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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Management Analysis Journal Jurnal Manajemen Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS Journal of Multidisciplinary Academic JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan International Journal of Demos Bulletin of Counseling and Psychotherapy Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Action Research Literate (ARL) Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Implementasi Manajemen & Kewirausahaan Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Jurnal Manajemen Bisnis dan Organisasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Teknologi Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Riwayat: Educational Journal of History and Humanities Pusat Publikasi Ilmu Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies J-CEKI As-Syirkah: Islamic Economic & Financial Journal
Rojuaniah Rojuaniah
Universitas Esa Unggul
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The Influence of Content Quality on Social Media on Customer Loyalty Dapur Cokelat Products In Indonesia Lestari, Unik Dwi; Hasan, Manal Mohamed; Nadif, Muhammad Akhdan; Rojuaniah, Rojuaniah; Ikramina, Ikramina
International Journal of Demos (IJD) Volume 5 Issue 3 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i3.452

Abstract

Abstract:This study aims to analyze the effect of content quality on customer loyalty and word of mouth through stickiness in Dapur Cokelat Indonesia customers. With this, it is hoped that it can provide input to the Management of Dapur Cokelat Indonesia in increasing customer loyalty through the quality of content on social media. This research will be conducted in Indonesia in July 2023. The data collection process is carried out by distributing questionnaires online through Google Forms. Furthermore, this study used purposive sampling to determine respondents. This research was conducted on 175 customers who had purchased Dapur Cokelat products online. The resulting data is analyzed using the Structural Equation Model (SEM) method. The results of this study show the positive influence of content quality on relationship quality, attitudinal loyalty, behavioral loyalty, and word of mouth. However, this study also shows that content quality does not have a positive effect on stickiness.Keywords: content quality, relationship quality, stickiness, attitudinal loyalty, behavioral loyaltyAbstract:Penelitian ini bertujuan untuk menganalisis tentang pengaruh content quality terhadap loyalitas pelanggan dan word of mouth melalui stickiness pada pelanggan Dapur Cokelat Indonesia. Dengan ini harapannya dapat memberikan masukan kepada Manajemen Dapur Cokelat Indonesia dalam meningkatkan loyalitas pelanggannya melalui kualitas konten pada media sosial. Penelitian ini dilakukan di Indonesia pada bulan Juli 2023. Proses pengumpulan data dilakukan dengan menyebar kuesioner secara online melalui Google Form. Selanjutnya penelitian ini menggunakan purposive sampling untuk menentukan responden. Penelitian ini dilakukan pada 175 pelanggan yang pernah membeli produk Dapur Cokelat melalui online. Data yang dihasilkan dianalisa dengan menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan pengaruh positif dari content quality terhadap relationship quality, attitudinal loyalty, behavioral loyalty, dan word of mouth. Namun, pada penelitian ini juga menunjukkan bahwa content quality tidak berpengaruh positif terhadap stickiness.Kata Kunci: kualitas konten, kualitas hubungan, kelekatan, loyalitas sikap, loyalitas perilaku
Pengaruh Kompensasi, Disiplin Kerja dan Motivasi Terhadap Produktivitas Karyawan Albert, Albert; Nefianto, Tirton; Rojuaniah, Rojuaniah
Action Research Literate Vol. 7 No. 2 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i2.148

Abstract

Kompensasi diartikan sebagai sesuatu yang diterima para karyawan sebagai balas jasa untuk kerja mereka. Disiplin kerja dijelaskan sebagai suatu kesadaran dan kesediaan seseorang mentaati semua peraturan yang ada dan norma-norma sosial yang berlaku. Motivasi sebagai proses yang menjelaskan intensitas, arah, dan ketekunan individu dalam upaya mencapai tujuan. Produktivitas kerja adalah suatu perbandingan kualitas dan juga kuantitas dari pekerja dalam suatu waktu tertentu agar bisa mencapai hasil ataupun prestasi kerja yang efisien dan efektif sesuai dengan sumber daya yang digunakannya. Penelitian ini menggunakan 4 variabel dan memiliki tujuan untuk membuktikan pengaruh kompensasi, disiplin kerja, dan motivasi kerja terhadap produktifitas karyawan dari PT Blue Bird. Teknik pengumpulan data menggunakan kuisioner yang dibagikan kepada 134 responden. Data pada penelitian ini menggunakan data primer dengan menggunakan  36 pertanyaan yang berbentuk pernyataan didalam kuisioner dengan skala likert 5 point. Data dianalisis dengan menggunakan analisis regresi linear berganda. tujuan dari penelitian ini adalah ingin mengetahui pengaruh kompensasi, disiplin kerja dan motivasi terhadap produktivitas kerja pada Perusahaan PT Blue Bird Group. Hasil penelitian ini menunjukan bahwa kompensasi berpengaruh positif terhadap produktivitas karyawan. Disiplin kerja berpengaruh positif terhadap produktivitas karyawan. Motivasi kerja berpengaruh positif terhadap produktivitas karyawan. Kompensasi, disiplin kerja, dan motivasi kerja berpengaruh positif secara bersama sama terhadap produktivitas karyawan.
Pengaruh Luxury Brand Perception, Social Influence, Brand Personality Dan Country Of Origin Terhadap Purchase Intention Pada Perusahaan Fast Fashion di Indonesia Alfina Dwi Juniarti; Rojuaniah Rojuaniah
Manajemen Kreatif Jurnal Vol. 2 No. 1 (2024): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2613

Abstract

This study aims to take the influence of Luxury Brand Perception, Social Influence, Brand Personality and Country of Origin on Purchase Intention in fast fashion companies in Indonesia. This research is a causal research with a quantitative method approach and using multiple linear regression analysis. The population in this study is the millennial generation who intend to buy fast fashion products at H&M and Uniqlo. The sampling technique using non-probability sampling uses purposive sampling with a total sample of 150 respondents. The results of this study indicate that Luxury Brand Perception has no effect on Purchase Intention, Social Influence has no effect on Purchase Intention, Brand Personality has a positive effect on Purchase Intention, Country of Origin has a positive effect on Purchase Intention.
Kualitas Pelayanan, Pengalaman, Kepuasan, dan Perilaku Keluhan Terhadap Loyalitas Pelanggan Rojuaniah, Rojuaniah; Savira, Karin Putri; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Winanta, Tang Tatang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1386

Abstract

The rapid development of online business in Indonesia is increasing because of the character of people in indonesia who always want easy and practical shopping.most of the online businesses themselves use freight forwarding services for export and import activities. This leads to intense competition in the freight forwarding service industry, the purpose of this study to determine the effect of quality of service, customer experience, customer satisfaction or even customer complaint behavior on customer loyalty in the freight forwarding service industry companies.This study was designed using purposive sampling method involving 105 populations of freight forwarder customers. The Data were analyzed using structural Equation Model (SEM) PLS . the results of this study are service quality has a positive and significant effect on customer satisfaction and customer loyalty, customer experience has a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer complaint behavior has a negative and significant effect on customer loyalty. In this study can be input to the freight forwarding service industry in order to be fix or improve the quality and good experience for customers so that customers feel satisfied and there are no complaints given, because if customers complain constantly without a solution and no change in the company then there is no customer loyalty.
Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking Rojuaniah, Rojuaniah; Anugraheni, Suci; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Sari, Bayu Mayang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1385

Abstract

Technology has made banking more user-friendly. Mobile banking a type of internet banking uses mobile devices to conduct financial transactions. Mobile banking makes banking easier and faster. To meet consumer expectations and build trust, loyalty, and happiness, mobile banking must be of high quality. Digital banking customers prioritize privacy and security, therefore banks must address these concerns. To reduce these concerns and retain customers, banks must provide excellent service. The purpose of this study is to analyze the effect of the overall trust dimension in explaining the mediator role of the trust variable in shaping customer satisfaction. Before the research, validity and reliability tests were carried out on each statement using Structural Equation Modeling (SEM) PLS. In this study, 165 government bank customers in Indonesia were involved as respondents. Based on the results of research that has been conducted, there is a significant positive influence between service quality, information quality, system quality, Structural assurance, Task Characteristic, Perceived of usefulness, Perceived ease of use on customer trust. This influence shows that the better customer trust, the higher customer satisfaction. Improving system quality, information quality, in mobile banking services will help companies strengthen customer trust and increase perceptions of service usefulness, leading to more positive and effective interactions.
The Influence of Product, Price, Place, and Promotion Marketing Strategies on Skincare Purchase Decisions Wijaya, Henhen; Amalia, Lia; Anindita, Rina; Rojuaniah, Rojuaniah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57641

Abstract

The beauty industry in Indonesia is rapidly evolving, necessitating effective marketing strategies to comprehend consumer behavior and influence purchase decisions. This study evaluates the impact of product, price, place, and promotion marketing strategies on the purchasing decisions of Skintific brand facial skincare among consumers aged 25 to 55 years. Employing a mixed-methods approach, data were collected via an online questionnaire with a sample of 150 respondents, and the analysis included validity and reliability tests, descriptive statistics, and hypothesis testing using CB SEM. The study found that all marketing strategies positively affect purchase decisions, with product and price being the most influential factors; specifically, product offerings emphasizing quality and variety, combined with competitive pricing, significantly enhance consumer trust and loyalty. These findings underline the importance of adapting marketing strategies to meet consumer expectations in a competitive market, suggesting that skincare brands focus on enhancing product quality and transparency while leveraging effective pricing strategies and distribution channels to optimize consumer engagement and purchase decisions.
Pengaruh Social Media Marketing Terhadap Purchase Decision Melalui Brand Awareness dan Electronic Word of Mouth Berliani, Tiwi; Rojuaniah, Rojuaniah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10441037

Abstract

In today’s digital era, social media has important role in everyday life, one of which is as a digital marketing channel. Social media marketing can be utilized to increase brand awareness, sales, and company profits. This study aims to determine the effect of social media marketing on purchase decisions through brand awareness and electronic word of mouth. This research is a causal research with a quantitative method approach and uses the Structural Equation Modeling (SEM-PLS) analysis method. The population in this study are active social media users, following Somethinc's official social media accounts, have purchased Somethinc products, and live in Jabodetabek city aged 17 - 39 years. The sampling technique used purposive sampling technique with a total sample size of 236 respondents. The results of this study indicate that social media marketing has a positive effect on brand awareness, electronic word of mouth, and purchase decision. Brand awareness positively mediates social media marketing on purchase decision. Electronic word of mouth also positively mediates social media marketing on purchase decision. Based on these results, Somethinc is advised to improve marketing strategies that can make consumers talk more about their products on digital channels so that they can encourage purchase decisions.
The Effect of The Application of Good Corporate Governance (GCG) Principles on Job Satisfaction and Employee Performance Nazam, Rio Mubaraq; Rojuaniah, Rojuaniah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1045

Abstract

Applying the principles of good corporate governance in general is very important in all companies, especially in the banking world. Good corporate governance principles make all stakeholders feel fairness, transparency, independence, accountability, and accountability. This study aims to analyse the effect of applying good corporate governance principles on job satisfaction and employee performance, as well as the effect of job satisfaction on employee performance. Public trust in state-owned banks is higher than in private banks. The researcher chose BNI as the research object because BNI is the only state-owned bank that operates full branches globally and is very good at implementing good corporate governance, as evidenced by obtaining a very trusted predicate based on the Corporate Governance Perception Index (CGPI) score. Specifically, the object of research is permanent employees of BNI Regional Office 15 located in East Jatinegara, Jakarta. This study used a survey by distributing questionnaires to 125 respondents. The research method uses SEM PLS. The results showed that applying good corporate governance principles positively affected job satisfaction and employee performance, but job satisfaction did not influence employee performance. The contribution of this research is expected to provide managerial implications for redesigning positions, promotions, salaries, or rewards for permanent employees to provide job satisfaction to employees.
Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
Pengaruh Persepsi Praktik HRM terhadap Kesuksesan Karir Melalui Kemampuan Kerja Serta Perilaku Kewargaan Organisasi (OCB) Fasyariani, Nabila; Rojuaniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1078

Abstract

Every company needs quality human resources so that their work and work produce the best results. Therefore, the company must involve factors that can influence its attitude, namely with the HRM practices provided, in the end it will have a strong influence in increasing its capabilities including the behavior of organizational members to achieve individual career success. The purpose of this study was to see the effect of HRM practices associated with employees' perceptions of career success through employability and civic organizational behavior as mediating variables. This study used a purposive sampling approach involving 160 respondents who are permanent employees of the private banking sector in DKI Jakarta and Tangerang. Data were analyzed using Structural Equation Model (SEM) with SmartPLS 3.0. Some of the findings in this study are that perceptions of HRM practices have an effect on work ability and organizational citizenship behavior, while career success has no effect. Other findings prove that Work Ability and Organizational Citizen Behavior have a mediating role in the relationship between HRM Practices and Career Success. These results are expected to provide an overview of how a stage from start to towards a better career in order to be able to increase income and carry out self-development in the work environment. Keywords: Perceptions of HRM Practices, Employability, Organizational Citizenship Behavior, Career Success
Co-Authors Abadi, Ferryal Abdul Haeba Ramli, Abdul Haeba Albert Albert Alfina Dwi Juniarti Amalia, Lia Aminullah Assagaf Anggrainy Putri Ayuningrum Anugraheni, Suci Aprillia, Fenny Aribowo, Teguh Arna Suryani, Arna Arya, Muhammad Ikhsanul Aryanita Yunanda Asmadillah, Fifin Azizah, Fadilah Nur Badiah Badiah Baety, Nur Bella Novita Berliani, Tiwi Citta Dewi, Kadek Pratita Destami, Gina Dery Dharaura Aziyasyah Djunaedi, Mira Kartika Dewi Dwikaryana, Farhan Egi Supriatna Elisa, Sabta Elistia Elistia Elistia Elistia Elistia, Elistia Endang Ruswanti Farhan Dwikaryana Fasyariani, Nabila Fitri Wahyuningsih Gecolea, Zianneil T. Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Hasan, Manal Mohamed Havidz, Ikramina Larasati Hazrati Hendy Tannady Hikmawati, Elok Ikramina Larasati Hazrati Havidz ikramina, Ikramina Indartinah, Septi Indriyanti, Winny Invantriani, Annisa Ismail, Shafinar Januar Mansyah Jatmiko Jatmiko Jessica Angela Jovita Nathania Kadek Pratita Citta Dewi Kurniati, Nenny Lestari, Unik Dwi LIA AMALIA Lista Meria Lutfi Alviandi Lutfi Eka Sansetika Maya, Eka Is Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Moehammad Unggul Januarko Mudjiarto Mudjiarto, Mudjiarto Muvinna Adnal Haq Nadif, Muhammad Akhdan Naibaho, Santy Berliana Najihatun, Najihatun Nazam, Rio Mubaraq Nefianto, Tirton Nur Hasanah Nurlinda, R.A. Nydia Putri, Felicia Primasatria Edastama, Primasatria Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul r, Endang Ruswanti Rahmawati, Wulan Ramadani, Shafira Hafsari Ramadhan*, Gilang Regina Deka Sofia Rina Anindita Rizky, Amelia Rona Veonnita Safitri, Yola Salehati, Nurun Ala Sansetika, Lutfi Eka Santika, Syahira Dwi Sari, Bayu Mayang Savira, Karin Putri Setyawati, Galuh Shertin Ayu Fitria Sheyla Ayu Oktaviani Shiva Latifa SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sri Langgeng Ratnasari Suderajat Suderajat Suranto, Angie Shanika Karien Pramudita Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Toni Candra Unik Dwi Lestari Untung Cristoper Simarmata Vernanda, Olivia Veronica Lusianty Wardana, Feji Gusti Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Wijaya, Henhen Winanta, Tang Tatang Yolanna, Yolla Yuliana Qofifah Zahra, Amanda