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Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.246

Abstract

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.
ANALISIS PERBUATAN MELAWAN HUKUM KOMISI PEMILIHAN UMUM Sadat, Anwar; Razikin; Putra, Nandio Rafael Aryo; Mawahid, Syamsul; Sugito; Novita, Wiliana Dian
The Juris Vol. 8 No. 2 (2024): JURNAL ILMU HUKUM : THE JURIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat STIH Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/juris.v8i2.1466

Abstract

This research is legal research with an analytical study of the Unlawful Acts of the General Election Commission (Onrechtmatige Overheisdaad) in Court Decision Number 757/Pdt.G/2022/Pn Jkt.Pst. The purpose of this study is to determine the absolute competence of the District Court to try the unlawful acts of the General Election Commission and to analyze the basis for the judge's considerations in granting the Prima party's lawsuit. The method used in this study is normative legal research. This study found that the absolute competence of the Court to try the Unlawful Acts committed by the KPU should be the domain of the State Administrative Court, not the State Court, so that in the context of the KPU vs. Prima Party case there was an error in applying the law. In the considerations of the Central Jakarta District Court Judge who Granted the Application for the Prima Party's Unlawful Acts Lawsuit carried out by the General Election Commission of the Republic of Indonesia in the District Court Decision Number: 757/Pdt.G/2022/Pn. Jkt Pst the panel of judges did not clearly explain what and how the considerations of the decision stating that the District Court has the authority to try the lawsuit filed by the PRIMA Party in issuing an interim decision.
Physical Monitoring in Swimming Athletes: Leveraging Dominant Physique as a Benchmark Husein Allsabah, M. Akbar; Putra, Rendhitya Prima; Weda; Sugito; Puspodari; Junaidi, Slamet
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i1.3369

Abstract

In swimming, there are several components of physical condition that need to be mastered, while partners do not have data on the physical condition of their athletes as a consideration for providing daily training programs. The purpose of this parameter test is to equip swimming coaches in Kediri City and Regency to be able to find out the physical condition of their athletes at this time so that it becomes the basis for providing training programs that can be right on target. The method used in community service activities is a physical condition test of swimming athletes, the test instrument used there are 10 components of test items, data is analyzed using averages and percentages. The results of community service activities in the dominant results of the analysis of the physical condition of male athletes in cities and districts showed that 60% of male athletes in Kediri city had medium abilities, 45% of male athletes in Kediri district had less abilities. In the women's results, 50% of female athletes in Kediri have medium abilities, 40% of female athletes in Kediri have less abilities. Thus, it can be concluded that the physical condition of male and female athletes in Kediri city has moderate physical condition abilities, while male and female athletes of Kediri regency have less physical condition abilities.
Dari Petani Palawija Menjadi Petani Tebu: Transformasi Pertanian di Desa Dologan Kecamatan Japah Kabupaten Blora Sugito; Gunawan
Solidarity: Journal of Education, Society and Culture Vol. 14 No. 1 (2025): SOLIDARITY
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/solidarity.v14i1.35766

Abstract

Sektor pertanian merupakan sumber penghidupan sebagian besar penduduk di Indonesia. Dalam perkembangannya Sektor pertanian mengalami pasang surut dalam menghasilkan komoditas. Dalam dituasi pertanian yang tidak menentu, baik dari sisi hasil panen, dan harga jual hasil panen petani di Desa Dologan melakukan trnasformasi komoditas pertanian dari tanaman padi dan palawija menjadi tanaman tebu. Tulisan ini mencoba untuk Untuk mengetahui bagaimana proses transformasi pertanian di Desa Dologan dalam kehidupan sosial masyarakat. Data dalam tulisan ini dikumpulkan melalui pendekatan kualitatif, dengan metode pengumpulan data melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa terjadinya transformasi petanian dari petani padi palawija menjadi perkebunan tebu membawa perubahan baik sosial, ekonomi, maupun lingkungan pada pada petani di Desa Dologan.
Inisiatif Damai di Asia Tenggara: Pelajaran dari Peran Catholic Relief Services dan Muhammadiyah Dalam Peace Building di Timor-Leste and Mindanao Sugito; Reynaldi , Hendy Achmad; Mas'udi, Syasya Yuania Fadila; Ahmadi, Sidiq
Jurnal Ilmiah Hubungan Internasional Vol. 21 No. 1 (2025): Jurnal Ilmiah Hubungan Internasional
Publisher : Parahyangan Center for International Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jihi.v21i1.6569.34-52

Abstract

This study of international non-governmental actors (INGO) and peacebuilding has sparked a lively discussion because INGOs play a significant role in the peace process. On the other hand, INGOs with their own values frequently fight with one another or with the values of the local community. This study tries to comprehend the peacebuilding strategies of The Catholic Relief Service (CRS) and Muhammadiyah in conflict zones, particularly Timor-Leste and Mindanao. This study employs a qualitative approach with document analysis. The findings of this study indicate that CRS and Muhammadiyah play a significant role in promoting peace through the following efforts: (1) reducing human suffering by seeking the safety of conflict victims; (2) promoting peace through a democratic, non-violent, and participatory process by focusing on the safety of women and other vulnerable people; and (3) post-conflict reconstruction by restoring the lives of people affected by conflict in various aspects.
Pengaruh Waktu Tinggal dan Media Tanam pada Constructed Wetland untuk Mengolah Air Limbah Industri Tahu Al Kholif, Muhammad; Pungut; Sugito; Joko Sutrisno; Winda Sulistyo Dewi
Al-Ard: Jurnal Teknik Lingkungan Vol. 5 No. 2 (2020): March
Publisher : Department of Environmental engineering, Faculty of Science and Technology, Islamic State University Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/alard.v5i2.901

Abstract

Tofu industry waste pollution is still a serious problem. The high burden of tofu industrial waste pollutants is still a major problem. besides, the unavailability of the budget for processing and the limitations of a cheap and efficient treatment system are factors supporting the pollution of tofu waste in the environment. This study examines the efficiency of reducing BOD5 and COD treated with constructed wetlands using water jasmine plants (Enchinodorus palaefolius). The system used is the wetland subsurface with continuous flow. The media used include sand and biochar with a residence time of 12 hours 18 hours. Whereas pH, temperature, and flow rate are conditioned as control variables. The greatest efficiency of BOD5 and COD occurs in reactors using biochar media and a residence time of 18 hours with an efficiency of BOD5 of 50.52% and COD of 55.02%.
Optimalisasi Pengembangan Anak Panti Asuhan melalui Event Facena Love Lab Mahar Agung Ericha Florenzia Matahurila; Sugito
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v6i1.272

Abstract

Community service is part of the Tri Dharma of Higher Education, which aims to make a real contribution to improving the quality of life in the community. Children in orphanages are a social group that requires ongoing support, not only in meeting basic needs but also in developing character, self-confidence, and social skills. This community service activity focuses on optimizing the development of children in orphanages through the Facena Love Lab event organized by Mahar Agung. The goal of this activity is to increase self-confidence, social interaction, and develop the potential of children in orphanages through an educational and creative approach. The empowerment method used is a descriptive qualitative approach with a participatory strategy, encompassing the planning, implementation, and evaluation stages. The activity took the form of an event that included motivational sessions, educational games, art activities, and group activities that actively involved children in orphanages. The empowerment results showed that children in orphanages experienced increased courage in interactions, self-confidence, and the ability to work together in groups. Furthermore, this activity also fostered the values ​​of responsibility, discipline, and togetherness. The Facena Love Lab event has proven to be an effective and enjoyable non-formal learning tool in supporting the development of children in orphanages. This activity is expected to become a model for event-based support that can be implemented sustainably
PENGEMBANGAN STRATEGI INFLUENCER MARKETING BAGI WEDDING ORGANIZER DALAM MEMBANGUN BRAND IMAGE DI MEDIA SOSIAL Devisha Albania; Sugito
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v6i1.273

Abstract

The development of social media has encouraged wedding organizers to adopt more adaptive digital marketing strategies, one of which is influencer marketing. As service providers in the wedding industry, wedding organizers are required to build a strong brand image in order to remain competitive amid the rapid growth of the creative industry. However, the implementation of influencer marketing is often carried out without a structured and strategic approach. This community service activity  focuses  on  developing  influencer  marketing  strategies  for  wedding organizers in building brand image through social media platforms. The purpose of this program is to enhance the understanding and capacity of wedding organizers in designing, implementing, and evaluating effective influencer marketing strategies that align with their target market characteristics. The methods used include observation, social media analysis, strategic mentoring, and the formulation of influencer collaboration concepts based on relevance, credibility, and audience engagement. The empowerment strategy was implemented through collaborative content planning, appropriate influencer selection, and optimization of social media publications. The results indicate that a well-planned influencer marketing strategy can increase brand visibility, strengthen the professional image of the wedding organizer, and improve audience interaction on social media. Therefore, influencer marketing can serve as an effective and sustainable strategy for building the brand image of wedding organizers.
Optimalisasi Peran Guru dalam Meningkatkan SDM Masyarakat Desa Geger Melalui Bimbingan Belajar Faizin, Khoirul; Hafid, Abd.; Khoirin, Lukman; Sugito
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2761

Abstract

This study examines the implementation of the Asset-Based Community Development (ABCD) approach as a model for sustainable community empowerment in Geger Village, Kedungadem District, Bojonegoro Regency. The ABCD approach emphasizes identifying and mobilizing local strengths, including social networks, human resources, and natural assets, as the foundation for development rather than relying on external assistance. The purpose of this research is to analyze how the ABCD stages—inculturation, discovery, dream, design, define, and destiny—were applied in establishing a community-based tutoring program (BIMBEL) aimed at improving children’s academic performance and strengthening social participation in education. Using a participatory method involving mothers, youth, community groups, and local leaders, the program provided structured learning activities, subject-based lessons, study guidance, and collaborative learning practices. The findings reveal significant positive changes, including increased student motivation, improved confidence in learning, higher attendance, and the emergence of stronger community engagement. The study also identifies several challenges such as the limited availability of qualified tutors, diverse cognitive abilities among students, and inconsistent study habits. However, strong parental support, adequate learning facilities, and active social structures contributed greatly to the program’s success and continuity. Overall, the research concludes that the ABCD approach effectively promotes community-driven educational initiatives and fosters the creation of a new social institution that enhances local human resources. The community-based tutoring program represents a long-term social investment that is expected to shape a knowledgeable, disciplined, and competitive young generation in Geger Village.
Kasih yang Tidak Menyimpan Kesalahan: Implikasi Teologis terhadap Rekonsiliasi Gereja di Era Masa Kini Sugito
EPIGRAPHE (Jurnal Teologi dan Pelayanan Kristiani) Vol 9 No 2: November 2025
Publisher : Sekolah Tinggi Teologi Torsina Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33991/epigraphe.v9i2.432

Abstract

Love is the core of Christian theology, serving not only as a Christian teaching but also as the ethical and practical foundation of church life. However, in today's church, the concept of love often loses meaning, especially when the church faces internal conflicts. The tension between the teaching of love that does not hold grudges and church practices that tend to perpetuate conflict reveals theological issues that have not been adequately addressed. The phenomenon of church divisions and conflicts exacerbated by digital culture shows that churches often find it difficult to live out reconciliation rooted in Christian love. This study aims to analyze the theological implications of the concept of love that does not hold grudges for the practice of church reconciliation in today's context. The research method is a qualitative literature review, which concludes that God's love that does not hold grudges is the theological foundation for relational and transformative Christian reconciliation. Reconciliation is understood as a continuous theological process that transcends pragmatic conflict resolution. The implications of liberating love demand a renewal of church practices oriented toward the restoration of relationships.   Abstrak Kasih merupakan inti teologi Kristen yang tidak hanya berfungsi sebagai ajaran kekristenan, tetapi juga sebagai dasar etis dan praksis kehidupan gereja. Namun, dalam realitas gereja masa kini, konsep kasih sering kali mengalami reduksi makna, terutama ketika gereja berhadapan dengan konflik internal. Ketegangan antara ajaran kasih yang tidak menyimpan kesalahan dan praktik bergereja yang cenderung memelihara konflik menunjukkan adanya persoalan teologis yang belum terjawab secara memadai. Fenomena perpecahan gereja dan konflik yang diperkuat oleh budaya digital memperlihatkan bahwa gereja kerap kesulitan menghidupi rekonsiliasi yang berakar pada kasih Kristiani. Penelitian ini bertujuan untuk menganalisis implikasi teologis dari konsep kasih yang tidak menyimpan kesalahan terhadap praksis rekonsiliasi gereja di era masa kini. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui studi pustaka. Disimpulkan bahwa kasih Allah yang tidak menyimpan kesalahan merupakan fondasi teologis bagi rekonsiliasi Kristen yang bersifat relasional dan transformatif. Rekonsiliasi dipahami sebagai proses teologis berkelanjutan yang melampaui resolusi konflik pragmatis. Implikasi kasih yang membebaskan menuntut pembaruan praksis gerejawi yang berorientasi pada pemulihan relasi.    
Co-Authors 'Aini, Nancy Mursalati Abdul Kadir Jaelani Abdul Rosyid Ahmadi, Sidiq Akbar Nur Ichsan, Onne Al-Rosyid, Rizky Syarif AllSabah, Muhammad Akbar Husein Andreas Pedo Baluk Ardhi Mardiyanto Indra Purnomo, Ardhi Mardiyanto Indra Arif Mu'amar Wahid Armayanti, Yuni Aryani Sairun Asgi Sukmana, Abdian Atika Aini Nasution Bagus Muhammad Ihsan Baso, Rachmie Sari Bimantoro, Dimas Sandya Budi Cahyono Burstiando, Rizki Butarbutar, Kezi Artauli Benikta Citra Pratiwi Prayitno Danis, Amir Defira, Citra Devisha Albania Dina Hastalona Dwi Budi Santoso Eka Lidiasari Elisabeth Lusitania Ericha Florenzia Matahurila Erika Devi Nur Aisyah Erika Putri, Nadia Febri Yanto, Febri Filli Pratama Fitri Jayanti, Herda G. Gunawan Gatot Priyanto Gunawan Hafid, Abd. Hana Ajeng Wahidya Paramita Hasbi Yasin Hermanto Hesty Prima Rini Husein Allsabah, M. Akbar Ida Nur Imamah Iffarizki Tsalasa Latifah Setyobudhi Ika Maulita Indraningtyas Indrawati, Ratih Islamia, Fadlia Nurul Ismail Nurdin Istiatin Joko Sutrisno Kamarudin Kamarudin Karoso, Subianto Kayla Aisha Sabina Khoirin, Lukman Khoirul Faizin Khoirun Nisa Kusdardjanto, Fakhri Octavian Laila, Aulia Nishful Luthfia Azhari, Salsabila Mabarok, Moh Rizky Maharani, Karula Yuan Mardame Simamora, Saut Mardani, Afdhalul Martunis Mas'udi, Syasya Yuania Fadila Mawahid, Syamsul Merynda Indriyani Syafutri MT, Ika Sartika Muhammad Al Kholif Mumtaz, Annisa Novita, Wiliana Dian Nura Malahayati NURAZIZ, M. H. Palupi, Retno Endah Parwiyanti Permata Sari, Dwi Indah Prasetya Kurniawan, Wing Prayitno, Citra Pratiwi Pungut, Pungut Purnaa Sari Tarigan Puspodari Putra, Nandio Rafael Aryo Putra, Rendhitya Prima Rahmadhani Siregar, Siti Rahmadhani Siregar Ramadhan, Hafidhuddin N Ramadhani, Sri Rasa, Sekalbu Hayati Ratnawati, Rhenny Rayu Sri Wahyuni Razikin Reynaldi , Hendy Achmad Rosidah, Umi Sari, Emilda Sari, Ina Permata SAVITRI, Evi Shandy, Dwi Kurnia Siti Aisyah Siti Khoirunnisa, Siti Slamet Junaidi Sri Widyastuti Sudarwati Sugeng Riyadi Sujatmiko, Harumi Sulastri Irbayuni Sulistyani, Anjar Suwandi, Edy Syafutri, Merynda I Syaiful, Friska Syamsiar, Syamsiar Taufik Azmi Harahap Teguh Budi Susilo Tjenreng, Muhammad Baharuddin Zubakhrum Tri Nugroho, Ferdian Trio Kurniawan, Bambang Tulim, Anto Umi Pratiwi Wahyuni, Rita Nur Wardhani, Amelia Ayu Kusuma Weda Wibowo, Talitha Winda Sulistyo Dewi Wiwin Yoso Wiyarno