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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal Isema : Islamic Educational Management Jurnal Ilmiah Edunomika (JIE) Community Service Journal of Indonesia JURNAL KOULUTUS Al-fahim : Jurnal Manajemen Pendidikan Islam MUNTAZAM: JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Education Research INOVATIF: Jurnal Penelitian Pendidikan, Agama, dan Kebudayaan SKILLS: Jurnal Riset dan Studi Manajemen Pendidikan Islam Journal of Education and Learning Sciences Journal Khafi Proceeding Seminar Nasional IPA JPAP (Jurnal Praktisi Administrasi Pendidikan) Global Leadership Organizational Research in Management Edumath International Journal of Education Management and Religion
Sulistyorini
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Applying The 7P Marketing Mix Strategy In Promoting Islamic Education At Aqobah International School (AIS) Jombang Imro’atus Solikah; Sulistyorini; Agus Eko Sujianto
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.325

Abstract

This study aims to analyze the implementation of the 7P marketing mix strategy in the context of educational service marketing at Aqobah International School (AIS) Jombang. The strategy encompasses seven key elements: product, price, place, promotion, people, physical evidence, and process. As a pesantren-based Islamic educational institution with an international vision, AIS has developed an integrative marketing approach to attract public attention, especially from parents seeking high-quality education embedded with strong religious values. Utilizing a descriptive qualitative approach, data were collected through participant observation, in-depth interviews, and document analysis. The findings indicate that implementing the 7P marketing mix strategy at AIS effectively strengthens the institution’s image and increases public interest in the educational programs offered.
Co-Authors Agnovianto, Yuriske Agus Eko Sujianto Agus Zaenul Fitri, Agus Ahmed Hassan Aldila Any Setyarini, Any Asrop Syafi’i Ayu Nurafni Octavia Chusnul Chotimah Dewi, Novi Ratna Dwi Nastiti Atiyah Dwiantari, Scorina Eko Sulistiyanto Famila, Rosa Firdaus , Abraham Ahmad Ali Haibah, Risti Nisrina Imam Fuadi Imro’atus Solikah Kadir Jaelani, Abdul Khafidhotun Nasikhah Kuni Azizah Malik, Wildan Maulana Muh Ibnu Sholeh Mukti Widayati Novasari, Linda Nur Azizah, Muslihatul NUR EFENDI Nur Efendi Nurnaningsih A Raharjeng, Sa'bania Hari Riza , Mochamad Faishal Sahri Salsabila Nahdiaturrosidah Sokip Sri Putrianingsih Syaiful Anam Ulfa, Saidatul Warpuah Yohana Agusrina Zakiyatun Nuha, Zahwa ‘Ilmiya, Nasyith