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Transformational Leadership of School Principals in Improving School Quality in Remote Areas Khalifah, Hamidatul; Santosa, Heru; Listyasari, Winda Dewi; Huda, Syafaat Ariful
Journal of Educational Sciences Vol. 10 No. 3 (2026): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.10.3.p.129-141

This study aims to analyze transformational leadership practices among school principals in improving school quality in remote areas through a Systematic Literature Review using the PRISMA method. Literature searches were conducted in Scopus and Google Scholar for publications from 2020 to 2025. After screening, twenty-four relevant articles were examined in depth. Findings show an increasing research trend from 2023 to 2025, focusing on learning innovation, teacher performance, and school culture. The four dimensions of transformational leadership, namely idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration, were adapted to geographical constraints and limited resources. Implementation strategies include fostering an innovative school culture, optimizing local resources, strengthening teacher capacity, and building a shared vision through effective communication. Main challenges involve limited infrastructure, variations in principal competencies, resistance to change, and insufficient policy support. Transformational leadership positively impacts teacher retention, motivation, professional performance, learning innovation, and organizational culture. The study implies that strengthening transformational leadership in remote schools requires developing adaptive leadership capacities that respond to contextual limitations. These findings provide a foundation for adaptive leadership models that are relevant to the conditions of remote areas.

A Systematic Literature Review on the CIPP Evaluation Model in Education: Examining Its Trends, Applications, and Research Gaps Wulan, Mentari Putri; Listyasari, Winda Dewi; Santosa, Heru; Huda, Syafa’At Ariful
Journal of Educational Sciences Vol. 10 No. 3 (2026): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.10.3.p.307-320

This study aims to analyze the development, trends, applications, and research gaps of the CIPP (Context, Input, Process, Product) Evaluation Model in the field of education over the past decade (2015–2025). This review employs a Systematic Literature Review (SLR) approach guided by PRISMA 2020, based on a structured search in the Scopus database using Boolean codes. The selection process followed the four PRISMA stages: identification, screening, eligibility, and inclusion, resulting in 22 relevant articles for in-depth analysis. The findings indicate that the CIPP model remains a dominant and adaptable evaluation framework across diverse educational contexts, ranging from primary and secondary education to higher education and professional training. The thematic analysis reveals a methodological shift toward mixed methods, expert-based evaluation techniques (such as Delphi and AHP), as well as data-driven and technology-enhanced approaches. The Context and Input components demonstrate the highest performance, whereas the Process and Product components still require improvement. Despite its wide application, research gaps persist, particularly in longitudinal evaluation, digital-based assessment, and theoretical integration. This study offers a theoretical contribution by updating the state of the art of the CIPP model and provides practical insights for policymakers and educators to strengthen evidence-based and outcome-oriented educational evaluation practices.

Strategi Branding, Marketing dan Reputasi dalam Meningkatkan Daya Saing Sekolah Astuti, Puji; Trianung, Teguh; Santosa, Heru
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 8, No 1 (2025): Volume 8 No 1 Maret 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: In the digital era, significant transformations have taken place within the education sector, particularly in how institutions manage and organize their operations. With the rapid advancement of technology and the increasing reliance on digital tools, educational institutions are presented with new opportunities to boost their competitiveness. One of the key ways they can achieve this is through the strategic use of branding, marketing, and reputation management. These elements play a crucial role in shaping a school’s public image and enhancing its attractiveness to potential students and stakeholders. This article delves into the synergistic roles of branding, marketing, and reputation management strategies in strengthening a school’s competitive position. The research employs a qualitative approach, utilizing a case study method to explore how these strategies are implemented in real-world educational settings. Data collection methods include in-depth interviews with key stakeholders, participant observations, and documentary analysis, ensuring a comprehensive understanding of the subject. The findings of this research indicate that the integration of branding, marketing, and reputation management strategies can significantly elevate a school’s ability to stand out in a competitive market. Institutions that successfully highlight their unique identity, effectively utilize technology for promotional activities, and maintain a positive reputation are better positioned to attract prospective students and parents. Additionally, the study suggests that these strategies must work in harmony to achieve the desired outcomes, as each element complements the others. Ultimately, schools that adopt a holistic approach to these strategies are more likely to succeed in an increasingly competitive educational environment, where reputation and visibility play pivotal roles in attracting students and fostering institutional growth. Keywords: Branding, Marketing, Reputasi Sekolah Abstrak: Era digital telah membawa perubahan signifikan dalam sektor pendidikan, terutama dalam cara institusi mengelola dan menyelenggarakan operasional mereka. Dengan pesatnya perkembangan teknologi dan ketergantungan yang semakin besar pada alat digital, institusi pendidikan memiliki peluang baru untuk meningkatkan daya saingnya. Salah satu cara utama untuk mencapai hal ini adalah melalui penggunaan strategi merek, pemasaran, dan manajemen reputasi yang efektif. Elemen-elemen ini memiliki peran penting dalam membentuk citra publik sekolah dan meningkatkan daya tariknya bagi calon siswa dan pemangku kepentingan. Artikel ini membahas peran sinergis dari strategi merek, pemasaran, dan manajemen reputasi dalam memperkuat posisi kompetitif sekolah. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk mengeksplorasi bagaimana strategi-strategi ini diterapkan dalam pengaturan pendidikan dunia nyata. Teknik pengumpulan data yang digunakan meliputi wawancara mendalam dengan pemangku kepentingan utama, observasi partisipan, dan analisis dokumentasi, guna memperoleh pemahaman yang komprehensif mengenai topik ini. Hasil penelitian ini menunjukkan bahwa integrasi strategi merek, pemasaran, dan manajemen reputasi dapat secara signifikan meningkatkan kemampuan sekolah untuk menonjol di pasar yang kompetitif. Institusi yang berhasil menonjolkan identitas unik mereka, memanfaatkan teknologi untuk kegiatan promosi, dan menjaga reputasi yang baik di mata publik lebih berpotensi untuk menarik calon siswa dan orang tua. Selain itu, penelitian ini menyarankan bahwa strategi-strategi ini harus bekerja secara harmonis untuk mencapai hasil yang diinginkan, karena masing-masing elemen saling melengkapi. Pada akhirnya, sekolah-sekolah yang mengadopsi pendekatan holistik terhadap strategi-strategi ini lebih mungkin untuk berhasil di lingkungan pendidikan yang semakin kompetitif, di mana reputasi dan visibilitas memainkan peran penting dalam menarik siswa dan mendukung pertumbuhan institusi. Kata kunci: Branding, Marketing, Reputasi Sekolah

Strategi Branding, Marketing dan Reputasi dalam Meningkatkan Daya Saing Sekolah Astuti, Puji; Trianung, Teguh; Santosa, Heru
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 8, No 1 (2025): Volume 8 No 1 Maret 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: In the digital era, significant transformations have taken place within the education sector, particularly in how institutions manage and organize their operations. With the rapid advancement of technology and the increasing reliance on digital tools, educational institutions are presented with new opportunities to boost their competitiveness. One of the key ways they can achieve this is through the strategic use of branding, marketing, and reputation management. These elements play a crucial role in shaping a school’s public image and enhancing its attractiveness to potential students and stakeholders. This article delves into the synergistic roles of branding, marketing, and reputation management strategies in strengthening a school’s competitive position. The research employs a qualitative approach, utilizing a case study method to explore how these strategies are implemented in real-world educational settings. Data collection methods include in-depth interviews with key stakeholders, participant observations, and documentary analysis, ensuring a comprehensive understanding of the subject. The findings of this research indicate that the integration of branding, marketing, and reputation management strategies can significantly elevate a school’s ability to stand out in a competitive market. Institutions that successfully highlight their unique identity, effectively utilize technology for promotional activities, and maintain a positive reputation are better positioned to attract prospective students and parents. Additionally, the study suggests that these strategies must work in harmony to achieve the desired outcomes, as each element complements the others. Ultimately, schools that adopt a holistic approach to these strategies are more likely to succeed in an increasingly competitive educational environment, where reputation and visibility play pivotal roles in attracting students and fostering institutional growth. Keywords: Branding, Marketing, Reputasi Sekolah Abstrak: Era digital telah membawa perubahan signifikan dalam sektor pendidikan, terutama dalam cara institusi mengelola dan menyelenggarakan operasional mereka. Dengan pesatnya perkembangan teknologi dan ketergantungan yang semakin besar pada alat digital, institusi pendidikan memiliki peluang baru untuk meningkatkan daya saingnya. Salah satu cara utama untuk mencapai hal ini adalah melalui penggunaan strategi merek, pemasaran, dan manajemen reputasi yang efektif. Elemen-elemen ini memiliki peran penting dalam membentuk citra publik sekolah dan meningkatkan daya tariknya bagi calon siswa dan pemangku kepentingan. Artikel ini membahas peran sinergis dari strategi merek, pemasaran, dan manajemen reputasi dalam memperkuat posisi kompetitif sekolah. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk mengeksplorasi bagaimana strategi-strategi ini diterapkan dalam pengaturan pendidikan dunia nyata. Teknik pengumpulan data yang digunakan meliputi wawancara mendalam dengan pemangku kepentingan utama, observasi partisipan, dan analisis dokumentasi, guna memperoleh pemahaman yang komprehensif mengenai topik ini. Hasil penelitian ini menunjukkan bahwa integrasi strategi merek, pemasaran, dan manajemen reputasi dapat secara signifikan meningkatkan kemampuan sekolah untuk menonjol di pasar yang kompetitif. Institusi yang berhasil menonjolkan identitas unik mereka, memanfaatkan teknologi untuk kegiatan promosi, dan menjaga reputasi yang baik di mata publik lebih berpotensi untuk menarik calon siswa dan orang tua. Selain itu, penelitian ini menyarankan bahwa strategi-strategi ini harus bekerja secara harmonis untuk mencapai hasil yang diinginkan, karena masing-masing elemen saling melengkapi. Pada akhirnya, sekolah-sekolah yang mengadopsi pendekatan holistik terhadap strategi-strategi ini lebih mungkin untuk berhasil di lingkungan pendidikan yang semakin kompetitif, di mana reputasi dan visibilitas memainkan peran penting dalam menarik siswa dan mendukung pertumbuhan institusi. Kata kunci: Branding, Marketing, Reputasi Sekolah

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