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Journal : UNEJ e-Proceeding

THE AGRIBUSINESS START-UP OF SHALLOT HIDROPONIC: OPPORTUNITIES AND CHALLANGING CASE SATUDY ON SIE-FARM JEMBER Mohammad Rondhi; Subhan Arief Budiman; Rokhani Rokhani; Ali Badrudin; Fendi Setyawan
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat Periode II Tahun 2022
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Red onions (shallots) are an important commodity in the Indonesian economy, both in terms of contribution to national income and as a commodity for controlling the price of goods. Red onion farming is usually cultivated conventionally in paddy fields requiring intensive labor. Recently, several youths in a village in Jember, East Java, have been cultivating red onion hydroponically for the last three years. The business has good prospects but has problems in its development. This study aims to map the strengths and obstacles faced and to determine the right strategy. The analytical method used is descriptive with a field force analysis approach. The analysis results show that the strength factors possessed include experience, both farming experience and market experience, product diversification capabilities, and support in the form of networking with related agencies. While the inhibiting variables include limited market access, limited access to funding, and limited skilled resources. Based on the FFA analysis, it is known that the most important weight is the increase in cultivation skills and the ability to diversify products. The results of this study recommend that startup actors need to be vigilant in undergoing the initial phase of business implementation, which has many obstacles and needs to have a strategy by increasing post-harvest processing skills. Keywords: red onion agribusiness, field force analysis,
Co-Authors Adorana, Firman Floranta Agam Akhmad Syaukani, Agam Akhmad Agusyanti, Kusuma Astuti Ahmad Subhan Al Hany, Sonia Mawar Albert H Wounde Ali Badrudin Alon Maemanah Amira Inaz Clarissa Pambudi Amri, Ahmad Ihsan Ana Laela Fatikhatul Choiriyah Ananto Setyo Utomo Andhiyah Ivena Ramadani Angelin, Elmi Nada Anggraini, Arista Ulfa Anselma Dyah Kartikahadi Ariaza, Ashfia Rosyalina Ariaza, Naufal Pasya Lingga Ariky, Iqbal Maula Arvina Hafidzah As’ad Imam Muhtadi Ayu Citra Santyaningtyas Bagus Sujatmiko Bayu Dwi Anggono Bhim Prakoso Bimo Alexander Bunga Kinasih Choiriyah, Ana Laela Fatikhatul Dewatoro Suryaningrat Poetra Dian Puspita Sari Dian Qobila Belinda Dominikus Rato Dominikus Rato Dyah Ochtarina Susanti Dyah Ochtorina Susanti Elvia Elvaretta Fanny Tanuwijaya Ferdiansyah Putra Manggala Firman Anugerah Firman Floranta Adonara, Firman Floranta Firman Octhaviana Sulistiyono Fivi faiqotul himmah Floranta , Firman Galuh Puspaningrum H.K, Ajeng Pramesthy Hudzaifa Rochmatil Husniah I Gede Widhiana Suarda I Wayan Yasa, I Wayan Inayatul Anisah Indi Muhtar Ismail Iwan Fahmi Jamil, Nury Khoiril Jamil Jendro Hadi Wibowo Jendro Hadi Wibowo Jony Heri Putra Sianturi Khusnul Khotimah Khusnul Khotimah Kinanty, Sastra Kris Kiswah, Maftuha Komang Dendi Tri Karinda Kusuma Astuti Agusyanti Lailannaja, Ashfia Rosyalina Lia Puspita, Putu Lutfian Ubaidillah M.Hakim Yunizar Diharimurti Mannan, Faidhul Melisa Dwi Fransiska Miftahul Huda Moh. Ali Mohammad Arief Amrullah Mohammad Haris Taufiqur Rahman Mohammad Irfandianto Mohammad Rondhi Muhammad Imaduddin Muhammad Imaduddin Muhammad Nurulloh Jarmoko Muhammad Rifky Darmawan Nur Nafa Maulida Atlanta Nuraharja Adi Partha, Putu Gde Nurhidayat , Nurhidayat Octavianus, Dwi Caesar Pika Sari Prakoso, Bhim Prescelly, Cindy Rahmadi Indra Tektona Rahmah, Jihan Zuhuur Ramzy, Isvandiar Muhammad Rastra Ardani Irawan Rica Ayu Puspita Sari Riza Nisriinaa Rokhani, Rokhani Roniansah, Fadiah Derin Rukaman Wibisono, Wina Febrianti Sayib Fauzi Adiansyah Serfiyani, Cita Yustisia Subhan Arief Budiman Sufi Amalia, Cici Riski Suhayati, Kurniyah Syadzwina, Dhifa Nadhira Syifa Alam Syokron Jazil Talitha Rahma Tania, Irda Taniady, Vicko TOLIB EFFENDI Toto Yanuarto Umam, Abd. Vina Lailia Agustina Wasidipa Maulana Firdaus Wijaya, Tito Dharma William Franz Hasiholan Sihite Yusuf Adiwibowo, Yusuf Yusuf, Dwi Savedo Zainur Ratna Savitri Zakiyatun Nufus