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Strategi Pemasaran dan Pelayanan Produk Sisuka Dalam Meningkatkan Loyalitas Anggota Baitul Maal Wat Tamwil (BMT) Sulistyorini; Setyarini, Any; Dwiantari, Scorina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10004

Abstract

Abstract SISUKA is a voluntary term deposit in the financing and fundraising industry and is the most dominant deposit in BMT Hudatama Semarang City. In carrying out one of its duties in providing funds from customer members, both on a small scale and on a large scale. Therefore, a strategy is needed to increase customer loyalty through marketing strategies and product service strategies. Research approach uses a qualitative approach by explaining or describing clearly and in detail a phenomenon and obtaining complete data about the subject of research. The method used in this study is comparative descriptive, namely by the way researchers describe the findings in the field from the results of interviews, observations and documentation. The subjects of this study are the Head of BMT Hudatama, employees of marketing, cashiers and CS as well as BMT Hudatama customers with certain secretaries. Data collection techniques in this study used data collection methods with observation, interviews and documentation. Data validation techniques use triangulation. The results of this study will report on the mechanism of SISUKA products (Voluntary Time Savings), marketing strategies through market segmentation, produc, price, promotion, and place as well as product services carried out through tangible, Emphaty, Reability, Responsivenes, Assurance. With a good mechanism, marketing strategy and good service will be able to increase customer interest in raising funds at BMT Hudatama so that customer loyalty increases.
Kepemimpinan Visioner dan Corporate Culture dalam Meningkatkan Daya Saing dan Minat Pelanggan Pendidikan Islam Transformatif Maksum, Ali; Eko Sujianto, Agus; Sulistyorini
Kartika: Jurnal Studi Keislaman Vol. 6 No. 1 (2026): Kartika: Jurnal Studi Keislaman (Februari)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i1.620

Abstract

In today's increasingly competitive era, Islamic education faces significant challenges in maintaining its relevance and enhancing its competitiveness. Many Islamic educational institutions struggle to attract public interest, both in terms of academic quality and institutional management. One potential solution lies in visionary leadership combined with a strong corporate culture. Visionary leadership not only sets the institution’s direction and goals but also fosters innovation and strategies that adapt to changing times. Meanwhile, a robust corporate culture establishes a solid institutional identity, strengthens loyalty, and creates a conducive environment for educational growth and development. This study employs the library research method by analyzing various relevant literatures to understand the relationship between these concepts in the context of transformative Islamic education. The findings indicate that the synergy between visionary leadership and corporate culture enhances institutional competitiveness, broadens its appeal to the public, and ensures sustainability amid globalization. The study’s implications emphasize the need for managerial reform in Islamic educational institutions to remain relevant, innovative, and highly competitive in the digital era
KEPEMIMPINAN TRANSFORMASIONAL DALAM MEMBANGUN DAYA SAING DI ERA SOCIETY 5.0 Rina Ayuni; Sulistyorini
Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Vol 25 No 2 (2025): Didaktis
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/didaktis.v25i2.22899

Abstract

This research aims to analyze the important role of transformational leadership in building competitiveness in the Society 5.0 era. Through in-depth analysis, this research will explore how transformation-oriented leaders can create an environment that enables innovation, creativity, and effective collaboration. The method used in this research is a literature study, where reference sources or literature are obtained from national or international journals, articles, books and websites related to the topic of discussion. Through literature study, data will be interpreted in descriptive analysis. This research was carried out in the period February to May 2024. The results of the research show that the concept of transformational leadership when linked to the era of society 5.0 can be the key to increasing educational competitiveness. By utilizing technology and building strong relationships with various stakeholders, school principals can bring positive change to their educational organizations and maintain competitiveness in a dynamic environment.
PROBLEMATIKA KEPEMIMPINAN PENDIDIKAN ISLAM TRADISIONAL DAN MODERN DI ERA MILENIAL Asrofi, Moh.; Sulistyorini
Educational Leadership: Jurnal Manajemen Pendidikan Vol 4 No 2 (2025): JANUARY
Publisher : Department of Islamic Education Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/edu.v4i2.48258

Abstract

Islamic education leadership is very important in shaping the character of students and making quality Islamic education. However, in the current millennial era, there is a shift from traditional Islamic educational leadership to modern Islamic educational leadership. This shift raises several problems that need to be considered by leaders of Islamic education. The method used is a qualitative literature method, namely data collection with literature (research libraries). This article discusses some of the problems of leadership in traditional and modern Islamic education in the millennial era, including differences in the concept of leadership, challenges in using technology, changing values and norms in society, and challenges in maintaining Islamic values amidst the increasingly strong influence of Western culture. The author hopes that this article can provide a clear picture of the problems of Islamic education leadership in the millennial era and help Islamic education leaders overcome these challenges.