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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Journal on Education Jambura Science of Management Jurnal Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Akrab (Aksara agar Berdaya) International Journal of Environmental, Sustainability, and Social Science DEMAnD Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat ASEAN Marketing Journal Business Management e-Jurnal Apresiasi Ekonomi Business and Investment Review Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ekonomi Keuangan Syariah dan Akuntansi Pajak Siber International Journal of Digital Business J-CEKI
Setyo Ferry Wibowo
Universitas Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Conceptualizing the Digital Value Chain as a Sustainability Strategy in the Local Fashion Industry Cholifah, Fismayatni; Suhud, Usep; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.184

Abstract

This convergence of sustainability imperatives and digital transformation is reshaping the future of the fashion industry, particularly for local micro, small, and medium enterprises (MSMEs). However, the integration of digital value chains into sustainability strategies remains underexplored, especially in emerging economies. This conceptual paper aims to develop a theoretical framework that positions digital value chain innovation as a strategic enabler of sustainable competitiveness in the local fashion industry. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies dominant variables. Drawing from the domains of digital transformation, green marketing, and customer value theory, the proposed model illustrates how digitalization of core value chain activities—including sourcing, production, promotion, distribution, and after-sales service—can enhance customer-perceived value through transparency, ethical branding, and operational efficiency. The framework highlights how these innovations contribute to long-term brand trust and competitive advantage in sustainability-oriented markets. This paper contributes to the growing body of literature on sustainable digital marketing and offers practical insights for policymakers and fashion entrepreneurs striving for ecological, social, and economic sustainability alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression.
Modeling Revisit Intention in Coastal Ecotourism: A Conceptual Framework from the Case of Beach Tourism in Bangka Belitung Fitriani, Yulia; Suhud, Usep; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.200

Abstract

Coastal ecotourism serves as a key strategy in the development of sustainable tourism, particularly in archipelagic regions such as Bangka Belitung. Despite possessing internationally recognized natural wealth through its designation as a UNESCO Global Geopark, the region continues to experience a relatively low level of tourists’ revisit intention. This study aims to develop a conceptual framework that explains revisit intention by positioning perceived ecotourism value as a mediating variable. The proposed model integrates three core constructs green consumption behavior, digital tourism behavior, and coastal ecotourism experience drawing from interdisciplinary perspectives across tourism, sustainability, and digitalized tourist behavior literature. A synthesis of existing literature reveals that tourists with environmentally conscious lifestyles and active digital engagement tend to perceive greater value in their travel experiences. This perceived value encompassing functional, emotional, and social dimensions plays a significant role in reinforcing their intention to revisit a destination. The framework aligns with the Value-Based Adoption Model (VAM) and the Theory of Planned Behavior (TPB), both of which emphasize psychological and behavioral determinants in shaping loyalty toward sustainable destinations. Strategically, the model provides practical guidance for destination managers in designing high-value tourist experiences through the synergy of ecological conservation and digital integration. Further empirical validation is required to test the model across diverse coastal tourism contexts, particularly in efforts toward post pandemic recovery.
THE ROLE OF SEARCH ENGINE OPTIMIZATION IN INFLUENCING PSYCHOLOGICAL FACTORS IN PURCHASING BEHAVIOR CONSUMER Rissa Hanny; Heri Nurranto; M. Alimardi Hubeis; Mohamad Rizan; Setyo Ferry Wibowo
JIM : Journal Of International Management Vol 4 No 01 (2025): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v4i01.1450

Abstract

This study explores the influence of Search Engine Optimization (SEO) on consumer psychological behavior and purchasing decisions within the digital marketing landscape. Drawing from a meta-synthesis of 50 peer-reviewed articles published between 2019 and 2024, the research highlights how on-page, off-page, and technical SEO On-page SEO elements, such as keyword optimization and content structure, are shown to enhance cognitive fluency and relevance, while off-page strategies, including backlinks and social signals, bolster brand credibility and social validation. Technical SEO factors, such as site speed and mobile responsiveness, foster user comfort and perceived trust. The study also incorporates psychological frameworks like the Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (S-O-R) model to analyze how SEO functions as both a technical and behavioral influence mechanism. The findings underscore the strategic importance of SEO in optimizing the consumer journey, from awareness to conversion, and suggest directions for future research that emphasize cultural, neurocognitive, and experimental perspectives.
The Shift of Tourism Destinations from Bali to Lombok: A Conceptual Analysis of Tourism Security and Competitiveness Ilhamalimy, Ridho Rafqi; SUHUD, USEP SUHUD; WIBOWO, SETYO FERRY
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8660

Abstract

This conceptual study examines the phenomenon of tourist destination shifting from Bali to Lombok with a focus on two main factors: perceived safety and destination competitiveness. Using a descriptive-qualitative approach and a systematic literature review, this study synthesizes theories related to risk perception in tourism and destination competitiveness. The findings show that tourists’ perceptions of safety significantly influence their destination choice decisions, while competitiveness elements such as unique attractions, infrastructure, service quality, and environmental sustainability enhance Lombok’s attractiveness as an alternative to Bali. Lombok’s increased competitiveness and perception as a safer destination contribute to its popularity among tourists seeking post-crisis travel experiences. The conceptual framework developed provides theoretical contributions and practical implications for destination management, emphasizing the importance of an integrated strategy that includes risk management and competitiveness enhancement to attract and retain tourists in a dynamic global tourism environment. 
Perceived Value as a Link Between Brand Factors and Customer Loyalty: Penelitian M. Alimardi Hubeis; Usep Suhud; Setyo Ferry Wibowo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.992

Abstract

This study explores the key factors influencing customer loyalty within the competitive laptop market, with a specific focus on ASUS laptop users in the Jabodetabek region. The main goal is to assess how emotional and operational elements such as brand love, brand trust, customer service, and brand awareness impact customer loyalty, with perceived value acting as a mediating factor. This research contributes to the academic discourse by addressing theoretical gaps through the integration of emotional and functional aspects of brand-consumer relationships. It enhances the current understanding in brand management literature and offers practical insights for developing more effective customer retention strategies. Core concepts include emotional influences (brand love and trust), functional aspects (customer service and brand awareness), and the mediating role of perceived value, all of which are shown to be interrelated in fostering loyalty. The study offers actionable recommendations for ASUS and similar technology brands, highlighting the importance of strengthening emotional ties, building trust, and enhancing perceived value through focused marketing and service quality improvements. This comprehensive approach can deepen customer engagement and deliver a sustainable competitive edge in an increasingly dynamic market environment.
Ethnic Festivals and Revisiting Intentions: A Study of Cultural Tourism at Bali's Ogoh-Ogoh Festival Reztrianti, Diajeng; Juanna, Andi; Haykal, Azzahra Putri; Wibowo, Setyo Ferry
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31410

Abstract

Purpose: This study aims to map the trends, major themes, theoretical frameworks, and key determinants of revisit intention within the literature on ethnic festivals, with a special focus on Bali’s cultural tourism context.Design/Methodology/Approach: A mixed-method approach was employed, integrating bibliometric analysis and systematic literature review (SLR) based on the SPAR-4-SLR protocol, encompassing the stages of assembling, arranging, and assessing. Literature searches and selections were conducted through the Scopus-indexed Emerald and ScienceDirect databases for the period May 2014–May 2025, yielding 22 core articles for analysis.Findings: The findings reveal that cultural authenticity, symbolic experience, and local community engagement are critical factors in creating memorable experiences and fostering tourists’ intention to revisit. The Ogoh-Ogoh and Nyepi festivals demonstrate distinctive symbolic and spiritual dimensions, although the international database on Ogoh-Ogoh remains scarce. These results underscore the need for collaborative, interdisciplinary research and broader theoretical integration to advance understanding of ethnic festivals’ roles in sustainable tourism. This study provides both conceptual and practical foundations for developing innovative, authentic, and sustainable strategies for cultural destination management at both local and global levels.
Pengaruh WOM, Social Influence, dan Social Media Marketing terhadap Minat Gen-Z Mengunjungi Galeri Pembangunan Indonesia Wardhani, Kirana Kusuma; Ahmad, Gatot Nazir; Wibowo, Setyo Ferry
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.27331

Abstract

Generasi Z, yakni individu yang lahir rentang tahun 1997 hingga 2012, merupakan kelompok yang sangat akrab dengan perkembangan teknologi dan media sosial. Dalam pengambilan keputusan, mereka cenderung mengandalkan rekomendasi dari orang lain serta pengaruh sosial yang mereka temui secara daring maupun luring. Hal ini juga berlaku dalam konteks kunjungan ke destinasi wisata edukatif, seperti Galeri Pembangunan Indonesia (GPI). Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth (WOM), Social Influence, dan Social Media Marketing Activities (SMM) terhadap Willingness to Visit atau willingness to visit Gen-Z ke GPI. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 196 responden Gen-Z sebagai pengunjung potensial GPI. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil uji parsial menunjukkan bahwa variabel Social Influence dan Social Media Marketing Activities memiliki pengaruh positif dan signifikan terhadap Willingness to Visit, sedangkan WOM tidak menunjukkan pengaruh signifikan. Sementara itu, uji simultan membuktikan bahwa ketiga variabel secara bersama-sama memberikan pengaruh signifikan, meskipun hanya menjelaskan 21% variasi dari willingness to visit. Temuan ini menegaskan pentingnya strategi komunikasi berbasis pengaruh sosial dan aktivitas pemasaran digital dalam meningkatkan minat Gen-Z terhadap destinasi edukatif. Oleh karena itu, pengelola GPI disarankan untuk lebih mengoptimalkan penggunaan media sosial dan membangun interaksi sosial yang kuat dan terarah guna menarik perhatian generasi muda.
PENGARUH INFLUENCER CREDIBILITY, DAN EWOM PADA TIKTOK SHOP TERHADAP PURCHASE INTENTION: CONSUMER TRUST SEBAGAI VARIABEL MEDIASI Reza Dwi Anggara; Setyo Ferry Wibowo; Nadya Fadillah Fidhyallah
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1228

Abstract

Perkembangan social commerce melalui TikTok Shop telah menciptakan paradigma baru dalam perilaku konsumen digital, khususnya di kalangan generasi muda. Penelitian ini bertujuan untuk menganalisis pengaruh influencer credibility dan electronic word of mouth (eWOM) terhadap purchase intention konsumen TikTok Shop dengan consumer trust sebagai variabel mediasi. Pendekatan kuantitatif eksplanatori digunakan dalam penelitian ini dengan teknik pengumpulan data melalui kuesioner online terhadap 280 responden pengguna TikTok Shop di wilayah DKI Jakarta. Analisis data dilakukan menggunakan metode Covariance-Based Structural Equation Modeling (CB-SEM) dengan bantuan software AMOS. Hasil penelitian menunjukkan bahwa influencer credibility dan eWOM berpengaruh positif dan signifikan terhadap purchase intention, baik secara langsung maupun melalui consumer trust sebagai variabel mediasi. Temuan ini menggarisbawahi pentingnya membangun kredibilitas dan interaksi digital yang autentik dalam mempengaruhi niat pembelian di platform social commerce. Penelitian ini memberikan implikasi teoretis dan praktis bagi pemasar, content creator, serta pengambil kebijakan dalam mengembangkan strategi komunikasi pemasaran digital yang efektif.
Analysis of The User Satisfaction of Gopay in Jakarta Area Hanif Giri Shihab; Setyo Ferry Wibowo; Shandy Aditya
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 3 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1324

Abstract

This study analyzes Gopay user satisfaction in DKI Jakarta area. Amidst Indonesia's booming digital economy and the shift to cashless transactions, Gopay's role as a leading e-wallet is crucial, making user satisfaction vital for business sustainability. Employing a quantitative descriptive approach, data was collected via surveys from 170 Gopay users in DKI Jakarta, primarily young adults (18-29) and students. Data were analyzed using descriptive and exploratory factor analysis with SPSS version 25. Descriptive analysis showed respondents hold a highly positive perception across all five satisfaction dimensions: Content, Accuracy, Format, Ease of Use, and Timeliness. Factor analysis extracted five key factors—Completeness, Accurate, Appearance, Easy to Understand, and Information Availability—collectively explaining 68.601% of the total variance. These factors significantly contribute to overall user satisfaction. The findings offer valuable insights for Gopay to enhance services and foster user loyalty by focusing on these critical aspects of application quality.
The Influence of Environmental Consciousness, Green Lifestyle, Influencer Credibility, and Social Media Engagement on Purchase Intention of Slow Fashion Products on the TikTok Application among Generation Z ASHSIDIK, Fajar; WIBOWO, Setyo Ferry; SADAT, Andi Muhammad
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1459

Abstract

This study analyzes the influence of environmental awareness, green lifestyle, influencer credibility, and social media engagement on slow fashion purchase intentions among Generation Z on TikTok. The massive fast fashion industry contributes to environmental problems, with significant clothing waste in Indonesia. Slow fashion offers sustainable solutions, but its implementation remains limited. Generation Z, as primary consumers of fast fashion and active TikTok users, has the potential to be a driver of change. Using quantitative methods on 200 Generation Z respondents in Greater Jakarta (Jabodetabek) who were exposed to slow fashion content on TikTok, the results show that environmental awareness positively influences slow fashion purchase intentions and green lifestyle. Influencer credibility increases social media engagement, which in turn influences green lifestyle and purchase intentions. However, green lifestyle does not directly influence slow fashion purchase intentions, as Generation Z may prioritize mindful clothing consumption (e.g., capsule wardrobes) over simply purchasing new products. Influencer credibility also does not directly influence purchase intentions, possibly due to skepticism of promotional content or a lack of influencer expertise in sustainable fashion. In conclusion, increasing environmental awareness and engaging social media engagement are crucial to driving slow fashion purchase intentions among Generation Z. Marketing strategies must go beyond influencer credibility alone to effectively drive purchases. This research provides valuable insights into understanding consumer behavior and desires.
Co-Authors -, Rahmi Agung Wahyu Handaru Agus Wibowo Ahmad Muzaki Andi Juanna Aprilia Whetyningtyas ASHSIDIK, Fajar Cattleya Dewi Puter Cedaryana, Cedaryana Cholifah, Fismayatni Christopher Young Dalimunthe, Sholatia Destria Kurnianti Dewi Susita Diajeng Reztrianti Diena Noviarini Dini Octoria Dra. Nurahma Hajat, M5i. Effendi, Mohammad Sofwan Elli Setianingsih Febriawan, Reza Febrisi Dwita Fidhyallah, Nadya Fadillah Gatot Nazir Ahmad Ghifari, Ezar Atira Anamta Handayani, Retno Tri Hanif Giri Shihab Haykal, Azzahra Putri Heri Nurranto Hermansyah Hermansyah Herstanti, Ghassani Ida Ayu Putu Sri Widnyani Ilhamilimy, Ridho Rafqi Iskhak, Iskhak Karimah, Maya Puspita Karuniana Dianta Arfiando Sebayang Kresnamurti R. P., Agung Kurnaen, Teguh Lenggogeni, Lenggogeni Lestari, Friska Aviyanti M. Alimardi Hubeis Mahfirah, Titis Fatarina Malzara, Vidia Ratu Balqis Mardi Marsellisa Nindito Marsellisa Nindito Marsellisa Nindito, Marsellisa Mohamad Rizan Mohammad Rizan, Mohammad Monoarfa, Terrylina Arvinta Muhammad Fawaiq Muhammad Fawaiq Muhammad Sadat, Andi Mukhamad Najib Murti, Agung Kresna Neti Rizmanisa Ramza Nurahma Hajat, Nurahma Parimitha, Widya Purnamasari, Laelah Purwana E.S., Dedi Puter, Cattleya Dewi Rahmi Raidah, Raden Atia Reza Dwi Anggara Ridho Rafqi Ilhamalimy Rifqi Vazwan, Muhammad Rina Herlina Rissa Hanny Roni Faslah Roni Faslah Rosmauli, Dede Sadat, Andi Muhammad Saidani, Basrah Salsabila, Audrey Safa Sari, Dewi Agustin Pratama Sari, Elsyana Purnama Sari, Rini Nurmala Sarih, Iin Pusfita Sasmita, Indra Sazali, Adnan Shandy Aditya Shandy Aditya, Shandy SIHOTANG, DONI SUGIANTO Singal, Anna Maurina Siregar, Muhammad Edo Suryawan Suherman Suparno Suparno Triyani, Winny Viola Ujang Sumarwan Umi Widyastuti Usep Suhud Wardhani, Kirana Kusuma Widya Parimita, Widya YAMANI, AKHMAD Yudha Heryawan Asnawi Yulia Fitriani, Yulia Zahro, Khalisatuz