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Journal : journal of consumer science

The Effect of Certification and Product Knowledge on Instant Food Purchasing Decisions through Halal Awareness: The Moderating Role of Religiosity Zamratul Akbar; Agustina Shinta Hartati Wahyuningtiyas; Riyanti Isaskar
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.1-26

Abstract

Background: Digital transformation and the implementation of advanced technologies play a crucial role in the advancement of the halal industry. As a strategic step in building a halal product ecosystem, developing halal food products, encompassing the entire supply chain from upstream to downstream, is essential. However, there are many halal products, particularly food products, whose halal status is not guaranteed and lack halal certification. BPJPH (Halal Product Assurance Organizing Agency) reported that around 1,544 products had not received halal certification, including 192 ready-to-eat instant foods registered as halal. Purpose: In light of these issues, this research examines how halal certification and knowledge of halal products affect instant food purchase decisions through halal awareness moderated by religiosity. Methods: This study employed a cross-sectional design with a non-probability sampling approach, specifically the convenience sampling technique. Data was obtained using questionnaires distributed to 150 respondents who have consumed instant food. Using WarpPLS 8.0, the data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). Findings: The research findings indicate that halal certification and knowledge of halal products significantly impact halal awareness and instant food purchase decisions. Halal awareness also mediates the effect of halal certification and knowledge of halal products on purchase decisions. Furthermore, religiosity strengthens the relationship between halal awareness and individuals’ decision to purchase instant food in Malang. This study provides valuable insights into instant food purchase decisions, particularly for halal instant food. Conclusion: Based on these results, it is recommended that producers develop marketing strategies that emphasize halal certification or logos and provide clear information regarding the benefits of halal products. Research implication: Companies should collaborate with authorized institutions and religious figures to increase societal halal awareness. Meanwhile, LPPOM MUI should simplify the halal certification process, launch campaigns to raise awareness about the importance of halal products, and provide the general public comprehensive education about halal concepts.
Co-Authors A. St. Fatmawaty A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Agustina Shinta Hartati W Agustina Shinta Hartati Wahyuningtiyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta HW Aidin Wahyu Gunawan Akmaliza Khairani Alya Salsabila Puteri Anisa Aprilia Anisa Aprilia Annisa Firdauzi Annisa Rahma Sabrina Arie Srihardyastutie Arie Srihardyastutie Arif Yustian Maulana Noor Asihing Kustanti Assawwa, Laily Yuthiika Aulia Nadhifah Rifani Aulia Raharja Baiq Pramita Kusuma Dewi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Della Aprilia Dessy Cahyaning Utami Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Ratna Hidayati Dwi Retno Andriani Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Esther Sheliena Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauzi Adi Wibowo Fauziah Hasanah Febriananda Faizal Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Fitrotul Laili Geubrina Sakinaturrizqi Gladys Oryz Berlian Gumoyo Mumpuningsih Gunawan, Aidin Wahyu Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hikmatus Sofa Rahmadia Husna Ulinnuha I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Imatul Hidayah Irvo Isaskar Mandang Isma Munawaroh Keppi Sukesi Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lidia Valentina Sihombing Lilis Syarifatul Karima Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mega Safitri Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Mokh. Rum Muhaimin, Abdul Wahid Muhammad Dzulfadzli Firhad Mumpuningsih, Gumoyo Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Neza Fadia Rayesa Nike Shelvi Yannasari Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Nurul Lailatus Sholehah Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Priskilah Febi Widya Ningrum Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Putri, Dean Elviana Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ratya Anindita Ratya Anindita Ravita Nila Aswar Rejeki, Septiadinur Resty Afriana Riana, Fitria D. Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran Rizkiana Mahardika Rosiatul Ainiyah S., Putri Budi Sabrina Gifa Aqilah Salyo Sutrisno Sari, Putri Nurmalita Septiadinur Rejeki Silvana Maulidah Silvana Maulidah Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Surya Praja Dwi Bawana Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tanya Aulia Ramadanti Tifa Ervita Maharani Tri Ardyati Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Vera Verdiana Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wenny Mamilianti Wheny Anggi Anggraini Wisynu Ari Gutama Wisynu Ari Gutama Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zainal Abidin Zamratul Akbar Zamratul Akbar Zamroni, Mufid