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Journal : Industrial Engineering Journal-System

Analisis Perencanaan Strategi Pemasaran Pada Teh 2M Sari, Dian; Masniar, Masniar; Amri, Irman; Gani, Mardiah; Hahury, Sanny
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3082

Abstract

Marketing strategy is a management structured to accelerate solving marketingproblems and making strategic decisions. Marketing strategy has an important role inachieving business success, therefore the marketing sector plays a major role in realizingstrategic marketing plans to increase product sales. This can be done, if the company wants tomaintain and increase sales of the products or services they produce. By implementing anaccurate marketing strategy through the use of opportunities to increase sales, the company'sposition in the market can be improved or maintained. CV. Harum Manis is the only factorythat produces packaged tea drinks in West Papua. This local product from Sorong is actuallyless popular when compared to packaged tea from outside the Sorong area. The researchmethod used is SWOT analysis. The Internal Condition on the Strength Factor is worth 2.00and the Weakness Factor is worth 1.90, while the External Condition on the OpportunityFactor is 2.19, while the Threat Factor is 1.60. The results of the SWOT analysis show thatCV HARUM MANIS is in the Quadrant I WO (Weakness – Opportunity) position. Judgingfrom the position of the company is in Quadrant I where Quadrant I is a very profitablesituation. Where companies in this quadrant have opportunities and strengths so they can takeadvantage of existing opportunities.
Co-Authors Akhmad Faisal Amiruddin Kadir Amri, Irman Andi Abdul Gaffar Andi Maryam Andiyono Arifin Noor Sugiharto Arza, Seti Astri Fransiska Ayu Permata Sari Ayunda Putri, Kalasta Budi Pratama Budjang A, Gusti Cholifa, Syadita Darim, Abu Darmawan, Bambang Dermawan, Bambang Desy Aryani Putri Aryani Putri Desy Aryani Putri Aryani Putri, Desy Aryani Putri Devy Wulandari Efendi, Defi Ega Ega eka rahmawati Eka Rahmawati Evi Susanti Fauzi Ashra Fiona Fiona, Fiona Friska Nurul Fitria Gani, Mardiah Gopinda Deska Putra Gusdiansyah, Edo Gusmiati, Rita Gusmita, Dini Halimatushadiah Halimatushadiah Hasanah, Maulidhatul Hermawati, Linda Ilahi, Vitratul Ilham, Rizky Amaliyah Ramdhani Imami Nur Rachmawati Imania, Annisa Imran . Irawan Jaenun, M. Kalasta Ayunda Kalasta Ayunda Putri Kosassy, Siti Mutia Leonard, Devid Lis Setyowati Maisharoh Maisharoh, Maisharoh Mardiawati, Dewi Masniar Masniar, Masniar Masyithah Fadhani Mila Sari Muawanah, Hani Muhammad Fahreza Muhammad Faisal Muhammad Pauzi Muhammad Tafsir Mukhtar Lutfi Muntu, A Tenri Sri Murtiadi Awaluddin Nasrullah Bin Sapa Nike Puspita Alwi Ningsih, Sri Wahyu Novita Novita Nurhizratul Dina Nurul Natasha Nuryadi Nuryadi Oktamianiza Oktamianiza Oktamianiza Ony Thoyib Hadiwijaya Rahman Ambo Masse Rahmi Kurnia Gustin Ramadanti, Tika Retno Budiarti Bahrun Rifani, Sabira Ridha Rima Rima Berlian Putri Rima Rima Berlian Putri, Rima Rita, Nova Rizky Amaliyah Ramdhani Ilham Rostina Salam, Selmiana Sanny Hahury, Sanny Sapa, Nasrulah Bin Sari, Mila Sari, Yanti sharoh, mai Siradjuddin, Siradjuddin Sudirman Suwandi, Febrian R Suwandi, Febrian Rahmat Tamayanti, Ratri Tawaqal, Fitriyya Tri Sulistyani Uray Dian Novita Uray Dian Novita, Uray Dian Uryanti, Yaya Vera Kurnia Vitratul Ilahi Weni Safitri Widjatmiko, Andrik Gastri Widura, Bella Wilis Widi Wilujeng Wulandari, Devy Y. Suhendro Yade Kurnia Sari Yanti Puspita Sari Yanti Puspita Sari, Yanti Yudhanto, Satrio Bhagas Yuhendri Putra Yulfa Yulia Yulia, Yulfa Yusmita, Yusmita