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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Jurnal Manajemen Teori dan Terapan

 1 
Pengaruh Kredibilitas Sumber Dan Rerangka Pesan Pada Persepsi Risiko Konsumen Euis Soliha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.827 KB) | DOI: 10.20473/jmtt.v4i3.2422

Abstract

Marketing communication is defined as an attempt by companies to inform, persuade, and remind consumers both directly and indirectly about the products and brands that are sold (Kotler and Keller, 2009: 510). Marketers need to pay attention to the importance of the sender/source/sender/source/endorser is used in advertising. Sender/source/endorser will convey information, persuade or remind consumers about a product or service. Process with celebrity and expert endorsements influence change consumer attitudes and beliefs may be different (Freiden, 1984 as quoted by Biswas et al, 2006). Soliha and Zulfa (2009) suggests there are differences in risk perception of consumers on advertising by using celebrity endorser and expert endorser. Consumers feel the perception of lower risk with expert endorser than celebrity endorser. This indicates that the presences of the use of expert endorsers are more effective than celebrity endorsers in advertising.
Pembingkaian Pesan Dan Persepsi Risiko Psikologis Pada Isu Konsumen Hijau Euis Soliha; H. Sophiyanto Wuryan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.257 KB) | DOI: 10.20473/jmtt.v6i2.2669

Abstract

The purpose of this research is to analyze the effect of the message framing on the perceived psychological risk on green environmental issues. Consumers nowadays have become more critical about issues on green consumer due to the increasing levels of consumers’ knowledge. Government and marketers also should perform active movement to increase consumers’ awareness of their environment. Those include giving a message to the consumers. When marketers deliver the message, they need to concern about message framing. Message framing is likely to influence the consumer's perception. Research design used in this study is design experiments. In this case the message was manipulated by message framing: positive and negative. The hypothesis of this study, H1: There are differences in perceived psychological risk perception on advertising by using positive and negative message framing, H2: There are differences in perceived psychological risk of consumers on advertising by using positive and negative framing that is reinforced with consumer knowledge. The analysis results of hypothesis 1 showed that there are significant differences in perceived psychological risk on advertising by using positive and negative message framing. Consumers feel that perceived psychological risk is lower in the ad with a positive message framing. Therefore, on advertising products related to green consumer issues, using positive message framing will be more effective. The analysis result of hypothesis 2 showed that there are no significant difference in perceived psychological risk on advertising by using positive and negative message framing that is reinforced by consumer knowledge. Consumer knowledge did not moderate the effect of message framing on perceived psychological risk.
Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Nurul Fatmawati; Euis Soliha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.623 KB) | DOI: 10.20473/jmtt.v10i1.5134

Abstract

The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.
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