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All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Ecobuss Jurnal Entrepreneur dan Entrepreneurship Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informasi dan Teknologi Accounting Profession Journal (APAJI) Enrichment : Journal of Management Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Malcom: Indonesian Journal of Machine Learning and Computer Science Digital Business Tren Bisnis Masa Depan Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering IIJSE Journal of Innovative and Creativity Maneggio E-Amal: Jurnal Pengabdian Kepada Masyarakat Maneggio
Irdiana, Sukma
Institut Teknologi Dan Bisnis Widya Gama Lumajang
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Implications of Financial Literacy, Lifestyle, and Social Factors on Student Financial Behavior Irdiana, Sukma; Lukiana, Ninik; Kasim, Kasno T
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 8 No. 2 (2024): July 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v8i2.1320

Abstract

Good financial literacy helps them make smart financial decisions, such as saving, investing and managing debt. This has a positive impact on long-term financial well-being, reducing the risk of getting into debt, and increasing the ability to achieve financial goals such as buying a home or starting a business. Apart from that, financial literacy also helps Generation Z understand the importance of planning for retirement early, as well as avoiding fraud and financial traps. In a broader context, a financially literate generation can also contribute to overall economic stability. This research aims to analyze the influence of financial literacy, lifestyle and social environment on students' financial behavior. The data used in this research is quantitative data collected through questionnaires distributed to students. The research method uses random sampling with a quantitative approach, and data collection techniques are carried out through questionnaires. This research involved 150 students as respondents. Data analysis was carried out using multiple linear regression. The research results showed that financial literacy, lifestyle and social environment had a positive and significant influence on students' financial behavior.
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi, Kushariyadi; Irdiana, Sukma; Mustafa, Fahrina; Sokid, Sokid; Sugiarti, Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
STUDY OF THE INFLUENCE OF ISLAMIC FINANCIAL LITERACY AND TRUST ON SAVING INTEREST WITH DEMOGRAPHICS AS A MEDIATOR Irdiana, Sukma; Kusnanto Darmawan; Ninik Lukiana
Accounting Profession Journal (APAJI) Vol. 7 No. 1 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v7i1.256

Abstract

The purpose of this study was to examine the influence of Islamic financial literacy and trust on savings interest, with demographics as a mediator. A descriptive quantitative approach was used, involving a population of active students in Lumajang Regency, with a sample size of 170 selected through purposive sampling. Path analysis was employed as the technique. The findings show that Islamic financial literacy directly affects demographics, while trust does not. Islamic financial literacy does not influence savings interest, but trust and demographics do. Indirectly, Islamic financial literacy impacts savings interest through demographics, while trust does not.
Studying Generation Z's Saving Interest: Sharia Financial Literacy, Religius, and Lifestyle Irdiana, Sukma; Darmawan, Kusnanto; Jariah, Ainun
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2801

Abstract

This research aims to investigate the factors that influence Generation Z's interest in saving at Islamic banks. Generation Z, born between the mid-1990s to the early 2010s, has been in the spotlight for their unique financial behavior and tendency to use technology in their financial transactions. In this context, Islamic financial literacy, religiosity, and lifestyle are considered as key factors that might influence their interest in saving in Islamic banks. This research uses a quantitative approach, using a simple random sampling method in taking samples. The number of samples in this research was 80 generation Z in Lumajang Regency. The analysis technique used is multiple linear regression analysis. The results of this research show that sharia financial literacy and religiosity have a significant effect on generation Z's interest in saving at sharia banks. However, lifestyle does not have a significant effect on generation Z's interest in saving at Sharia Banks. The coefficient of determination in this study was 79%, this shows that sharia financial literacy and religiosity have an important role in generation Z's interest in saving at Sharia Banks in Lumajang Regency. Meanwhile, Generation Z's lifestyle does not prevent them from saving at Sharia Bank.
ENTREPRENEURSHIP IN CAR-FREE DAY Irdiana, Sukma
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 1 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.089 KB) | DOI: 10.37715/jee.v6i1.714

Abstract

This study aims to explore entrepreneurship in car-free day. Data were collected through interviews to 13 car-free day visitors as informants. The theme analysis (Creswell, 2009) was used to analyze the data. This research succeeded in exploring entrepreneurship in car-free day in the context of exploiting opportunity by selling merchandise required by the visitors. The visitors felt the social interaction during the car-free day. However, social interaction did not have an impact on entrepreneurship.
ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
Dinamika Pemasaran Tiktok Shop: Peran Live Streaming, Content Marketing, dan Online Customer Review dalam Meningkatkan Keputusan Pembelian Konsumen Irdiana, Sukma; Robustin, Tri Palupi; Putri, Nur Latifa Isnaini
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3697

Abstract

TikTok launched the TikTok Shop feature to continue its mission to make its users happy by providing easy shopping without having to switch applications. The purpose of this research is to analyze the influence of content marketing, live streaming and online customer reviews on purchasing decisions for fashion products on Shopee. This type of research is explanatory research with a quantitative approach. The population in this research is all consumers who have purchased fashion products on TikTok Shop. The data source used is primary data by distributing questionnaires. The research method is the probability sampling method which determines the sample with a purposive sampling technique. The sample was selected according to the guidelines of Hair et al (2010) which resulted in 135 respondents. The data analysis technique used in this research is multiple linear regression analysis using the SPSS statistical tool version 21. The results of the research show that Live streaming has a positive effect on purchasing decisions for fashion products. Content Marketing has a positive effect on purchasing decisions for fashion products. Online customer reviews have a positive but insignificant effect on purchasing decisions for fashion products. This research can provide in-depth insight into the factors that influence consumer purchasing decisions on TikTok Shop, especially for fashion products. These findings can be an important reference for business people, marketers, and researchers to develop more effective marketing strategies in the context of e-commerce.
The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia Irdiana, Sukma; Budiyanto, Budiyanto; Suhermin, Suhermin
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8qfrm08

Abstract

This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.                 
Shopping as Fun, Function, and Tradition: A Study of The Influence of Hedonic, Utilitary, and Shopping Culture on Impulse Buying in The Era of Consumerism Irdiana, Sukma; Budiyanto, Budiyanto; Suhermin, Suhermin
Journal of Social Science and Business Studies Vol. 3 No. 3 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i3.180

Abstract

The purpose of this study is to determine the influence of hedonic shopping motive, utilitarian shopping motive and cultural shopping motive on Impulse Buying in the era of consumerism so that it can later become a reference in the world of e-commerce. The study was conducted throughout Indonesia with a sample of 80 respondents. The variables used in this study include hedonic shopping motive, utilitarian shopping motive and cultural shopping motive as independent variables or free variables and Impulse Buying as the dependent variable or dependent variable. The data used in this study are primary data, obtained from the results of respondents' answers collected with the help of a questionnaire. The sampling method uses a non-probability sampling technique used in this study, namely the purposive sampling technique, a technique for determining samples with certain considerations. The analytical methods used in this study are validity testing, reliability testing, analysis stages using Multiple Linear Regression and hypothesis testing. With the help of the SPSS 25 program for windows. The results of this study indicate that the hedonic shopping motive variable has no significant influence on impulse buying, while the utilitarian shopping motive and cultural shopping motive have a significant influence on impulse buying in the consumerism era, either partially or simultaneously.
ANTARA KEINGINAN DAN KENYAMANAN: PERAN SHOPPING MOTIVES, EMOTIONAL STATES, DAN ONLINE SHOPPING EXPERIENCE DALAM PEMBELIAN IMPULSIF MAHASISWA GEN Z Irdiana, Sukma; Tri Palupi Robustin; Nur Latifa Isnaini Putri
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh hedonic shopping motive, utilitarian shopping motive, emotional states, dan online shopping experience terhadap impulse buying pada mahasiswa Gen Z. Penelitian dilakukan di seluruh Indonesia dengan sampel sebanyak 80 responden. Variabel yang digunakan dalam penelitian ini meliputi hedonic shopping motive, utilitarian shopping motive, emotional states, dan online shopping experience sebagai variabel independen atau variabel bebas dan impulse buying sebagai variabel dependen atau variabel terikat. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh dari hasil jawaban responden yang dikumpulkan dengan bantuan kuisioner. Metode pengambilan sampel menggunakan dengan Tehnik non probability sampling yang digunakan dalam penelitian ini yaitu dengan tehnik purposive sampling yaitu teknik untuk menentukan sampel dengan pertimbangan tertentu. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, tahap analisa menggunakan Regresi Linear Berganda dan pengujian hipotesis. Dengan bantuan program SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa variabel utilitarian shopping motive dan online shopping experience tidak mempunyai pengaruh dan signifikan terhadap impulse buyung, sedangkan hedonic shopping motive dan emotional states mempunyai pengaruh yang signifikan terhadap impulse buying. Hedonic shopping motive, utilitarian shopping motive, emotional states, dan online shopping experience secara simultan berpengaruh terhadap impulse buying pada mahasiswa Gen Z.
Co-Authors Abrori, Imam Ady Bakri, Asri Afiat, Dominica Dini Ainun Jariah Ainun Jariah Alfry Aristo Jansen Sinlae Antoni Antoni Antoni Antoni Antonius Ary Setyawan Arief, Ilham Astuti, Enny Diah Ayke Nuraliati B.M.A.S. Anaconda Bangkara Bambang Suhartawan Bayu Prabowo Sutjiatmo Budiyanto Budiyanto Budiyanto Budiyanto Burhanuddin Burhanuddin Caka Gatot Priambodo Dedi Haryadi Dendy Eta Mirlana Edhie Rachmad, Yoesoep Eko Nur Hermansyah Endrawati, Titin Endrawati, Titin Fandy Yones Latuni Farasa, Alifia Febrian, Wenny Desty Feby Arma Putra Ferdy Leuhery Fida Oktafiani Hakim, Irfan Hari Setia Putra Haribowo, Rio Haryanto, Abel Hendy Tannady HERY PURNOMO Ifadhila Imam Fauzan Iristian, Jovi Irma M. Nawangwulan Irwan Moridu Jefriyanto Jefriyanto Jovi Iristian Jovi Iristian Juliana Waromi, Juliana Julinta Paulina Kasno T Kasim Kuniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kushariyadi Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusnanto Darmawan Kusnanto Darmawan Kusnanto Drmawan M Wimbo Wiyono M. Yusuf Alfian Rendra Anggoro KR Maulana Muhammad Riza Menhard, Menhard Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah Mohammad Noor Khairullah2 Mohammad Noor Khoirullah Mokhamad Taufik Mokhamad Taufik, Mokhamad Muhammad Muksin Muhammad Noor Khairullah Mustafa, Fahrina Nani Muliyani Ninik Lukiana Noor Khairullah2, Mohammad Nur Laily Arifiyah Nur Latifa Isnaini Putri Nur Latifa Isnaini Putri Pilifus Junianto Pradipta, Made Prasta Yostitia Putri, Nur Latifa Isnaini Redjeki, Finny Revi Sesario Rezky Nurbakti Riesna Apramilda Romadhona, Faradiba Rosye Rosaria Zaena Samuel PD Anantadjaya Sarwo Hakim Sidjabat, Sonya Siregar, Ade Perdana Sokid, Sokid Sonya Sidjabat Sudarmanto, Eko Sugiarti Sugiarti Suhermin, Suhermin Suryawardani, Ameylia Tanti Widia Nurdiani Tri Endar Susianto Tri Palupi Robustin Tri Palupi Robustin, Tri Palupi Tyahya Whisnu Hendratni Violin, Vivid Wijaya, Ismed Wulan, Dewi Putri Anjar Yatna Supriatna Yatna supriatna Yatna Supriatna Yudiyanto Joko Purnomo Yulian Ade Chandra Yulian Ade Chandra Zainul Hidayat Zainul Hidayat