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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Management Analysis Journal Jurnal Manajemen Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS Journal of Multidisciplinary Academic JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan International Journal of Demos Bulletin of Counseling and Psychotherapy Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Action Research Literate (ARL) Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Implementasi Manajemen & Kewirausahaan Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Jurnal Manajemen Bisnis dan Organisasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Teknologi Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Riwayat: Educational Journal of History and Humanities Pusat Publikasi Ilmu Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies J-CEKI As-Syirkah: Islamic Economic & Financial Journal
Rojuaniah Rojuaniah
Universitas Esa Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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MEMBANGUN RELATIONSHIP QUALITY UNTUK MENINGKATKAN BRAND IMAGE,RELATIONSHIP VALUE, DAN PARTICIPATION INTENTION PRODUK ICONNET Astuti, Puji; Dwikaryana, Farhan; Rojuaniah, Rojuaniah; Hazrati Havidz, Ikramina Larasati; Sansetika, Lutfi Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10902

Abstract

The marketing strategy involving consumers is currently a dissolution which is considered effective with product promotions carried out by the companies themselves (Strand & Robertson, 2020). Relationship quality is a key factor in marketing strategies that involve consumers, because it will illustrate how strong the relationship between brands and consumers is (Adhikari & Panda, 2020). According to Shahid et al. (2023) good relationship quality allows consumers not only to understand a brand better, but will enable consumers to participate in spreading good things about the brand. The purpose of this study was to examine the relationship between social media marketing activities and customer experience as a preliminary to relationship quality, and how the quality of the relationship between a customer and a brand impacts brand image, intention to participate, and relationship value. This study uses a quantitative approach where data collection is carried out through surveys by distributing online questionnaires via Google Forms which are posted directly to ICONNET customers. Based on the test results of this study, it is proven that there is a relationship between some of the variables, although some do not affect one another. Based on the results that can be concluded in this study, social media marketing activities & customer experience are not the driving factors for relationship quality. However, this study was successful in confirming the influence of brand image, participation intention, and relationship value on the quality of Iconnet's customer relationships.
Pengaruh Product Quality, Brand Image Terhadap Customer Engagement Dan Customer Satisfaction Pada Produk Sunscreen Nydia Putri, Felicia; Rojuaniah, Rojuaniah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11951

Abstract

Kenaikan permintaan ekspor di pasar kosmetik, khususnya untuk sunscreen, telah mendorong pertumbuhan industri di Indonesia. Dalam persaingan yang ketat, perusahaan sunscreen perlu fokus pada strategi untuk meningkatkan customer loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh perceived price, product quality, brand image, customer satisfaction, customer engagement, dan customer loyalty terhadap produk sunscreen. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling dengan 171 responden minimal usia 17 tahun yang berdomisili di Jabodetabek, dan pengguna produk sunscreen Skinaqua. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan google form. Untuk menguji model penelitian, studi ini menggunakan Structured Equation Model – Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa perceived price tidak memiliki pengaruh terhadap customer satisfaction, product quality memiliki pengaruh terhadap customer satisfaction dan customer engagement tetapi tidak memili pengaruh terhadap customer loyalty, brand image memiliki pengaruh terhadap customer satisfaction dan customer engagement tetapi tidak memiliki pengaruh terhadap customer loyalty, customer satisfaction tidak memiliki pengaruh terhadap customer loyalty dan customer engagement, dan yang terakhir customer engagement memiliki pengaruh terhadap customer loyalty. Penelitian ini memberikan implikasi manajerial untuk perusahaan yaitu pentingnya menjaga keseimbangan antara kualitas produk dan harga, serta strategi pemasaran yang efektif.
Pengaruh Inovasi Produk, Persepsi Harga dan Kualitas Layanan terhadap Kepuasan Pelanggan Kopi Caffe on Wheels di Jakarta Sheyla Ayu Oktaviani; Rojuaniah Rojuaniah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5156

Abstract

The main objective of this research is to examine the influence of product innovation, price perceptions, and service quality on customer satisfaction with coffee on wheels in Jakarta. The sampling technique used in this research was non-probability sampling, specifically the purposive sampling method, with a total of 125 respondents who met the criteria of being over 17 years of age and having purchased coffee products from coffee on wheels more than twice in the last month. The analysis method employed is multiple linear regression analysis. The findings show that product innovation does not have a significant effect on customer satisfaction. However, price perception has a positive effect on customer satisfaction, indicating that customers are more satisfied when they perceive the price to be appropriate. Additionally, service quality has a positive impact on customer satisfaction, meaning that good service enhances overall satisfaction. Moreover, the combination of price perceptions and service quality together significantly influences customer satisfaction. These results suggest that maintaining appropriate pricing and high service quality can lead to higher customer satisfaction with coffee on wheels.
Psychological Effects in the Relationship of Digital Human Resource Management to Employee Resilience: A Literature Review Naibaho, Santy Berliana; Tannady, Hendy; Meria, Lista; Abadi, Ferryal; Rojuaniah, Rojuaniah
Bulletin of Counseling and Psychotherapy Vol. 7 No. 3 (2025): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002025071620000

Abstract

The COVID-19 pandemic has created rapid changes that led many companies to speed up digital transformation, particularly in the management of human resources. A key development in this process is the adoption of Digital Human Resource Management (DHRM), an approach that brings digital technologies into HR functions. This study aims to systematically review the literature linking DHRM to employee resilience, focusing on the psychological impact of the interaction between technology and individuals. Using a systematic literature review (SLR) method, 50 articles from Scopus and ProQuest were analyzed. The results show that DHRM contributes to employee psychological resilience by increasing self-efficacy, psychological safety, and agility and creating an emotionally supportive digital workspace. The study found that psychological aspects like coping strategies, emotions, and perceived support are essential in linking digital systems with employee resilience. The study suggests using an interdisciplinary perspective that brings together technology and psychology to develop effective DHRM systems while also addressing employees’ psychological well-being.
Pengaruh Information Quality, Quantity, Credibility, Usefulness, Adoption, dan Brand Image terhadap Purchase Intention Kosmetik Lokal di Instagram Zahra, Amanda; Rojuaniah, Rojuaniah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era digital saat ini, industri kosmetik memiliki peningkatan yang cukup besar tentunya dengan adanya sosial media salah satunya Instagram yang memiliki pengaruh terhadap penyebaran informasi suatu produk kosmetik. Pada penelitian ini menggunakan teori Information Adoption Model (IAM) yang mencakup beberapa variabel diantaranya information quality, information quantity, information credibility, information usefulness, dan information adoption. Penelitian ini bertujuan untuk menganalisis pengaruh information quality, information quantity, information credibility, information usefulness, information adoption, brand image, dan purchase intention terhadap produk kosmetik lokal. Metode penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah wanita yang berusia diatas 17 tahun berdomisili di Jakarta memiliki pengetahuan dan niat pembelian produk kosmetik lokal. Data yang dikumpulkan melalui survey online dengan menggunakan model persamaan struktural SEM Partial Least Square (PLS). Responden terdiri dari 170 orang wanita yang memiliki pengetahuan tentang produk kosmetik lokal. Hasil penelitian menunjukkan bahwa information quality dan information credibility berpengaruh positif terhadap information usefulness. Sedangkan, information quantity tidak berpengaruh terhadap information usefulness. Information usefulness berpengaruh positif terhadap information adoption. Information adoption dan brand image berpengaruh positif terhadap purchase intention. Penelitian ini memberikan implikasi praktis bagi perusahaan untuk selalu mempertahankan dan meningkatkan penyebaran informasi yang baik, relevan, positif dan bermanfaat bagi konsumen untuk meningkatkan purchase intention.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli, Abdul Haeba Albert Albert Alfina Dwi Juniarti Amalia, Lia Aminullah Assagaf Anggrainy Putri Ayuningrum Anugraheni, Suci Aprillia, Fenny Aribowo, Teguh Arna Suryani, Arna Arya, Muhammad Ikhsanul Aryanita Yunanda Asmadillah, Fifin Azizah, Fadilah Nur Badiah Badiah Baety, Nur Bella Novita Berliani, Tiwi Citta Dewi, Kadek Pratita Destami, Gina Dery Dharaura Aziyasyah Djunaedi, Mira Kartika Dewi Dwikaryana, Farhan Egi Supriatna Elisa, Sabta Elistia Elistia Elistia Elistia Elistia, Elistia Endang Ruswanti Farhan Dwikaryana Fasyariani, Nabila Fitri Wahyuningsih Gecolea, Zianneil T. Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Hasan, Manal Mohamed Havidz, Ikramina Larasati Hazrati Hendy Tannady Hikmawati, Elok Ikramina Larasati Hazrati Havidz ikramina, Ikramina Indartinah, Septi Indriyanti, Winny Invantriani, Annisa Ismail, Shafinar Januar Mansyah Jatmiko Jatmiko Jessica Angela Jovita Nathania Kadek Pratita Citta Dewi Kurniati, Nenny Lestari, Unik Dwi LIA AMALIA Lista Meria Lutfi Alviandi Lutfi Eka Sansetika Maya, Eka Is Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Moehammad Unggul Januarko Mudjiarto Mudjiarto, Mudjiarto Muvinna Adnal Haq Nadif, Muhammad Akhdan Naibaho, Santy Berliana Najihatun, Najihatun Nazam, Rio Mubaraq Nefianto, Tirton Nur Hasanah Nurlinda, R.A. Nydia Putri, Felicia Primasatria Edastama, Primasatria Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul r, Endang Ruswanti Rahmawati, Wulan Ramadani, Shafira Hafsari Ramadhan*, Gilang Regina Deka Sofia Rina Anindita Rizky, Amelia Rona Veonnita Safitri, Yola Salehati, Nurun Ala Sansetika, Lutfi Eka Santika, Syahira Dwi Sari, Bayu Mayang Savira, Karin Putri Setyawati, Galuh Shertin Ayu Fitria Sheyla Ayu Oktaviani Shiva Latifa SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sri Langgeng Ratnasari Suderajat Suderajat Suranto, Angie Shanika Karien Pramudita Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Toni Candra Unik Dwi Lestari Untung Cristoper Simarmata Vernanda, Olivia Veronica Lusianty Wardana, Feji Gusti Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Wijaya, Henhen Winanta, Tang Tatang Yolanna, Yolla Yuliana Qofifah Zahra, Amanda