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All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Ecobuss Jurnal Entrepreneur dan Entrepreneurship Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informasi dan Teknologi Accounting Profession Journal (APAJI) Enrichment : Journal of Management Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Malcom: Indonesian Journal of Machine Learning and Computer Science Digital Business Tren Bisnis Masa Depan Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Social Science and Business Studies IIJSE Journal of Innovative and Creativity Maneggio E-Amal: Jurnal Pengabdian Kepada Masyarakat
Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
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Analysis of The Influence of Brand Image, Digital Marketing and Product Knowledge on Customers Purchase Intention of Banking Products Febri Sari Siahaan; Irma M. Nawangwulan; Hari Setia Putra; Samuel PD Anantadjaya; Sukma Irdiana
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.917

Abstract

The purpose of this study is to determine whether there is a simultaneous relationship between digital marketing, brand image, and product understanding on the decision to become a customer. In this study, the population consists of all Sharia bank customers. With a total of 100 respondents, this study used a non-probability sampling strategy. This study employs a quantitative methodology and a causal research design, gathering information with a questionnaire. The decision to become a customer was found to be significantly influenced in a good way by digital marketing, according to the research findings. This indicates that the decision to become a customer can be influenced by digital marketing. The more effectively digital marketing is implemented, the more it will persuade consumers to become clients. The decision to become a customer is positively and significantly influenced by brand image. This implies that the decision to become a customer may be influenced by brand image. Making the choice to become a customer will be simpler the more positively the brand is portrayed. The decision to become a customer is positively and significantly impacted by product knowledge. This implies that product expertise can affect a potential customer's choice to buy.
Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
URIP IKU URUP : PEMBERDAYAAN MASYARAKAT DI TENGAH PANDEMI COVID-19 MELALUI PAWON URIP Sukma Irdiana; Kusnanto Darmawan; Kurniawan Yunus Ariyono
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2: Mei 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i2.576

Abstract

The Covid-19 pandemic has been going on since the beginning of 2020. During the pandemic, people are expected to stay at home, unless there is a need that cannot be left behind. Staying at home really makes people bored, especially children. However, the problem of staying at home is not just boredom, but also an increase in expenses at home for the family. Not only that, layoffs or layoffs for employees to factory workers are a new problem for a family. This is all because the level of transmission of this virus is increasingly widespread. For this reason, the TP PKK Lumajang Regency made an innovation, namely Pawon Urip. This innovation made the community service team of STIE Widya Gama Lumajang together with the Pasrujambe District government participate in the success of this Pawon Urip program. In this community empowerment, three activities were carried out including: 1) Outreach to the community about community service activities by supporting a Lumajang Regency government program. 2) Training for the community on vegetable cultivation, marketing and financial management. 3) Monitoring the results of training provision and seeing to what extent the level of success of these community empowerment activities. The results of this community empowerment are very satisfying. It is proven by the community that they can apply the results of cultivation training, market and manage finances well. So that the community service team felt that they could release the people of Munggir Hamlet, Pasrujambe Village, Pasrujambe District well.
PELATIHAN PENGELOLAAN KEUANGAN RUMAH TANGGA DI MASA PANDEMI COVID 19 Sukma Irdiana; Kurniawan Yunus Ariyono; Maulana Muhammad Riza; Mohammad Noor Khairullah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1: Januari 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i1.1226

Abstract

Banyak orang yang mengalami kesulitan dalam mengelola keuangan keluarga karena tidak dapat mengontrol keinginan. Program Pelatihan Manajemen Keuangan Rumah Tangga ini merupakan bagian dari program pengabdian masyarakat. Kegiatan ini dilakukan di lingkungan Ibu-Ibu rumah tangga di Desa Pasrujambe yang mengalami kesulitan mengelola keuangan keluarga di masa Pandemi Covid-19. Adapun tujuan kegiatan ini adalah: memberikan pengetahuan pengelolaan keuangan rumah tangga; membantu Ibu-Ibu rumah tangga menyusun prioritas kebutuhan rumah tangga; membantu Ibu-Ibu rumah tangga mengalokasikan kebutuhan rumah tangga; serta membantu Ibu-Ibu rumah tangga menyusun dan menerapkan perancanaan keuangan rumah tangga. Metode pelaksanaan program terdiri dari: sosialisasi program dan FGD; pelatihan; bimbingan dan pendampingan; serta evaluasi program melalui observasi dan kuesioner. Pelatihan ini diikuti oleh 22 peserta yang terdiri dari Ibu-Ibu rumah tangga Desa Pasrujambe, perwakilan PKK Desa Pasrujambe dan perwakilan PKK Kecamatan Pasrujambe. Berdasarkan hasil observasi dan data kuesioner diketahui bahwa setelah mengikuti program pelatihan, ibu-ibu rumah tangga dapat menyusun dan menerapkan rencana keuangan rumah tangga dengan menggunakan formulir dan amplop perencanan keuangan rumah tangga, peserta dapat membedakan kebutuhan rumah tangga berdasarkan prioritas kebutuhan dengan keinginan konsumsi rumah tangga, terjadi perubahan konsumsi rumah tangga dimana peserta dapat mengalokasikan pengeluaran rumah tangga sesuai dengan konsep keuangan, peserta mampu menabung, peserta mampu menghambat arus kas negative dan peserta mampu merubah perilaku serta pola keuangan rumah tangga
PENINGKATAN PENDAPATAN IBU-IBU RUMAH TANGGA MELALUI BANK SAMPAH Sukma Irdiana; Yatna supriatna; Nur Latifa Isnaini Putri
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2: Mei 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i2.1585

Abstract

Sampah merupakan salah satu masalah terbesar dunia. Sampah yang paling dikhawatirkan oleh dunia adalah sampah plastic. Salah satu bank sampah di Kabupaten Pasuruan yang telah terbentuk mulai awal tahun 2018. Tepatnya di Dusun Bandilan 02, RT 05 RW 02 Desa Ranuklindungan, Kecamatan Grati, Kabupaten Pasuruan dengan nama bank sampah “Camp Breen Bandilan 2”. Permasalahan yang timbul pada mitra adalah kurangnya efektif dan efisiennya pemasaran dan inovasi produk dari limbah sampah plastic. Solusi yang di ambil oleh Tim Pengabdian adalah memberikan sosialisasi, pelatihan dan pendampingan pemasaran secara online dan offline serta inovasi kreatifitas produk limbah sampah plastic. Sosialisasi, pelatihan dan pendampingan di sambut dengan antusias yang tinggi oleh peserta dengan banyaknya pertanyaan dan bukti dari produk yang dihasilkan. Hasil dari inovasi produk yang dihasilkan pada saat pendampingan, ternyata dapat meningkatkan income pendapatan ibu ibu anggota bank sampah.
PENDAMPINGAN MASYARAKAT DALAM PENGOLAHAN SAMPAH RUMAH TANGGA MENJADI PRODUK EKONOMIS DI DESA GRATI KABUPATEN PASURUAN Sukma Irdiana; Yatna Supriatna
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3: September-Desember 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i3.2879

Abstract

Sampah adalah bahan atau material yang dihasilkan sebagai hasil dari aktivitas manusia atau alam yang sudah tidak lagi memiliki nilai ekonomi, estetika, atau kegunaan yang signifikan. Dengan adanya pengelolaan sampah melalui Bank Sampah. Bank sampah “CAMP” berada di Desa Ranuklindungan, Grati, Pasuruan memiliki kemauan untuk terus maju untuk meningkatkan pengetahuan dan pendapatan melalui bank sampah. Pengabdian ini bertujuan untuk mengolah sampah organik menjadi pupuk organik bernilai jual. Metode yang digunakan dalam pengabdian ini adalah penyuluhan dan praktik lapangan, masyarakat diajak untuk memisahkan sampah organik dari sampah lainnya dan melakukan pengolahan dengan cara mengumpulkan, memisahkan dan mengolah sisa-sisa sampah tersebut menjadi kompos. Dilanjut dengan tanya jawab dan diakhiri dengan umpan balik menggunakan form untuk mengetahui tingkat penyerapan materi oleh masyarakat. Diharapkan melalui pengabdian masyarakat ini dapat terbentuk kesadaran dan kepedulian masyarakat terhadap kualitas lingkungan di sekitarnya.
Analysis of The Influence of Financial Information Systems, Internal Control Systems, and Information Technology on Quality of Financial Reports Edhie Rachmad, Yoesoep; Ady Bakri, Asri; Irdiana, Sukma; Waromi, Juliana; Jansen Sinlae, Alfry Aristo
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.513

Abstract

The present study investigates the effects of information technology utilization, regional financial management information system implementation, and internal control system implementation on the integrity of financial reports generated by regional governments. A causal connection distinguishes the present investigation. Surveys were utilized to collect data, and questionnaires were distributed to respondents as part of the methodology. Respondents to the study were government employees. The samples used in this study were selected through convenience sampling. The research approach employed in this investigation was multiple regression analysis. According to this research, no observable correlation between local governments' degree of information technology implementation and the caliber of financial reports they generate can be identified. Nevertheless, the integrity of financial reporting can be improved through the implementation of financial management information systems and internal controls. An effective financial management information system can facilitate the production of financial reports of superior quality that adhere to specific regulations. The above system should address data security issues, timely information retrieval, report precision, report variety, and compliance with governmental financial report standards. Similarly, the enhancement of financial report quality generated by local governments can be achieved by implementing a resilient internal control system comprising communication, monitoring, the control environment, risk assessment, and control measures. The concurrent implementation of internal control systems, information technology implementation, and financial management information system establishment all contribute to improving the quality of financial reports produced by local governments.
The opiate toxin of online gambling: a consumer behavior analysis of online gambling users' addiction levels Farasa, Alifia; Hakim, Irfan; Suryawardani, Ameylia; Romadhona, Faradiba; Irdiana, Sukma
Digital Business: Tren Bisnis Masa Depan Vol. 15 No. 2 (2024): June: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to identify the factors that influence online gambling addiction, the impact on online gambling addicts and how to deal with online gambling addicts on the behavior of online gambling consumers in Lumajang Regency. A descriptive research methodology with a qualitative approach was used to understand in depth the online gambling addiction behavior that occurs in Lumajang Regency. The research results show that online gambling addicts have been involved in online gambling games since 2023, the majority of online gambling addicts use slot play as their game. Their main drive to play is to make big profits early on, which in turn leads them to become trapped in an addiction of trying to repeat that success. Economic factors are the main trigger for them to participate in online gambling. The impact that people feel when playing online gambling is very significant, especially the negative impact that results in them being trapped in debt. The majority of the reasons they are in debt are curiosity and the desire to keep trying even if they experience defeat. Even in one day, they are able to spend a substantial amount of money playing online gambling. In the end, these people expressed a strong desire to stop the habit of playing online gambling because they felt it had a very influential impact on their lives
DAMPAK PERILAKU GAYA HIDUP HALAL DALAM MENINGKATKAN MINAT MEMBELI PRODUK HALAL PADA GENERASI Z Mohammad Noor Khairullah; Sukma Irdiana; Kuniawan Yunus Ariyono
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i3.7895

Abstract

Gaya hidup Generasi Z sangat dipengaruhi oleh teknologi, kesadaran sosial, kesehatan, dan preferensi terhadap pengalaman yang autentik dan personal. Mereka membentuk identitas mereka melalui penggunaan media digital dan memiliki nilai-nilai yang mencerminkan kepedulian terhadap keberlanjutan dan inklusi. Penelitian ini bertujuan untuk mendeskripsikan perilaku gaya hidup halal dan minat pembelian produk halal di kalangan Generasi Z di Lumajang. Penelitian ini menggunakan pendekatan statistik deskriptif dengan teknik pengumpulan data primer yang diperkuat oleh tinjauan literatur. Hasil penelitian menunjukkan bahwa gaya hidup halal dapat meningkatkan minat pembelian produk halal, karena gaya hidup ini telah menjadi kebutuhan bagi seorang muslim. Berdasarkan penelitian ini, diketahui bahwa 95% dari sampel Generasi Z di Lumajang telah menerapkan gaya hidup halal. Oleh karena itu, hal ini akan meningkatkan minat mereka terhadap pembelian produk halal
Accuracy of Bankruptcy Predictions of Real Estate Companies in Indonesia Based on the Altman, Springate, Zmijewski, and Grover Models Jariah, Ainun; Irdiana, Sukma; Lukiana, Ninik
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 8 No. 2 (2024): July 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v8i2.1317

Abstract

Covid 19 pandemic has been able to shake up the Indonesian property market, this has worried investors who intend to invest their capital in these companies. Therefore, investors or the market must have knowledge about predictions of a company's bankruptcy. There are various types of bankruptcy predictions for early detection of a company's financial condition, including Altman, Springate, Zmijewski, and Grover models. The purpose of this research is to validate the Altman, Springate, Zmijewski, and Grover bankruptcy prediction model. Is there a difference between the four prediction models and which one is the best at foretelling bankruptcy for real estate businesses in Indonesia? Based on the existing criteria, the research sample consisted of 31 companies, using Kruskal Wallis analysis techniques to prove differences and manual calculations to determine the level of accuracy and error rate. The data processing results demonstrate that there are verifiable distinctions amongst the four prediction models and the Asymp value. Sig 0.000 is less than 0.05 the Grover model is the most reliable indicator of impending bankruptcy model with a higher accuracy value than the other three predictions, namely 76% and an error rate of 24%.
Co-Authors Abrori, Imam Ady Bakri, Asri Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Budiyanto Budiyanto Burhanuddin Burhanuddin Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Muliyani, Nani Mustafa, Fahrina Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Nurbakti, Rezky Nurdiani, Tanti Widia Pilifus Junianto Pradipta, Made Prasta Yostitia Priambodo, Caka Gatot Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Setyawan, Antonius Ary Sidjabat, Sonya Siregar, Ade Perdana Sokid, Sokid Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna Supriatna Yatna Supriatna Yatna supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat