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Rini Setiawati
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Journal : West Science Journal Economic and Entrepreneurship

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Digitalization in Promoting Women's Empowerment and a Post-Pandemi Creative Economy Setiawati, Rini; Mubasit; Hidayat, Rahmat
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.156

Abstract

This article aims to find out what kind of strategy was implemented by the Provincial Government of Lampung in encouraging women to increase MSMEs to the realm of the creative economy during the pandemic and how women from various business sectors are utilizing digital media as digital economic opportunities with their roles as wives and mothers. . To examine this focus, the author uses the theory of women agency which will help explore aspects including resources, agency and achievement. The results of the study found that the efforts of the Lampung Provincial Government to encourage women to become empowered agencies in the creative economy sector bore fruit. Seeing the opportunities for digitalization and the dominance of women in the use of social media, Lampung Province has successfully won the 2020 Kemen-PPPA Parahita Ekapraya Award (APE) because it is considered successful in implementing Gender Mainstreaming (PUG) in women's empowerment programs. In addition, the creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner.
Co-Authors Abdul Hadi Abdul Syukur Agus Salim Agustinus Astono Akira, Honny Fiva Aman Serah, Yenny Anan Sutisna ANDI WIJAYA Andriyatna Agung Kurniawan Anggraini, Weni Anshori, Afif Arthur, Ryan Ashadi Cahyadi, Ashadi Ashilawati, Ayu Asmaria, Asmaria Asrin Astari, Puji Aswanti Setyawati Awaluddin Tjalla Ayu Septinawati, Sri Ayu Wulandari Bahrul Ulum Bambang Budiwiranto Budiarti, Hasri Nirmala Budimansyah Budimansyah Danny Faturachman, Danny DARYONO Dede Mercy Rolando DESI NURHIKMAHYANTI Dewi Maryam Dhanang Suwidagdho Diana Diana Fachrial, Peppy Fais Nurul Hadi Fauzi Fauzi Febiyanti, Ainiyyah Ferisa Prasetyaning Utami Fitri Yanti Fitria, Nabila Al Fudali, Luthfiah Gunawan Gunawan Hanif, Abdul Hastian, Temmy Hendra Wijaya Hidayat, Rahmat Hidayat Hidayatulloh, Asep Husna, Ahmad Idrus Ruslan Imron, Inrawati Istiqomah, Saniyati Iva Sarifah Jasmadi Jasmadi, Jasmadi Khomsahrial Romli Koroglu, Osman Listri Herlina Liza Marina M. Bahri Ghazali Maesaroh Maesaroh Mawardi Moh. Mukri Mubasit Mubasit, Mubasit Muh Khamdan Muhammad Mawardi, Muhammad Muhammad Nur Mukmin, Hasan Naser, Muhammad Nikman Nasirudin Nasirudin, Nasirudin Nasor, M Nasor, Nasor Novalia, Mutia Sari Nugrahin, Febrina Nugrahini, Febrina Nurjanah, Arifta Nurkhasanah, Arrifah Nurpilihan Bafdal Prihartini, Ade Rahayu Pujiastuti, Endang Tri Rafika, Ridho Rahayu Prihartini, Ade Rahmat Hidayat Ramadhan, Dimas Afditiya Resmaya Agnesia Mutiara Sirait Retno Kumalasari Rijaya M, Okta Rini, Indah Mustika Robby Aditya Putra Rohaeni, Ela Rosnawati, Dela Rosyidah, Hani Rosyidah, Hani' Rosyidi, Rosyidi Saefudin, Yetty Supriyati Sain, Zohaib Hassan Sartika Sartika Sarwana, Atin Sebayang, Aleksander Serah, Yenny Aman Shonhaji Sirait, Resmaya Agnesia Mutiara Siregar, Renince Siswadi Siswadi Sonep, Moch Sopiyan, Wawan Sovia Mas Ayu Sulaeman, Karina A. Tetty Rina Aritonang Tontowi Jauhari Umi Aisyah, Umi Umi Rojiati Umin, Ita Wardani Rahayu Widia, Ria Yenny AS Zaimuddin AS, Lutfi