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All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Ecobuss Jurnal Entrepreneur dan Entrepreneurship Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informasi dan Teknologi Accounting Profession Journal (APAJI) Enrichment : Journal of Management Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Malcom: Indonesian Journal of Machine Learning and Computer Science Digital Business Tren Bisnis Masa Depan Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering IIJSE Journal of Innovative and Creativity Maneggio E-Amal: Jurnal Pengabdian Kepada Masyarakat Maneggio
Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
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PEMBERDAYAAN IBU-IBU PKK SUKODONO MELALUI PELATIHAN KREATIF DAUR ULANG SAMPAH PLASTIK Sukma Irdiana; Kusnanto Darmawan; Ninik Lukiana; Mohammad Noor Khairullah; Kurniawan Yunus Ariyono
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pemberdayaan Ibu-Ibu PKK Sukodono melalui Pelatihan Kreatif Daur Ulang Sampah Plastik dilaksanakan sebagai upaya meningkatkan keterampilan, kreativitas, serta kesadaran lingkungan pada masyarakat, khususnya kelompok ibu rumah tangga. Permasalahan utama yang dihadapi wilayah Sukodono adalah tingginya volume sampah plastik rumah tangga yang belum tertangani secara optimal. Melalui pelatihan ini, peserta diperkenalkan pada teknik pengolahan sampah plastik menjadi produk bernilai guna dan bernilai ekonomi, seperti kerajinan tangan, tas, pot tanaman, dan dekorasi rumah. Metode kegiatan mencakup sosialisasi lingkungan, demonstrasi teknik daur ulang, pendampingan praktik langsung, serta evaluasi hasil karya. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pengetahuan dan keterampilan ibu-ibu PKK terkait pengolahan sampah plastik. Selain itu, peserta menunjukkan minat tinggi untuk mengembangkan produk kreatif sebagai peluang usaha rumahan. Program ini tidak hanya berdampak pada pengurangan sampah plastik, tetapi juga membuka ruang pemberdayaan ekonomi keluarga melalui pemanfaatan limbah menjadi produk bernilai jual. Kegiatan ini diharapkan dapat menjadi model pemberdayaan masyarakat berbasis lingkungan yang berkelanjutan dan mampu memperkuat kapasitas ibu-ibu PKK sebagai agen perubahan dalam pengelolaan sampah di tingkat lokal
Green Marketing Mentoring for MSMEs in Rowokangkung District Robustin, Tri Palupi; Irdiana, Sukma; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1706

Abstract

Green Marketing is a marketing activity that uses environmental issues as a strategy to market products. The purpose of this green marketing training mentoring activity is to contribute to the community in Sidorejo Village who have businesses to be able to implement green marketing strategies in the form of green product features, green product prices, green product promotions in their businesses, so that they can improve their business image. This community service has provided several results, including the first activity is providing knowledge to the Sidorejo Village community about green marketing, so that they understand the importance of environmentally friendly marketing activities and the extraordinary benefits for health and environmental sustainability. This activity also provided good feedback because during the activity, many people were enthusiastic to ask questions related to the material presented. In addition, as many as 50 participants showed an increased understanding of green marketing strategies based on the results of the evaluation of the activity.
Feasibility Analysis Assistance for Oyster Mushroom Cultivation as a Sustainable Entrepreneurial Solution Jariah, Ainun; Irdiana, Sukma; Lukiana, Ninik
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1707

Abstract

Oyster mushrooms are widely consumed as part of daily food, similar to green vegetables. They contain beta-glucan fiber, antioxidants, and nutrients that support heart health, immunity, cognitive function, blood sugar control, and reduced cancer risk. These benefits encouraged Mr. Asmari to develop an oyster mushroom processing business. This community service activity evaluates the feasibility of the business based on four main aspects. From the engineering and production aspect, the business location is accessible, and electricity and water are adequate. The mushroom house is suitable, with proper shelves, ventilation, wide access doors, and sufficient lighting. However, production capacity has dropped significantly from about 1 kg to around 100 grams per baglog, indicating reduced productivity. In the aspect of organizational management and human resources, the number of workers is limited, and all production stages depend on minimal labor, so this aspect is considered not feasible. From the market and marketing aspect, products reach several schools and traditional markets, and product innovations match consumer preferences, although the market area remains small. Financial analysis also shows infeasibility, indicated by a payback period of more than five years, negative NPV, an IRR below the 30 percent standard, and a profitability index under 1.
The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia Sukma Irdiana; Budiyanto Budiyanto; Suhermin Suhermin
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8qfrm08

Abstract

This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.                 
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Rezky Nurbakti; Sukma Irdiana; Antonius Ary Setyawan; Riesna Apramilda; Nani Muliyani; Caka Gatot Priambodo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Tanti Widia Nurdiani; Riesna Apramilda; Tyahya Whisnu Hendratni; Dewi Putri Anjar Wulan; Sonya Sidjabat; Sukma Irdiana
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
The Influence of Access Speed, Transaction Security When Shopping, and Unexpected Value on Digital Customer Delight in Generation Z Afiat, Dominica Dini; Irdiana, Sukma; Sutjiatmo, Bayu Prabowo; Kusnadi, Iwan Henri; Arief, Ilham; Sidjabat, Sonya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.284

Abstract

Digital consumer behavior has changed because of Generation Z which requires companies to build customer satisfaction together with digital customer delight as their main competitive advantage. The research investigates how access speed and shopping transaction security and unexpected value impact digital customer delight for Generation Z users. The study used quantitative research methods to conduct its research through explanatory research design. The researchers conducted a survey which collected data from 220 Generation Z digital users who participated through purposive sampling. The researchers performed data analysis using multiple linear regression after conducting validity testing and reliability testing and classical assumption tests. The study results show that access speed and transaction security together with unexpected value lead to digital customer delight. Access speed functions as a technical factor which improves efficiency together with flow experience while transaction security establishes trust and psychological comfort and unexpected value serves as the primary emotional factor which creates positive surprises and unforgettable moments. The study results show that Generation Z people experience delight through their technology use and their access to security measures together with the experiential marketing elements. The research outcomes provide digital companies with marketing system design and strategy development guidance which will enhance customer satisfaction and create enduring customer loyalty.
Co-Authors Abrori, Imam Ady Bakri, Asri Afiat, Dominica Dini Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Antonius Ary Setyawan Arief, Ilham Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Bayu Prabowo Sutjiatmo Budiyanto Budiyanto Budiyanto Budiyanto Burhanuddin Burhanuddin Caka Gatot Priambodo Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Mustafa, Fahrina Nani Muliyani Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Pilifus Junianto Pradipta, Made Prasta Yostitia Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Rezky Nurbakti Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Sidjabat, Sonya Siregar, Ade Perdana Sokid, Sokid Sonya Sidjabat Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tanti Widia Nurdiani Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna supriatna Yatna Supriatna Yatna Supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat