketers in designing effective marketing strategies for beauty products, especially in choosing brand ambassador and building brand trust and positive brand image. Keywords: Brand Ambassador, Brand Trust, Brand Image, Purchase Decision
The Effect of Advertising Attractiveness, Influencer Marketing, Online Customer Reviews on Brand Image and Purchase Decision: - Yuliana Qofifah; Rojuaniah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1525

Abstract

Advances in digital technology have changed the way companies interact with consumers, including in marketing communication strategies. In the context of the highly competitive telecommunications industry, the use of digital media is one of the keys to building brand image and influencing consumer purchasing decisions. This study was conducted to specifically analyze purchase decisions as a key variable influenced by various digital marketing communication factors, namely advertising attractiveness, influencer marketing, and online customer reviews, which then shape brand image. The purpose of this study was to more specifically measure the influence of advertising attractiveness, influencer marketing, and online customer reviews on brand image, as well as their impact on purchase decisions among Telkomsel product consumers in Wonosobo Regency. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 125 respondents. Primary data analysis was conducted using the Structural Equation Modeling (SEM) method. The results show that the independent variables of advertising attractiveness, influencer marketing, and online customer reviews significantly influence brand image, which in turn has a positive impact on purchase decisions. These findings provide important managerial implications for Telkomsel to continue optimizing digital-based marketing communication strategies, maintaining brand image consistency, and fostering customer engagement through social media. However, this study has limitations in terms of geographic coverage, focusing only on the Wonosobo region and being cross-sectional, thus not reflecting the dynamics of consumer perceptions over time. Further research is recommended to expand the study area and use a longitudinal approach to gain a deeper understanding and broader generalization of the results.
Coach Leadership and Achievement Motivation on Women Basketball Athletes Performance Citta Dewi, Kadek Pratita; Rojuaniah, Rojuaniah
Mutiara: Multidiciplinary Scientifict Journal Vol. 1 No. 10 (2023): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v1i10.94

Abstract

This study aims to determine the effect of coach leadership and achievement motivation on the performance of professional women's basketball athletes. This research is expected to contribute to the knowledge of organizational management and also make a practical contribution to clubs for the successful planning and implementation of improving athlete performance through coach leadership and motivation factors. This study uses a survey method. Respondents in this study were professional women's basketball athletes from six basketball clubs who participated in the 2021 Srikandi Cup, namely 1) Merpati Bali, 2) Friends of Semarang, 3) Flying Wheel Makassar, 4) GMC Cirebon, 5) Jakarta Scorpio and 6) Tanago Friesian Jakarta with a total sample of 120 athletes. The analysis technique uses SEM-PLS analysis. The results of the study show that the coach's leadership has an impact on achievement motivation and the performance of professional women's basketball athletes. The existence of support from good coach leadership will increase the athlete's achievement motivation. High achievement motivation makes athletes have big goals to achieve, so that athlete performance becomes better. Achievement motivation mediates the influence of coach leadership on athlete performance. The results of this study have implications that coaches need to provide more support to athletes so that they are more motivated to excel, so that they are expected to bring out their best performance for the team.
PENGARUH ENDORSMENT SELEBRITI, KETERIKATAN EMOSIONAL, DAN KEPERCAYAAN TERHADAP NIAT BELI Invantriani, Annisa; Moehammad Unggul Januarko; r, Endang Ruswanti; Rojuaniah
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 14 No. 2 (2025): September (In Pres)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v14i2.3711

Abstract

Popularitas Korean Wave (Hallyu) yang terus meningkat dalam beberapa tahun terakhir telah meningkatkan ketertarikan masyarakat global terhadap selebriti dan idola Korea, yang merambah berbagai aspek seperti drama, musik, kuliner, dan gaya hidup. Penelitian ini mengkaji pengaruh Celebrity Endorsement (daya tarik selebriti), Emotional Attachment (ikatan emosional), dan Trust (kepercayaan) terhadap Purchase Intention (niat membeli) konsumen produk makanan ringan di Provinsi DKI Jakarta. Data dikumpulkan melalui kuesioner daring yang disebarkan melalui Google Form. Analisis model struktural dan pengujian hipotesis menggunakan metode Structural Equation Model (SEM) PLS dengan melibatkan 121 responden. Hasil penelitian menunjukkan bahwa Celebrity Endorsement berpengaruh signifikan terhadap Emotional Attachment. Selain itu, terdapat hubungan signifikan antara Celebrity Endorsement dan Trust, serta antara Celebrity Endorsement dan Purchase Intention. Lebih lanjut, Emotional Attachment juga terbukti berpengaruh signifikan terhadap Purchase Intention, demikian pula dengan Trust. Penulis berharap kolaborasi antara selebriti internasional dengan produk makanan ringan Indonesia dapat menarik minat konsumen, khususnya penggemar, sehingga meningkatkan penjualan melalui pemanfaatan Celebrity Endorsement, Emotional Attachment, dan Trust.
Co-Authors Abdul Haeba Ramli Alfina Dwi Juniarti Amalia, Lia Amelia Rizky Aminullah Assagaf Anggrainy Putri Ayuningrum Angie Shanika Karien Pramudita Suranto Arna Suryani, Arna Asmadillah, Fifin Azizah, Fadilah Nur Baety, Nur Bayu Mayang Sari Bella Novita Citta Dewi, Kadek Pratita Destami, Gina Dery Dharaura Aziyasyah Djunaedi, Mira Kartika Dewi Eka Is Maya Elisa, Sabta Elistia Elistia Elistia Elistia Elistia, Elistia Endang Ruswanti Farhan Dwikaryana Feji Gusti Wardana Fitri Wahyuningsih Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Havidz, Ikramina Larasati Hazrati Hikmawati, Elok Ikramina Larasati Hazrati Havidz Indartinah, Septi Indriyanti, Winny Invantriani, Annisa Ismail, Shafinar Januar Mansyah Jatmiko Jatmiko Jessica Angela Jovita Nathania Kadek Pratita Citta Dewi Karin Putri Savira Kurniati, Nenny LIA AMALIA Lista Meria Lutfi Eka Sansetika Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Moehammad Unggul Januarko Mudjiarto Mudjiarto, Mudjiarto Najihatun, Najihatun Nur Hasanah Nurlinda, R.A. Olivia Vernanda Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul r, Endang Ruswanti Rahmawati, Wulan Ramadani, Shafira Hafsari Rona Veonnita Safitri, Yola Santika, Syahira Dwi Setyawati, Galuh Shertin Ayu Fitria Shiva Latifa SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sofia, Regina Deka Sri Langgeng Ratnasari Suci Anugraheni Suderajat Suderajat Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat Tang Tatang Winanta tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Tiwi Berliani Toni Candra Untung Cristoper Simarmata Veronica Lusianty Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Yolanna, Yolla Yuliana Qofifah Zianneil T. Gecolea