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Putra, Christophorus Indra Wahyu
Universitas Bhayangkara Jakarta Raya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analysis of the Use of E-Commerce on Consumer Decisions in Buying Baby Food Products Hadita Hadita; Wirawan Widjarnarko; Jumawan Jumawan; Christophorus Indra Wahyu Putra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2112

Abstract

This study aims to analyze the use of e-commerce on consumer decisions in buying baby food products. This research is quantitative. The object of this research is the consumer of Nindita – Happy baby porridge through the Grabfood application. The data collection technique used in this study was a questionnaire. This research was conducted by using the Non-Probability Sampling technique through Accidental Sampling with a sample size of 100 respondents. The results of the research on product quality and price have a positive and significant effect on purchasing decisions, both simultaneously and partially with statistical results using SPPS version 23. Hypothesis testing obtained t-count > t-table or (4,130 > 1,984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.242, which means that product quality has a positive and significant impact on purchasing decisions. Hypothesis testing obtained t-count > t-table or (6.338 > 1.984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.496, meaning that the price has a positive and significant effect on purchasing decisions. Hypothesis testing obtained F-count > F-table or (96.135 > 3.09) and Sig.0.000 > 0.05 with a beta value of 1.162 meaning that product quality and price have a positive and significant effect on purchasing decisions. Based on the results of the research that has been explained, it is concluded that partially product quality has a positive and significant effect on purchasing decisions for consumers of nindita baby porridge - happy through the Grabfood Application, the price partially has a positive and significant effect on purchasing decisions for nindita baby porridge – happy through the Grabfood Application, and simultaneously product quality and price have a positive and significant impact on the purchase decision of nindita baby porridge - happy through the Grabfood Application.
Co-Authors abi prasidi Adler Haymans Manurung AGUS SETIAWAN Agus Suhendra Agustian Zen Ajeng Afifah Mustikasari Andrian Andrian Anjasmara, Rengga Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Ayu Nazira, Nawfa Butar, Cindy Kristina Butar Cahyadi Husadha Carlos, Gerry Juan Cindy Kristina Butar Butar Denny Mahendra Desvita Setyanie Dharma Yudastoro, Fasida Dodi Kurniawan DODY KURNIAWAN Dody Kurniawan DODY KURNIAWAN Elena Syafa Chamilla Ester Rosalina Fikri , Adi Wibowo Noor Gerry Juan Carlos Gerry Juan Carlos Gerry Juan Carlos Ghina Allya Pebriani Gratia Atanka Barus Hadita Hadita Hariyanti Hariyanti Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Indrianna Meutia, Kardinah Intan Khoirunnisa Yahya Jihan Shafira Josua Panatap Soehaditama Juan Carlos, Gerry Jumawan, Jumawan Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Kardinah Indriana Meutia Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khairullah Musaid Komariah, Neng Siti Kurniawan, Dodi Lufiana Anggrainie M. Yusuf Sanny Maidani, Maidani Maria Rumiris Tamba Marinda Machdar, Nera Maya Sova Meutia, Kardinah Indrianna mohamad saobari Mohamad Sobari Mohamad Sobari Mohamad Yusuf Kurniawan Mu'tia Zubaidah Muhammad Yusuf Mulyani Setyowati, Tri Murdiono, Jatmiko Natasa Nurwidianti Nazira, Nawfa Ayu Nurwa Putri, Cahyani Prasetyo, Muhammad Ilham Pratiwi Nila Sari Purwoko, Harry Putra Danaya, Bayu Putri, Salsabila Aninda Rasyida Yanuardi Rianto, Muhammad Richo Rizka Nurul Hanifah Rosalina Siagian Rosalina Siagian Sahlan, Fahmi Salsabila Aninda Putri Selvia Annisa Permatasari Siagian, Rosalina Sobari, Mohamad Subagio, Mochammad Sugiyanto - Suhendra, Agus Tamba, Maria Rumiris Tri Widyastuti Triyana Widi Winarso Widi Winarso, Widi Widjanarko, Wirawan Wirawan Widjanarko Wirawan Widjanarko Wirawan Widjanarko Wirawan Widjarnarko Woestho, Choiroel Yoganingsih, Tutiek Yosepha, Sri Yanthy Yuliastuti, Hilda Yunia Prastika Yuniati, Triana Yunita, Tyna Yusuf Kurniawan, Mohamad