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Dian Sari
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Journal : Industrial Engineering Journal-System

 1 
Analisis Perencanaan Strategi Pemasaran Pada Teh 2M Dian Sari; Masniar Masniar; Irman Amri; Mardiah Gani; Sanny Hahury
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3082

Abstract

Marketing strategy is a management structured to accelerate solving marketingproblems and making strategic decisions. Marketing strategy has an important role inachieving business success, therefore the marketing sector plays a major role in realizingstrategic marketing plans to increase product sales. This can be done, if the company wants tomaintain and increase sales of the products or services they produce. By implementing anaccurate marketing strategy through the use of opportunities to increase sales, the company'sposition in the market can be improved or maintained. CV. Harum Manis is the only factorythat produces packaged tea drinks in West Papua. This local product from Sorong is actuallyless popular when compared to packaged tea from outside the Sorong area. The researchmethod used is SWOT analysis. The Internal Condition on the Strength Factor is worth 2.00and the Weakness Factor is worth 1.90, while the External Condition on the OpportunityFactor is 2.19, while the Threat Factor is 1.60. The results of the SWOT analysis show thatCV HARUM MANIS is in the Quadrant I WO (Weakness – Opportunity) position. Judgingfrom the position of the company is in Quadrant I where Quadrant I is a very profitablesituation. Where companies in this quadrant have opportunities and strengths so they can takeadvantage of existing opportunities.
Co-Authors Akhmad Faisal Amiruddin Kadir Amri, Irman Andi Abdul Gaffar Andi Maryam Andiyono Ardo, Ghian Arza, Seti Budjang A, Gusti Cholifa, Syadita Darim, Abu Darmawan, Bambang Desy Aryani Putri Aryani Putri Desy Aryani Putri Aryani Putri, Desy Aryani Putri Devy Wulandari Efendi, Defi Ega Ega Eka Rahmawati eka rahmawati Evi Susanti Fauzi Ashra Fiona Fiona, Fiona Friska Nurul Fitria Gopinda Deska Putra Gusmiati, Rita Gusmita, Dini Halimatushadiah Halimatushadiah Hasanah, Maulidhatul Hermawati, Linda Ilham, Rizky Amaliyah Ramdhani Imami Nur Rachmawati Imania, Annisa Imran . Irawan Kalasta Ayunda Putri Kristiandi, Kiki Leonard, Devid Lis Setyowati Maisharoh Maisharoh, Maisharoh Mardiah Gani Mardiawati, Dewi Masniar Masniar Merdekawati, Dewi Muawanah, Hani Muhammad Fahreza Muhammad Pauzi Muhammad Tafsir Mukhtar Lutfi Muntu, A Tenri Sri Murtiadi Awaluddin Nasrullah Bin Sapa Nike Puspita Alwi Ningsih, Sri Wahyu Novita Novita Nuryadi Nuryadi Oktamianiza Oktamianiza Ony Thoyib Hadiwijaya Rahman Ambo Masse Rahmi Kurnia Gustin Ramadanti, Tika Retno Budiarti Bahrun Rima Rima Berlian Putri Rima Rima Berlian Putri, Rima Rita, Nova Rizky Amaliyah Ramdhani Ilham Rostina Salam, Selmiana Sangkala Sanny Hahury, Sanny Sapa, Nasrulah Bin Sari, Yanti sharoh, mai Sri Mulyati Sudirman Suwandi, Febrian R Tamayanti, Ratri Tawaqal, Fitriyya Tri Sulistyani Uray Dian Novita Uray Dian Novita, Uray Dian Uryanti, Yaya Vera Kurnia Vitratul Ilahi Widi Wilujeng , Wilis Widi Wilujeng, Wilis Widjatmiko, Andrik Gastri Wilis Widi Wilujeng Wulandari, Devy Y. Suhendro Yade Kurnia Sari Yanti Puspita Sari Yanti Puspita Sari, Yanti Yuhendri Putra Yulfa Yulia Yulia, Yulfa Yusmita, Yusmita