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Fendi Setyawan
Fakultas Hukum Universitas Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : UNEJ e-Proceeding

 1 
THE AGRIBUSINESS START-UP OF SHALLOT HIDROPONIC: OPPORTUNITIES AND CHALLANGING CASE SATUDY ON SIE-FARM JEMBER Mohammad Rondhi; Subhan Arief Budiman; Rokhani Rokhani; Ali Badrudin; Fendi Setyawan
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat Periode II Tahun 2022
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Red onions (shallots) are an important commodity in the Indonesian economy, both in terms of contribution to national income and as a commodity for controlling the price of goods. Red onion farming is usually cultivated conventionally in paddy fields requiring intensive labor. Recently, several youths in a village in Jember, East Java, have been cultivating red onion hydroponically for the last three years. The business has good prospects but has problems in its development. This study aims to map the strengths and obstacles faced and to determine the right strategy. The analytical method used is descriptive with a field force analysis approach. The analysis results show that the strength factors possessed include experience, both farming experience and market experience, product diversification capabilities, and support in the form of networking with related agencies. While the inhibiting variables include limited market access, limited access to funding, and limited skilled resources. Based on the FFA analysis, it is known that the most important weight is the increase in cultivation skills and the ability to diversify products. The results of this study recommend that startup actors need to be vigilant in undergoing the initial phase of business implementation, which has many obstacles and needs to have a strategy by increasing post-harvest processing skills. Keywords: red onion agribusiness, field force analysis,
Co-Authors Abd. Aziz, Fahad Adam Surya Putra Agam Akhmad Syaukani, Agam Akhmad Agusyanti, Kusuma Astuti Ahmad Subhan Albert H Wounde Ali Badrudin Alon Maemanah Amira Inaz Clarissa Pambudi Amri, Ahmad Ihsan Amrullah, Muhammad Arief Ana Laela Fatikhatul Choiriyah Ananto Setyo Utomo Andhiyah Ivena Ramadani Angelin, Elmi Nada Anggraini, Arista Ulfa Anis Khafifah Anselma Dyah Kartikahadi Ariky, Iqbal Maula Arvina Hafidzah As’ad Imam Muhtadi Ayu Citra Santyaningtyas Azaris Pahlemy Bagus Sujatmiko Bayu Dwi Anggono Bhim Prakoso Bimo Alexander Bunga Kinasih Choiriyah, Ana Laela Fatikhatul Dewatoro Suryaningrat Poetra Dian Puspita Sari Dian Qobila Belinda DIMAS WICAKSONO Dominikus Rato Dominikus Rato Doni Rian Ardiansyah Dwi Novantoro Dyah Ochtarina Susanti Dyah Ochtorina Susanti Elvia Elvaretta Fadiah Derin Roniansah Falah, M. Kaisario H. Fanny Tanuwijaya Faran Tatika Ferdiansyah Putra Manggala Firman Anugerah Firman Floranta Firman Floranta Adonara Firman Floranta Adonara, Firman Floranta Firman Floranta Adorana Firman Octhaviana Sulistiyono Fivi faiqotul himmah Floranta Adonara, Firman Galuh Puspaningrum Ginting, Beren Rukur H.K, Ajeng Pramesthy Hudzaifa Rochmatil Husniah I Gede Widhiana Suarda I Wayan Yasa, I Wayan Inayatul Anisah Indi Muhtar Ismail Ivan Christian Wijaya Iwan Fahmi Jamil, Nury Khoiril Jamil Jendro Hadi Wibowo Jendro Hadi Wibowo Jihan Zuhuur Rahmah Jony Heri Putra Sianturi Khusnul Khotimah Khusnul Khotimah Kinanty, Sastra Kris Kiswah, Maftuha Komang Dendi Tri Karinda Kusuma Astuti Agusyanti Lia Puspita, Putu Lutfian Ubaidillah M.Hakim Yunizar Diharimurti Mannan, Faidhul Mardiana, Yuvita Tri Melisa Dwi Fransiska Miftahul Huda Moh. Ali Mohammad Arief Amrullah Mohammad Haris Taufiqur Rahman Mohammad Irfandianto Mohammad Rondhi Muhammad Hafidz Ridho Muhammad Imaduddin Muhammad Imaduddin Muhammad Nurulloh Jarmoko Muhammad Rifky Darmawan Nur Nafa Maulida Atlanta Nuraharja Adi Partha, Putu Gde Nurhidayat , Nurhidayat Octavianus, Dwi Caesar Pika Sari Prakoso, Bhim Prescelly, Cindy Rahmadi Indra Tektona Ramzy, Isvandiar Muhammad Rastra Ardani Irawan Rica Ayu Puspita Sari Riza Nisriinaa Rokhani, Rokhani Rukaman Wibisono, Wina Febrianti Sayib Fauzi Adiansyah Serfiyani, Cita Yustisia Sonia Mawar Al Hany Subhan Arief Budiman Sufi Amalia, Cici Riski Suhayati, Kurniyah Syadzwina, Dhifa Nadhira Syifa Alam Syokron Jazil Talitha Rahma Tania, Irda Taniady, Vicko Tito Dharma Wijaya TOLIB EFFENDI Toto Yanuarto Turekulova, Dametken Medikhanovna Umam, Abd. Vina Lailia Agustina Wasidipa Maulana Firdaus William Franz Hasiholan Sihite Wounde, Albert Huppy Yunita, Ayu Herlin Norma Yusuf Adiwibowo, Yusuf Yusuf, Dwi Savedo Zainur Ratna Savitri Zakiyatun Nufus