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All Journal Equator Journal of Management and Entrepreneurship Jurnal Minds: Manajemen Ide dan Inspirasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) At-Tadbir : jurnal ilmiah manajemen MABIS: Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) HUKMY : Jurnal Hukum Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Dan Bisnis Ekonomi Journal of Business Management and Economic Development Riset Ilmu Manajemen Bisnis dan Akuntansi Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service JURNAL MULTIDISIPLIN ILMU AKADEMIK Hukum Inovatif : Jurnal Ilmu Hukum Sosial dan Humaniora Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Riset Multidisiplin Edukasi Jurnal Ilmiah Multidisiplin Indonesian Journal of Innovation Multidisipliner Research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Perspektif Administrasi Publik dan hukum Indonesia Economic Journal Jurnal Begawan Hukum Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Teguh Wicaksono
Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari Banjarmasin, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Strategi Pemasaran Afektif dalam Membangun Loyalitas Konsumen, Eksplorasi Peran Emotional Branding dan Brand Attachment Nadya Nurkhalisa; Teguh Wicaksono; Firdaus Firdaus
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/abxmqw68

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis: (1) emotional branding, (2) brand attachment, (3) loyalitas konsumen, (4) pengaruh emotional branding terhadap loyalitas konsumen, (5) pengaruh brand attachment terhadap loyalitas konsumen, dan (6) pengaruh emotional branding dan brand attachment terhadap loyalitas konsumen pada produk air minum Galuh di Kota Banjarmasin. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian survey. Populasi penelitian seluruh masyarakat di Kota Banjarmasin yang menggunakan atau pernah mengonsumsi produk air minum Galuh dan sampel sebesar 138 responden dengan analisis data Regresi Linier Berganda. Hasil penelitian menunjukkan: (1) analisis deskriptif mengindikasikan bahwa gambaran emotional branding, brand attachment, dan loyalitas konsumen produk air minum Galuh di Kota Banjarmasin berada dalam kategori yang baik. (2) emotional branding berpengaruh signifikan terhadap loyalitas konsumen produk air minum Galuh di Kota Banjarmasin. (3) brand attachment berpengaruh signifikan terhadap loyalitas konsumen produk air minum Galuh di Kota Banjarmasin. (4) secara simultan, emotional branding dan brand attachment berpengaruh signifikan terhadap loyalitas konsumen produk air minum Galuh di Kota Banjarmasin. Hal ini mengindikasikan bahwa kontribusi pengaruh kombinasi emotional branding dan brand attachment terhadap loyalitas konsumen adalah sebesar 71,4%, sedangkan sisanya sebesar 28,6% dijelaskan oleh variabel atau faktor lain di luar model penelitian ini.
Sinergi Lingkungan Kerja Dan Efektivitas Komunikasi Internal Dalam Mengoptimalkan Kinerja Karyawan Ahmad Sudirja; Teguh Wicaksono; Firdaus Firdaus; Siti Mardah
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1738

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan komunikasi internal terhadap kinerja karyawan pada PT Sharp Electronics Indonesia Cabang Banjarmasin. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif untuk menguji hubungan antara variabel independen dan variabel dependen. Populasi penelitian berjumlah 84 karyawan, dan seluruh anggota populasi dijadikan sampel menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert lima tingkat. Analisis data menggunakan regresi linear berganda yang diawali dengan uji validitas, reliabilitas, serta uji asumsi klasik yang meliputi uji normalitas, multikolinearitas, heteroskedastisitas, dan linearitas. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Komunikasi internal juga terbukti berpengaruh positif dan signifikan dalam meningkatkan kinerja karyawan. Secara simultan, lingkungan kerja dan komunikasi internal memberikan pengaruh yang signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa lingkungan kerja yang nyaman, aman, kondusif, serta didukung hubungan kerja yang harmonis mampu meningkatkan motivasi, produktivitas, dan kualitas hasil kerja karyawan. Selain itu, komunikasi internal yang efektif berperan dalam memperlancar koordinasi, memperjelas penyampaian informasi, meminimalkan kesalahan kerja, meningkatkan kolaborasi antarkaryawan, serta memperkuat komitmen terhadap pencapaian tujuan organisasi. Oleh karena itu, perusahaan perlu terus meningkatkan kualitas lingkungan kerja, baik dari aspek fisik maupun nonfisik, serta membangun sistem komunikasi internal yang terbuka, efektif, dan berkelanjutan sebagai strategi untuk mengoptimalkan kinerja karyawan sekaligus meningkatkan daya saing organisasi.
MENGOPTIMALKAN KINERJA KARYAWAN SEKTOR LOGISTIK: PERAN DOMINAN LINGKUNGAN KERJA DAN STIMULAN SISTEM PENGHARGAAN Staghita Herdiana; Teguh Wicaksono; Amalia Wahyuni
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 7 (2026): Jurnal Riset Multidisiplin Edukasi (Juli 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i7.2358

Abstract

This study aims to analyze the influence of reward systems and work environment on employee performance at PT. Cipta Krida Bahari (CKB Logistik) Banjarmasin. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 82 employees selected using a saturated sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that both reward systems and work environment have a positive and significant effect on employee performance. An effective reward system can enhance employee motivation and performance, while a safe and comfortable work environment contributes to higher work productivity. Simultaneously, both variables significantly affect employee performance. The coefficient of determination shows that reward systems and work environment explain 35.1% of the variation in employee performance, while the remaining percentage is influenced by other factors outside the research model. These findings suggest that improving reward systems and creating a conducive work environment are essential strategies for enhancing employee performance.
Pemberdayaan Pengrajin Olahan Purun melalui Penguatan Kapasitas Pemasaran Digital dan Jejaring Permodalan di Kalimantan Selatan Teguh Wicaksono; Rizka Zulfikar; Ana Sofia Herawati; Purboyo Purboyo; Herlina Lusiana; Riris Ambarwati
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 4 No. 3 (2026): Juli: Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v4i3.1510

Abstract

Purun crafts are one of the leading creative economy products based on local resources in South Kalimantan, with great potential to improve community welfare. However, their development still faces various challenges, especially limited market access, low use of digital technology, limited access to funding sources, and suboptimal partnership networks that support business sustainability. This community service activity aims to increase the capacity of purun artisans through strengthening digital marketing, financial literacy, and the development of marketing networks as well as funding access. The method used is Participatory Action Research (PAR) with stages of problem identification, program planning, training and mentoring implementation, monitoring, and participatory evaluation. The service results show an increase in the artisans' ability to use digital media for promotion and marketing, better understanding of business financial management, and the establishment of partnership networks with the government, financial institutions, and other business actors. In addition, this activity encourages the formation of joint marketing groups, the emergence of local leaders, and higher awareness among artisans about the importance of product innovation and sustainable business development. The participatory approach applied has proven effective in strengthening the group's institutional capacity, boosting business competitiveness, and fostering social transformation towards the economic independence of purun artisans.
Exploring the Impact of Optimism and Innovativeness on Consumer Purchase Intentions: The Mediating Role of Perceived Usefulness and Ease of Use in Live Commerce Teguh Wicaksono; Syahrani Syahrani; Gusti Meinar Girda Ariani; Farhana Royanti; Wardatul Gina
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1383

Abstract

This study aims to investigate the impact of Optimism and Innovativeness on Purchase Intention through the mediating roles of Perceived Usefulness and Perceived Ease of Use in the context of live commerce. The research type is explanatory method using survey for identifying the existence of relationships and effects among variables. The population of the study consists of 667,489 residents of Banjarmasin City, and the sampling is conducted using purposive sampling with a minimum sample size of 138 respondents who have made online purchases through live commerce platforms. Data was collected using questionnaires and analyzed using Partial Least Squares (PLS-SEM) techniques. The results indicate that Optimism has a significant impact on Perceived Usefulness, Perceived Ease of Use, and Intention to Purchase. Additionally, Innovativeness also significantly affects Perceived Usefulness and Perceived Ease of Use but does not directly affect Purchase Intention. Furthermore, Perceived Usefulness and Perceived Ease of Use have been porven to mediate the relationship between Optimism and Intention to Purchase, as well as between Innovativeness and purchase intention significantly. This research contributes to the digital marketing field literature, specifically in understanding the factors that influence consumer purchase intention through live commerce platforms. The findings also provide practical implications for e-commerce companies to enhance platform design to be more user-friendly and optimize technology usefulness perceptions to boost consumer purchase intentions.
Pengaruh Manajemen Rantai Pasok terhadap Kelancaran Produksi Industri Kecil Menengah (IKM) Nela Sasirangan Kota Banjarmasin Nazema Riskia Syawal; Teguh Wicaksono; Rina Rina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5870

Abstract

The influence of supply chain management on smooth production at SME Nela Sasirangan in Banjarmasin City The purpose of this study was to determine whether demand planning, raw material procurement, and inventory management significantly affect production smoothness. This quantitative study used a saturated sampling survey method and involved 34 people who were directly involved in the production process. The analysis employed multiple linear regression to evaluate the data. The findings of this study indicate that demand planning, procurement of raw materials, and inventory management significantly influence the efficiency of the production process. This finding suggests that these three factors are an important part of supply chain management that can help the production process run efficiently and sustainably. Therefore, the implementation of effective supply chain management practices is essential for continuity and performance.
Co-Authors A, Ariyadi Abdurrahim Agustini Ahmad Sudirja Aida Vitria Amalia Wahyuni Ana Sofia Herawati Azahraty Azzahraty Badjie, Gibriel Decky C. Kananto Lihu Defin Shahrial Putra Dewi Lesmanawati Dhea Zulfa Nabila Saputri Dwi Wahyu Artiningsih Eka Rahmadiani Erni Alfisah Fanlia Adiprimadana Sanjaya Farhana Royanti Farida Yulianti Farida Yulianti Farida Yulianty Fathol Bari Firdaus Firdaus Firdaus Firdaus Firdaus Fitri Fitri Gina, Wardatul Gulfin Susandi Gusti Meinar Girda Ariani Hapzi Ali Heriyanto Heriyanto Herlina Lusiana Ida Ayu Putu Sri Widnyani Khalisa Rahmina Suryani khuzaini, Khuzaini Kurniaty kurniaty Lailatur Rofiqoh Lamsah Lutfi Aulia M Sampasihullisan Mardiana Mardiana Mildawati Mildawati Mohammad Zainul Monalisa Monalisa Muhammad Alfani Muhammad Hasan Muhammad Rizky Yazidi Muhammad Zaini Mursanto Nadya Nurkhalisa Nazema Riskia Syawal Noor Syifa Hayati Nur Halifah Nur ‘Azah Nurliana Puspita Dewi Nurul Hasanah Nurul Hasanah Permana, Yudi Prihatini Ade Mayvita Purboyo, Purboyo Rahma Rianti Rahmah, Alpia Raisa Nurrahima Pratiwi Rina Riris Ambarwati Risnawati Risnawati Risnawati Risnawati Royanti, Farhana Rr Ariessanty Alicia Kusuma Wardhani Saiful Karim Siswahyudianto Siti Mardah Staghita Herdiana Syahrani Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Syahrani Syahrani Umam, Abd. Ummi Hanie Utaya, Yuniar Anggraini Wardatul Gina Yulianty, Farida Yulius Efendi Zakky Zamrudi Zulfikar, Rizka